The Secret to $1 Million Watch Sales - Revealed! | Neelesh Alwani DSH #892

Summary

Digital Social Hour Episode Summary: "The Secret to $1 Million Watch Sales - Revealed! | Neelesh Alwani DSH #892"

Release Date: November 15, 2024
Host: Sean Kelly
Guest: Neelesh Alwani, Founder of Timepiece Trading

---

1. Introduction to Neelesh Alwani

In this episode of Digital Social Hour, host Sean Kelly sits down with Neelesh Alwani, the entrepreneurial force behind Timepiece Trading, the nation's top watch trading platform. Neelesh shares his journey from humble beginnings in St. Martin to building a multi-million dollar watch empire based in Miami.

2. Early Beginnings and Building Timepiece Trading

Neelesh recounts his early days working with his father, who owned several high-end watch boutiques in St. Martin and Aruba, including flagship stores for Rolex and Audemars Piguet (AP). However, the devastating Hurricane Irma in 2017 destroyed key cruise ship terminals, collapsing the tourism-dependent business.

Quote:
"When the hurricane destroyed the cruise ship terminal, St. Martin's an island that relies on tourism. So there was none of it."
(00:29)

Undeterred, Neelesh pivoted to online wholesaling, capitalizing on social media to reach international clients. His success led him to launch Timepiece Trading (TPT), a platform dedicated to high-quality watch trading, leveraging Instagram and a robust online presence.

3. Customer-Centric Approach

A cornerstone of Timepiece Trading's success is its unwavering focus on customer service. Neelesh criticizes traditional Rolex stores for their elitist and exclusionary practices, emphasizing that TPT welcomes all customers regardless of their current watch ownership or financial status.

Quote:
"Customer is king always to me, no matter if they're buying. Not buying. Rich, not rich."
(00:32)

This inclusive approach has fostered a loyal community, distinguishing TPT as a friendly and accessible alternative to conventional luxury watch retailers.

4. Combating Fake Watches and Ensuring Authenticity

Neelesh addresses the pervasive issue of counterfeit watches in the market. He explains TPT's stringent verification process to ensure authenticity, involving multiple layers of inspection before any transaction is finalized.

Quote:
"It's impossible to sell me a fake watch. Have tried many times."
(13:17)

He shares a compelling anecdote about a patron who unknowingly purchased counterfeit watches but returned after Neelesh's intervention, ultimately becoming a high-value customer.

Quote:
"The next day, they spent $400,000 on real Richard Mille and AP watches."
(16:05)

5. Success Stories and High-Profile Clients

Neelesh highlights his first major celebrity client, "Food God," and discusses how leveraging mutual connections and delivering exceptional service led to high-profile endorsements. These relationships have significantly boosted TPT's visibility and credibility in the luxury watch market.

6. Navigating Market Fluctuations

The luxury watch market, much like stocks, is subject to fluctuations. Neelesh shares his strategies for mitigating losses during market dips by maintaining a vast inventory and adapting pricing strategies to stay competitive.

Quote:
"I spend $300,000 a day on watches. I sell $300,000 a day."
(21:08)

Despite occasional losses, his ability to sustain high transaction volumes ensures overall profitability and resilience against market volatility.

7. Embracing Cryptocurrency

Neelesh discusses the integration of cryptocurrency into his business model, facilitating faster and more secure transactions. This move appeals to a tech-savvy clientele and streamlines the purchasing process.

Quote:
"Crypto is a God savior, bro, because you don't have to wait till Monday. Like, you can have a flight tomorrow. We do the deal."
(22:28)

8. Future Plans and Expansion

Looking ahead, Neelesh reveals ambitious plans to expand Timepiece Trading by opening new locations and diversifying into charter jet sales. This expansion aims to solidify TPT's position as a premier luxury trading platform.

Quote:
"I'm opening a new Timepiece Trading location and starting to sell charter jets."
(26:07)

9. Personal Anecdotes and Industry Insights

Throughout the conversation, Neelesh and Sean share personal stories and insights into the luxury watch industry. From handling customer skepticism about authenticity to managing a vast inventory, Neelesh provides a transparent look into the challenges and triumphs of building a successful watch trading business.

Notable Quote:
"You need both. You need a nice car and a nice watch, especially in Miami."
(08:43)

10. Community and Networking

Neelesh emphasizes the importance of building a strong community and network within the industry. His close ties with influencers and other entrepreneurs have been instrumental in Timepiece Trading's growth and sustained success.

Quote:
"Streamers changed the game. Yeah, I miss the YouTube days where I used to be a big YouTube addict."
(23:29)

Conclusion

Neelesh Alwani's journey with Timepiece Trading exemplifies the power of adaptability, customer-centric strategies, and leveraging digital platforms to achieve significant business success. His insights provide valuable lessons for entrepreneurs aiming to thrive in competitive markets.

---

Key Takeaways:

• Customer First: Prioritizing all customers fosters loyalty and broadens market reach.
• Authenticity Matters: Rigorous verification processes are essential in combating counterfeit products.
• Adapt and Pivot: Flexibility in business models ensures resilience against unforeseen challenges.
• Leverage Technology: Utilizing social media and cryptocurrency can enhance business efficiency and appeal to modern consumers.
• Build a Network: Strong industry connections amplify credibility and open doors to high-profile opportunities.

For those interested in the luxury watch market or entrepreneurial success stories, this episode offers a comprehensive look into the strategies and mindset necessary to achieve and sustain million-dollar sales.

Transcript

[A]

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[B]

You from day one. Like, I don't know, customers king always.

[C]

Yeah.

[B]

No matter if they're buying. Not buying. Rich. Not rich.

[C]

I love that, dude. Because certain Rolex stores you walk in, it's almost disrespectful.

[B]

Yeah, they're very disrespectful.

[C]

Like, I've walked in without a watch before and they won't even talk to me.

[B]

They're assholes.

[C]

And then I'll pull up with a watch and they'll flock to me. I'm like, damn, that's how you really value your customers.

[B]

No, it's wrong.

[C]

Like, what if someone walks in there with sweatpants and they're a billionaire? All right, guys, we got Neil from Timepiece Trading here today. The number one watch plug in the country right now. I'd say, well, I'm getting there in terms of viewership. You are. You're already there. I'd say.

[B]

Thank you, bro. I appreciate that.

[C]

Yeah. What you're doing on YouTube is kind of revolutionary in the space, I feel.

[B]

Thank you. You have a crazy community too.

[C]

Yeah, that's. That's what it's about though, right? That's how you built your business.

[B]

Hundred percent. Like, for me, social media built everything.

[C]

Wow.

[B]

From the ground up.

[C]

Was that planned or did it kind of just.

[B]

No, bro, just happened. I started social media because I actually did it for my dad. He never did any social media. He didn't have Facebook, Instagram, nothing. When I told him the word Instagram, he didn't know what it was like. His. His employees were laughing at me because I worked for him a little short period after college, unexpectedly, also because Hurricane Irma happened in St. Martin, where I'm from. So I, I growing up there, I thought I was very connected and I was like, I can protect my family because there was looting, there was a lot of crime going on after the hurricane. So I went back and there was no crime. I didn't really have to protect them, but I started going to work with my dad, instead of just chilling at home. And there was no clients, bro, because the hurricane destroyed the. The cruise ship terminal, St. Martin's an island that relies on tourism. So there was none of it, you.

[C]

Know, that's where your dad was.

[B]

That's where my dad, he owns boutiques there, like watch boutiques, like a big jewelry store, you know, and Saint Martin and Aruba. So we used to own the Richard Mille store. We used to own the AP store.

[C]

Holy crap.

[B]

Yeah. And we lost those brands right before Irma, bro. So, firstly, no one's really calling in, because those are the brands people would call in about. He still has 30 other brands, such as Hublot, IWC, Panerai, Good Brands, you know. And I started going online and wholesaling to other countries in big quantities, his product. And then I got to a point that, like, I grew a following, that people were trying to sell me stuff, too, and people were asking me about stuff that my dad didn't carry that I was being offered on Instagram. And I just put two and two together. I did a trade. I was making my dad tons of money, and he was paying me 3,000amonth. So I was like, dad, I'm gonna open my own company, start trading. I kept the Instagram account, changed the handle to timepiece trading. And it's been timepiece trading since. Yeah.

[C]

And then when did you move to Miami?

[B]

I moved to Miami when I first moved here, bro. It was 2018, and I was actually so in St. Martin while I was there working with my dad. My grandpa was very into real estate, and he kept pushing me. He's like, neil, you got to go into real estate. You got to go into real estate. So one of his partners, who they owned a property with, was working the import export business. He had an office here in Miami and also had businesses all over the Caribbean. Like, he would sell. He had retail stores where he would export from Miami to the Caribbean and sell what he was exporting in the stores all over the Caribbean, making good margins, you know, he was worth, like 20 million. And at the time, when I'm making 3,000amonth, 20 million sounded like, unachievable, right? And I was like, dude, I gotta get into this. Like, it, whatever it is, I'm gonna love it. I'm gonna do it. So my grandpa convinces me to work for this guy, but in his Miami office so that I'm away from my family, you know, like, independent. And I was working again on a salary of like $3,000 a month. And it was labor Intensive, bro. I was working in a warehouse. I thought I'm going to be on the computer buying and selling import export for this guy. Puts me in the warehouse. I have a 22 year old boss, a Spanish manager from Edora, and he's having me pick up boxes. Like he's at the top of the shelf throwing me boxes at the bottom. Bro, super labor intensive. I actually, actually got a condition, lumber spondylosis from this job. Like I hurt my back. It's permanent. And yeah, discs, your discs like go out of place.

[C]

Oh my gosh.

[B]

I still lift every day. I can't, can't get over it. Like I have to for me, the GY me like ready to go, you know, I do it first thing in the morning and all. Anyway, so I'm doing this job, but while I'm doing this job, every night I would go home and trade two or three watches so I'd add to my income. And I was bringing in like 5,6k a month total. I do like two trades of watches throughout the month. Working at the warehouse got to the point where I was closing like four deals a week when I'm now making 8,000. So I'm like, dude, I'm not doing this warehouse anymore. Like they keep promising me that I'll reach where he is. 20 million, but I'm making 3,000amonth. I'm working like a slave, like legit, like hard labor, you know. And yeah, when I started making 8,000amonth, I was like, I'm done. The whole six months I was working. I was living in my aunt's house and in her daughter's bedroom. Her daughter had to go sleep with her son. Like, I didn't have money for my own place. And I eventually ran it up. I proved my dad my results and I think I saved up maybe 100,000. And that's when he lent me half a million dollars. And from there on, it's what it is today. I just traded, traded, traded, traded. Now it's lots of millions of dollars in stock.

[C]

So you spent the half million on watches?

[B]

Yeah, every dollar, bro. Even today. Like, I mean, I'll buy a car here and there. I have beautiful clothing and this episode.

[C]

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[B]

Everything in the world I want, but every dollar. I'm pretty responsible because if you come see our inventory from 500k to what it is now, it's phenomenal.

[C]

What is it now?

[B]

We're blessed. I won't say a number, but it's lots of millions of dollars and it's definitely the best watch inventory in m. Really? Yeah. No one, no one has better watch inventory in Miami than I do.

[C]

Because a lot of people just middleman deals like you started. Right. So they don't actually have inventory.

[B]

Yeah, I think that's why I'm a destination. Because you go to the Rolex store, you can't try on what you try on at tpt you go to Richard Mille, they laugh at you, they kick you out. Like, I, I will bring you in with open arms even if you have no money. Like, I. I see the value in people and I see that one day you may reach somewhere. And if I'm nice to you from day one, like, I don't know, customers king always to me, no matter if they're buying. Not buying. Rich, not rich.

[C]

I love that, dude. Because certain Rolex stores you walk in, it's almost disrespectful.

[B]

Yeah, they're very disrespectful.

[C]

Like, I've walked in without a watch before and they won't even talk to me.

[B]

They're assholes.

[C]

And then I'll pull up with a watch and they'll flock to me. I'm like, damn, that's how you really value your customers.

[B]

No, it's wrong.

[C]

Like, what if someone walks in There with sweatpants. And they're a billionaire.

[B]

Yeah. Like, I, I'm not a billionaire, but I only wear sweatpants, bro. And I feel judged sometimes in these stores. But that's why we exist. That's why we do good.

[C]

Yeah. No, for real, you really solved the problem because a lot of people can't even get these watches retail too. That's the other problem.

[B]

I know. Definitely, bro. Going back to earlier point, like, being able to try it all on under one roof, it doesn't exist, really, you know?

[C]

Right.

[B]

I have 40 Richard Milles. I have 100 APS. I have 30 paddocks. I have 50 Rolex, you know, always.

[C]

Are those the big four brands right there?

[B]

That's all I stock. I mean, I got a couple Jacob and company, I got a couple MB and F. Ran like nice independent brands, but mostly just those four, because I like to sell. I don't want to sell you anything that you will lose your ass on. Right. Like, when you come to sell it back to me, I want you to be like, it's got to be reasonable. You know, you enjoyed it. You lose a little or you make a little. I mean, in the last four years, bro, people were making 100 on their watches.

[C]

Yeah.

[B]

Now they're pissed. They're like, yo, why do I gotta lose 10? And I'm like, bro, imagine you bought a car. You'd lose 40, 30, you know? And like, I think watches is a great place to put your money, bro. When you have a lot of money and, like, you're not using it, it's very nice. You can. There's a lot of utility that. Oh, yeah, you know?

[C]

Yeah, it's steady. It opens a lot of doors. You wear a watch to a conference or some event or nice restaurant. It opens up conversations.

[B]

Yeah. It's the same. Like, people say it with the car like that they'll get a supercar for their image and their branding. But, like, you can't bring the supercar into the room. Yeah, right. The watch, it's everywhere.

[C]

With facts yous got. You need both. You need a nice car and a nice watch, Especially in Miami.

[B]

That's why I sell both, dude.

[C]

It's hard to stand out here because everyone's got both.

[B]

Yeah, I, I, I like that, though, because it keeps us motivated, bro. Otherwise, we're like, oh, we're the best already, you know, I'm like, over here, I never feel that way. And in Dubai, I'm the same. And like, there's a few cities that I, I feel like I Have to stick in, bro, to like, keep this mindset. When I go to certain cities, like when I go back home, St. Martin, like, I drive an Audi, has five there. And like over there, that's a Ferrari. Like, people don't got cars like that. I don't feel as motivated, bro. Like, I wake up and I'm like, all right, I'm at the top.

[C]

No, that's true, though. That, that's. That's screams out to me, coming from a small town, you know?

[B]

Where are you from?

[C]

Bridgewater, Jersey.

[B]

Like, Bridgewater.

[C]

It's easy to get to the top there, though.

[B]

I don't get comfortable. But Jersey, I know there's a lot of small towns, cuz I went to school in Philly.

[C]

Oh, nice.

[B]

Yeah.

[C]

How was that?

[B]

Very nice, bro. I like, I like Drexel a lot. I mean, the area, University city is beautiful. I know. Like, when you go further down, either way, it gets a little ghetto. But I. I loved Philly, bro. I went out a lot. I never was flashy in college. I had a good life. My dad would give me 3,000amonth allowance. The same he paid me when I was working, when I wasn't working. But, yeah, I never really had money growing up. So, like, when I, when I finally came here, started making money, like, all this was like, mind blowing crazy, honestly.

[C]

Did it change you?

[B]

At first, it definitely, bro. There was a period where I was just. It got to my head.

[C]

Oh, yeah?

[B]

Yeah.

[C]

It's cool to see you admit that at least, you know.

[B]

Yeah, yeah. Like recently, like, it goes and comes sometimes, right? Sometimes it comes and goes. And like right now I feel super grounded.

[C]

Okay.

[B]

I feel great. Like.

[C]

Yeah, I feel that though. There's. There's definitely periods where you feel like you're the man.

[B]

Yeah.

[C]

You know, you may close a big deal or some shit, make a million in a month.

[B]

And then you're like, yeah, no, I can't. I went to Dubai and I hung around. Crazy. Yeah. I was like, I am poor. I need to work my ass off.

[C]

Yeah, Dubai will do that to you.

[B]

Yeah, it's good to travel. It's good to get out there. But like I said, like, depends where you go, you know, because sometimes I'll travel, come back all.

[C]

So no, I feel that though, I need to get out there. I haven't been there yet.

[B]

Dubai is insane, bro. Yeah, yeah, insane to me. It's Miami of that side of the world.

[C]

Damn.

[B]

Yeah.

[C]

What's. What's the money out there? Is it old money? Is it new money?

[B]

Both. There's a lot of kids like us. I call us kids because we're under 30. There's a lot of people like us, bro, that they're in the social media game. They're young entrepreneurs, young hustlers. I mean, we got Iman Gazi, you got Mike Thurston, Moblog. There's a lot of people there. And, bro, they're all super friendly. The same vibe as Miami to me, bro, same.

[C]

Man's impressive. His watch collection is really impressive.

[B]

Insane, bro.

[C]

Have you sold to him yet?

[B]

I have sold him one watch. I don't even remember what it was, but only one. He has like 50.

[C]

Damn. Yeah, yeah, that was a good investment on his end.

[B]

Yeah. I don't know where he bought all his watches, bro. Honestly, we're tight.

[C]

He's got some retail plugs. I've seen a couple of his videos. Yeah, he'll get some APs and Rolexes, but it's hard to get retail these days, especially AP and Richard.

[B]

Yeah, it's very hard, bro.

[C]

And even Rolex.

[B]

If you do get through, though, I'll tell you happily, I'll be like, bro, you. I can't compete with that. Please go buy it there. You know, like, if anything I'll say, sell it to me. If you don't want. Go buy it though.

[C]

Then they'll ban you if they find out you sell.

[B]

If you. If you get caught. Yes. So what we do a lot of the time is for an Audemars Piguet, for example, the warranty card, you can scan it, there's a barcode and you can re register the warranty. So for people who buy from the boutique and have a relationship with the boutique, what we do is we buy the watch at a little bit lower than I would normally pay. In order for me to do this, I'll keep the warranty card in my safe. I'll show it to the client when they come buy the watch from me, but I'll be like, bro, my. My client who sold me the watch, it's very sensitive. The card is here with me. You'll get it in one year and it stays in my safe. You can. You, as the person selling it to me, can facetime me whenever and I'll show it to you. And the client can facetime me whenever and I'll show it to them. Like they know the card is there, but it's being held so no one can take their phone to the code. Because the only time the boutique gets flagged is when. When the barcode is scanned.

[C]

Interesting.

[B]

Immediately they'll get flagged. Wow. Yeah. Or with the Rolex, holding a car doesn't really make a difference because there's no barcode. But I just tell the client who's buying it. I say, bro, please, you know, as a brother and friend, don't go to the boutique with this watch. Don't go like, ask if it's authentic. Like you have an invoice from me. You can sue me if it's not. But please don't do that. It'll fuck up my. It'll fuck up Sean's relationship.

[C]

Yeah. How good are the fakes getting? Have you been sold a fake watch?

[B]

Impossible to sell me a fake watch. Have tried many times.

[C]

Cuz I heard they're getting good though.

[B]

Yeah, they can get good. I have a good team now.

[C]

It's so good. I heard you have to like physically hold it to see if it's fake. Like if you can't tell from.

[B]

Anyways, I have a way around this. So I don't pay for any watch till it's in my facility. So yeah, maybe I get. Get tricked by a picture which has happened and it gets shipped. Shipped to me. And I have 12 hours to pay for it. That's my process. And within those 12 hours, I catch it if it's. I have three people who it goes through.

[C]

Yeah.

[B]

Before it goes to my accounting to get paid.

[C]

Oh, that's smart. Well, Stockx has announced they stopped doing the verifications because the fakes are so good for like sneakers.

[B]

And I bought fake off Stockx ones.

[C]

Exactly. Because they're so good.

[B]

It's fucked up.

[C]

Crazy.

[B]

I only use Goat. Goat, to me, is way better. I don't know.

[C]

Damn. Yeah. That's scary though. Imagine buying a fake wash. That's. That's a lot of money.

[B]

Well, with me, I tell a client, look, if ever it's fake, you have an invoice from me. Okay. Like, if it does happen by mistake, it's never happened. But you have an invoice from me, I will refund you. Or if I don't, you sue me. Like I. I mean, I'm a business bro. Like I'm. I'm public, right? So.

[C]

Yeah. You ever have any weird customer stories or anyone pissed or anything like that?

[B]

This is a weird story about fakes, right? So I was in Marion, this club downtown, you know, in Brickell.

[C]

The Marion.

[B]

It's like a restaurant club. It's kind of like a Bagatelle vibe. Okay. And I went there and I see this dude wearing an RM11 chandelier. The baguette. And I go up to him and I'm like, yo, that's a crazy watch. Then I look closer and, no, his wife's wearing the baguette, and he's wearing a Nadal. And I. I'm wearing an adult. And I go up to him and I'm like, damn, that's crazy watch. Blah, blah, blah. Yeah, and look closer. And it's fake, right? And the guy's wearing all full apple and all white. His wife is wearing a crazy dress, crazy diamond necklace. And I'm like, bro, y'all look, like, really well off. Why are you wearing a fake watch? Like, I call him out, oh, shit. He's like, what do you mean, fake, bro? I just bought this watch, like, three days ago. Whatever. Like, he's telling me a story, and he's. I was like, bro, how much you pay? And he's like, I paid 25k for each of them. And I'm like, well, how do you think you're getting an adult 20? And the guy was like, he. He had heard the name Richard Mille from his friends, and he knows Rolexes are 10k, 15k. He wasn't into watches, so he thought, it's a real Richard Mille. He thought. He. He bought it for 25k. He thought that's the price. He never looked on Google. Old school guy, you know?

[C]

Yeah.

[B]

I tell him, he's like, neil, that's fucking amazing that you're telling me. And are you sure? Are you sure? He asked me, like, we're in Marion. We're partying, we're drunk. And he's like, are you sure, bro? Because I actually bought this on my amex. I'm pretty sure I have, like, whatever, two more days to cancel the charge. I'm like, bro, go home and cancel the charge. So he calls me the next day in the morning. He's like, bro, it was a pleasure to meet you. I actually got all my money back from amex. You're right. I checked with my other friend. The watch is fake. You're a savior. I'm gonna come to you tomorrow and buy a real one. And they both came and they spent 400,000 the next day on real Richard Millen, a real AP Chandel.

[C]

Holy crap.

[B]

Yeah. Crazy, bro.

[C]

That's nuts.

[B]

Yeah.

[C]

Yeah. There's probably people that have no idea, honestly.

[B]

Yeah, he had no idea. He had all the money in the world, but not all the money. He was well off. And, yeah, he got scammed and he came and he was very happy. And it was the craziest because usually I call out a fake watch, and they're like. They turn around, you know, they. They avoid me.

[C]

Yeah.

[B]

This guy was like, no way it's fake. Like, he. He really thought it was real. Yeah.

[C]

Crazy. Do you have a favorite watch brand?

[B]

For me, it's Richard Millen Apart. Yeah. Because of a tire. Like, I just feel like it suits us. Paddock on us will look too classy. I'm too formal, I think.

[C]

Yeah. My wrists are mad skinny. Like, I don't know if I could pull off a Richard.

[B]

Actually, you can. Ultra thins, bro. Like, Luke Belmar.

[C]

Yeah.

[B]

Loves the ultra thins. He only buys the. They're like, coin thin, bro.

[C]

Damn. Yeah, I gotta look into those.

[B]

Yeah. I have. I have three in stock or four in stock.

[C]

The thing with Richards is I'm not a fan of the strap, but what I like metal.

[B]

Make rubber. The rubber ones, they make velcro. They make elastic.

[C]

Yeah. I just feel like, because it's such a nice watch, shouldn't it be a metal strap?

[B]

And you're a nice watch for a young athlete. Entrepreneur. That's what Richard Mille goes after. The young guy who doesn't believe in dressing in a shirt and pants every day and working a typical nine to five, who's an entrepreneur, who has money. And really, like, if you look at young entrepreneurs now, it's mostly shirt, shorts, joggers, you know, whatever. Sweatshirt. And Richard Mille really fits the vibe to me. To me, it's perfect. Like, on the strap, but okay. You got to try one on, bro.

[C]

Yeah, I've never tried one. Maybe my opinion would change.

[B]

Yeah, you got to feel the way it sits on your wrist, bro. Like, I've worn all of them. Ap, Rolex, Patek. And the way a Richard Mille sits on your wrist. Like, I fall asleep with them on. You don't feel the watch on your wrist.

[C]

Damn.

[B]

Yeah, this is super. I like light watches. Right. And this is also a very light watch. It's ceramic, so obviously.

[C]

Oh, this is nice, dude.

[B]

You think it's heavier, too?

[C]

Wow.

[B]

And a very sleek, subtle, sexy black ceramic. That's my style.

[C]

Yeah, this is super light.

[B]

So light. No.

[C]

Holy crap.

[B]

You come see the Richard.

[C]

Yeah, I'll check it out. Is that your favorite watch in your collection?

[B]

This? No, this is the AP Skeleton in particular. So that dial is my favorite watch. Top two. Right. But then I have this watch in steel, black, ceramic, and white gold with the rainbow bezel factory so yeah, not particularly the black ceramic. Actually my, my favorite skeleton is the steel one because it's the most wearable steel. Interesting with steel.

[C]

That's cool. What's the most expensive watch you've seen?

[B]

Seen like just seen or with your own eyes? Yeah, like a person probably like fucking got to be like 8, 10 million.

[C]

Why? Richard, watches get up to 8 million.

[B]

Oh yeah, yeah, yeah, dude.

[C]

The most expensive one I've heard of. Like a million?

[B]

No. I sold recently a 2 million dollar watch. This month I sold over 1 million dollars.

[C]

Holy crap.

[B]

The RM Rockstar. How many of those sold it for like 1.45? There is 50 in the world. We sold one to Canelo previously. 2 million. They went down.

[C]

That's crazy. I didn't know they got up that high. That's more than a supercar.

[B]

Yeah.

[C]

Eat the 10 mil for a while.

[B]

You can go to 20.

[C]

What?

[B]

Yeah.

[C]

What watches?

[B]

20 mil Patek Grand Comp.

[C]

There must be only like five of them.

[B]

I think three of the one I'm talking about.

[C]

Jeez. Damn. There's levels to this game.

[B]

There's levels? Yeah. Just keeps going. You can keep going. I'm sure we can find Crazy. Damn, bro. There's billionaires, right? And when, when we're only millionaires and we buy what we buy. Imagine when you're a billionaire.

[C]

Yeah. Kevin O'Leary's got quite a big collection, I've heard.

[B]

You see that guy Anant Ambani?

[C]

No, I didn't see that one.

[B]

The huge Indian dude who had the crazy 500 million dollar wedding or whatever in India.

[C]

Oh, I saw that wedding.

[B]

Rihanna performed there. JB performed there.

[C]

He's got a nice collection.

[B]

40, 50. No, he was wearing one watch that was 20 million I think. Holy Patek, dude.

[C]

That's nuts.

[B]

No, he must have at least 50 million watches.

[C]

Crazy. Who was your first big client and how did that happen?

[B]

Food God.

[C]

Food God?

[B]

Yeah, Food God was my first celebrity client. Celebrity client?

[C]

Yeah, that's a big one.

[B]

Came in with. With one of our. One of our friends. Mutual friend Ambrose. I don't know if you know.

[C]

No.

[B]

Nice guy. He brought me Food God as a client. But I had to give him the like a home run. Yeah, bro, like just to get a photo. And back then, now people come in, they want to do the vlog cuz they get views. It's beneficial for both of us, you know. It looks good. Cuz they're buying an expensive watch. But yeah, to start was rough, bro. I think I lost money on that watch. Like, I think I lost 5k on that watch.

[C]

Holy. You had this vision this week.

[B]

I. Why does this keep going off? That's crazy. This week I sold a watch. I lost 135,000 on what? Yeah, so that's what. That's why people like timepiece trading. Because my cost is irrelevant. Okay? I could pay for this. There was a time this was 525.

[C]

Geez.

[B]

My cost could be 525. It's not. I paid 220 for this one. But today, if I was to sell this watch, I would sell it for 220. That's market. So my cost is irrelevant. I just sell according to market. You know, like stocks. Like, I always buy good at the time I buy. But sometimes I may have a watch for two years. If the market drops, I'm fucked, Right? But I need the money out because I reuse the money.

[C]

Yeah, because you're buying what, almost every day at this point, right?

[B]

Yeah. I spend 300,000 a day.

[C]

Holy.

[B]

On watches? Yeah.

[C]

Are you serious?

[B]

Yeah. Every day.

[C]

Oh my God.

[B]

I sell 300,000 a day. I buy 300,000 a day.

[C]

Wow.

[B]

Yes.

[C]

Yes. When the market. Because there was a crazy spike and then a big dip like last year.

[B]

Crazy spike. Big dip. You said it perfectly.

[C]

So how did you adjust to that?

[B]

I just tried to sell as quick as possible. You know, I sold a little bit under market at the time to get rid of it quick. Tried to just break even instead of lose. But there were pieces. There was a watch, Titanium green dial, Tourbillon Limited 50. My cost was 505. This is the watch I sold this week. I sold it for 365. So I lost 140. But it's okay. It's okay. We. I, I had four years where every watch I had in stock, if it wouldn't sell, bro, by the time I sold it, I was 100 return because the market would go up so much on it. And now I'm going through the downside and this is where it shows who's strong and who's living on loans and who, who can continue to be a dealer. Because a lot of dealers got wiped with the drop, right? They had loans, they couldn't pay their interest. They're losing money. Me, I, Yeah, I was making. So what was happening? I'd lose money on my old stock, but I was still closing new deals of watches I didn't have in stock, and I was making money on those. So I really, like, last year was like a flat line. I didn't really? Profit. I had crazy revenue. I think it was 89 million or so. But I didn't profit much. And that's why, because the. The downfall. But I'm happy because I know so many people who got smoked, bro.

[C]

Plus, you have the Rolodex now.

[B]

Yeah.

[C]

So you kept building your Rolodex.

[B]

Yeah.

[C]

Kept getting this year, next year you'll crush it.

[B]

Probably kept doing the social media, like, never, like. But yeah, it did hurt. It did hurt. Not knowing that, like, before, bro, I was like, I don't care if I sell. I'll close the office today because the watches are just gonna go up. Like, I was so confident, you know?

[C]

Yeah. It was easy to get comfortable during that period. That's when all the crypto nerds were buying. Yeah, I'm sure you sold a ton for crypto back then.

[B]

Yeah, crypto is amazing, bro. It's amazing. And, like, you want to buy a watch today? Crypto is a God savior, bro, because you don't have to wait till Monday. Like, you can have a flight tomorrow. We do the deal.

[C]

Yeah. Sometimes the wire takes days.

[B]

Yeah. Like, Aiden's gonna buy the watch for Trump right now. And you guys. You guys are gonna see his stream if you guys watch it, and he's gonna pay me Crypto. Otherwise, how would we do it?

[C]

Aiden's got a fat ethereum bag.

[B]

Yeah, I'm sure. I'm sure. I never looked up his.

[C]

The deck screen someone posted. It was 10 million.

[B]

Wow.

[C]

Yeah.

[B]

No, I'm sure you got way more.

[C]

Yeah, that was just one wallet. He's probably making that a month with his streaming deals, man. Streamers changed the game.

[B]

Streamers changed the game. Yeah.

[C]

For real, like, content has really shifted.

[B]

Yeah, I miss. I miss the YouTube days where I used to be a big YouTube addict. I would watch, like, two hours a night.

[C]

Same.

[B]

Yeah.

[C]

Years ago. Now it's all streams.

[B]

Yeah, now it's all. I don't watch streams, bro. I watch them, like, after, like, highlights, the clips.

[C]

Yeah, yeah. The streams I don't watch. A little too slow for me, but.

[B]

What, three hours, four hours? We don't got time for that.

[C]

Vitaly's killing it right now. Oh, my gosh. This shit's hilarious.

[B]

It was awesome. He. I didn't even talk to him. He just follows me. The other day, I guess because I'm so close to Steve, and Steve, he's a very nice guy. He came to TPT after. He's like, I want to come meet you.

[C]

Didn't Steve buy him a watch? Or something.

[B]

Steve bought him a watch. Oh, yeah. So he came to size the watch. Size the watch.

[C]

Nice. Yeah. I'm sure Steve brings you a ton of clients. You and him have built a really solid foundation together.

[B]

Yeah, that's my brother.

[C]

Yeah. Shout out to Steve.

[B]

I have his Ferrari at my house right now. Oh, yeah, he's gone for a month. He's like, yeah, Neil, take it.

[C]

Unless you drive it.

[B]

We're super tight, bro. No, there was a point. All his cars were in Vegas. He came here. I have 15 cars. Personally, he would drive my Ferrari, my Lambo, my Rolls. I. It's the same. Me and him were family. I bought his old penthouse. We're neighbors now. We have penthouses across each other.

[C]

Damn.

[B]

He bought, like. So I bought a dog just now, a puppy. He's three months old.

[C]

Nice.

[B]

He bought the dog's brother, like, where's your mad side? We're very tight.

[C]

His mom's breaking her podcast, Fraternity. She's coming my show next week.

[B]

Oh, she told me about Marabeth. She's also doing another one, which I won't drop. But, yeah, she told me about you.

[C]

Yeah, I'm pretty bumped. Like, I've never met her.

[B]

She's very awesome, bro. She's got Steve's energy, but she's more responsible.

[C]

Interesting.

[B]

Yeah, yeah.

[C]

Steve's a bit of a wild card.

[B]

He's irresponsible, but all for the good of the. Of the world, you know? But irresponsible.

[C]

Yeah. He means so well. Right.

[B]

That's it. But. But he doesn't have control. Like, he. He'll make a million dollars and just give it away the same day.

[C]

You know, his Twitter is interesting. Yeah, yeah. He'd be going out, people. He went out Mark Cuban the other day.

[B]

He gives no shits. No, he's no. What do you call it? No filter. No.

[C]

I like people like that, though, cuz then you're, like, immune to cancel culture.

[B]

Yeah, he is. He's definitely immune, bro. He's canceled on YouTube. He's done, like, now. Why would he care?

[C]

Yeah, that was rough to see that. Yeah, I'm not a fan of that. I got two strikes on YouTube.

[B]

Damn, it's bad. You got to be careful.

[C]

I know. Medical misinformation, man.

[B]

No.

[C]

You ever got a strike?

[B]

No. Medical misinformation. What's that? Like, you told people medical information?

[C]

Like, I had a guest on and they talked about, I guess, the topic Big Pharma doesn't like, so.

[B]

And you got two strikes for the same offense.

[C]

Yeah, you only get three, dude.

[B]

I know.

[C]

Scary.

[B]

I don't have any.

[C]

I'm surprised you haven't gotten any.

[B]

No, I just curse. That's the only bad thing. I smoke marijuana.

[C]

Oh, they let you smoke?

[B]

I smoke on camera. I mean, how can they tell if it's nicotine or cigarette or weed, you know?

[C]

Yeah, that makes sense. What do you got coming up next, man?

[B]

What do I got coming up next? I'm opening a new location. I won't disclose the location. Yeah, I'm gonna open up a new timepiece. Trading.

[C]

Okay.

[B]

I'm gonna, I, I started selling charter jets.

[C]

Damn. Moving on to jets now.

[B]

I, I, yeah, I saw a jet flight. Not, not the plane.

[C]

Oh, okay.

[B]

The flight. You want to book a jet from here to la, I'll get you.

[C]

How much would that cost? From Miami to LA?

[B]

Miami to Vegas. I know. Is like, it's 35, 000 on average.

[C]

If you're using a mid for how many seats?

[B]

40, 000 maybe. That's an eight seater.

[C]

Oh, if you split it, it's not terrible.

[B]

Yeah, you, you have to have to reconfirm this because I have a partner who runs this, bro. You know, like, don't hold me to these numbers. It's around there for sure.

[C]

That's not.

[B]

I just booked myself a jet there. So.

[C]

Yeah, if you split it with three, four guys, I mean, 10k each.

[B]

You did your birthday trip to Vegas.

[C]

I live in Vegas.

[B]

But you, you didn't do like a P. Something trip.

[C]

Where did I go for my birthday? I don't remember.

[B]

We didn't book the pj, right? Oh, no, no, I didn't.

[C]

That was someone else.

[B]

Next time you're gonna book, please give me a shot. If I, if I beat the price, you know, book it with me, I take crypto. If not, book it with whoever you book with.

[C]

Yeah, I'm down, dude.

[B]

Same thing with watches. I always tell people, don't even just check with me. Check with your sources. If I beat the price, buy from me.

[C]

Next watch I, I want. I'll, I'll hit you up.

[B]

Yeah, come by. We'll make a vlog. It'll be nice, bro. You meet the family. You, you see the office. It's nice.

[C]

Oh, yeah. Where can people find you and buy watch?

[B]

We're in the Dupont building in Miami, but you could be anywhere in the world, really. We'll figure it out. Timepiece trading on Instagram. That's the best place to reach out. Or if you go on our website, you could talk to us straight on WhatsApp. Timepiece Trading LLC.com. couldn't get the domain, bro. This someone had selling G shocks and Victor's got timepiece trading dot com. He's had it for like 10 years and I offered him like 20,000 and the guy probably mixed that in like six months and he was like, no.

[C]

Damn. Yeah, well, he probably sees how big you are and he wants more.

[B]

Yeah, I think he asked for 100.

[C]

And I'm like, that's a lot.

[B]

Yeah, for a domain. I can just make any domain. Yeah, you click my link anyways.

[C]

Well, we'll link it below. Thanks for coming on, bro.

[B]

100%.

[C]

Thanks for watching you.

[B]

I appreciate your time and appreciate you always making me part of the community and your group chats and trusting me with your people.

[C]

Absolutely, brother. We'll be doing some business in the future for sure. All right, peace, guys.