
🔥 Eileen Wilder on Public Speaking, High-Ticket Sales & Overcoming Fear 🚀 In this game-changing episode, we sit down with Eileen Wilder, a high-ticket sales expert, speaker coach, and entrepreneur, to talk about how she went from fearful...
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Eileen Wilder
This podcast is sponsored by Talkspace. You know when you're really stressed or not feeling so great about your life or about yourself, talking to someone who understands can really help. But who is that person? How do you find them? Where do you even start? Talkspace. Talkspace makes it easy to get the support you need. With Talkspace, you can go online, answer a few questions about your preferences and be matched with a therapist. And because you'll meet your therapist online, you don't have to take time off work or arrange childcare. You, you'll meet on your schedule wherever you feel most at ease. If you're depressed, stressed, struggling with a relationship, or if you want some counseling for you and your partner or just need a little extra one on one support, Talkspace is here for you. Plus, Talkspace works with most major insurers and most insured members have a zero dollar copay. No insurance, no problem. Now get $80 off of your first month with promo code SPACE80 when you go to talkspace.com match with a licensed therapist today at talkspace.com save $80 with code SPACE80@Talkspace.
Sean
We actually perform better if we actually have an enemy. Sounds crazy. And actually as a speaker.
Eileen Wilder
This podcast is sponsored by Talkspace. You know when you're really stressed or not feeling so great about your life or about yourself, talking to someone who understands can really help. But who is that person? How do you find them? Where do you even start Talkspace. Talkspace makes it easy to get the support you need. With Talkspace, you can go online, answer a few questions about your preferences, and be matched with a therapist. And because you'll meet your therapist online, you don't have to take time off work, arrange childcare. You'll meet on your schedule wherever you feel most at ease. If you're depressed, stressed, struggling with a relationship, or if you want some counseling for you and your partner or just need a little extra one on one support, Talkspace is here for you. Plus Talkspace works with most major insurers and most insured members have a $0 copay. No insurance, no problem. Now get $80 off of your first month with promo code space80 when you go to talkspace.com match with a licensed therapist today at talkspace.com save $80 with code space80@talkspace.com if you can unite the.
Sean
Audience against a common enemy, you can bring a a unity into the room and into the audience that will actually light them up.
Unknown
Wow.
Sean
In fact, many times people get an applause or standing ovation. It's because the speaker has hit on an enemy.
Unknown
Yeah.
Sean
And they start to kind of create a character from this enemy and put words in the enemy's mouth. And then the audience starts to kind of get, like, angry at this enemy. I know. It's not crazy. And then the speaker will be like, hey, we're this team, and they're that team. And the audience starts to. You obviously see this in politics, you know, out the gate, but it's. It's an incredible way to move an audience is to create a common enemy.
Unknown
I can 100% see that. All right, guys, we are in Las Vegas getting ready for Funnel Hacking Live. I'm here with one of the speakers today. Eileen, thanks for coming on.
Sean
Yeah, man, thanks for having me.
Unknown
Absolutely. What do you plan on talking about at this event?
Sean
I am talking about how to have an addictive speaking framework, like a storytelling framework, that causes people to listen to you and not be able to stop.
Unknown
Storytelling is really important, right?
Sean
Yeah.
Unknown
Some of my best guests are the best storytellers.
Sean
Fire.
Unknown
Yeah. And it's important because a lot of people have cool stories, but not a lot of people can storytell them.
Sean
Yes, yes, absolutely. I think the. Some of the most boring speakers I've heard at conferences and at seminars and. Such an easy skill to learn. I feel like anybody can do it.
Unknown
Right. So what are the biggest mistakes you're seeing when people are up on stage or public speaking somewhere?
Sean
Yeah, biggest number one mistake is not shifting to you fast enough. So people are just telling their stories kind of. I, I, I, me, me, me. And they're not shifting to the word you fast enough. And if you could just make a simple shift, like early, you could see it in networking events, or you can see it from stage, or you could see it even on podcasts. They're just staying too long in first person. I. Yeah. And you just got to switch over. Yeah.
Unknown
Wow. I need to start doing that.
Sean
You probably are. You're already doing it. It's fun.
Unknown
Yeah. I didn't think of it that way, but, yeah, you need to make it about the audience.
Sean
Yeah.
Unknown
When you're up there.
Sean
Yeah. 100%.
Unknown
Because a lot of people get up there, they try to brag a little bit, establish some credibility, but then they need to take it back to the audience right after that.
Sean
Yeah. Such an easy lift, too, because you can just switch anything you're saying to go, like, have you ever done this? Or you know how when you and the audiences, you can actually see the audience respond in their eyes and in their Posture, like they'll come back to the attention of the speaker once they hear the word you.
Unknown
I love that.
Sean
Yeah.
Unknown
Were you always pretty good at public speaking, or did you.
Sean
100 terrible. Absolutely the worst. I mean, I had a huge fear of public speaking, and I. I would stutter and stammer. Sometimes I'd run off stage.
Unknown
Wow. It was that bad?
Sean
That was that bad.
Unknown
Holy crap.
Sean
I know. They'd be like, hey, Eileen, you ready to go? And I'd be like, yeah, I'm ready to go. And then at the last second, I would run out the back or of the building, and they'd be like, well, welcome to this day, Dileen Wilder. And I was just gone.
Unknown
Damn.
Sean
Nowhere. Yeah. Nowhere to be found.
Unknown
It was crazy. So how did you overcome that?
Sean
Oh, man. I mean, I think just practice and trying to. I think I. For me, I think I just had to want it. I had to want to become the person who could stay calm, who could walk to the front of the stage and just learn to communicate. So that's why I think I'm so passionate about it. Because you can learn the skill of public speaking.
Unknown
Right. I feared it, too. One of my biggest fears. I think they've done studies on this, actually. So public speaking is the number one biggest fear in the world. And we'll link that below. But, yeah, because of public school, I thought I hated public speaking.
Sean
Wow.
Unknown
Because you're presenting on topics you don't care about, so then you start getting nervous. You know what I mean? And you're like, you're not confident in it because it's stuff you don't care about. But then once I started getting asked to speak on stages, on panels and stuff, and I already knew about whatever they asked me to talk about, as soon as I started speaking, it went away.
Sean
Wow. When you started speaking on something that you cared about.
Unknown
Yeah, that's it. So for me, that was it, because. Yeah. Similar to you with. With public school, whenever we have had to give a presentation, I would just take an L on it. I wouldn't even do it because I was terrified. I would just take a zero or I would skip class, make my classmates do it. If we were in a group project.
Sean
Did you ever. Did you have. What were the sensations like for you? Did you have a lot of physical sensations or anxiety?
Unknown
A lot of mental and physical. Yeah, I probably had anxiety at the time without knowing it.
Sean
Right.
Unknown
This was before I kind of went mainstream.
Sean
Yeah.
Unknown
And people didn't talk about it, but. Yeah, I still get it a little bit now, but it goes away as soon as I start. Start talking. I'm sure with you too, right?
Sean
Yeah.
Unknown
You get a little nervous sometimes going up there.
Sean
Yeah, for sure. Absolutely. I mean, I, I don't know if it's ever good, if it totally goes away. I mean, sometimes. But I think my interpretation of the sensations is different now. Now I interpret it as like, oh my, my body's just getting ready to perform.
Unknown
Right. Yeah. I think it's natural.
Sean
Yeah.
Unknown
People ask like, do you ever get nervous? Like, that's just natural. Obviously you'll get a little nervous.
Sean
Yeah.
Unknown
No matter what.
Sean
Yeah. Excitement. I think there's a lot of excitement.
Unknown
Yeah.
Sean
And trying to have more fun when you're doing it I think is a huge way to reframe.
Unknown
Yeah. But, yeah, I couldn't run away from that fear because our lives are so based on public speaking and now I'm a podcaster for a living. It's. It's like I really embraced it. All right, shout out to today's sponsor Specialized recruiting group. Navigating the professional job search is hard. You know, the perfect job is out there. You're just not sure how to find it. The good news is you don't have to go at it alone. You need specialized recruiting group connect@srgpros.com srgpros.com they're here to guide you and help you find a role that fits all without costing a dime. Meet specialized recruiting group offering a tailored approach. To find your next role, go to srgpros.com srgpros.com and get on the right course. Your local specialized recruiting group team knows which businesses are hiring and can offer you a path to contract and full time roles. If you don't see the role you're looking for on the website, Specialized recruiting group also recruits for confidential roles. So give an office near you a call to learn more. Take the next step in your career by starting@srgpros.com srgpros.com.
Sean
Do you enjoy it now, Sean?
Unknown
I love it.
Sean
Yeah.
Unknown
Because. Because you can impact a lot of people. Quick. That's all we're getting. 50 million view a month right now just on Instagram.
Sean
Insane.
Unknown
It's nuts. I mean, when could you do that in the past?
Sean
Wow. And who. And somebody who took an L and wouldn't even get up in front of class or, or ship it to the other people you were working with and didn't even know.
Unknown
Yeah.
Sean
Look at that. That's.
Unknown
I was the shyest kid in the whole school.
Sean
Really?
Unknown
Yeah. I had a Lot of trauma growing up from, like, the divorce and just not a lot of confidence growing up without a father figure.
Sean
Wow.
Unknown
So, yeah, I was super shy.
Sean
That's amazing.
Unknown
Yeah.
Sean
And look at the. Like, that's.
Unknown
But yeah, if people are watching this and they're really shy, you know, you could get through that. I'm living proof of it.
Sean
How did you do you. Was there an unlock for you to get out of that?
Unknown
Yeah, I had to get out there. I mean, I locked myself in my room for, like a year when I was in college, just grinding, and I literally forgot how to socialize. So I had to get out there because you can't learn these skills without going to events, going conferences.
Sean
You just kept. Kept working at it and just kept exposing yourself to different scenarios and. Okay.
Unknown
And yeah, even now, like, I have these mental conditions, like, I have autism and ADHD and stuff, but I'm still able to socialize. So you got to be careful with these labels and using them as excuses. I see a lot of people doing that, like, oh, I have anxiety, I have depression, but that shouldn't be an excuse fire to socialize, in my opinion, because I have everything on paper. I'm messed up.
Sean
Wow.
Unknown
But I'm podcaster, you know, Hats off to Sean.
Sean
Congratulations.
Unknown
Victim mentality, though. It's. It's. Yeah, it's prevalent. I'm sure you see it a lot too, right?
Sean
Yeah. 100. I mean, I think the identity that we start to associate with. Right. Like, we're trying to figure out who we are, especially in public school. But if you want to start over, identifying with the role of, like, I'm a pro, I'm a public speaker. I think those kind of reframes for me was like. And I think I started a big shift for me, was starting to. I read where Steven Pressfield said that what ails you and I has nothing to do with being sick or being wrong. What ails you and I is we're playing life as an amateur. And then he says, like, the way you shifted is you have to. You have to call yourself a pro before anyone else sees you as a pro, you know, So I think those were huge. Like, I was starting to call myself a pro, even though I was still getting up and shaking, getting up and sometimes getting sick off the side of the stage, other times running out the back. So I was still kind of almost by faith saying, like, I'm a pro.
Unknown
I love that. That confidence shift is big.
Sean
Yeah.
Unknown
Because I play sports. I still play basketball now, actually. But I didn't have the confidence I had back then. I'm like, way better now just from like a mindset thing. Not even doing anything different physically, just mindset.
Sean
Do you talk to yourself a certain way in your mind, like before you're about to play or. How did you.
Unknown
Yeah, I got a little system. Like, I'll put on music that like, energizes me.
Sean
Yeah.
Unknown
And then during the game, I'll talk smack because that makes me play better.
Sean
Really?
Unknown
So, like, yeah, I'll talk smack a little bit and that motivates me.
Sean
Can you release some of your smack talk?
Unknown
I leave it on the court and I keep it on the court. I don't, I don't ever let it.
Sean
Okay.
Unknown
Because there's fights and stuff, so I don't want it to get to that point. But it's all friendly, like.
Sean
Yeah.
Unknown
Come up to them after the game. I'm like, you know, that was just basketball. There's nothing personal, but it motivates.
Sean
There's something in it that, that unlocks something in you when you do that.
Unknown
Yeah.
Sean
It's fire.
Unknown
A lot of people in sports, I think little talk gets them playing better. It's interesting how that little shift. Right.
Sean
Well, it's so cool because I've studied how we all, we actually perform better if we actually have an enemy. It sounds crazy. And actually, as a speaker, if you can unite the audience against a common enemy, you can bring a unity into the room and into the audience that will actually light them up.
Unknown
Wow.
Sean
In fact, many times people get an applause or standing ovation. It's because the speaker has hit on an enemy.
Unknown
Yeah.
Sean
And they start to kind of create a character from this enemy and put words in the enemy's mouth. And then the audience starts to kind of get like angry at this enemy. I know. It's not crazy. And then the speaker will be like, hey, we're this team and they're that team. And the audience starts to. You obviously see this in politics, you know, out the gate, but it's, it's an incredible way to move an audience is to create a common enemy.
Unknown
I can 100% see the, the best politicians are the best public speakers.
Sean
Yeah.
Unknown
Right. When Obama was coming up, he was amazing.
Sean
Fire.
Unknown
Same with Trump. I feel like they both won heavily because of their public speaking.
Sean
100%.
Unknown
Yeah. That's such a good point. And with the enemy stuff, I love that. Cuz Michael Jordan. Did you watch his documentary?
Sean
I haven't.
Unknown
Okay. But basically he would create enemies.
Sean
Woody.
Unknown
Yeah. Oh, tell me more I remember one example was some guy on another team said something, and he, like, created a whole story out of it to make him hate him. That even though he said, like, one little thing, he made a whole story in his head about it. Yeah. Like, he took it to the next level, but, like, every game, he basically had an enemy that he would go after.
Sean
Really?
Unknown
Yeah. That was his thought process.
Sean
Out of curiosity, would he isolate it to, like, one character on the team? Like, I'm coming against this one thing.
Unknown
He would do that and the whole team. But I remember one. There was a newspaper article about how someone on the other team was the best player in the league that year.
Sean
Yeah.
Unknown
And that pissed him off so much. And he said they won because of that, actually. So you can use that as fuel. Like, you're saying the enemy stuff. Patrick bet David has a book on this. Does he really choose your enemies wisely? I just got it. I think it's important to. But you. At the same time, you can't obsess too much.
Sean
Great point. 100%. Yeah. You're not, like, trying to live out there to, like, like, fighting all day, but using it. I think. I mean, Michael Phelps. I think I read something. You know, one of the medals he won a long time ago, a competitor came up and said something to him, like, right before he was about to compete, and he said that that was the unlock for him. It's, like, not.
Unknown
I think I've seen that. Yeah. He won, like, eight medals that year, too.
Sean
Isn't that crazy?
Unknown
Yeah. Someone gave him a look, right? Yeah, yeah, yeah, yeah, yeah. Looks can tell a lot. Yeah. You got to be able to read eye contact and body language. Super important.
Sean
Wow.
Unknown
You read over 1200 books. I saw on your YouTube. That's super impressive.
Sean
Yeah. Yeah.
Unknown
How did you pull that off?
Sean
Well, I think we. Some of us, I think, are more nerdy than other people. I just think I just love reading. I'm an introvert. You know, I love. I love reading all sorts of books. You know, business, marketing, speaking, persuasion. I think I just enjoy it. I think it's just one of those things. Not everybody enjoys reading. You know, some people don't even, like, have a harder time with reading. They listen to audiobooks or whatever. And I have no beef about someone needs to read a million books. I just. I think it's. It's a love, you know?
Unknown
Yeah. That's insane. So do you have a schedule? Like, you read one, One a week or something?
Sean
Yeah, yeah. I'm either on audiobook or physical Book. I like physical book better, but. Yeah. Really?
Unknown
I'm the opposite.
Sean
Are you?
Unknown
Yeah. I love audiobook.
Sean
Oh, are you a fast listener? Can you listen?
Unknown
Yes. 2 to 3x.
Sean
So jealous. I. I don't have that skill yet.
Unknown
It's. It's trainable. Okay, so you start off at 1.25.
Sean
Okay. I'm at 1.25.
Unknown
Okay. So you do that slowly. Work your way up. Go to 1.35 or 1.3 every week. Go up 0.5 to 0.1 or 0.05 to 0.1.
Sean
Okay.
Unknown
Eventually, you'll get to 2, and I feel like 2 is great to be at right now. I'm going towards three.
Sean
Nice.
Unknown
But some people speak so fast. Like Ben Shapiro, for example. I can't even listen to him on two.
Sean
You can't?
Unknown
You talk so fast.
Sean
Yeah, yeah.
Unknown
So I'd say 1.5 to 2 is good.
Sean
What do you love to listen to or read?
Unknown
A lot of podcasts lately. I go through book phases, though, on audible.
Sean
Okay.
Unknown
So every, like, six months, I'll bang out, like, six books. Just within a week, I'll do one a day on, like, 2 to 3x speed. And the important thing, though, is to actually execute on the information. Because there's people that listen to a thousand books, but they're still broke, right?
Sean
Yeah, 100.
Unknown
So that's what I. I try to do that immediately. So when I listen to something in a book and something pops up, I immediately do that. Like, I'll stop reading the book or listen. I'll do it at the moment.
Sean
Oh, that's so great.
Unknown
Or else you're gonna forget about it.
Sean
Yeah.
Unknown
Yeah. So that's a good trick. Do you do something similar to that, too?
Sean
No, I wish I did. So thank you for clicking on. No, mostly when I'm listening and reading, I'm mostly listening for content because I'm. I'm producing, I'm speaking all the time and flying all over and producing so much content. So I'm constantly looking for things I call bits, like little stories, little bits, quotes. So I'm curating the whole time. So for me, I'm paus whatever I'm doing and I'm writing or capturing or transcribing, just curating.
Unknown
I love it.
Sean
Yeah.
Unknown
Yeah. You always got to be a student, no matter what level you get to. People think you stop at the college learning, but it's just getting started, in my opinion. Even yesterday, I was listening to a video on how to get more views on Instagram.
Sean
Wow.
Unknown
Now I'm already getting ton of views. Like I mentioned earlier, like, I haven't met many people getting more than me.
Sean
Yeah.
Unknown
But I still picked up something from this video. Some random YouTuber. He had like 50,000 subscribers.
Sean
Yeah.
Unknown
And there's a new feature called IG Trials.
Sean
Yeah. Okay.
Unknown
And he was basically like, you can repost all your old content there.
Sean
Wow.
Unknown
And you can do it once a week.
Sean
Oh my gosh.
Unknown
It doesn't matter. It could be the same video. So I took all my top videos from the past two years, put them on trials, and I got 10 million views just yesterday. So I'm gonna do that every day. I'll probably get 100 million views this month all from that video. Because you can't stop learning, Sean.
Sean
I'm learning so much right now.
Unknown
I mean, you also.
Sean
That's a great lesson though. I mean, because I mean, you're, you're, you're a master and you're still picking up sauce that people are dropping out. That's awesome.
Unknown
Well, that's why I always listen to either a podcast or audiobook every single day.
Sean
Yeah.
Unknown
Because you will pick up stuff like that.
Sean
That's so good.
Unknown
And the world's evolving so fast that you need to be learning or else you're going to fall so far behind 100. And that's why, like, you do events too. You do a lot of in person stuff, right?
Sean
Yeah, I do a lot of in person. A lot of virtual events. I sell a lot virtually, so I do a ton of virtual events, challenges, webinars, master classes. And then I'll sell something that's typically an in person event just of like, it's. So there's no overhead sales. A virtual sales event. And as there would be with a delivery event. So. Yeah, I love that.
Unknown
Yeah. I also host events and I love it.
Sean
Do you?
Unknown
Cuz that's why the show's called Digital Social Hour. I'm connecting the two worlds.
Sean
Wow.
Unknown
IRL and. And Digital World.
Sean
Tell me more. What, what kind of events do you do and what do you.
Unknown
Yeah, it's like networking mixers. I'm still figuring out like how I want to monetize them, but we get a thousand people at each one.
Sean
Wow.
Unknown
Yeah. No ad spend. No, Just all organic. And it's people looking to network, grow their business, meet new people and just the energy of it.
Sean
Yeah.
Unknown
Like, it's like, oh my God. Infectious, insane.
Sean
So I love 100 know how to tell you. I know how to monetize that.
Unknown
Oh, yeah, yeah, yeah. We should definitely talk, connect.
Sean
Yeah.
Unknown
Yeah. I've never pitched. I've never done like anything for money. I've been losing money on most of them, so.
Sean
But it's just so fun. You just love it.
Unknown
It's fun. I meet potential podcast guests.
Sean
Yeah.
Unknown
I get to travel the world because I do a new city every time.
Sean
Oh, that's awesome.
Unknown
Yeah. That's also why I love events. You get to experience culture too.
Sean
Gosh, that's so cool. It's so. It's so inspiring to see somebody who wrestled with shyness be able to do something like that.
Unknown
I know. I'm literally running networking events. And I was the shyest kid in school growing up.
Sean
Thousand people.
Unknown
Yeah. I couldn't even talk to people, you know, I was so shy and scared.
Sean
And you love it now?
Unknown
I love it. Not confident. That's what I'm saying though. You can really change. So it's a great word. Wherever you're at right now, watching this, you can change. Yeah, it's. It's pretty crazy growing up, I. I would be so. I wouldn't even know what to think, what I'm doing now.
Sean
Right.
Unknown
Like, it wouldn't even compute in my brain.
Sean
Growing up, like, we went Back to like 9 year old Sean and we're like, yo.
Unknown
Yeah. It's so nuts.
Sean
50 million views. Are you ready?
Unknown
Yeah. What's been your main focus this year? What are you. What are you planning on doing?
Sean
Yeah, we're scaling our company real big right now, so we're evergreening a lot of virtual events that we have and I help people with a lot of high ticket offers. So yeah, we're just selling. We teach people how to sell, you know, maybe $10,000, 20,050, $100,000 packages. And it's just so exciting and just seeing people be able to make money quickly and easily selling high ticket and. Yeah, just. We use. Yeah, it's just awesome. So we're just scaling and growing like crazy.
Unknown
That's cool. Yeah. I need to launch a high ticket offer.
Sean
Yeah.
Unknown
People are asking me for advice stuff. I don't have an offer at the moment.
Sean
Yeah. It's such a beautiful way to do it. And I think offering high ticket's so cool because doesn't mean you have to like have this giant coaching program or call. You know, sometimes a lot of our best selling high ticket programs are actually selling a high ticket event. So it's like a $10,000 weekend or $30,000 weekend or workshop or something like that. And then you, you just in and out and people love it.
Unknown
I love that. I. I like high ticket a lot. Cuz you're dealing with very few people but they're high quality people. So like you sell 10 things at 100k, that's a million dollars.
Sean
Yes, I did that last night.
Unknown
Oh yeah? Yeah. Wow.
Sean
Yeah. Online or 100k offer to my current clients. So I had a workshop here in Vegas and just kind of revealed a 100k offer that week.
Unknown
Wow.
Sean
Jump right in.
Unknown
Well done. What was the offer exactly?
Sean
It's something called icons. So it's just. It's been anyone's listening to. This is a great takeaway. It's like name your high ticket offer like an identity. Right. Status, status upgrade, status increase. And then this one is kind of actually a set of three workshops helping people build a. That we call it an automated ticket sales machine. So tickets to their events and then scaling it out with ads.
Unknown
See that's a good offer because people struggle to fill events.
Sean
Yeah.
Unknown
So that's what I noticed with like the top offers they solve a big problem.
Sean
Yeah.
Unknown
Because I've been to so many events and some of them don't have a lot of people there.
Sean
Yes.
Unknown
Right. It seems like that's a common thing at events.
Sean
It is. Huge problem.
Unknown
So you're able to fix that?
Sean
I'm able to fix that. And then. Yeah. 100% and get a lot of control, a lot of predictability so that you can know. I can fill the room with a thousand, two thousand, three thousand, ten thousand.
Unknown
Right. Because then it's just a numbers game from there.
Sean
Exactly.
Unknown
Because if you fill the room with a TH000 they know their average order value. They're a closing rate. So you're. You're also making the money technically 100%. And those are the best products.
Sean
Yeah.
Unknown
When you can make the money.
Sean
Oh yeah.
Unknown
Or save the money too.
Sean
Yes.
Unknown
Yeah. That's what I like. People should focus on that like how can I make or save this guy money? Because then you don't have to sell them on the product. Really.
Sean
Yeah.
Unknown
You just show them the numbers.
Sean
100%. Yeah. I love to layer. Even if it's sometimes if it's a non like wealth offer or non business offer, I'll just do something like what you just said and just layer it in as a bonus tip to sale. So just anything like have a increase money or save money, just add it as a bonus to have your health or mindset or anything that's soft. Soft offer. You just add something like that as a bonus. That will tip. Tip to sale.
Unknown
I love that.
Sean
Yeah.
Unknown
What's been the biggest things you've learned from Russell Brunson?
Sean
Oh, I love Russell Selling one to many. You know, I, I, I was selling high ticket on the phone and going, you know, to like a $6,000 life coaching offer. But my Russell helped me in so many ways. But, but learning how to take that same offer and present it to a group of people so I could close the room. So a leverage time. Right. So now I'm not on the phone doing 60 calls. I just present and in an hour can do six or seven figures, right? Yeah.
Unknown
He's the king of that.
Sean
Oh yeah.
Unknown
I Remember going to 10x growth con. The second one ever.
Sean
A second one. Okay.
Unknown
In Vegas. Were you there?
Sean
I was not.
Unknown
Okay.
Sean
Yeah.
Unknown
Russell pitched on stage a million. It was like over a million dollars in like 30 minutes or whatever.
Sean
Yeah.
Unknown
And that was like the record at the time. Now I know people have crushed that, but just seeing that as a 21 year old was like, holy crap. That was crazy.
Sean
That was crazy.
Unknown
And that kind of changed my life, honestly.
Sean
Did it?
Unknown
Because we live in these bubbles growing up where you don't see that.
Sean
Yeah.
Unknown
Like you think that's so far fetched.
Sean
Right, Right. You're like.
Unknown
And then when you see it for your own eyes, you're like, wow, I need to get up on there. I need to get on that stick, figure out what to sell.
Sean
Yeah. 100%.
Unknown
Yeah. So we'll see what he does this week.
Sean
But yeah. Yeah.
Unknown
I know some people since then. Like, do you know Pace Morvy?
Sean
I do.
Unknown
Okay. He did like 15 million. Something crazy.
Sean
I mean, from stage. Yeah, yeah, yeah.
Unknown
It's nuts these days. You got the right product and you, you could fill the room.
Sean
Yes.
Unknown
What's the most you've seen?
Sean
One of my clients did six.
Unknown
Wow.
Sean
I think the, the, the, I was at 2.2 at 1:1 event. Yeah.
Unknown
Well done. Was that the 100k offer?
Sean
I know. This was a different route. This is a 30k certification package. Wow. Yeah. Certifications sell like crazy. Yeah. So it's so, it's just so fun, you know, it's so awesome. Like it? Yeah. It's just the game, I think the game. Because the game to me isn't just about the money. Right. Like you really are serving people at the highest level. Because if you can create a premium package like that, you can do a lot for your clients.
Unknown
Right.
Sean
You know, you can surround them with like incredible staff support. You could go to locations like it's just, to me it's just win, win, win, win, no taking.
Unknown
And that's the key, right?
Sean
Yeah.
Unknown
Some people charge these obnoxious amounts but there's no value 100 and don't deliver. And that puts a bad spotlight on the industry.
Sean
Yeah. But there's so many great packages out there by incredible entrepreneurs that are over delivering that it's insane. Like it. And they're just causing speed to happen at every level. Right. No matter what they're selling health, minds, will, wealth, whatever. Like it's, they're getting results from people.
Unknown
So fast and that's, it's important because time's our most valuable asset. So when you're selling speed like that's, that should be a no brainer.
Sean
Like if somebody could come and learn from you half of what you like, your knowledge in organic growth. Podcasts produce like it, it's just, it would speed them to the result.
Unknown
Right. Yeah. I haven't seen any good podcast offers actually. So there could be a hole in the market there. And a lot of people are getting into podcasts right now.
Sean
Yes.
Unknown
A lot of people are trying to start them up and not succeed on.
Sean
Right.
Unknown
It's not an easy space, to be honest. It's super saturated.
Sean
Oh.
Unknown
Like without the right guidance and work ethic, it's, it's really hard.
Sean
Wow.
Unknown
Yeah. If I didn't have the network, so I spent seven years going to events before I started the podcast.
Sean
Okay. Okay.
Unknown
If I didn't have that before I started, it would have failed.
Sean
Really?
Unknown
Because I know that from experience. I started one five years ago and it failed.
Sean
Fascinating. And you're. And the difference to you is the, the network?
Unknown
Yeah. Yeah. So that's the difference. But you could probably say that about a lot of different businesses, not just podcasting.
Sean
Do you think you could be successful without the network now?
Unknown
Without the network now, but the same knowledge?
Sean
Yes.
Unknown
Yeah. Because I'd be able to get the network with the knowledge.
Sean
Yeah. Fire. See, but that's fire. Even if you think about that result and selling that result for people. See that knowledge could also speed the cycle to them getting the network.
Unknown
Yeah. Cuz I could teach them how to get the network. Cuz I did it and I was broke and I, you know, know I pulled it off. So I could probably teach them how to do what I took me seven years. Probably teach them in like a year or two.
Sean
Fire.
Unknown
I think so realistically. Because there was a lot of trial and error for me. I made and lost my money twice.
Sean
Really?
Unknown
Yeah. And I'm 27, so hopefully that's not the second time, was the last one. But that's. I've had to age pretty fast. You know, losing everything after having millions sucks.
Sean
Wow.
Unknown
Yeah. Does that happen to you?
Sean
No, not yet.
Unknown
Hats off.
Sean
Earn any tips?
Unknown
No. That's impressive because I know a lot of people go through that.
Sean
Wow.
Unknown
They make a lot of them and lose a lot. It sucks, but it's.
Sean
It was those lessons, though. I mean, you think about how much people would like one story or one tip or like, hey, don't forget to hire this person. You know what I mean? Like, that type of stuff can save someone's life.
Unknown
Facts. Yeah, that's. That's where I'm at this year is the. The hiring and the growth. I just saw Russell Bronson on a podcast. Talk about his biggest mistake was he was solo for 10 years and he didn't hire a around him. So he said that 10 years could have been a lot less, basically.
Sean
Wow.
Unknown
So that's kind of where I'm at because I've been solo a lot, but now I'm building out the team with the pod.
Sean
Yeah.
Unknown
We're growing quicker than ever right now. I'm like, damn, why didn't I do this earlier?
Sean
That's so cool.
Unknown
Yeah. Letting go of control wasn't easy for me. I was a bit of a control freak.
Sean
Fascinating. What was. What's been the biggest tire that moved the needle?
Unknown
Revenue wise, it was, you know, just salespeople, closing sponsors.
Sean
Okay.
Unknown
Closing sponsors for the events and stuff. But I was always really unorganized. So I guess overall, just having like a financial advisor slash accountant was good for me.
Sean
Money person.
Unknown
Yeah. It depends on what your weaknesses are. For me, I'm just like, go, go, go. So I'm like super disorganized.
Sean
Yeah.
Unknown
Yeah.
Sean
But it's a gift.
Unknown
Yeah, I think it's a gift. Yeah. I think ADHD is a gift because they taught. Taught us growing up, it wasn't like you should be ashamed of having it, but now it's like all the top people have it.
Sean
Yeah. I want it so bad.
Unknown
Have you done a brain scan?
Sean
No.
Unknown
You might have it.
Sean
Yeah. Yeah, I hope so.
Unknown
I'll get you in touch.
Sean
I do. To me, it's like aspirational. I'm like, yeah, the greats have it.
Unknown
Even autism. A lot of greats have autism.
Sean
Oh, see, I want that too.
Unknown
Yeah. I'll get you in touch with shout out Dr. Amen in LA.
Sean
Oh, Dr. Amen.
Unknown
Yeah, I heard great things yeah, he's been amazing. Game changer. Are you big on like health for what you do? It matters a lot.
Sean
Yeah. Yeah, I love it.
Unknown
What are some health things you're doing right now?
Sean
Yeah, PEMF mats. So I do. I love those pulse electromagnetic frequency scalar energy energy thing I've gotten.
Unknown
I've done that a few times.
Sean
Have you.
Unknown
Do you notice anything from that 100. Really?
Sean
Yeah.
Unknown
Because that's still such a new thing.
Sean
It is such a new thing, but ever since I've been doing. I actually tested really high for like cancer markers and they're going down.
Unknown
Whoa.
Sean
Result of the scalar energy stuff I've been doing.
Unknown
Are you doing Tony Robbins center?
Sean
I know exactly what you're talking about, but I haven't been going to that center. I've been going through a different doctor that Tony Robbins has gone to and recommended.
Unknown
Nice. That's beautiful. Yeah. Guys, check out scalar energy. I've had on us a few scalar experts.
Sean
Oh, have you?
Unknown
Yeah, And I think that's really going to be emerging.
Sean
Yeah.
Unknown
If you start a scalar business right.
Sean
Now, I, I think I should.
Unknown
With the whole RFK movement, it's like perfect timing.
Sean
Yeah, yeah, yeah. I'm tracking.
Unknown
Yeah. Scalar energy, man. Yeah. Not a lot of people know about it, but it's, it needs to get out there. I've done it a few times. I haven't tracked anything, but I definitely felt better after.
Sean
Yeah.
Unknown
You know now.
Sean
Yeah, me too. Yeah. So. Yeah, 100%. But if you start tracking it, it's insane.
Unknown
Yeah, yeah. Where are you speaking on next after funnel hacking?
Sean
I have a conference in New York, then one in Seattle.
Unknown
So you're speaking a lot.
Sean
Yeah, but I love virtual is kind of like my favorite because I just, I do events actually from my house. I just. Yeah. Can we can do a million dollar day or chick just from your. So travel is fun, but it's. I don't, I don't, I don't. I like it more when I stay home.
Unknown
Yeah. I mean, yeah. I'd rather stay home and make a million than have to fly 10 hours and.
Sean
Yeah. It's like my son's the next room and it's just insane. I mean, thinking about doing a million dollar day.
Unknown
Nuts. People dream for a million dollar life. A million dollar day is like people can't even comprehend that, you know?
Sean
Yeah.
Unknown
People dream about becoming a millionaire.
Sean
I know.
Unknown
I used to.
Sean
Yeah. Yeah.
Unknown
I used to think, oh, when I get a million, I'm sorry that it's not what it used to be. A million dollars.
Sean
Yeah, great point. Great.
Unknown
I mean it's, it's livable, but like.
Sean
Yeah.
Unknown
There's levels to wealth.
Sean
There's levels. Yeah. 100%.
Unknown
Yeah. What's the most amount of people you've had on one of your live online calls?
Sean
2,000, I think was the largest virtual. That was the $2.2 million. Wow.
Unknown
You're averaging. Your AOV is really high. Cuz that's, that's like not even that many people compared to like Tony Robbins, like He gets like 100,000 people, right?
Sean
Yeah. The, it's the high offer. So that. So if you think about it, it's just so simple because it's just like fill a room and then sell something high ticket. Like you're going to do six or seven figures. You know what I mean?
Unknown
Wow.
Sean
Can't. It'd be hard not to do that.
Unknown
Yeah. Because once you know your numbers.
Sean
Yeah.
Unknown
Your closing rate and your average order value, you get a thousand people no matter what. You know, you know roughly what you're going to do, right?
Sean
Yeah. But you know, I think it's so exciting because when I, I didn't have an audience when I first. None of us had an audience when we first started. But like with, with my very first event that I did, I had six people in the room.
Unknown
Wow. And you didn't quit after that?
Sean
No, no. You know what's so funny? Sha you talk about the mindset. Like I felt like I was Tony Robbins. Like I was like I sold six tickets. This is going to be literally insane. Like I was so pumped about it. And then I pitched. It was the very first time I pitched a high ticket offer and five of them bought it.
Unknown
Wow.
Sean
And I did. $108,000 in one day off.
Unknown
Six people.
Sean
Six people people.
Unknown
Damn.
Sean
That crazy.
Unknown
Yeah. That's nuts.
Sean
That for sh. Shifted my mind.
Unknown
Yeah. No wonder you didn't stop. That makes sense though.
Sean
Yeah. Yeah.
Unknown
Holy crap.
Sean
My husband was uber driving.
Unknown
Like wow.
Sean
Supported our, our family up until that point. I was uber driving while I was like taking classes and learning wow. About how to sell from stage and stuff. And yeah. That was just like five or six years ago.
Unknown
That's insane.
Sean
Yeah. So we, we didn't have. Yeah, we were definitely dreaming of becoming millionaires. But the high ticket offer, selling one to many to me that's what so fast.
Unknown
That is beautiful.
Sean
Yeah.
Unknown
Now your husband does this too, I'd imagine.
Sean
Yeah. And that day I was like, babe, quit Uber driving. We gotta go all in and. And it was great. Yeah. We just took off from there. Yeah.
Unknown
You teach the kids too?
Sean
Oh, yeah.
Unknown
Let's go.
Sean
Yeah. 100.
Unknown
They're gonna be rock stars.
Sean
Yeah, yeah, yeah.
Unknown
They'll learn more from you than 18 years of school.
Sean
100%. Yeah. Yeah. We took them out of the system.
Unknown
Oh, yeah, I bet you did.
Sean
Yeah.
Unknown
Yeah.
Sean
They're entrepreneurs and they love it. We take them on the road. That's my favorite part. The whole thing I wanted to do, I wanted to make a lot of money just so I could have my. My family with me.
Unknown
Yeah. Because it buys you that time to spend more time with them, right?
Sean
Yes. It's so. It's so fulfilling all the time being with them. I don't know.
Unknown
Yeah. Because otherwise you're in a rat race. You don't see them nine to five and the. Then by the time you get home, you're stressed and exhausted.
Sean
Yeah. And I mean, I don't know if there's any parents listening or aunts and uncles or grandparents, but, like, school just takes so much time in the day. Like, it just takes so much of their time that they could be doing other things or learning. Like, they love editing YouTube videos and making content, you know? Just feels like the ROI on the time for school is just not there.
Unknown
Not there. They don't let you use AI in school. They don't let you use social media.
Sean
Oh, my gosh.
Unknown
They want you just brainwashed. Yeah, it was terrible. Like, I remember being fearful of texting people while I was in class.
Sean
Oh, my God.
Unknown
They would take your phone away.
Sean
Yeah. And it's just like, it just. It's just silly at a little point. So we were just like, this is dumb. We should take you out. So.
Unknown
Yeah. I got caught plagiarizing.
Sean
Did you?
Unknown
And felt like a shame, like, you know, just for plagiarizing two sentences and got detention and everything. And now there's AI just doing that for you. You don't really need to know how to write like that anymore.
Sean
Yeah, yeah. I'm a big believer. I think travel's so great. There's just so many cool things to do with kids. Like Elon's got a school, online school, and we're enrolling our 10 year old. And Elon's. Oh, no, it's just. There's so many cool things out there. Like, it. It's. It's awesome.
Unknown
Yeah. Yeah. School kills their creativity. When you're a kid, you're so creative, and then every year of school, you do it just Gets less and less.
Sean
Yes.
Unknown
You know? Yeah, I saw what happened to me. So I'm just speaking from my experience, but I could see that in other kids too. Yeah, they didn't want to be free thinkers. Amazing. Yeah. How did you get out of that rat race? Did you go to college and everything?
Sean
Yeah, I did the whole. The whole, yeah, I did. Yeah. High school, college. They were like, yeah, go to college, get a job, you'll be wealthy. Right. That was like what the narrative that I heard growing up. So yeah, I had student loan debt like the whole way through. Went to George Washington University in D.C. and just, it just was basically on a salary job between like 40 or 60k from that point on. But you think about that. Like 40 or 60k a year. You're spending it like a year in a job for 40 or 60 thousand dollars. It was crazy to me when I found online marketing.
Unknown
Yeah. Now you're making that a day or in an hour.
Sean
Yeah, I mean it's just awesome.
Unknown
Wow.
Sean
Potential.
Unknown
I love that story. Where can people watching this learn from you? Do you have a coaching offer or mentorship?
Sean
Yeah, yeah, yeah. EileenWilder.com is probably the best, best place to find me different things. Yeah. And coaching and speaking and making high ticket offers. You know, there's a big range of what people want. But yeah, I love it. I love serving people like that. Getting them out there online, sharing their message, making money from their message so they can be with their family. Yes.
Unknown
Yeah, that's beautiful. I love it. Anything else you want to close off with here?
Sean
I mean, shout out to anybody feeling shy, awkward, anxious, not feeling like they can articulate or communicate publicly their message or ever come on camera or start a podcast or YouTube channel. I just would say take heart, it's a hundred percent learnable and keep going because like the world needs what you alone have to offer.
Unknown
I love that. Yeah. Guys, watch my first episode. So bad. So yeah, you could definitely learn it. My first 20 were pretty bad, honestly.
Sean
Really?
Unknown
Yeah. I didn't know how to talk to people. So. So, so cool that you keep.
Sean
I think that's so great that you could keep them up there so people could stay in.
Unknown
Yeah. I actually, one of my biggest regrets is I took down my YouTube videos when I was a kid.
Sean
Wow.
Unknown
Cuz I was so ashamed and I'll get bullied and stuff. But it was me singing Jonas Brothers. Oh my gosh.
Sean
I want to watch that.
Unknown
Yeah. I wish my mom still had it on the DVD or whatever they use. Maybe we can find it I know, but yeah, keep the old stuff up, man. Those are learning lessons. You can show that to your kid. One of my favorite videos is my dad and I singing a song on YouTube from like 14 years ago. I still watch it, so, like, keep those up for memories, you know? It's cool to look back once in a while. Yeah. Well, we'll link your stuff below. If you want to learn from our guys, check out our website. Thanks so much for coming on, Eileen.
Sean
Thanks for having me, Sean.
Unknown
Yep. Check her out, guys. See you next time.
Eileen Wilder
This podcast is sponsored by Talkspace. You know when you're really stressed or not feeling so great about your life or about yourself, talking to someone who understands can really help. But who is that person? How do you find them? Where do you even start? Talkspace. Talkspace makes it easy to get the support you need. With Talkspace, you can go online, answer a few questions about your preferences, and be matched with a therapist. And because you'll meet your therapist online, you don't have to take time off work or arrange childcare. You'll meet on your schedule wherever you feel most at ease. If you're depressed, stressed, struggling with a relationship, or if you want some counseling for you and your partner or just need a little extra one on one support, Talkspace is here for you. Plus, Talkspace works with most major insurers and most insured members have a zero dollar copay. No insurance, no problem. Now get $80 off of your first month with promo code space80 when you go to talkspace.com match with a licensed therapist today at talkspace.com save $80 with code space80@talkspace.com.
Digital Social Hour: The Secret to Public Speaking & Making Millions with Eileen Wilder (DSH #1233)
Release Date: March 12, 2025
In episode #1233 of Digital Social Hour, host Sean Kelly engages in a candid and insightful conversation with Eileen Wilder, delving deep into the art of public speaking and the strategies behind making millions through effective communication. The episode offers a blend of personal anecdotes, practical advice, and motivational insights, making it a valuable listen for aspiring speakers and entrepreneurs alike.
Eileen Wilder opens up about her initial struggles with public speaking, revealing a past marred by intense anxiety and fear. She shares, “I was 100% terrible. Absolutely the worst. I had a huge fear of public speaking, and I would stutter and stammer” (04:28). Her journey from avoiding the stage to becoming a confident speaker underscores the importance of perseverance and self-belief. Eileen emphasizes that public speaking is a learnable skill, encouraging listeners to embrace the challenge: “Take heart, it's a hundred percent learnable and keep going because the world needs what you alone have to offer” (36:42).
A significant portion of the discussion revolves around storytelling as a cornerstone of effective public speaking. Sean highlights the common mistake speakers make by staying too long in the first person, thereby disconnecting with the audience. Eileen concurs, stating, “People are just telling their stories kind of ‘I, me, me’ and they're not shifting to the word ‘you’ fast enough” (03:34). By shifting focus to the audience, speakers can create a more engaging and relatable narrative.
Sean and Eileen explore various techniques to captivate an audience. One standout strategy discussed is the creation of a common enemy to unify and energize listeners. Sean explains, “We actually perform better if we actually have an enemy” (01:00), illustrating how rallying against a shared challenge can lead to heightened audience engagement and enthusiasm. This method, commonly seen in political rhetoric, is shown to be an effective tool in motivating and energizing listeners.
The conversation shifts to monetization, where Sean shares his experiences with high-ticket offers. He discusses how offering premium packages, such as weekend workshops priced at $10,000 or $30,000, can lead to substantial revenue. Eileen adds, “It's so fun because it’s a beautiful way to do it” (20:19), highlighting the benefits of focusing on high-quality, impactful offerings over quantity. They emphasize the importance of solving significant problems for clients, which not only justifies the high price points but also ensures client satisfaction and retention.
Eileen emphasizes the critical role of networking in building a successful podcast and business. She recounts her experience of spending seven years attending events before launching her podcast, stating, “If I didn't have that before I started, it would have failed” (26:23). Sean echoes this sentiment, underscoring the value of a strong network in accelerating business growth and achieving success more efficiently.
A recurring theme is the importance of mindset in achieving success. Both speakers discuss how shifting self-perception from amateur to professional can significantly impact performance and confidence. Sean references Steven Pressfield’s philosophy: “What ails you and I has nothing to do with being sick or being wrong. What ails you and I is we're playing life as an amateur” (09:36). Eileen adds that adopting a pro mindset involves consistently telling oneself, “I’m a pro,” even in the face of ongoing challenges.
The episode delves into the dynamics of hosting events, both in-person and virtual. Sean shares his strategy of selling high-ticket offers through virtual events, enabling scalability without the logistical burdens of physical gatherings. Eileen discusses her approach to hosting networking mixers that attract thousands of participants organically, highlighting the infectious energy and opportunities these events create for connecting with potential clients and podcast guests.
Both speakers touch upon the significance of health and wellness in maintaining peak performance. Sean mentions his use of PEMF mats, stating, “I actually tested really high for cancer markers and they're going down” (29:33). This focus on health practices underscores the link between physical well-being and professional success, advocating for proactive self-care as a foundation for sustained achievement.
Throughout the conversation, Sean and Eileen draw inspiration from influential figures like Russell Brunson and Michael Jordan. Sean discusses incorporating lessons from Russell Brunson, particularly the shift from one-on-one sales to scalable group presentations, allowing for greater revenue generation with less time investment. Eileen references Michael Jordan’s competitive mindset, noting how creating and pursuing a personal enemy can serve as a powerful motivator: “He would create enemies and use that as fuel” (12:42).
The episode concludes with motivational advice for listeners aspiring to improve their public speaking and entrepreneurial ventures. Eileen encourages those feeling shy or anxious to persist, assuring them that the ability to communicate effectively can transform their lives: “The world needs what you alone have to offer” (36:42). Sean reinforces the importance of continual learning and adaptation, emphasizing that success is attainable through strategic planning, mindset shifts, and relentless execution.
Eileen Wilder [04:28]: “I was 100% terrible. Absolutely the worst. I had a huge fear of public speaking, and I would stutter and stammer.”
Sean Kelly [01:00]: “We actually perform better if we actually have an enemy.”
Eileen Wilder [36:42]: “Take heart, it's a hundred percent learnable and keep going because the world needs what you alone have to offer.”
Sean Kelly [09:36]: “What ails you and I has nothing to do with being sick or being wrong. What ails you and I is we're playing life as an amateur.”
Talkspace: talkspace.com – Mental health support and therapy services.
Eileen Wilder’s Website: EileenWilder.com – Offers coaching, speaking engagements, and high-ticket programs.
This episode of Digital Social Hour offers a comprehensive exploration of public speaking and monetization strategies, enriched by personal stories and actionable insights from Eileen Wilder. Whether you're looking to overcome speaking anxiety, enhance your storytelling skills, or develop lucrative high-ticket offers, this conversation provides valuable guidance to propel your professional journey.