The Truth About Making $1M/Month on Social Media | Marquis Trill DSH #945

Summary

Digital Social Hour: The Truth About Making $1M/Month on Social Media | Marquis Trill DSH #945

Release Date: December 3, 2024
Host: Sean Kelly
Guest: Marquis Trill

---

1. Introduction to Marquis Trill's Journey

Sean Kelly welcomes Marquis Trill to the podcast, highlighting his return after a decade-long hiatus. Marquis shares his experiences of staying low-key amidst the evolving landscape of social media and the increasing exposure that comes with it.

[00:30] Marquis Trill: "I've been low key with social media and everything that's going on and just everybody exposing everything."

2. The Evolution and Challenges of Social Media Platforms

Marquis discusses the shift in social media algorithms, particularly focusing on Facebook's suppression of content which significantly reduced his visibility. This change made daily content creation unsustainable.

[00:48] Marquis Trill: "Facebook meta in general just started suppressing the content where you weren't being seen by everyone in the whole entire world."

He further elaborates on the declining engagement rates, emphasizing how only a tiny fraction of followers interact with his content compared to non-followers.

[01:07] Marquis Trill: "Not even maybe one, maybe two percent."

3. Diving into Cryptocurrency

Transitioning from social media, Marquis recounts his foray into cryptocurrency in 2017. Initial investments in Bitcoin led him to explore altcoins, which, despite their potential for high returns, resulted in significant losses.

[02:06] Marquis Trill: "From the wallets, I put them on the exchange. And that's when I found out about Binance. Once I Found out about Binance. It was pretty much a rap."

He reflects on the ethical implications of making money through cryptocurrency, noting the transient nature of unethical earnings.

[06:24] Marquis Trill: "One thing I learned about making money is if you make it unethically, you're gonna lose it."

4. Ethical Monetization Strategies

The conversation delves into the importance of ethical practices in building and maintaining wealth. Marquis emphasizes that unethical ventures, although they might offer quick gains, are not sustainable in the long run.

[07:06] Marquis Trill: "There's no such thing as a long term. If you make it unethically, you're gonna lose it."

He contrasts this with the strategies employed by genuine influencers and content creators who focus on providing value and authenticity to their audience.

5. Navigating Platform Algorithms and Shadow Banning

Marquis sheds light on the intricacies of platform algorithms, particularly Instagram's recent changes that favor smaller creators over well-established ones. He discusses the concept of shadow banning and its impact on engagement metrics.

[12:10] Marquis Trill: "Now there's a whole comment. Top comment, like, I was the first person to do oh yeah. Feature."

He advises creators to adapt by focusing on niche content and maintaining high engagement to stay relevant within the platforms' evolving algorithms.

6. Licensing and Content Management on YouTube

Marquis shares his strategies for managing and monetizing content on YouTube. He explains how he navigated licensing agreements and leveraged partnerships with content licensing companies to sustain his channels.

[14:16] Marquis Trill: "I was doing the whole faceless YouTube thing, making thousands of dollars doing faceless YouTube channels."

He underscores the importance of original content creation, urging creators to add value and uniqueness to their videos to qualify for monetization.

7. Influencer Marketing and Micro-Influencers

The discussion transitions to influencer marketing, where Marquis highlights the rising prominence of micro-influencers over traditional big-name influencers. He explains how smaller influencers can wield significant impact through genuine engagement and targeted niches.

[35:27] Marquis Trill: "Facebook said, hey, we're not pushing the big creators anymore. We're pushing the smaller creators."

He advocates for leveraging relationships with agencies to maximize reach and effectiveness, emphasizing that follower count is no longer the sole determinant of success.

8. Financial Advice: Inflation and Revenue Streams

Marquis offers valuable financial insights, addressing the challenges posed by rising inflation rates. He advises maintaining multiple revenue streams and investing wisely to safeguard against economic fluctuations.

[52:00] Marquis Trill: "Pay attention to your surroundings. Have multiple revenue streams and kill it and have good connections."

He discusses the impact of inflation on purchasing power and stresses the importance of strategic investments in assets that appreciate over time, such as real estate and art.

9. Personal Life: Dating and Relationships in a Nomad Lifestyle

Marquis opens up about his personal life, particularly the challenges and dynamics of dating while maintaining a nomadic lifestyle. He emphasizes the importance of building strong, supportive relationships that align with one's personal and professional goals.

[37:17] Marquis Trill: "I just recently just got in a relationship. So I was just working on that, you know."

He advises listeners to prioritize relationships that offer mutual support and understanding, especially when pursuing demanding career paths.

10. Community and Social Issues: Gentrification and Gang Environments

Marquis touches upon broader social issues such as gentrification and its effects on communities. He expresses hope that technological advancements and strategic relocations can mitigate the adverse impacts of gentrification and reduce gang-related activities.

[49:53] Marquis Trill: "They're getting pushed out by gentrification. So gentrification and technology are going to put those people in a better position."

He advocates for community support and economic opportunities as means to uplift marginalized populations and foster positive societal change.

11. Final Thoughts and Advice for Aspiring Influencers

Concluding the episode, Marquis imparts final advice to listeners aiming to succeed in the digital landscape. He emphasizes dedication, authenticity, and adaptability as key pillars for sustained success.

[55:44] Marquis Trill: "I would tell people all the time. Pay attention to your surroundings. Have multiple revenue streams and kill it and have good connections."

He reiterates the significance of hard work, continuous learning, and building meaningful relationships to navigate the complexities of the digital economy effectively.

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Notable Quotes with Timestamps

• [00:30] Marquis Trill: "I've been low key with social media and everything that's going on and just everybody exposing everything."

• [00:48] Marquis Trill: "Facebook meta in general just started suppressing the content where you weren't being seen by everyone in the whole entire world."

• [06:24] Marquis Trill: "One thing I learned about making money is if you make it unethically, you're gonna lose it."

• [12:10] Marquis Trill: "Now there's a whole comment. Top comment, like, I was the first person to do oh yeah. Feature."

• [14:16] Marquis Trill: "I was doing the whole faceless YouTube thing, making thousands of dollars doing faceless YouTube channels."

• [35:27] Marquis Trill: "Facebook said, hey, we're not pushing the big creators anymore. We're pushing the smaller creators."

• [52:00] Marquis Trill: "Pay attention to your surroundings. Have multiple revenue streams and kill it and have good connections."

• [37:17] Marquis Trill: "I just recently just got in a relationship. So I was just working on that, you know."

• [49:53] Marquis Trill: "They're getting pushed out by gentrification. So gentrification and technology are going to put those people in a better position."

• [55:44] Marquis Trill: "I would tell people all the time. Pay attention to your surroundings. Have multiple revenue streams and kill it and have good connections."

---

Conclusion

In this insightful episode of Digital Social Hour, Sean Kelly and Marquis Trill explore the multifaceted world of making substantial income through social media. From navigating platform algorithms and ethical monetization to leveraging influencer marketing and building multiple revenue streams, the discussion offers a comprehensive roadmap for aspiring digital entrepreneurs. Marquis's personal anecdotes and strategic advice provide listeners with actionable insights to thrive in the ever-evolving digital landscape.

Transcript

[A]

In trouble. Watch what you say. Watch what you say on these podcasts, because the feds watching. FBI is watching. That's why you gotta watch.

[B]

Yes, sir. But he was responsible for a lot of big celebrities losing their accounts, paying 5k to get it back, and he was running a whole, you know, scheme with that.

[A]

That's crazy. Crazy. I'm all ethical over here.

[B]

That's the thing, right? One thing I learned about making money is if you make it unethically, you're gonna lose it. All right, guys, first pot in ten years. Marquis Troll. Thanks for coming on, man.

[A]

What's up, man? How you doing?

[B]

Good. Brought him out of retirement.

[A]

Brought me out of retirement for sure.

[B]

You've been low key.

[A]

Super low key. With social media and everything that's going on and just everybody exposing everything.

[B]

Pretty much.

[A]

I was just kind of trying to stay out the way, you know.

[B]

What made you step back so long ago? Because I feel like you were. You were really big 10 years ago, posting every day, right?

[A]

Yeah, every. Every day. I was loving social media, but just when Facebook meta in general just started suppressing.

[B]

Yeah.

[A]

The content where you weren't being seen by everyone in the whole entire world, and they kind of like, put everybody in a box. That's when I was like, nah, I can't. I feel that I can't produce this every single day.

[B]

Yeah. Because now you only hit, like, 5% of your followers.

[A]

Not even.

[B]

Not even.

[A]

Maybe one, maybe two.

[B]

Dude, my story views are down.

[A]

Like the non followers, Right?

[B]

It was like, I get more views from non followers than followers on my reels.

[A]

Exactly.

[B]

Isn't that crazy?

[A]

It's insane. That's why I just stopped in general. And then the whole crypto thing happened, and I kind of, like, went into a rabbit hole.

[B]

You caught that wave?

[A]

I definitely caught that way.

[B]

So when did you get in crypto?

[A]

2017.

[B]

Oh, so that was the second wave, right?

[A]

Yes. And right after Super Bowl, I put a certain amount of money in bitcoin because of my friend. Yeah. I didn't want to put it in a bank. And a couple months later, he was like, you, yo, go check your account. I was like, all right, cool. I checked it. I didn't know how to get it out, though. Yeah, that was the crazy part. And the only thing he told me was, do your own research. Did my own research. I tried to transfer the bitcoin to these wallets.

[B]

Yeah.

[A]

And then from the wallets, I put them on the exchange. And that's when I found out about Binance. Once I Found out about Binance. It was pretty much a rap.

[B]

After that, you started trading altcoins. Altcoins?

[A]

I didn't know about altcoins. I was like, altcoins, 2 cents, 3 cents. Oh, no.

[B]

That's how you make 25, 50x.

[A]

It was, it was over after that.

[B]

Yeah.

[A]

She's been chilling, low key. I haven't really been doing anything except for just helping people out. The people know what I do behind the scenes.

[B]

I feel that what's been like that on you mentally just having all this money, not knowing kind of where to go from there.

[A]

Personally, it's just like being one with self, trying not to, you know, fall out of the loop.

[B]

Yeah.

[A]

You, you see a lot of people purchasing things and buying things. When you purchase and buy things, things get notified, you get red flagged, you have more enemies, people are watching you more. I just try to stay, you know, I learn from people's mistakes. Watching social media, you see how people, things happen to people a lot.

[B]

Oh, yeah.

[A]

So I'll just try not to let that happen to me 100%.

[B]

You flex a little too hard.

[A]

You flex too hard, the government's gonna get you or somebody's gonna get you.

[B]

Oh, yeah.

[A]

And you, you put more eyeballs on your profile, whether that's girls, whether that's guys hating on you, whether that's people that grew up with you.

[B]

Yep. You know, I'll never flex again. I made that mistake in LA Flex 100k cash on my Instagram story. Next day, whole gang's at my apartment.

[A]

Yeah.

[B]

Yeah, you learned, you learned. Yeah, I'm never doing that again. Yeah, it was so dumb too.

[A]

I was thinking like when I came into the pounds, like, yo, I'm on Wear chains. I'm not going to change my earrings. I'm not going for the culture for just like not.

[B]

Yeah.

[A]

I was like, I'm not going to.

[B]

Yeah. I don't even wear any of my watches on the pod or anything like. Yeah, because you never know.

[A]

You never know because we're here now.

[B]

Yeah.

[A]

There's no telling.

[B]

Ips and anytime you're in a major city, you gotta kind of, especially LA or Miami.

[A]

Just be aware these places are not, they're not the place to play around.

[B]

Absolutely. That's why you're on the nomad lifestyle right now.

[A]

Nomad lifestyle? Traveling. Living my best life. Traveling to different countries, meeting new people, staying in places for months at a time, you know, giving back to the locals.

[B]

Nice.

[A]

That's pretty much what I'm doing right now. Other than, you know, social media, tech stuff.

[B]

Yeah. You're going. Going to Tick Tock next week, you said?

[A]

Yeah, going to Tick Tock next week. They've deleted a couple of my clients accounts.

[B]

Damn.

[A]

So it's like, what was the reason? What's the deal? There's no reason. It's just targeting. Yeah, my clients are pretty popular, so just them being targeted, getting deleted over and over, us having to pay for it over and over. So it's like pretty much we need a rep.

[B]

Right.

[A]

You know, from, from my agency. So just, hey, who's going to help? And we need to get this fixed.

[B]

That's the whole business model. People deleting accounts and then you have to pay the same guy to get it back.

[A]

The same guy.

[B]

Did you see someone got arrested by the FBI doing that in Vegas a month ago?

[A]

No. No. Tell me about it.

[B]

Oh, what's his name?

[A]

Dude, you don't have to tell me the name. Just too.

[B]

No. So he went on Adam22's podcast and was talking about his business and then the next week he got arrested by the FBI.

[A]

That's why he. These podcasts get you in trouble. Watch what you say. Watch what you say on these podcasts, because the feds.

[B]

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[A]

Watching. FBI is watching. That's why you gotta watch.

[B]

Yes, sir. But he was responsible for a lot of big celebrities losing their accounts, paying 5k to get it back. And he was running a whole, you know, Scheme with that.

[A]

That's crazy.

[B]

Crazy.

[A]

I'm all ethical over here.

[B]

That's the thing. Right. One thing I learned about making money is if you make it unethically, you're going to lose it. You know what I mean? I don't know any scammers that long term. They're just.

[A]

There's no such thing as a long term. Yeah, that's what I'm trying to tell people. It's like people like, oh, you're a scammer, you don't, you don't post anything, you don't do anything, you don't, you don't show us what you're doing or how you make your money. We see you living, we see you look good, you've been on social media for a long time, but what do you actually do? It's like that's how you're supposed to live it, you know what I mean? Like unless you're an NBA player, but you don't know NBA players personal lives unless they showcase it. I think a lot of people don't understand that the richest people in the world are not on force. You know what I mean?

[B]

They're not, they don't even have social media.

[A]

They have no social media. You don't know what their personal kinks or lifestyle or what they're doing on a day to day basis. So it's just, it's just from understanding life and people I think is just best. It's just kind of like stay under the radar.

[B]

Yeah. You know, yeah, you're low key but you got some notable followers.

[A]

Right.

[B]

You got the top celebrities in the world and billionaires following you.

[A]

Right. I've been doing this for a long time. Like I've. What everybody's doing right now, the whole, I wouldn't say podcasting but just in general just being on social media, posting, giving educational knowledge and saying follow me for more. And these are the best 10 websites AI. Like I've, I've, I did that long time ago.

[B]

Right.

[A]

You know what I mean? I'm still doing it but just on a lower profile. When I meet people person to person, I say, hey, I can help you with this. I try not to put it on social media too much because everyone's doing it. So it's like if I started now I would kind of like look like the, kind of tacky when I'm really, really the original person doing it. Even when social media back when meta was giving me certain like authorizations for my account because my account was so big they were Allowing me. They. They did all the test runs on my account. So the whole comment. Top comment, like, I was the first person to do oh yeah. Feature.

[B]

Wow.

[A]

And I actually used it on all the celebrities in Shade Room and all that stuff. So I was getting followers doing that. So I would do that first. I would say something serious at first. And then I found out, oh, this got me more engagement when I said something funny or I said something relatable.

[B]

Right.

[A]

I said something encouraging people. And then I started getting more followers and followers. But then you have like the hater side of the thing where people would be like, oh, he's just coming in just to be coming in. Or he's just saying. Just to be saying it. Don't follow him. And then some people will block me. So I got a lot of people that have blocked me from doing that. But I was also like one of, if not the first person doing. That's how a lot of people know me from just.

[B]

Yeah, that was a big update. When the verified comments showed up first. That was a big deal. It was crazy you could gain so many followers.

[A]

It's now everyone's doing it.

[B]

Everyone.

[A]

When everybody was hating on me because I was the first person to get the feature.

[B]

Yeah.

[A]

Then everybody got it. Now everybody does it.

[B]

So I don't even do it.

[A]

No, it's. It's done. Now is done.

[B]

Yeah. You see this latest one with the close friend story?

[A]

Close friends. I was like, well, I don't know where they're going.

[B]

I'm too scared to use it on my account. But people are getting. People are getting 20 extra views, though. Yeah, it's nuts.

[A]

I'm a story watcher. Just watch all the stories.

[B]

Yeah.

[A]

Using that platform that.

[B]

Heck, I remember that one too. Yeah. It would automatically view stories. Yeah, that still works.

[A]

Yeah.

[B]

Damn.

[A]

Stories a day.

[B]

I thought they would have updated that one by now.

[A]

No, no, no.

[B]

I still really.

[A]

About a hundred thousand, one hundred fifty thousand.

[B]

Damn, that's a lot. And what percentage of them come to your page, you think?

[A]

I probably get a couple thousand followers.

[B]

Oh, wow. That's pretty good growth hack, dude. This Close Friends one is nuts, dude.

[A]

You think so?

[B]

Dude, if you have 10 million followers, which you do, right. You could add all of them to your close friends. Your story views go up 30x overnight.

[A]

But it's. You got to do close friends individually.

[B]

No, there's an API that adds all your followers.

[A]

Okay, we got to talk about that.

[B]

We'll talk about it. Yeah, it's pretty nuts. A lot of the Music labels are using that right now on their artists.

[A]

It's not gonna get more sales, but, yeah, it's a good thing.

[B]

Get some more views on stories. I don't even watch feed posts anymore. No, no.

[A]

I love my trending posts.

[B]

Really?

[A]

Yeah, I love. I love my explore page.

[B]

I'll watch reels just to study what's going viral. But I'm talking about the feed. Like your feed, my feed follow.

[A]

Yeah, no, I love my explore page. My explore page is curated to me, like, perfectly.

[B]

I only do explore page.

[A]

Yeah, for sure.

[B]

And stories sometimes.

[A]

I love stories.

[B]

Yeah, but it's cool seeing what's. What's going viral and seeing where the trends are going.

[A]

Yeah, I mean, I think. I think social media platforms are pushing the trends. I don't think people are pushing trends. I think people are watching what's trending. And the media companies, these platforms are pushing what's trending.

[B]

Really?

[A]

People copy other people. That's trending. You get interesting. I could see that you think the people are going viral, but it's really the platform pushing those people.

[B]

Well, YouTube definitely does that for certain creators.

[A]

They've been doing that for a while. That's like, little hack.

[B]

For sure. You think other platforms do that, though?

[A]

Yeah, yeah, for sure.

[B]

Wow. Trying to think on Instagram who they're pushing, but I don't know. I feel like YouTube's the worst.

[A]

I'm pretty sure you've seen a lot of girls going viral. They have 20,000 followers, but they'll have a picture to have 30,000 likes.

[B]

Oh, like the. Of girls.

[A]

The of girls, yeah. And there's some that are not of. You know, just as long as you're aesthetically pleasing. And guys are liking your account within the first 30. 30 minutes, you know, 15 minutes.

[B]

Yeah.

[A]

And people are sending it. That's what they're basically focused on on those platforms. So how many sends you're getting and how fast people are liking and commenting on your platform, then that basically triggers the algorithm. Algorithm, and it gets it popping.

[B]

That makes sense.

[A]

But nowadays, followers, they understand what's going on. They know most of this is marketing. They're not even following the stuff that they like anymore. They're just, oh, thanks for giving me that content swipe. Hope I see you again. Swipe. They' even following what they like majority of the time.

[B]

Right.

[A]

So it's. It's a little harder these days.

[B]

Yeah, it is, for sure. I've noticed my views are down right now. I don't know if it's because of the election or whatever. But I've definitely been shadow banned at some point. Cuz I had a few.

[A]

Well, they got the system now where you fix. It's all green. Is yours yellow?

[B]

What do you mean yellow?

[A]

Green in the background. It'll tell you if your account is shadow and what you need to fix, what you need to take down.

[B]

Oh, I have that on Tik Tok. I have three strikes on Tik Tok. But Instagram I'm not sure.

[A]

Yeah, yeah, you can see it on the back end.

[B]

Oh you can. I'll show you after. But yeah, certain guests you have on and then your views are down 80% the next day.

[A]

Oh yeah. Okay. So that's, yeah, that's something different. So AI face recognition. Also the person captions and name that you're of the person that you're using.

[B]

Oh, even the text.

[A]

Oh yeah, for sure.

[B]

Wow.

[A]

That's why I tell people when people are messaging me on Instagram via DMs, I tell them don't use certain words. If they say a certain word, I say delete that. No way they can read DMs. You serious comments, all that? Yeah, for sure.

[B]

So when I have Tate on the show, cuz he's coming on, should I even say his name in the caption?

[A]

I mean you, I, I, I, I wouldn't say his name but you know, but the facial recog, use some for him and then use some for not him, you know, so.

[B]

Well, the facial recognition is going to pick up on it no matter what. Probably. Damn. Maybe that's why you wear sunglasses now.

[A]

Yeah, Suppressing. You know what I mean? Holy crap. That's what it is. So I mean they have to because they've been getting pressed by a lot of people.

[B]

Yeah.

[A]

Sued by a lot of people. Pushing certain agendas. People having free speech and not free speech. And we know, not we, but the platforms know what these people are talking about. And if that's something that they don't support, then but they, they kind of like have to.

[B]

Candace Owens lost monetization yesterday on YouTube. Did you see that?

[A]

I didn't.

[B]

Oh, you didn't?

[A]

But I know what's happening right now.

[B]

She got three strikes in one day on YouTube.

[A]

That's what happens.

[B]

Nuts.

[A]

Licensing is crazy. I literally just signed three contracts with three licensing companies. I wouldn't say they extorted me, but it was, it was sort of like extortion. So these is little. I'm gonna tell y'all a little something. So this is how I found out so you learn by trial and error, and you learn by getting scammed. The further you go in whatever system, platform you're in, I would say it's best to get scammed and it's best to get in trouble so you can learn the real rules of how this stuff works.

[B]

Right.

[A]

So what I was doing was I was doing the whole faceless YouTube thing, right? Making thousands of dollars doing faceless YouTube channels.

[B]

Lunch, right?

[A]

I would buy the. The YouTube from a person from India, and they had like a million subscribers. And then I would delete everything, switch everything, and then start putting AI Content licensing agreements. I would take other people's content and post it.

[B]

Yeah.

[A]

So then when I was taking other people's content and posting it, it was going viral and I was getting paid. But then the licensing company that actually own the content will come and say, hey, they'll throw a strike on my account. Then they'll say, hey, you need to pay us $500 so you can use this video. Video, and we'll take the strike off. And I was like, oh, okay, cool, here's 500. And then I got another strike from another company that owned another piece of content that was on my page, and it was like, all right, cool. They was like, we want $700. I was like, all right, cool. Because of course, you don't want no strike concern.

[B]

Yeah.

[A]

So then after I paid them, they hit me up in an email and said, hey, we like the content that you're posting. We have a whole library that you can use if you pay this much a month. And I'm like, okay, so I could pay $5,000 a month. They have thousands, hundreds of thousands of videos that they go out and scout on social media platforms, get the person. Because this person that went viral in the middle of Kentucky has no following, but the video went viral. They go and say, hey, we can do a licensing deal, and we can get you on shows like Ridiculousness, or we can get you on shows Barstool wants to post you. So in exchange for clout, we want to license this video for you. If anybody posts it, we'll give you a percentage of what we make the person pay. So I'm like, okay, that's how they're doing it. So they're just reaching out to all the people that go viral in the messages. Hey, we'll, you know, do a partnership with you.

[B]

Wow.

[A]

And if they don't do the partnership that I say, hey, we'll pay you 500 or 200 for the video for licensing, you still own it, but we want to own it too. And we won't just want to go out and get all the people. And then that's where you see all the ridiculousness. America's funny home videos platforms that you go to the bar, you see all the like top funny videos and stuff like that. That's those companies crazy. So anybody like even you could do it. You just pay them 5,000, 2,500 and they'll whitelist your YouTube, your Instagram, your Facebook and you post the content. Now what YouTube did was they changed the rules where you can't just post the content by itself. You have to be creative. So you have to do a review about it, you have to do a half and half screen, you have to do a reaction video to make it original. And once you make it original, then you can monetize. So what I'm currently doing with a lot of creators and I'm just this behind the scenes, like when I find something out, it's pretty easy to do. All you have to do is just put the pieces to the puzzle. I've reached out to influencers, say, hey, I have a licensing deal. I'll whitelist all your accounts. All you have to do is make reviews, reaction videos to these videos from the library that we send you every single month. Like 30amonth. We'll split the revenue.

[B]

Smart.

[A]

Run it up. Right. So when I found that out, it was, it was pretty much game art. Added another, you know, revenue stream. Revenue stream. My wife.

[B]

I saw Jason Derulo do this. Was that. Were you part of that?

[A]

Listen, I can't listen. Shout out to Jason Derulo. You know what I mean? But I can't say NDA.

[B]

NDA. Yeah, yeah. Nah, he was blowing up.

[A]

Yeah, that's my guy, man. We go way back, you know, I won't talk too much about Jason, but you know, before his TikTok journey, we had a little situation going on.

[B]

Oh yeah, now he's Top Town on TikTok, right.

[A]

Right before the start. So shout out to Jason De it's.

[B]

Cool to see old school artists adapt to social media like that.

[A]

A lot of them became irrelevant following all these artists that were. If you're a one hit wonder if you had two great albums or you still trying to. Not trying to. You're still living off your career, Make a living off your following and monetize it. They're doing it the wrong way now by just taking sponsorships and just taking dollars to post a crypto or to post a product. Like not genuinely Though you can monetize your own following just by using ads, just by posting other people's content, just by doing a licensing agreement on your Facebook. A popular artist might have 2 million followers on. On Facebook. You post content on their Facebook, they're getting about 60,000 to a hundred thousand dollars a month.

[B]

Damn.

[A]

Just on Facebook ads.

[B]

Crazy.

[A]

So it's a whole different revenue ball game.

[B]

Yeah. Some of these Facebook pages are huge, too huge.

[A]

And they're going to keep growing because you're posting the content, people are seeing the content. They're following the page, you're monetizing the page. The content is coming from somewhere else and it's just right. Every single system, same thing.

[B]

That's cool. Yeah. I think Snoop Dogg has like what, 50 mil or some Snoop Dogg.

[A]

Chris Brown. I want to say too many more names, but you.

[B]

Chris just moved out here. He's been hooping with us.

[A]

Everybody's moving out here, dude. Vegas is the spot up top in the hills.

[B]

Yeah.

[A]

So Vegas is probably might be the new Hollywood in the future.

[B]

I mean, they're. They're moving all the movies here now too. It's way cheaper.

[A]

Yeah, way, way cheaper and way better as far as living. The cost of living is way better. It's way more chill. You get everything that you need. Whatever month is in. There are some conference, there are some concerts.

[B]

Yes.

[A]

Basketball, there's football.

[B]

UFC this weekend.

[A]

USC is headquarters is here. Yeah, it's. It's crazy. So. DraftKings. Shout out to DraftKings. DraftKings here too.

[B]

They just sponsor the podcast.

[A]

Shout out to DraftKings.

[B]

Yeah. These sports betting companies, man.

[A]

Jake Paul's killing up $6 billion crazy from last year.

[B]

Jake Ball's killing it with better. You got. What's that ones that sponsors Gilbert Arenas, I think like fantasy Underdog or something.

[A]

Fantasy sports picks.

[B]

You have prize picks.

[A]

Steak.

[B]

Steak.

[A]

You. They're coming.

[B]

Printing money, man.

[A]

Coming.

[B]

Is that some a space you're looking into right now?

[A]

No, I'm not. I'm not really into gambling. Just for the simple fact I know the statistics on winning and losing.

[B]

Oh, yeah? What percentage of people lose?

[A]

Majority of them, I'd assume so.

[B]

Yeah.

[A]

If you're a small better, you're. You're a big loser.

[B]

Right.

[A]

Just being honest with you. You put in you. What's the things called that they. That they do where you gotta bet on 12 different things?

[B]

Oh, the spread?

[A]

No, no, not the spread.

[B]

Oh, parlay.

[A]

Parlay, yeah. You know how many people do parlays?

[B]

A lot.

[A]

There's groups on Facebook and Instagram and telegram parlay. Put in $5 2500 parlay P baby. You're gonna win six of those and you only need to lose one to lose all your money.

[B]

Yeah.

[A]

So that's what majority. I think the person. That's what majority of money is being made on. And then these people that are advertising on Instagram saying they can help you win.

[B]

Yeah.

[A]

But I think it's literally a 50, 50 chance at the end of the day.

[B]

I see those ads on Shade Room and Worldstar all the time. The sports betters.

[A]

Sports betters?

[B]

Yeah.

[A]

Not saying they're making money. They have to be making money. They have the house, they have the cars, they have everything. But the. The risk to win is like 50. 50.

[B]

Yeah.

[A]

Like if we can go to the casino right now and play any game, you're gonna win, but you're gonna lose just as much if you keep playing.

[B]

Yeah. The longer you're there, the worse.

[A]

Yeah. So if you're making 2500, you're making 3000 or $10,000, then what you're gonna do, you gotta. You're gonna bet 5,000 next time or 3,000.

[B]

Yeah.

[A]

You lose that. Are you done betting?

[B]

All right.

[A]

You better not. You lose again, you. 6,000 in the hole. You're only profiting. You probably spent that on rent or.

[B]

Yep. I don't sports.

[A]

Zero.

[B]

I don't gamble or sports. But it's not worth it. You think those World Star shout outs still work? I used to buy those like five years ago.

[A]

Girls.

[B]

Oh, for of girls?

[A]

Yeah, for of girls. I'm not for guys or not for artists anymore. Shout out to World Star. Shout out to Q. But yeah, that's. That game is pretty much over. It's all about Twitter meme pages.

[B]

Yeah, I can't go on Twitter without seeing an ass within a minute, bro.

[A]

They're right in the comments. Boom.

[B]

Every comment.

[A]

30 seconds right there.

[B]

They must have like a bot, cuz.

[A]

They'Re definitely have a bot or a va. Yeah, they're.

[B]

They're asap. First comment. It's like damn. I wonder if that's actually converting. You think it is on Twitter?

[A]

It's definitely converting.

[B]

Really?

[A]

Yeah. You know I have an agency, so it's definitely converting.

[B]

Okay, how's that going? Cuz it. The space got saturated, right. Of space or did it not slow down for you? Like I heard it got pretty saturated with. Of managers and everything. Girls popping on.

[A]

I. I don't. I wouldn't say saturated. I would say more People are seeing the opportunity to make.

[B]

So it's still, still a good opportunity.

[A]

Yeah, yeah, for sure. On the management side, from the girl's perspective, even from the fans perspective, I just think everyone is growing in all their own ethical ways. You know what I mean? Like, the girls are growing because they're getting seen now they're into marketing, which they weren't into before. They're growing their pages, they're following, they're getting brand deals. Now they're on their only fans. The only fans is growing. The management is helping them do every single thing from the Reddit to the Twitter to the dating apps X, Y and Z. And the fan gets the benefit from all of that. They're getting the content, they're getting to see the girls that they want to see and they see the marketing which is going to what they actually like. There's a lot of people that create small pages so they can see the things that they actually wouldn't follow or like to view on their personal pages.

[B]

Right.

[A]

You know, on the back end, I.

[B]

Just had one of the top of girls on last week. A million a month, dude.

[A]

Yeah. Oh, crazy, Crazy.

[B]

Can you believe that?

[A]

I could believe it.

[B]

A million a month.

[A]

I could believe it.

[B]

It's nuts.

[A]

Going hard. Socials, social media. Yeah, but there are a lot of, there are a lot of girls that don't have social medias that are crushing it.

[B]

Really.

[A]

There are a lot of girls that don't show their face are crushing it. Faceless of faceless. Because it's the, the whole perception and the ideology of like, who is this person? I can't see this person, but she's doing this, she looks like this. And a lot of guys that actually like that. There's something for everyone on the platform, whether it's social media, whether it's only fans, there's something for someone and they're going to, if you market yourself right, you're going to get that following. And if it's a hundred thousand people, only if that, a hundred thousand people know you, you have that 100,000 people audience. And whatever you're selling, that's your target market. So a lot of people like get a little bit weird when they try to like touch small audiences.

[B]

Yeah.

[A]

A lot of people try to go for like the big thing when you can literally kill the small thing and make way more money than you would trying to be big because you're competing with way more creators and people in a bigger audience and a bigger niche. But the bigger niches pay Little Crumbs Entertainment. CPM is like, I think like a $92 and you're only going to get a $25 on revenue. So it's like, but you do finance or you do education, you're gonna get 10 to $35.

[B]

Yeah.

[A]

Do cars, you're gonna get 15 per cpm. So it's like, why not do that? But it's not what people are into.

[B]

Right.

[A]

The girl, if you're into money, do things that make money. But you also, you know, people want to be happy. Fake happy.

[B]

Yep. Yeah. The girl doing a mill a month was doing cars. Luxury cars. That makes sense now. I didn't know it was 15. Wow.

[A]

Yes, bro. 15. So not only are you making money on YouTube, not only are people reaching out to you, fly you out to Dubai and all these car meets, and you get to be with these exclusive exotic cars and do the reviews just like the real estate agents are doing with these $15 million homes all across the country. Then you can monetize that from the viewership of the high quality profile clients that follow you to only fans that want your content. That's insane marketing.

[B]

Absolutely. Have you been in the management game for a while?

[A]

Two years now.

[B]

Oh, it's kind of new.

[A]

Yeah. So actually, long story short, did a deal with only fans, like a long time ago. They actually reached out to me 2017, um, I knew what the platform was, but I was just like, yo, subscriptions is really hard right now for someone to pay me for my content. I'm literally putting content on YouTube right now. Like how I'm gonna get people to pay me when I'm getting paid from ads and it's a free video. I know how fans think. So I was just wasn't really into it, but I've always kept in contact. So back in 2019, seeing what happened, I was like, yo, it's getting bigger and bigger. So I just got on. They gave me like a God account. So my God account, I was allowed to bring people on to the platform and then I could charge a certain amount that I was bringing people onto the platform. So if I wanted to do a 20 split or 30 split, bringing them on, I could do that. That's where they gave me the God account. Then the platform got sold and then I lost like my contact. But then I got into it earlier on with these same people and then we created a beneficial agreement.

[B]

Nice.

[A]

So the management is going good. There's always guys, there's always girls, there's always people creating content. And it's Pretty easy. The pay rates and what people are doing consistently. I just think that a lot of people hate it, but a lot of people like it. I mean, we literally did 6 billion plus this year past recently.

[B]

Damn.

[A]

So somebody likes it, you know? Yeah, I was kind of like, shaky about it at first because, you know, I'm more like ethical, nice guy, graduated from college. You know, adult entertainment is blah, blah, blah. But it's like, I'm also a businessman at the end of the day. Right. I like money. I like marketing. I've always been into, like, the girls. I've always been into, like, fashion. I've always been into, like, culture and music and stuff like that. That's always been my thing growing up. Because I am black. That's our culture.

[B]

Yeah.

[A]

So I just think it made sense for me to get into that. I'm more on the marketing side, you know? So I am an adult. I do adult things. I party, a club. I don't drink or anything. I don't smoke. But I am an adult. And when you're an adult, you do adult things. Yeah, no, we're not kids anymore. So it's just do it. Do things ethical, do things right. You know, don't try to take advantage of people. And you're going to live a good life.

[B]

I love it. You're still clubbing, though, A little bit.

[A]

You know, people. You know, people in our. In our world, they like to go out.

[B]

Yeah.

[A]

To have a good time and come meet me here. Come to dinner then. It's a club. It's not like, hey, come to my house anymore. Let's chill and hang. Maybe a vacation. Hey, we're going to Cabo. We're going to Tulum. Meet us out there. But it's still clubbing yellows with that. So.

[B]

Yeah, I've had some good networking clubs, I'm not gonna lie. But it's not really my scene, to be honest.

[A]

Yeah. But if people invite you, if that's the only place you can meet them. Hey, what's up? Yeah, we're there.

[B]

Could barely hear anybody.

[A]

And it's a little bit quicker in the club, too. I think it's a little bit more personal when you meeting people at a restaurant. It's a little bit timid. Yeah. Kind of unsure when people invite you out, when you go into the restaurant, you go into the club. I think the deals go a little bit faster because it's like they just want to see your face. They want to see if you're real. They want to hear a few Things, but they already pretty much know about you, and then the deal is pretty much closed. Hey, text me tomorrow. I've seen that over, and we'll get started in the restaurant. They're asking you a bunch of questions. It's more like.

[B]

It's like an interrogation sometimes.

[A]

Exactly.

[B]

Yeah.

[A]

So you're stuck there.

[B]

Yeah, I feel that. Do you have a Guinness World Record?

[A]

Where'd you read that at?

[B]

I might have done some research.

[A]

Where'd you read that? Where'd you. Where'd you. Where'd you get that? Where'd you get that?

[B]

I watched some of your old pods.

[A]

Oh, my gosh.

[B]

What happened there?

[A]

So, unofficial Guinness World record. I have the most following on any social media platform. So Justin Bieber. I think Justin Bieber holds a record for. Or Selena Gomez holds a record for the most. I don't. I don't know who holds it these days, but somebody holds it for the most followers. I hold it for the most following. So I follow 3.9 million people originally, when we started back in the day, when we were doing the follow for follow.

[B]

Oh, I miss those tests.

[A]

So everybody hated on that, too. All these unethical. You guys think it's unethical, but this is how you grow an audience when you don't know what the hell is going on.

[B]

That's how I started.

[A]

That's. This is how it originally started. Growth hacking. That's what that is. Some people don't like it, some people call it unethical, but I think whatever the platform allows you to do, do it before it gets taken away. So now no one can ever beat that record because you cannot Follow more than 7,500 people on Instagram and you can't follow more than half of your audience on any other social media platform. So if you have a million, you can only follow 500,000 on Twitter. You can never reach my status. Not in the. You know, I'm not saying it like that, you guys. I know how you got. But I'm just saying it can never be done. You know what I mean? So I do hold the record for that.

[B]

That's impressive.

[A]

Yeah, it's pretty crazy. All by myself. Damn you. Manually? No, manually. I was in college. I did that manually. I changed my. I'm gonna tell you how I did it. That's how you know, I did it manually. I changed my Apple settings on my computer. I put the speed up. I used the keypad. I used a platform called Manage Flitter. Manage Flitter. I put my arrow right on Manage Flitter. For each profile that said follow, I target every single person I target. Like rappers, rappers following. I talked like athletes following. I did this all day. Just double tap paid off. My double tap. I was following thousands and thousands of people an hour just every single day for a long time. Literally just this, I'm able to do this and this is 1, 2, 3, 4. That's a lot of people I'm following. Plus I already had a large following so I was able to do that.

[B]

Crazy.

[A]

And then I exceeded my following, my followers.

[B]

And that's how you made your first money, right, by building that follower.

[A]

Basically my followers. That's how I became trusted in the game. And I was a real genuine person too. Like I was like, yeah, I'll follow you back. I will follow people with one following. Because you never know. A lot of people that I followed that I support. If you go and look at my followers, they're big people now and they remember me when I was supporting them and saying oh you know, thanks for the follow. Hey, shout out to you. I see that you liking a certain person when these people were small and now these people are huge and we still have a mutual understanding for each other on platforms, you know, so it's like it's good to see people go from small to big when you were supporting them, when they was just getting their journey started on social media platforms.

[B]

Yeah. What's your advice now to people? Because I think 90 of people living paycheck to paycheck right now.

[A]

Yeah. So when I think, me personally, I think a lot of people are going to be influencers and micro influencers. That's just my take on it. Just for the simple fact that jobs are going to be scarce with AI, with AI technology. I think a lot of people are staying at home. I think, I know we're not a communist country but I think it's becoming that.

[B]

Yeah.

[A]

Because people can't afford things. The average medium household is like 54,000 a year. So it's like if there's 54,000 a year, that's medium which means middle, which means between super rich and super poor. So if medium is 54, what's half a medium? What is it? 22,000 a year?

[B]

27. Right.

[A]

So there's somebody making 22,000 or 20, $27,000 a year. Yeah, they can never, I wouldn't say never but they can never really reach the heights of getting to middle class or even upper class. They will never reach that because they doing a day to day. They're taking care of their kids, they're going to work and they're going to sleep every day. They don't know what it's like. So that's why a lot of people are making money on social media from people like that, that want to get out of that, that want to strive to be great, that want to make money on Amazon and want to make money on social media. Don't know how. Reaching out to people that look like they know how or are really doing it. They sell them a course or they do like a zoom call with them, they give them the information. But it's really, it really has to be in you to do that.

[B]

Right.

[A]

You really have to understand what's going on on Amazon platform for you to sell something on Amazon to make $100,000 a month, you know. But ads are a great way to do that. And I just think like the top three platforms right now for ads is Snapchat, TikTok and Google.

[B]

Wow.

[A]

I like Facebook too. I know a lot of businesses use Facebook, but just if you're a person starting off, if you have no money, Snapchat, TikTok and Google. Google is going to give you 500 to match your 500 on the ad credit no matter what. You have a brand new account on Google, they're going to give you $500 and match your 500. It's a thousand dollars. If I have a high ticket price and I'm selling something when, whether it's a product or whether it's a course or whatever it is, you gotta understand what the metrics is for impressions. If it's a dollar per thousand people, I spend a hundred dollars. My ad gets seen to. 100,000 targeted people. If you're selling something for $2, okay. And you make a sale, you gotta divide that and do the math on how much you're gonna make per person that buys that product based on your ad revenue sales, which is pretty easy to figure out, you know.

[B]

Yeah.

[A]

So it's like you got that for Google. Snapchat has a credit line which most people don't know about. They're also going to match your ad space. So if you spend 200, 300, 500, they're going to give you an extra 500 on the platform plus they're going to give you a credit line. Now you have to have a business to get the credit line, but the credit line basically give you anywhere from 10,000 to $20,000 to use on their platform for free first. And then they're going to bill you a week or two weeks or you could do it monthly, they're going to bill you. So I've tell people to do that all the time. And Tick Tock, it's limited right now, so limited offer. You guys need to go out and check it out. They doing a one to two dollar split on ads. So if you spend a thousand, they're gonna give you $2000.

[B]

Damn ads right now.

[A]

You spend 1500, you're gonna have an extra 1500, $2000, $3000 to spend on the platform, on Tick Tock. And that's happening right now. I believe it's like Tick Tock for me or something like that.

[B]

Is that for Tick Tock Shop? Because they're promoting that.

[A]

Tick Tock Shop is killing it. That's where the micro influencers are coming in. They're not even using big influencers, they're using influencers with 100 followers to, to go live all day to sell products on their platform. And it's working. It's literally working. It's a lot of agencies that's working with Tick Tock right now with small influencers. So if you think that you need a big influencers, you think you need a big following. No. Connect with an agency. Because a lot of people are creating brands and they need bodies. Yeah, need bodies. And they need real reviews, not fake reviews, not just marketing advertising. They need real, you know, advertise.

[B]

Followers don't matter like they used to.

[A]

Bruh. Did you hear what Instagram just said?

[B]

No.

[A]

Instagram said, hey, we're not pushing the big creators anymore. We're pushing the smaller creators. It's time to push the smaller creators. So all the people that have big followings, you literally not getting pushed anymore. Unless you're in a niche and you're just literally pushing that content over and over and over again. Everything on Instagram is niche based. So whatever you, if you're trying to grow on Instagram, pick one thing and crush that one thing and talk about that one thing. That's it. Don't try to be all over the place. Don't try to be broad because once you start being broad, your audience might get bigger. But now you got different people that like different things. So if you post something about one thing and they're not interested in that one thing, you get low engagement. If you get low engagement, Instagram says, oh, okay, their followers going down, it's not relevant anymore. They're not popular. We're not going to show it to the audience because there's no point pushing that algorithm to these people. And if they're not messing with it.

[B]

Right. It's based off the retention.

[A]

Right, Right. I would suggest creating a new page and talk about something else. New company, new everything. And then just push whatever you want to push separately on that page.

[B]

Smart. How tough is dating with your Nomad lifestyle? Because you're always on the move.

[A]

Dating is. When I was. When I was living Nomad, I was just dating people all around the world.

[B]

Yeah, right.

[A]

I went to hbcu, so I went to Prairie View A and M University, which is an all black college, Dated all black women. I'm from the hood, I'm from South Central, dated all black women when I graduated. And then I went to U of H and started going to Texas A and M. I started learning about kind of like diversity. Then once I did my first traveling experience to Cancun, I'm like, okay, this international. Then I went to Europe. It's overseas. Right. And I'm like, yo. And they like black guys, right?

[B]

A lot of races like black guys.

[A]

I think black guys are the only people that are liked by all races in general. You know, a lot of. I think a lot of other races are like, oh, I don't like this type. I don't like this type. But I think black. Black guys in general, Black Americans, because some people think black is everywhere. It's not. It's just black is America. Black people in general are just more liked culturally from all races, all different types of women around the whole entire world. So I've been diverse recently, just dating in and out, but I just recently just got in a relationship. So I was just working on that, you know, so it's good to be in a relationship if you need to buckle down. If you need to buckle down on your business or you're trying to grow, I would say don't get in a relationship if you can't handle it because it's just going to pull you apart. You have to spend more time with that person. You have to spend more money with that person. You got to give them all the energy you can. So if you're not that type of person, you've not set in your life, you know, date. But don't get into a relationship unless that person is supporting you or they have their own thing going on in the same room as you. And you guys meet up when you can meet up in a dating life.

[B]

Experience, you know, do you have trust issues, though, because you're dating? When you reach a certain level, you know, so do you feel like they're kind of you?

[A]

No, no, no. Me personally, I know who I am and I know who I date. So I would never have.

[B]

Oh, really?

[A]

Yeah.

[B]

So you don't think they're using you for your followers or your money?

[A]

Oh, no, no, no, no, no. I, I date people that are pretty much same as me. Okay. Unless they're from overseas or something like that. Then it's more like they're a super genuine person, really nice, don't ask for much, want you to be super nice as well to them and they bring a lot to the table. The only thing is they're in a whole nother country. So that's where you get the whole green cards, flying them over to visit you. Going over there gets expensive. Yeah, it starts to get a little expensive. But I feel like dating in general, I think it's a good thing. It's a big topic on social media platforms and everybody has their opinion. But I think the best thing to do is just find your friend. If you want to date, you could date. I think guys can date much older than women can. I think guys can date until they're 70, 80 years old. Right. If you have the right bag, you have the right amount of money. I don't think you don't see women in their 60s divorce, going out and dating a 22 year old, 24 year old, advertising it on social media platforms, making it an actual thing. And that's, I'm not saying women should do that and I'm not saying men should do that either. But I'm just saying in general, just try to find your person and your friend at the end of the day. And I think you'll, you'll live a way better life because I think a lot of people just try to go for looks, love the person has, but that doesn't reciprocate.

[B]

It doesn't last.

[A]

It doesn't last long. You're wasting your time in general, find your friend. Your friend is going to be there whether you with them in a relationship or not. And then once things hit the fan, once you start to grow, they're literally growing with you. You guys can meet at a mutual, respectful level and say, hey, I think we should date. It's been a long time. We've talked about other people that we dated, laughed about it, cracked jokes about it and, and you know, made fun. But I think it's best to date a friend.

[B]

That's an interesting take. I've never heard that angle. To be friends first and then Date them down.

[A]

People are in a rush these days, but they're not having kids and they're not getting married. So at the end of the day, what are you doing?

[B]

Right?

[A]

If you really like someone, you really love someone, make a commitment. The same commitment you make to work. The same commitment you make to something that you love the most, you commit to every single day. You put in a lot of time. If you're going to commit to a person, marry them. Oh, I want to get married. I'm not really. Okay, but you, you're having. Your guys are having sex. You guys, you're spending money on this person. It's money spending time with you. So it's like, what is the real goal? Why not just date, don't commit and date multiple people. But at the end of the day, people don't want to do that because this person, this girl or this guy is asking you for commitment. But it's half a commitment. It's just to lock you in, but it's not to really keep you forever.

[B]

Right.

[A]

So that's why I think a lot.

[B]

Of people go crazy. Yeah. So what do you think of the red pill movement?

[A]

I don't think that shit is real. What do you mean I don't think it's real. I think it's. I mean, I don't think it's real, bro. I. I do social media for a living and study humans. Everything is manipulation. Everything. Marketing products, social media in general, manipulation. How can I get this person to follow me? How can I get this person to buy this product? How can I say something to get a person mad? Hey, let's set up this podcast. You say this, I say this. Let's get the folks riled up in the comments. Let's get more followers, get more engagement. But at the end of the day, what's the end goal? And who's teaching these people? And what are humans learning from watching these types of content? They're getting tricked. If somebody will tell you, you in a bad relationship and sleeping next to nobody. Or they'll tell you, hey, leave that man. And they have their own problems with their own man at the house.

[B]

A hundred percent they're protecting.

[A]

You can't keep a man.

[B]

Yeah.

[A]

How could you do that? That's why it's best to just. I think, I think one of the greatest books is the Bible. I'm not religious at all and I'm not an atheist. When people say, you don't believe in this, but you're atheist, just don't call I'm just nothing. I'm spiritual at the end of the day. But I think the Bible is a great book just to have so you can understand how life works. Because everything goes in a circle. You know, there's a Jesus sometimes and some people, there's a David sometimes in some people. And there's different stories in the Bible that people are doing currently today. The way people move, the way people stab you in the back, I think it's. I think people should just read it, not as a religion and read it. Understanding how life works, circle of life. So you can kind of like grow faster, I think. 0 through 18 is 1 quarter. 18 through 30, which is 12 years is 1 quarter. 30 through 50 is your third quarter and then 50 until you die is your fourth quarter. You can't do everything in your third and your fourth quarter that you could in your second and your first.

[B]

Right.

[A]

You could never get those opportunities again. A lot of people say you do. If you look at Silicon Valley, a lot of people that are creating companies are in their 40s and 45 years old. So it's never too late. But at the end of the day, your looks and how people treat you on social media, they won't look at you the same. You can't be a 45 year old rapper trying to rap and trying to come out early. Just rappers are for you know, 15 to like, you know, 30 maybe. Yeah, but you could be a country singer forever. See how the different demographics hold you accountable for the type of things that you do. It's just about culture and it is the wiz and it's always going to be like that. You even have people, trolls shout out to the trolls on social media platforms. You guys are almost undefeated. The Internet is undefeated. And then the trolls are like second undefeated. Because sometimes you can, if you're smart enough, you can of manipulate a troll on social media platforms if you're really good and if you can withhold withstand them coming at you and keep attacking you. But the trolls are even like have no remorse or no ethics because they're behind the keyboard.

[B]

Yeah, they're ruthless.

[A]

They're ruthless. They will say the craziest thing. You could go on just a post of somebody passed away on Instagram and Shade Room is posting and they're like they're going to comment on what that person did for a living and hold them accountable for what they did for a living and say something really terrible about them.

[B]

I've seen that.

[A]

It's insane.

[B]

It's nuts.

[A]

It's insane. Oh I thought there were a rapper. Why they got a GoFundMe? Maybe the. You need to bury somebody as soon as possible. The family have no, they have no passwords to their Twitter, their Instagram. They have no passwords to their Wells Fargo account. They don't have the access. Now, if you have life insurance, yes, but a lot of people don't get life insurance. And I suggest everybody to get life insurance. You don't necessarily. Health insurance, you can pay out of pocket, but I would say get health insurance again. Life insurance, million dollar policy at least.

[B]

You never know, man.

[A]

Never know. You never know. People are dying every day for no reason, unethically, ethically, for Covid shots.

[B]

Rich Homie Kwan is crazy.

[A]

He does go crazy. Shout to Richard McQuan, man. He's come to the club a lot of times.

[B]

Yeah, that, that one was nuts, dude. I didn't see that one coming.

[A]

I didn't see it coming. I didn't see any of our, you know, people of our generation losing their lives so fast. Just, you could just see like the guns, the drugs, the, the RICO cases, scammers, like, you just see everything coming to light now because of social media or depression, you don't know what a person is going through. Imagine being at the top of the game and then having your run and not knowing how to handle being just regular again.

[B]

Right?

[A]

You know, people talking about you, people dissing you, trying to stay in the game, trying to still do music because that's all you know. It's not like you can go work a job or work at McDonald's. Shout out to Spectacular. He's been doing a great job with transitioning as an artist from Pretty Ricky to doing his thing on the social media platforms and doing marketing and leveraging it and connecting with other people of significance.

[B]

Yeah, I get sides. He's killing it.

[A]

You got to transition, ladies and gentlemen, Transition. Make sure you transition with your age, with your time and your group and take your money and. And maximize it. Times 10.

[B]

Absolutely.

[A]

Very important.

[B]

Now you said you grew up in a rough environment. So what? Was there a specific moment that made you want to go the ethical route?

[A]

I think seeing all my friends be successful and I think me being in the gangland environment, I think into me being alive in it and never having a real situation, never getting shot or never being in like a tough situation where I had to like do something to somebody, I think that made me realize, like, okay, I think I'm an angel at the end of the day, cuz I've lived In between Hoovers, a trade. Gangsters rolling 60s, Ms. 13.

[B]

Damn.

[A]

So mexicans over here, Hoover, Hoover's over here. A Trey over here. You got 60s over here. And then you got like dark side, 40s and bloods all in one area. No matter which way you go, you running into somebody crazy.

[B]

And were they trying to recruit you?

[A]

Recruit, beat you up, take your shoes. I've never had that happen to me. Ever. What? Ever. I've rode the bus, I've went to go see girls in people's hoods. Never had a situation, I think. I don't know. But I know how to look at people. I know how to talk to people. You know, your energy is pure. My energy. It's about your energy. But I've had a lot of friends pass away. A lot. I had a lot of friends get into the gangland environment and, and they're in jail right now. I had a lot of people do bad things and they have to pay the price for that. And I've been around it and I've held, I've held my, my down, you know, I held myself down. But I've never been the person to be a follower. I think it's about being a follower versus being a leader and just holding your ground.

[B]

Right.

[A]

It's like a lot of people will respect you more if you just hold your ground and stand on your ground and do your own thing. For anybody out there, that's if you're being peer pressured to do something, I would just say stand on your ten toes, you know, if. If you feel like. And if you feel like deep in your heart you don't want to do something, don't do it.

[B]

Right.

[A]

Because at the end of the day, the price you have to pay is. It's worse than getting beat up or getting called up, you know, a. Or absolutely. The case might be you. You're going to see who's A at the end of the day. Trust me.

[B]

Yeah.

[A]

I promise you, you're going to see who's the bad person, who's going to be put in jail, who's going to be shot, who's going to be put on a dummy mission to go do something stupid. And you have to pay the price for that for a long time. So I just think I'm blessed. There's a lot of people that's not blessed where I'm from. I always go back to the hood. I always go back to the projects. I roll up in my Rolls Royce Lamborghini. Not that I have one, but I do Roll up in a Rose Ross and Lamborghini and give back to the community.

[B]

Yeah. So do you think this is fixable within our lifetimes like those communities?

[A]

For sure. Because they're getting pushed out by gentrification. So gentrification and technology are going to put those people in a better position. A lot of people see it as, oh, they're taking their homes and it sounds crazy to me. I know a lot of people are going to say something crazy in the comments, but I see it as them getting forced out into a better position because they're only going to stay in that. So it's their home. It's messed up. But I think with, you know, people getting put into the right position and them getting moved out to a better position because you can't move nobody out without putting them somewhere. That's one thing you can't do. You can't kick someone out of somewhere without putting them somewhere and giving them some money. So that's going to help them too. So it's taking them out of hood, taking them out there. Ops situation, getting them out of the gang life. That's a lot of people that move to Pomona, Pasadena. No, further out in the valley.

[B]

Yeah.

[A]

They still try to keep that, that gang life going, but it's like it's kind of hard to gang bang it when no one's outside.

[B]

Yeah.

[A]

And there's nothing going on.

[B]

So they got to spread them out. Right. They can't put them all in one area again.

[A]

Exactly. So I think, personally, I think it's good. I think we'll definitely see it in our lifetime with technology and people start to grow because there are a lot of people doing a lot of great things for children, children in the community. I do think that Instagram and social media platforms gives a person to see like, hey, I can make it out. Hey, I can rap. Hey, I can be a doctor. Hey, I can make money on social media. Shout out to Funny Mike. Funny Mike's one of my guys from Louisiana. He's been killing it on social media platforms. He's been genuine. He does what he wants to do. He cusses, he's ghetto, he's black, he's a father, he's a brother, he's a great friend. He showcases that all on his YouTube. And guess what? Still has families reaching out to him and he's blowing families up on YouTube, teaching them how to do YouTube. He's taking other people's kids and bringing them to the house, leaving them there, having them build a following and Then taking, letting them go back home and build their following and posting them on, on the platforms and stuff like that. So it's like you could be yourself, you could be genuine, you could be culture and still push, promote positivity and still be family oriented. A lot of people try to like, like fake it.

[B]

Yeah.

[A]

I mean, on social media platforms. So I think we definitely can make it out here in these streets.

[B]

Yeah, the faking stuff long term just doesn't work out.

[A]

Doesn't work out. You got to be yourself up with it. Unless you have money, like, and even then it, your money is gonna dwindle away. If you ever bought anything that's worth a lot of money, it's always. Unless it's art, unless it's property or real estate or something like that, it depreciates. Oh yeah, a car depreciates unless it's a classic, you know what I mean? So as soon as you drive it off the lot depreciates. You, you, you want to get things that are inflated majority of the time that have inflation, natural inflation, I think. What's the inflation rate every single year? 2.5.

[B]

That's what they say. But this year it's terrible, right?

[A]

Yeah, it's probably like at a high five. But every year inflation on your money is 2.5, anywhere from 2.5 to 5%. So in 10 years, 50% of your money's worth is going to be naturally gone crazy. You know what I mean? So it's like I remember when bag of chips were 99 cent.

[B]

I remember that.

[A]

$25 chips, right? Y'all remember that? Now the 25 chips are a dollar and a dollar bag of chips. 99 cent bag of chips are what, two bucks?

[B]

Yep.

[A]

Like 210 or something.

[B]

Yeah. Candy went up, candy doubled up, ice cream, everything. Eggs are like 10 bucks.

[A]

Pay attention to your surroundings. That's what, that's what I would tell people all the time. Pay attention to your surroundings. Have multiple revenue streams and kill it and have good connections. The money is out there. They're printing money every single day. I think they have for 20, 24. I think they have, they have the permission to print what, 38 million notes. Jeez, 38 million notes. You can go to federal reserve.com and look up how many federal notes they're going to be printing every single year. And they always say they exchange the money, which means, you know, when you turn your money in, you read business, you turn your money in, it goes to the brinkstroke bringstroke Sends it to the Fed. Yeah, they exchange the money. Right? They exchange it, but there's 5% left over that they don't swap out.

[B]

Really.

[A]

Right. Or they quote, unquote burn, or the government asks for money. Wherever that money is going, is going to someone, that person is spending that money on something, whether it's luxury items, luxury items then get spent, resold. It's just the money just trickles down to the next person. That's why there's so many people getting richer and richer and richer. If there's no money, how are people getting. How are new people getting rich? How? They're new millionaires. Don't, don't listen to what these people are saying out here. Talking about there's no money. It's not enough money for everybody. It's enough money for everybody out here. Literally everyone.

[B]

Yeah, a lot of fear mongering, a lot of that.

[A]

Just to keep you suppressed and keep you down, but just definitely do it. I'm gonna tell people to be successful, literally. I know people heard this before, but to be successful, you need 10,000 hours. Put 10,000 hours into your craft. Seriously, eight hours a day, if you could do it right, eight hours of sleep, eight hours of work, eight hours of free time. Now if you want to go hard, do 12. If you do 12 hours every single day, 365, I think you could be successful in three to four years, right? If you do the hours, 10,000 hours, if you're going to do eight hours is going to take you about five years. But you have to do it every single day, weekends, every single day. You got to put in eight hours of your craft. Now, if you want to span that over a course of two years, you could put anywhere from 14 hours to 16 hours a day.

[B]

And that's what we did.

[A]

But you can't have a job unless you are not sleeping. So it's like you have to have somebody to support you. Your mom, your girlfriend, a wife, a brother. Someone to support you through your journey. That's going to say, hey, this person's going to make it. They're serious, they're taking this serious. They working hard every single day. I'm gonna support that.

[B]

Yeah.

[A]

You know, that's why I think a lot of people fear other people being supportive. And I think a lot of people fear of this person won't support me through my journey because it looks like I'm just taken from, from you or I'm taken from someone and I'm just doing whatever I want to do. When this person might have dreams and goals, too. So it's like, all right, let's do you first, and then let's do me after. I've never seen anyone on social media or I've never seen any basketball player or any. I've never seen it. If that person did not put the work in, they did not get what they wanted out of it.

[B]

Yeah, you can't skip that step.

[A]

You can't. You can't. They have. They have industry plants, you know, they have people that put the money, the machine behind you, but we see what happens to those people. I won't say any names. I won't say any names. I'm not trying to go viral. But you see what happens to those people, Those industry plants, they die out in two years.

[B]

Yep.

[A]

They die out in four years because the fans like, oh, this person's fake. Oh, they was fake to their friend. Oh, they can't make songs. Oh, they can't write songs. Oh, this guy can't even play basketball. He can't even shoot. This percentage is terrible. He got ranked really high because he had connections and people that were pushing him, coaches and all that. Then he got to the NBA. Trash can't dribble left. He's can't drill. He can't play under pressure. Bright lights is too much for him. He has a problem outside of the basketball court. He doesn't put in the work. You'll see it. And that's the drop off. Happens all the time. I remember when we was playing basketball and I was so. I wanted to be in the NBA so bad. And then I saw that paperwork that the colleges get where you actually get paid to come play the bigger teams. So a bigger school like Duke will pay a smaller school, like $200,000 to come. Right? The school would take the $200,000. Pay for the bus, pay. Because you're not flying really, in college, like, you driving pay for the bus. We would eat Domino's or like buffets, right?

[B]

Yeah.

[A]

When I seen that $200,000 and how much these colleges was paying other colleges to play us during their preseason, I was like, oh, this a money game? I was like, this is a money game right here. Okay, cool. Let me start throwing these parties. Let me start using my influence at this school to start throwing parties. Let me take my op check, my overpayment check. Take that. Put it into something that's going to generate me more money in college. That's what I was doing. People were buying cars and chains. I was putting my Money back into myself and getting money from the students on campus, throwing parties from the freshmen all the way up to the seniors to even dealing with the fraternities and sororities. Nice partnership parties with them. And we have a thousand people at the party, and we charging $10, $15 ahead, you know what I mean? We have the local people performing at the party to make them come. So that's the type of stuff that I was doing once I saw that paperwork, because the paperwork is crazy. You. You don't know how much these schools are getting per player. They give you a scholarship now they have the monetization platform. You know, it's great, but. But during our time, they didn't have that.

[B]

Oh, no. NCAA was printing in your time. Nil. Changed up the game for sure.

[A]

Changed the game.

[B]

You still play?

[A]

Yeah, I still play. Basketball game.

[B]

We.

[A]

Me. Shout out to the Migos. Shout out to Quavo. We beat two chains for that. For that game. I think it was the Academic Academy game. I had like 25 or something like that.

[B]

Let's go. We might have to run while you're out here.

[A]

Yeah, yeah, yeah. Let's do it. I just saw the league you were playing in. I followed them recently.

[B]

Oh, the Summerland one. 24 Hour Fitness.

[A]

Yeah, I need to go up there. There? Yeah, dude, a little bit.

[B]

It's a good league. You should join.

[A]

Yeah, I definitely.

[B]

Sunday afternoons. Well, dude, it's been fun. I'm glad you are. You're back in the spotlight.

[A]

Are you gonna do a little this? Your podcast will be the first post on my page Since, I think, 2022. I've only posted once every single year to let people know that I'm still alive, I'm still doing stuff, and I'll throw a bunch of stuff in one long reel. But after this podcast, I'm getting back into it. I reached out to a lot of people that do, like, quick Instagram reels and things like that and shorts.

[B]

Let's do it.

[A]

I'm gonna do it myself, but in my own way. And showcase a little bit different than how most of these people are doing it.

[B]

Oh, yeah, man.

[A]

You'll be the first.

[B]

Appreciate you, dude. It's been cool seeing your journey. Thanks for coming on.

[A]

Yeah, for sure.

[B]

Thanks for watching, guys, as always. We'll link Marquise below in the description. See you guys next time.

[A]

Peace.