Digital Social Hour: Thomas Wilkinson of NeuroNova – The Dopamine Trap No One Warned You About (DSH #1808)
Date: February 4, 2026
Host: Sean Kelly
Guest: Thomas Wilkinson, CEO of NeuroNova
Episode Overview
In this episode, host Sean Kelly sits down with Thomas Wilkinson, founder and CEO of NeuroNova, to discuss the neuroscience behind dopamine, the pitfalls of common pharmaceutical solutions for mental health issues, and the revolutionary NeuroNova chair—a non-invasive device designed to help regulate dopamine production. The conversation is candid, deeply personal, and challenges conventional thinking about mental health, addiction, and what actually works to improve well-being in our technology-saturated era.
Key Discussion Points & Insights
1. The Origins of NeuroNova and the Search for Alternatives
- Personal Motivations & Tragedy:
- Thomas shares that both he and a neuroscientist collaborator were personally affected by addiction: “...his brother overdosed on methadone.” (01:19)
- Thomas’s own brother also suffered, making the mission personal.
- “Innovation via Serendipity”:
- Wilkinson tells the story of how a “penicillin moment” led to the discovery that specific spinal vibrations can dramatically increase dopamine production in rodents—specifically, an 80 hertz frequency:
“The very first vibration frequency that they tried was 80 hertz. ...had 200% of baseline dopamine, lasted for three hours.” (02:54)
- Had they missed this frequency, the potential would have gone unnoticed.
- Wilkinson tells the story of how a “penicillin moment” led to the discovery that specific spinal vibrations can dramatically increase dopamine production in rodents—specifically, an 80 hertz frequency:
2. Human Trials & the NeuroNova Chair
- Clinical Outcomes:
- NIH-funded trials demonstrated striking results:
“We saw a 60% decrease in generalized anxiety versus placebo.” (03:24)
- NIH-funded trials demonstrated striking results:
- How It Feels:
- The chair delivers a pleasant spine vibration:
“It just feels like a gentle vibration going up your spine like a tuning fork. It's just really pleasant.” (04:02)
- The chair delivers a pleasant spine vibration:
- Cost and Accessibility:
- The initial price was $15,000, now reduced to $6,000, with a new model allowing monthly subscriptions at $200–$250:
“Now so it's just $6,000 to get one at your home... or you can subscribe to have it in your home for $250 a month.” (08:14)
- The initial price was $15,000, now reduced to $6,000, with a new model allowing monthly subscriptions at $200–$250:
3. Critique of Modern Mental Health Treatments
- Problems with Medication:
- Both Sean and Thomas share harrowing personal experiences with benzodiazepines (like Xanax) and Adderall:
“When I ran out though, like I had a seizure and it was really tough to get off that shit.” (06:00)
- Thomas criticizes overprescription, especially in children:
“We're micro dosing meth to adolescent kids on the first visit... You've created an addict for life.” (05:20)
- Both Sean and Thomas share harrowing personal experiences with benzodiazepines (like Xanax) and Adderall:
- Desire for Effective Alternatives:
- Thomas’s own experience:
“With this, I tried. And after two days I was off... It's been two and a half years.” (04:45)
- Thomas’s own experience:
4. The Science of Vibration-Induced Dopamine
- Mechanism:
- The chair uses two combined waveforms (25 Hz and 25.5 Hz) to create the optimal 80 Hz spinal vibration:
“...those two waveforms combine in your spine and a third wave is, is formed. And that's the 80 hertz wave...” (12:01)
- The chair uses two combined waveforms (25 Hz and 25.5 Hz) to create the optimal 80 Hz spinal vibration:
- Real-Life Impact & Testimonials:
- Thomas shares a powerful story:
“A kid in Southern Utah was having suicide ideation... after one session... I don't want to kill myself anymore.” (09:28)
- Thomas shares a powerful story:
- Sleep Benefits:
- Users report significant improvements in deep sleep—a key factor in staving off cognitive decline:
“...deep sleep is the number one contributor to cognitive decline. ...[we're] reversing that... she's now averaging over an hour of sleep.” (11:02)
- Thomas’s routine includes sessions both morning and night for positive habit formation and sleep quality:
“Used to take me an hour and a half to fall asleep, ...17 minutes to fall asleep now.” (13:23)
- Users report significant improvements in deep sleep—a key factor in staving off cognitive decline:
5. The Modern Dopamine Deficit & Technology
- Dopamine Addiction in the Digital Age:
- Thomas references the book The Anxious Generation, discussing the danger of digital-era dopamine triggers:
“The human brain was not designed to get thousands of alerts... we're addicted to an artificial source of dopamine...” (14:05)
- Thomas references the book The Anxious Generation, discussing the danger of digital-era dopamine triggers:
- How NeuroNova Differs:
- Emphasizes that natural, physiological dopamine production doesn’t cause the depletion cycle like artificial dopamine spikes from drugs or social media:
“After 10 sessions, you're getting a stacking effect... climb out of a dopamine deficit...” (14:46)
“With this, you get the increase in dopamine each time. You're climbing out of that and you're getting back to normal and healthy.” (16:09)
- Emphasizes that natural, physiological dopamine production doesn’t cause the depletion cycle like artificial dopamine spikes from drugs or social media:
Notable Quotes & Memorable Moments
On the Moment of Discovery:
“It was like a penicillin moment.... The very first vibration frequency that they tried was 80 hertz... 200% of baseline dopamine.”
– Thomas Wilkinson (02:37)
On Medication Culture:
“We are micro dosing meth to adolescent kids on the first visit... You've created an addict for life. There has to be an alternative to that.”
– Thomas Wilkinson (05:20)
On Impactful Results:
“A kid ... was having suicide ideation... after one session, comes back and says, 'I don't want to kill myself anymore.'”
– Thomas Wilkinson (09:28)
On Daily Use and Sleep:
“I use it in the morning and at night. ...used to take me an hour and a half to fall asleep... 17 minutes to fall asleep now.”
– Thomas Wilkinson (12:50, 13:23)
On Dopamine in Modern Life:
“The human brain was not designed to get thousands of alerts and notifications a day. That has really damaged our brains.”
– Thomas Wilkinson (14:05)
Timestamps for Important Segments
- 00:51 – Origins of NeuroNova & Personal Motivations
- 02:20 – The “Penicillin” Moment, Discovery of 80 Hz Effect
- 03:24 – Human Trials, 60% Reduction in Anxiety
- 04:45 – Thomas’s Personal Journey Off Medication
- 05:20 – Sharp Critique of Prescribing to Young People
- 08:14 – Pricing & Subscription Model Explained
- 09:28 – Suicide Ideation Testimonial
- 11:02 – Deep Sleep Benefits
- 12:01 – How the Chair Actually Works (Waveform Science)
- 12:50 – Thomas’s Morning/Night Routine
- 13:23 – Improved Sleep Timing, Reducing Dependency on Drugs
- 14:05 – Digital Dopamine Addiction
- 14:46 – Clarifying: Natural vs. Artificial Dopamine and Resetting Baseline
Overall Tone & Final Takeaways
Sean Kelly brings his signature curiosity and relatability, sharing his own struggles to connect with Thomas’s experiences. The tone is frank but optimistic, focused on hope and practical solutions for a world saturated with chemical quick-fixes and technological distractions. Thomas Wilkinson’s passion for changing mental health treatment comes through clearly, reinforced by data and moving anecdotes about restored lives. NeuroNova’s chair is presented not just as another wellness gadget, but as a potential paradigm shift for managing anxiety, addiction, sleep, and daily well-being without drugs.
For more details, testimonials, or to inquire about the chair, Thomas invites listeners to reach out through their website or social channels.