TikTok Marketing Secrets Behind Viral Hits | Tayler Holder DSH #1331

Summary

Digital Social Hour Ep. #1331

TikTok Marketing Secrets Behind Viral Hits | Tayler Holder

Host: Sean Kelly
Guest: Tayler Holder
Date: April 16, 2025

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Episode Overview

In this episode of Digital Social Hour, Sean Kelly sits down with Tayler Holder – influencer, musician, and former content house leader – for a candid conversation about the realities behind viral internet fame, the art of rebranding from internet celebrity to country artist, and how TikTok continues to drive music industry success. Holder opens up about cancel culture, mental health, the pitfalls and profits of social media stardom, faith, and the evolving landscape of influencer marketing.

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Key Discussion Points & Insights

1. Life on Tour & Breaking into Country Music

• Touring Abroad: Tayler shares stories from his 14-show, 14-day UK tour, touching on both the exhilaration and exhaustion of rapid touring schedules ([01:15]).
• Country in Europe: The genre is relatively new to European audiences, but fans embrace the culture enthusiastically, even if they're quieter during shows than American crowds ([01:35]–[02:07]).
• Starting Over: Despite his prior fame, Holder discusses the challenge of being viewed as authentic in country music, feeling like he had to rebuild his credibility from scratch ([03:00], [03:42]).

  "It was like I started from ground zero, you know... Just the streams weren’t there yet...I got good at promoting what goes viral, but promoting your own music is harder."
  —Tayler Holder, [03:42]

• Authenticity & Rebranding: Tayler emphasizes that fans didn't see him as a "country guy" due to his LA influencer image and shares the ongoing struggle to prove his passion for music ([03:21]).

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2. TikTok as a Marketing Tool for Music

• Testing Songs with Audiences: Holder uses TikTok as a litmus test for new music, posting unreleased tracks to gauge organic traction before official release ([04:49]–[05:45]).

  "If I post on TikTok and it blows up, then I’m gonna drop it. How’s that sound?...Within the first week, it had like over 10,000 videos made to it on the audio."
  —Tayler Holder, [04:54]

• Viral Synergy: Noting the approach of artists like Jesse Murph, Holder describes promoting multiple unreleased tracks at once and focusing on whichever gets the strongest reaction ([05:52]).

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3. Evolution of Country Music

• Genre-blending & “Country Plus”: Holder advocates for mixing genres (hip-hop, rock, trap) with country to expand its audience and revitalize the genre.

  "We call it 'country plus'...There’s an edge to me for sure...We’re just trying different things."
  —Tayler Holder, [06:29]

• Addressing Traditionalists and Innovators: He compares country’s evolution to Jake Paul’s reinvention of boxing, seeing disruption as fuel for growth ([07:14]).

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4. The Influence & Downfall of Content Houses

• Inside Hype House & Content Collectives: Holder reveals the financially lucrative but emotionally bankrupt reality of influencer houses: manufactured relationships, transactional interactions, and a sense of isolation despite constant company ([12:43], [13:52]).

  "We lived in a house with 21 people and still felt so alone."
  —Tayler Holder, [14:45]

• Decline of the Model: The pursuit of views and hype over authenticity led to the eventual decline of these houses ([21:02]).

  "I think the downfall was they were just lacking authenticity...It was all materialistic, that doesn’t matter at the end of the day."
  —Tayler Holder, [21:06]

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5. The Dark Side of Internet Fame

• Mental Health & Burnout: Despite earning huge sums ($300–$400k/month personally, nearly $1 million/month house-wide), Holder confesses to being at his lowest mentally during this time ([13:52]–[14:52]).

• Paparazzi & Loss of Privacy: He recounts scenes of paparazzi drones, obsessive fans, and never being able to relax or make mistakes privately ([15:04]–[16:07]).

  "Every move you do, man, was watched...There’s no room for maturing."
  —Tayler Holder, [14:52]

• Cancel Culture: Holder and Sean reflect on how the height of cancel culture overlapped with some of his lowest points, exacerbating his social and professional struggles ([00:49], [28:12]).

  "It was also peak cancel culture era when that happened to you."
  —Sean Kelly, [00:49]

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6. Faith, Perspective, and Recovery

• Rediscovering Religion: After hitting rock bottom, Holder found solace and direction in Christianity, shifting his priorities and values ([23:00]–[23:50]).

  "I had never taken a moment to understand what it looked like to walk right with God...I just needed a reality check and I definitely got it."
  —Tayler Holder, [23:00]

• Importance of Real Relationships: Holder credits his inner circle—including his manager and family—for providing true support in contrast to LA’s superficiality ([25:55]).

  "Those are the types of people I’ll hold close...We were dead broke together."
  —Tayler Holder, [26:00]

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7. Current Projects & Personal Life

• New Music: Holder discusses the emotional origins of his upcoming single “California Fit in Tennessee” and how to promote personal material respectfully in a new relationship ([32:54]–[34:52]).

• Relationship Openness: On the challenges of maintaining privacy, Holder notes the relentless scrutiny of “internet detectives” and Reddit sleuths ([35:07]–[35:59]).

  "They always find out. We literally have, like, CIA agents on our stuff."
  —Tayler Holder, [35:15]

• Upcoming Tours and Features: Closing out his headline tour, prepping for festival season, and teasing a major feature in the works ([37:17]).

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Notable Quotes & Memorable Moments

• Discussing Authenticity in Music

  "I was pulling numbers, but the streams weren’t there yet...the music wasn’t phenomenal...We’re getting better each time."
  —Tayler Holder, [03:42]

• On the Highs and Lows of Fame

  "We’d be doing 3, 400,000 a month...but it was actually the worst version of myself I’ve ever seen...the saddest I’ve ever been."
  —Tayler Holder, [13:52]

• Cancel Culture’s Reach

  "All those kids out there going out to clubs and snorting coke...then they go on the internet and talk about some bullshit...that’s when cancel culture becomes a thing."
  —Tayler Holder, [28:24]

• Reclaiming Happiness

  "I have a fraction of what I ever had out in LA out here, and I’m the happiest I’ve ever been."
  —Tayler Holder, [11:02]

• Relationship with God

  "I finally feel like I’m doing what Taylor loves to do more than anything."
  —Tayler Holder, [24:40]

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Timestamps for Important Segments

• [01:09] – Taylor’s UK tour experience
• [03:00] – Transitioning and rebranding in country music
• [04:54] – How TikTok drove his most viral releases
• [06:29] – Discussing “Country Plus” and the new sound of country
• [13:52] – Riches vs. happiness and the loneliness of content houses
• [14:52] – Mental health struggles beneath internet success
• [23:00] – Recovery and finding faith after public scrutiny
• [32:54] – New single “California Fit in Tennessee” and handling public/private life
• [37:17] – Upcoming tours and teased collaborations

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Episode Tone

Conversational, raw, occasionally humorous but deeply reflective. Holder is candid, honest, and alternatingly self-deprecating and optimistic. Kelly's interview style encourages openness, gently probing for both vulnerable admissions and practical advice.

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For First-Time Listeners

This episode offers a rare “behind the scenes” with one of internet fame’s most recognizable faces. Holder breaks down the formulaic side of viral success, challenges the myth of influencer happiness, and provides actionable insights for artists leveraging social media for authentic career pivots.

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End of summary.

Transcript

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[Taylor Holder]

Say that any of those people were my friends at all. I was just. I hate being like that guy, but I just. I had a lot that they wanted at that moment, and we were doing really well and they wanted some of that.

[Interviewer]

So it was also peak cancel culture era when that happened to you?

[Taylor Holder]

Yeah.

[Interviewer]

Like, it was the worst timing.

[Taylor Holder]

Oh, yeah, dude. I feel like cancel culture just so.

[Interviewer]

It's kind of gone now, in my opinion. Well, I feel like from its peak at least.

[Taylor Holder]

Yeah.

[Interviewer]

All right, guys. In Nashville, Taylor Holder here coming off big tour, right?

[Taylor Holder]

Oh, yes, sir. Man, we're fresh out of. We just got back from London, man. We were a little all over out there in the uk.

[Interviewer]

So how was that?

[Taylor Holder]

Dude, it was actually honestly made so many great memories. But, man, if I could. If I could do it again, I'd say give us a little bit more space between shows. We played 14 shows in 14 days, and we're was in a different city every single day. So it was. It was rough, man. We were running off, like two hours of sleep each night, so saying.

[Interviewer]

Yeah, I didn't know country was popping over there in Europe, dude.

[Taylor Holder]

They. You know what's cool about it over there is they. I don't know. I mean, it's getting bigger over there and they know, like the mega stars in country, but, like, it's so new that, like, they show up and they just like, listen. Like, they're all about the culture. They're like. And the skirts and boots and jeans and all that stuff. And they love the idea of it, man. But they. I just think that they're still so new. But that's what's awesome. It was weird at first was because they're so quiet, like in between sets.

[Interviewer]

Yeah. So you don't know if they like.

[Taylor Holder]

They'Re like, like, you know what I mean? But they just like, they. They're listening to everything you're saying, man. They're paying attention. And that's what was really cool. About it, so.

[Interviewer]

That's cool. What was your favorite city out of those?

[Taylor Holder]

14? The. My favorite city definitely had to be London.

[Interviewer]

Okay.

[Taylor Holder]

Those. We did the Chase Matthew run with him there, and then they knew, like, all the songs as well, so they were screaming my songs back, so that was really cool. And then when we did C2C. C to C, London, dude. We had awesome turnouts to the stages. We played four shows there for C2C and, dude, every single one of them was rowdy. It was. It was awesome.

[Interviewer]

How many people were at the show?

[Taylor Holder]

We. It was different. Some of the shows were like a small rooftop area, and then some of the bigger ones, we. We probably had, like, over. We probably had 2,3000 people at one of the stages and stuff like that. So. Yeah, it was. It was crazy, man.

[Interviewer]

That's no joke, man.

[Taylor Holder]

Yeah.

[Interviewer]

Because you're kind of new to country, right?

[Taylor Holder]

Oh, super new, man. We've been out here. We've been out here for about a year and a half and started really dropping music about six months into it and stuff like that. So we're like a year and a half into, like. Like, really doing it.

[Interviewer]

So I feel like that's quick growth. Do you think part of that is because you already had a following beforehand?

[Taylor Holder]

Dude, a lot of people ask me that, and I think that I. I mean, I definitely think it. It helps, right? You have a little bit of extra eyes right off the rip. But one thing that we have found out that, like, it doesn't always convert the best, you know, I'm coming from a world where I blew up from everything but music, let alone country music, you know, and everyone thinks I'm like this city boy from la.

[Interviewer]

Yeah.

[Taylor Holder]

All this stuff. And no one. No one knows anything about my backstory. And. And so over here, and I was starting doing country music, I just feel like everyone didn't think it was authentic, Taylor, you know, so it was a little bit hard to get them. Excuse me. To, like, really fall into that narrative and really believe that, hey, this is. This is what I love more than anything, man. And I want to do it for the rest of my life, you know?

[Interviewer]

Yeah. It's almost like you had a rebrand, right?

[Taylor Holder]

100, dude. It was. It was like I started from ground zero, you know, and we were pulling numbers and. And just the streams weren't there yet, and. And to be fair, you know, when we were starting, the music wasn't phenomenal, you know, and we're getting better each time, and the songs are getting better, and I'M really excited for what we have coming out, but it's been a challenge. That's been one of the hardest things, is figuring out how. Because I got good at promoting just what goes viral on the Internet as far as trends or whatever, but the music and promoting a song of yours that you need them to go listen to and everything, it was. It was hard, man. We're still figuring it out.

[Interviewer]

Did the first song flop?

[Taylor Holder]

It was. It did. It did, actually. All right. I think the first song I dropped when I was out here, it was. I think it's. You know, and it actually did a couple million streams, so that was cool. But I had, like. At the time, I had, like, all my buddies, like, doing, like, a lot of videos to it. Like, we were really trying to push it and stuff like that. And so it did. It did pretty decent. But, like, it's definitely not my favorite song that I've put out, so. But. But, yeah, we. We tried. We've been trying something a little different with these last couple releases, and it's really starting to turn some heads, man.

[Interviewer]

Yeah.

[Taylor Holder]

Like the Dying Flames and the Nothing But Neons and stuff like that, so.

[Interviewer]

Well, I think an edge you have as part of probably the marketing on TikTok.

[Taylor Holder]

Right.

[Interviewer]

Because a lot of songs blow up on TikTok.

[Taylor Holder]

Yeah.

[Interviewer]

And you have that network on there, right?

[Taylor Holder]

Yeah, absolutely, man. And that's where we got. We got really lucky. It was funny because my recent single Dying Flame that I have out, I think it's at, like, 8 million streams in a couple months. And we, like, my team didn't even want me to drop it. It was, like, different from what I was doing. It was like that trappy country kind of thing. And then it was like, going into, like, Christmas. Like, I. But I hadn't dropped anything in, like, four months. And they're like, just wait till the top of the year. I was like, guys, if I wait till the top of the year, like, it's going to be, like, seven months before I even release anything. Six months. And I was like, you know what? If I post on TikTok and it blows up, then I'm gonna drop it. How's that sound? They're like, all right, fine. We'll make you that deal. I post on TikTok, and within, like, the first week, it had, like, over 10,000 videos made to it on the. Of the audio. And just people just started using it. And I was like, wow. And that was the first time I've had, like, an actual sound be like, trending and people using the audio a lot. It's. It's usually just them going to listen to the song because I posted it kind of thing, you know?

[Interviewer]

Yeah.

[Taylor Holder]

So that was really, really cool to see.

[Interviewer]

That's impressive. Yeah, it's. It's almost like a good way to test songs, right? See if it pops off on TikTok first.

[Taylor Holder]

Yeah. Cause if you have a lot of them stacked up, man, you can just kind of like, that's what, like, I feel like Jesse Murph did, like, really, really well. Like, at first, she. She used to just. She would post like five to 10 songs at a time. And like, whichever one just. I mean, all her stuff, she's. She's so good, man. Like, but every single one that she would post, like, she would run with the one that was doing the best and she would just. She'd promote it for months before she even dropped it. And it starts getting like, old to people, but it's like those are the people that will constantly go back and listen to it again because it's so like, installed into their head, you know. She's such a genius with that stuff.

[Interviewer]

Yeah. 100. So countries merging with other genres now, right? Like rap, hip hop. Yeah, it's interesting.

[Taylor Holder]

It's. And that's where I think it's been kind of cool for us to step out and do the whole, like, we call it. We call it country plus, you know, because like I said, everyone. It's a little hard for everyone to think that I'm like just this like country ass dude. Right. And I'm from a super small town just south of Fort Worth, Texas. But, you know, I come from like the. The professional motocross background, the fighting background, the music, the. The extreme sports, the everything. So it's like we kind of do like a little bit of everything. There's like an edge to me for sure. And so that's why we're kind of trying to like, dive into that a little bit different sound than just, you know, the, the authentic, like, you know, old school country music and stuff like that even. That's what I was raised and I love. But I know we're trying. We're just trying different things.

[Interviewer]

Yeah. It seems like there's two camps. There's a camp that likes the old country' music and won't adopt and then this new era, Right?

[Taylor Holder]

Yeah. And I, I honestly love it, man. I feel like it's like the whole. This is like a weird analogy, but like, I think it's like that whole, like, Everyone like hates Jake Paul, right?

[Interviewer]

Yeah.

[Taylor Holder]

Jake Paul is like kind of like rebranded boxing and he's like made boxing cool again. He's bringing so many eyes and with all this influencer boxing, it's like the same thing with country being so big and it's like now it's like pop, country, rock, country, hip hop, country. It's like, it's only making the market for country music even bigger and I think that it's awesome and I know that there are those like, you know, authentic like old school country guys that are going to be like a little probably upset about it, but I, I think it's, I think it's awesome. It's going to keep country music around for a long. Absolutely.

[Interviewer]

Are you still boxing right now?

[Taylor Holder]

Yeah, yeah, yeah. So I'm in the gym every week, man. I'm still there. We're, we've been, I've been fighting for what, like A Damn, like 10 years.

[Interviewer]

Damn.

[Taylor Holder]

Or whatever. Got a couple fights, but we're looking to fight again this year. It's just with all the shows and the music, man, it's really hard. Dude. These camps are like, you're in three days, man. You like train in the morning. Strength, conditioning, geez, like another at night. It's, it's just, it's rough man, and it's a long day. So to do that, do a whole camp at least like eight weeks.

It'S, it takes a lot of time, dude. I like travel with my coaches and it's, it's kind of like not realistic. So I feel that.

[Interviewer]

Did you watch Aiden Ross's boxing event the other day?

[Taylor Holder]

My buddy fights on, on Aiden Ross's card. They've asked me to fight on it a couple times and we, we tried to, we tried to fight this one kid there and he won't fight. But it's like.

It'S. He, he always, he always spins as a narrative. He's, he, you know, he's very good at what he does with spinning narratives and like getting people to think that it's a certain way. But I mean, do. We've offered him everything we offer for you. We've offered him bare knuckle, we've offered him boxing, we've offered him literally everything. And he could say he was like, I saw some video the other day where he was like, we, we literally tried to dog walk him to the, to the contract and he won't do it and that. I was like, I have all the messages of everything, even him. I was, I was, I was texting with him not too long ago. And was him with him and his manager, like, they just don't want to fight.

[Interviewer]

Wow.

[Taylor Holder]

Yeah. And, like, that's what I'm saying. He spins that narrative so well. Dude. But I'll just drop. I'll just drop the messages. If he keeps going, I mean, we.

[Interviewer]

Might have to throw them off. There's a.

[Taylor Holder]

There's a lot of fake. There's a lot of fake stuff that no one knows.

[Interviewer]

I mean, you got 10 years training. I could see why he doesn't want.

[Taylor Holder]

Well, I mean, I brought him to Canelo's with me, man. He was a wrestler. You know, he never boxed. He never did any of that stuff. And, I mean, I'm not. I'm not even trying to sit here. I'm. I'm kind of over that moment in my life where I'm just, like, trying to act like I'm, like, the hardest guy out there. But, you know, Bryce definitely, he knows he'll lose, you know, and so I think that that's the narrative, you know, he doesn't. He's talked a lot of. A lot of about me, and I think that it's more of an ego thing. I don't think it's a. A scared to lose. I think it's just. He doesn't want to lose to Taylor, you know, and that's why it won't happen. And. But whatever. Yeah. I mean, I don't really care. I'm still gonna fight again regardless, and eventually people will see that I'm not the one ducking here, I feel.

[Interviewer]

What's your record right now? Fives.

[Taylor Holder]

We. So we did. I fought. I fought Gib. Long time ago. That was, like, an exhibition fight. It wasn't even, like, a. Because there was, like, a massive weight difference, stuff like that. But my. My. My actual record with, like, Misfits is 1 0. So hopefully we'll get another one this year and make it 20 and just keep rocking with it so it's got it. Yeah.

[Interviewer]

Did you take a break off social media? Because I was on your Twitter. You took, like, eight months off.

[Taylor Holder]

I just, like, don't go on Twitter. I, like. I don't know why. I just, like, don't like the app. I feel like it's, like, all just talking shit. That's like. And that's, like, what the Internet's become, and that's what's, like, so sad to me, man, is, like, I started back in vine, bro, with, like, all those vine kids, man, and, like, back then, it was just like friends making content. It was more positive. It was just like, dude, it was like, legitimately just a group of guys and buddies or girls or whatever it is just making videos together and just having, like, great times. And now all it's about, dude, is like, oh, who's fighting this guy? Or who are, like, talking about this guy or canceling these people or this? It's like everyone's just in everyone's business and I'm like, God, like that, like, it genuinely makes me feel like a loser. You know what I mean? That's right. I don't understand how people do that, man.

[Interviewer]

A lot of drama.

[Taylor Holder]

Yeah. I just don't got time for it, dude. I'd rather have. I mean, I have a fraction what I ever had out in LA out here. And, dude, I'm the happiest I've ever been, man. I have an awesome girlfriend. I have an awesome family around me.

[Interviewer]

Just a house.

[Taylor Holder]

Yeah, I just bought a house, dude. And it's been. It's been beautiful. I mean, my parents lost. Their house burned down last year, and so they've been living with me right now out here. And it's been awesome, dude. I've been away from my family for so long that I'm finally just spending real time with the real people, dude. And I never got that out there. And so I'd rather stay that for however long that is than never go back.

[Interviewer]

It feels.

[Taylor Holder]

Oh, man.

[Interviewer]

So do you feel like when you were in la, you were kind of putting on a Persona?

[Taylor Holder]

It was not troll you 100. That's why, like, I think it's so funny, man. Because, I mean, obviously I look back at my videos and. And I'm like, God, dude, I wish I could go back, punch myself in the face, dude. But, like, that's where it's like, it's funny because everyone that makes fun of us for what we did, hey, I get it. But we would film these videos and I feel like people were like thinking we filmed these videos and they're like, oh, this is. This is hard, bro. Like, this is dope. And we were like, no. Like, we were like, we're definitely gonna get flame for this one, dude. Like, we knew it, you know, but we just. It's like acting in a movie, you know? It's definitely like, I'm not a dancer. I'm not. I'm not a TikTok dancing kid. I'm not a. Whatever. I just did it because, I mean, do the money that was being thrown at us, I mean, whenever TikTok started blowing up, it was like ungodly amounts of money. And if anybody that like, was talking crap about us or anything like that would have had the money that was being thrown at us or had the whatever, I 100% think that they would have done it as well. It was just, it was, it was unrealistic. I mean, I don't do that. I don't do that much money anymore. So I just go and say like, do we were doing. There'd be months where we're doing 3, 400,000amonth.

[Interviewer]

Holy crap.

[Taylor Holder]

Crap. Yeah, bro. It was, it was like, like ridiculous amounts of money.

[Interviewer]

Plus you had the mansions all paid for.

[Taylor Holder]

But the mansions were like, they were paid for by brands. We didn't pay that. I mean, at the Hype House, when we were in the Hype House, that's why I went and did my own content house. Cuz like, I just didn't really, I didn't really like the structure of the Hype House. You know, they were, there was 21 people in the house that were, they were all popular on the Internet. But like, besides like the main, main guys that were very like, you know, financially stable, like pretty businessly smart on their own. Like the Alex Horns, like, Alex is a genius with what he's done, man, and little huddies and stuff like that. But like, everyone else in the house was dead broken. Like the owner of the house and, or like the owner of Hype House didn't want to make any changes. He was too busy being an influencer himself. He wasn't making these kids money. He wasn't getting anything taken care of. And so I was like, you know, I'm gonna go do my own thing. And I brought in a sponsor. We had the sponsor paying the, the $50,000 a month. But at the Hype House, we were all splitting $50,000 a month. So it was like we were just trying to, I was trying to work a little smarter than that. So I, I, I got everybody in. I had a sponsor come in and pay for it. We were all living rent free. We all, I signed them all into the same age we were with. And we were rolling, dude. I mean, between the, between the, I think we had seven people in my house. We were, we were doing probably about close to a million dollars a month between all of us, dude. It was insane.

[Interviewer]

Yeah.

[Taylor Holder]

And you know, you, you look at that and they're like, dude, how could you ever be like sad or anything with that? Whenever you're making that much money I mean, dude, it was actually like the worst version of myself I've ever seen. Dude, that was down so bad, man. And it's mad on, man. Dude, I was down. I was the saddest I've ever been in my life, man. It was. It was rough out.

[Interviewer]

So you were the richest. I just felt like.

[Taylor Holder]

I just felt like I was like a robot, man. I was waking up doing the same thing every day. But I had no real friends out there, dude. Everyone. Like I said, dude, I only saw these people if it was to film. I never. Dude, in the seven years I was in la, I never went outside and even threw a football with somebody or, like, just threw a baseball or went and got lunch with someone because we wanted to hang out. It was always like, yo, are you home? All right, but I'm coming over. I gotta film this video or this bit or this or that YouTube this, like, and then they would film it and then just leave. Like, you would never have any moments with anybody. And that's where I was like, dude, this is actually like, I lived in even like the hype house, right? Like, I lived in a house with 21 people, bro, and still felt so alone, bro. It was like the weirdest thing ever, man.

[Interviewer]

Damn. It was all transactional.

[Taylor Holder]

Yeah, man, that's interesting.

[Interviewer]

Yeah, because you were the richest you ever were, right? But you were the. The most upset, man.

[Taylor Holder]

Yeah, bro. And. And you know, you always hear these stories of, like, celebrities, how, like, they're like, so successful and so sad and for a while, I mean, do I come from a place where we got 2, 000 people, man? We don't even have a restaurant in our hometown. And I'm like, coming from nothing and I'm like, how could you ever be so sad when you got everything in front of you, you know? But, you know, and it was weird because, like, whenever tick tock really started popping off during the pandemic. That's whenever. Like, which is so weird to me, but, like, the influencers became like the celebrities, right? And. And we. We had like, paparazzi's following us around. I don't remember why. Like, we were dancing on TikTok. Yeah. Like, I don't know why they were following us around, but. And like, we had, like, we had paparazzi, Our addresses would get leaked. So we had like hundreds of people outside of our house at every moment. We had paparazzi's like, flying drones up in our windows, like, looking in our windows, bro. We event, like, shooting them down with paintball guns. It was, like, so wild. It's just like, every move you do, man, was watched. Everything you did, whether it was in person, right there outside your house, whether it was online, there's no room for maturing, man. Dude, like, you know, we're. We all got thrown into this pretty young. I've been doing it since I was 15 years old. And so, you know, a lot of people. Stuff happens on the Internet, and they're so quick to judge instead of, like, understand. These are, like, kids that get a lot of money, become a millionaire so fast that, like, you know, leave some room for maturing, you know.

[Interviewer]

Dude, I remember those days. They would wait for you guys outside of BOA Steakhouse or wherever you. At their Saddle Ranch and all that stuff. Yeah, dude, that's nuts. And, like, people actually cared what you guys were doing on a day with this.

[Taylor Holder]

They were like, some. Some of them were cool, man. Some of the paparazzi people were cool. We got. We got, like, good relationships built with them and stuff like that. And then there were some guys like, dude, I remember I had, like. I had like. And then they tried to spin it. Like, I almost tried to fight this paparazzi guy, but I just got out. It's. It's on video, but I got out and I just went and talked to him, and I was like, yo. Because I asked him to, I was like, hey, buddy, how are you doing? And I was like, in my car. And he was like, oh, I don't even know who the you are. I'm just gonna sell this for, like, twenty five hundred dollars. And I was like, that's not cool. Like, I was like, all right, well, then can you just put your camera down then, please? Like, or whatever. And he just, like, kept, like, filming. It was just being a douche. I'm like, why? Like, that's not cool. Yeah, I get, like, get your money, film, whatever you gotta do. But whenever you're like, I don't know, you. You're just like a zoo animal. I'm just gonna sell this for 2500. Like, I'm like, that up.

[Interviewer]

Yeah. And then you see the videos of Justin Bieber being a dick or Kanye. Yeah, but I kind of get it.

[Taylor Holder]

Yeah, me and Justin, we. We. We were going to the same church to.

[Interviewer]

Was that.

[Taylor Holder]

What was that?

[Interviewer]

Was that Irwin McManus's church?

[Taylor Holder]

No, it was a church home with Judah Smith. And. And that was around the time that me and him kind of became tight. But, like, I remember going outside before I, like, like, became, like, buddies with him and he was like talking to paparazzi people and they were all. Because they would all wait outside the church for him. They were all like, as soon as he came out, dude, there was like, there was a lot of them though. There was like 15 to 20 of security door of the church. And it was just sad because he was like, dude, this is where I come to like get away, you know? And I come outside and it's like a zoo animal again, dude. Like, I come out of church where I just learned everything and it's like I have to be an like right after. And I'm like, I like to have way smaller scale. I like felt that because they would follow us ever fly drones into our house. Like it was like. It was weird, dude. Yeah. So I can only imagine how people like him and they take a snippet.

[Interviewer]

Of him lashing out and post it on Tick Tock.

[Taylor Holder]

Yeah, but they only capture the bad. It's never the good. Dude, you could, you could do. I mean, dude, you could do anything in the world, bro. And like the one bad thing that it gets blown away proportion. Because that's what everybody fiends off of. All these TMZs, the, the outlets, the news is the everything, bro. That's all they look for, man. They just want to on everybody.

[Interviewer]

Yeah, that's why lf girls get so many views on social media.

[Taylor Holder]

You said what of girls?

[Interviewer]

They get so many views on social media, bro.

[Taylor Holder]

I heard of. I saw something the other day like made. Made more money than like LeBron James or something like that.

[Interviewer]

Yeah, I saw that too.

[Taylor Holder]

There were some, some like where I always put like numbers right next to each other and like. Yeah, I don't know who I think was.

[Interviewer]

The average of creator makes more than the average NBA player when it all out.

[Taylor Holder]

That's so wild.

[Interviewer]

The top girls are making so much. That's.

[Taylor Holder]

That's.

[Interviewer]

It's nuts, right?

[Taylor Holder]

I don't get it, man. I really. That's. Yeah, I'm just gonna leave my comments on that one, man.

[Interviewer]

1.2 million females content creators on OL right now. 1.2 million.

[Taylor Holder]

That's about nuts. It's just like, you know, dude, in my opinion, like, I'm not against it. Like, like I don't. I don't really care. I'm just like. That just blows my mind though. Like the fact that they're making as much money as NBA players is. Is crazy for people to pay them to see their bodies and stuff. That's. That's the only thing where Like, I get it, dude. I mean, I did whatever I needed to do to get my bag up as well, but it almost makes me sad, dude. Like, I hate that. Like, I don't know if they either, like, because there's some people, some people that are on there, they do the straight, like, modeling stuff. It's not like no nudes or anything. Yeah, it's not like all like the, the bad stuff, but it just almost makes me feel bad. I'm like, dude, I feel like, do they feel like they have to do that in order to make a living? And I'm like, dude, there's like so many ways to, like. And I just don't know how that takes a toll on their mental health and stuff too. Like, I don't know.

[Interviewer]

Yeah, well, I think a lot of females are really judged on their looks these days because of social media, man. They're comparing themselves to the hottest girl in their town or whatever, bro.

[Taylor Holder]

Within. And that's. And that's what the. Bro, the, the Internet is like the worst drug in the world to be addicted to, man. It was the. And that's where I think I got so caught up in all that stuff. But I was trying to do anything to, to be the, the biggest guy in the world on there. I was many views as possible. Not. Dude, at that moment, I would have done anything to get those views, bro. And I just didn't know, like, the toll that it was taking on my mental health. Like, I, I straight up, like, whenever I first moved to la, I, I moved out and I told my parents, I was like, I'm going to go be famous on the Internet. That's. That's what my goal was. It wasn't, hey, I want to go make a difference with the world. I. It wasn't, oh, I want to. I want to, you know, spread. I want to spread my faith and, and, and get people to follow God. It was, it was just, I want to go be famous and I want to become rich and I want to do this. And I had the entire wrong, strong attitude about all of it, dude. And I learned real quick, man. I mean, I got everything so fast. I mean, the, the whole vine stuff, if it started kind of slow, I was like, all right, on Vine. But when Tick Tock came around, I mean, I think like, I got like 20 million followers in like two years.

[Interviewer]

Holy.

[Taylor Holder]

Yeah. Just in dancing videos. Yeah, just like dancing videos, funny videos, like, whatever. Just all like the, the kids together. We were all just collabing and cross promoting and we were with all the guys that were also popular as well and the all that stuff stuff. But yeah, that's nuts.

[Interviewer]

What do you think led to the downfall? The content houses? Because I don't see those anymore.

[Taylor Holder]

Yeah, they're kind of gone, man. Honestly, dude, I don't know. I don't even really keep up with it anymore. I know that whenever I was running my content house, I know like once I stopped mine, dude, like pretty much all of them went downhill from, from what I know. But I think the downfall with it was just none of them. None of them were like I said. I think they were just lacking authenticity, dude. They would just grab. It was like literally like your, like you're playing that claw game. You're just like trying to pick like the most popular people or the most attractive people or the people that are getting the most hype. It's not. Hey, like I really like this guy and what he's doing and he's a cool guy, he's a great guy. I want him to come and be a part of what we're building here. It was just like, hey, if you're not famous enough and you're not doing this, then nah, we don't want you. But hey, if you want it like it was all like materialistic. That doesn't matter at the end of the day. And so like whenever you get a bunch of guys in there that are all like egotistic and hot headed and all this stuff, it just never works. And same thing with females too. Like if you get a female house together, I mean girls and I mean everyone already clashes heads already as it is, but you throw a bunch of random people in a house, it's a, it's a show, right? Yeah.

[Interviewer]

You're just off your views.

[Taylor Holder]

It's so interesting, right? Yeah, your views and your fault. And there's like little cults in the house, dude. There's like, it's like high school again, bro. Like there's, there's like. And they just all talk about each other. There's like, it's just non stop drama. And then you got like. Because we had a reality show as well and some of these other places had reality shows and that was. Honestly if I could take that back, I probably wouldn't have even done it really. Because like they, those little on there, dude, like the producers say like I say something to you about cam or something like that, right? No, they'll go like, you know, you have those confession booths or whatever where it's like you and the camera sitting There and they're like, they'll be telling like, say like Cam was in the confession booth. They were like, like, yo, Taylor said this about you earlier. What do you think about that? I'm like, you like, they just like snitch and then they try to stir it up and then there's like real drama that happens because they like, I don't know, it's just all a mess, man. Internet world sucks.

[Interviewer]

What was your relationship with God when you were living out there?

[Taylor Holder]

It was honestly, bro, like non existent, man. Wow. And that's where like, I think like my testimony, my story is so awesome with. Even when I came here was I think out there. I mean, I was raised, you know, I was raised religious, but I wasn't raised in church. I was always, when I was out in la, man, I, I always said I was Christian, I believe in God because everyone around me said it. And I thought that's what I was supposed to say, right? But I had never taken a moment to understand what it looked like to walk right with God, you know. And I without a doubt went through the, the two hardest years of my entire life, man. I had a really unfortunate run for, for some stuff and had some stuff made up about me and you know, it, it my life up for a long time and in those moments I was like, dude, like why would you do this, man? I got so angry at God and, and instead of taking a step back and wondering why he did do it and understanding that, you know, like I've shared with you, man, I was so sad out there, dude. I didn't even recognize.

I was like damn near like I was 160 pounds at 6 foot 2. I was like so little, dude. I was. And I just, I think that it was, you know, he gave me a second chance to, to really do this, man. When I got out here, I, I really fell into God hard. I, I started going to, you know, I bought a Bible. That was like the first place I started at. I started going to church, man. I started looking at doing research of what it really looked like to walk right with God, man. And I, and I've fallen into it hard. Wow. Try to just flip my life around, man. There was a, there was a. I mean, I was never out there, dude. I was a. I was not the, the greatest guy. I could have been the greatest boyfriend, the greatest friend I was, you know, I was on my high horse, you know, and I just, I needed, I needed a reality check and I definitely got it for sure, but it was Everything I needed, man. Because I feel like this is the most real and authentic Taylor that I've ever been. It's the most recognizable I've ever been to myself. And I finally feel like I'm doing what Taylor loves to do more than anything.

[Interviewer]

Yeah. It seems like you're not holding anything back anymore.

[Taylor Holder]

Absolutely not, man. I'm. This. This is. This is just like the realest version of me, man. It's what you see is what you get. And if you don't like it, I care. Yeah.

[Interviewer]

I think ego deaths are important, actually.

[Taylor Holder]

Yeah. 100%, man. It's so funny because everyone's like, you know, oh, like hit rock bottom or this bad. It's like, so cliche, man. But I put you. I fell straight on my face, man. And it was everything that I ever needed, man. I. I had literally everything taken from me. And then God provided for me in ways that I never could have even imagined. And that means something.

[Interviewer]

So did you have someone to talk to during that rock bottom moment?

[Taylor Holder]

I had. I had John, my buddy John that runs my life to this day still now. I had my little brother Tyler. I had my mom, like, man, my family. I had my buddy B. Dave, that were basically, like, right. They were right there with me when. When all of it started and. And that. I mean, we had the smallest crew and we all moved over here together.

[Interviewer]

I love it.

[Taylor Holder]

And. And it was. It was the best. It was all I needed, man. You know, I surrounded myself with so many people out in LA, dude. We had, like, probably 20 people a day at the house, so it was a lot of people. And, like, I now know that, bro, you give me, like, three of the baddest on the planet. We. That's. We'll take it over. That's all I need. You know what I mean?

[Interviewer]

Yeah. So I. I will say, in your rock bottom moments, you find out who your real ones are. That's one of the good things about bro.

[Taylor Holder]

I'd say that. And I'll say it again, dude. People like John. So John was my content guy at first, man. And whenever he wasn't my content guy, when I kind of started going through this, I just knew him through, like, my little brother. He was shooting for my little brother Tyler and all that stuff, and he ended up coming on to shoot for me. And, dude, whenever I tell you, like, he worked for me for, like $300 for two years, man. It was like nothing. Three or $400, man. And, like, he didn't leave my side. He was like, bro, I don't care. I don't give a damn about money. I don't give a damn about nothing. Like, we're gonna figure this out. We're gonna rock, whatever. When we came out here, we got the Dylan Scott tour and we had never done it before, we'd never toured, we had never nothing. And he was like, Taylor, I know this sounds crazy, but I'd. I'd love to like tour manage this thing. And I was like, I got nobody else to do it anyway, so. And, and luckily we had people like Cam and Dylan and their crew. They were always so good to us, man. And, and, and John went and did all the research that he needed, man, and he crushed it. And he kind of just like stepped up for my content guy and now it runs him a whole life and he's done everything he needed to do, right? And dude, like, those are the types of people that I'll hold close to me for a long time. Cuz he absolutely thugged it out with me for no money at all. We were, we were dead broke together, you know.

[Interviewer]

That's a real one.

[Taylor Holder]

Yeah. I went from literally, like I said like couple hundred thousand dollars a month to literally, like, I couldn't even afford a cheeseburger from like. It was that. It was that bad, bro. It was, it was that bad. Bad. Yeah.

[Interviewer]

And that was so quick, right?

[Taylor Holder]

It was all like, without like, bro, within like six months. Damn. Yeah, that's a huge change. Oh yeah, man. It was rough, dude.

[Interviewer]

You probably lost a lot of friends. You thought that were friends, right?

[Taylor Holder]

Yeah, I mean, I just lost a lot of people in general, but I think like, I don't even know if it was like friends at that moment. I think it was just people that are too much of a coward. And two, like, they care too much about like an image and like their teams are telling them, but it's because of this or whatever and the way it looks or like no one actually gives a. About being a real ass friend to anybody. Because all the, because like, I understand like in the moment of all the, of all that stuff, right? Like, you know, distancing yourself from someone that's having something said like that about them, for sure. But. But at the end of the day, off the record, they all had my number. They all knew where I lived. Not one, like at the end of day knew or I was at the lowest point in my life, ever reached out and asked if I was okay. They stopped by and said like, hey, you're doing all right. That not one of Them. So I mean, I wouldn't even say that any of those people were my friends at all. I was just, I hate being like that guy. But I just, I had a lot that they wanted at that moment and we were doing really well and, and they wanted some of that. So.

[Interviewer]

It was also peak cancel culture era when that happened to you, like, it was the worst timing.

[Taylor Holder]

Oh yeah, dude, I thought cancel culture is just so, it's kind of gone.

[Interviewer]

Now, in my opinion. Well, I feel like from its peak at least.

[Taylor Holder]

Yeah. I feel like there's like always just everyone trying to. And then at the end of the day it's just like if you. I don't know, man. That's where like all those kids. That's why it's so easy to cancel those kids and, and stuff at first or like have a bunch of stuff said about them is because like for a while we were, I mean we were, we were trying to seem like these like innocent, perfect kids on the Internet. But like, I mean, I, I've never drank in my life, man. I've never done really, I mean, I smoke weed. That's like. Oh, dude, I've never touched any drug besides weed or anything like that. And I only started smoking whenever I, whenever I started going through those two years, man. I mean, I lost so much weight, dude. I wasn't eating, I wasn't sleeping. I was so depressed, man, I couldn't figure it out. And so I started smoking weed to just help with that anxiety. But I've never, I've never had a sip of alcohol in my life. Nothing. And all those kids out there like, like going out to clubs and like snorting coke off like strippers asses and stuff like that, dude. And like doing like the craziest stuff. And then they go on the Internet and talk about some bull and just like finesse everybody. So it's like whenever you piss somebody off, you piss the wrong people off that like have videos of you guys doing that stuff or have stories and know they start. That's when cancel culture becomes a thing. And like everyone's like scrambling to try to fix dating tapes. Yeah, dude, I, I, dude, did you.

[Interviewer]

Get invited any weird parties like that?

[Taylor Holder]

Dude, So I got, I got invited to a party long time ago. Never went though. Party. Yeah, never went. But I, I did get invited to one long time.

[Interviewer]

What was the invite? Like, word of mouth or.

[Taylor Holder]

Yeah, yeah, just, I mean back then, dude. I mean I was hanging out with all the guys, like, you know, everybody that would have been there and all the celebrities and all that stuff. So they were, you know, we all just were in group chats. That would be like, oh, party going on. Yeah, yeah. It wasn't like, Denny, bro. It was just like, yo, party here, like going on. This is kind of who's running it and this is who's going to be there kind of thing. You got a bad feeling? It was always. Actually, I think I was just. Just. I think at the time I was in a relationship and I think we. It was. It was. We had something together. I don't know. I don't remember if it was like our like two year or something like that or if birthday. I don't know what it was. It was. It's been a long time ago, but I was with her that night and said I was like, I'm just gonna sit. I've also never been like a big partier anyways. Whenever I first moved to la, kind of like when you first come to Nashville, you're like going down Broadway, poking hard. But I went just because I was like, I just wanted to meet everybody. I try to get plugged and stuff like that. So I'd go to the parties and I started slowly figuring out that literally every party that I went to, you just see these same people at every single party. And it's. They're so hammered and so off of like all these drugs that, like, they don't even remember talking to you the next day. Anyway, so I just stopped going. I was like, this is not for me at all. It's pretty dumb.

[Interviewer]

Yeah, I'm not a big partier too. People assume because I live in Vegas, I go out every night.

[Taylor Holder]

But, oh, bro, I've lost so much money in Vegas. God dang it.

[Interviewer]

You're a big gambler, huh? That's your vibe?

[Taylor Holder]

I try to, man. I. I want to be a big gambler, but I. They. I don't know what it goes on, but I just. There's. There's some days where we do really, really good, but Vegas always robs me, man.

[Interviewer]

What's your game?

[Taylor Holder]

Blackjack. Blackjack. I cook on. I'm actually really good at blackjack, but we had a good day in. Where was a couple weeks ago. I'm on my headline tour right now and we. My mom. I forgot where we were, dude. Philadelphia. That's. Yeah. Pittsburgh. They got. They got online like DraftKings, like online gambling, right? And the Z and them showed my mom DraftKings and she was like, I was to gamble on this thing, dude. And she starts Playing. I think she was playing the slots on DraftKings or whatever. Started with 100 bucks, cashed out eight grand. Dude. What?

[Interviewer]

Swear to God, slots are the worst.

[Taylor Holder]

And she. Yes, that's what I'm saying. And cashes out eight grand. We found a casino that was like 15 minutes from the venue that we were playing. We were like, let's go, dude. And she gave everybody. She gave a thousand of her money to split between my whole band and everything. So we all had like 300 bucks or something like that. And I turned $300 into 6,500 at the Blackjack table.

[Interviewer]

And drop.

[Taylor Holder]

I'm telling you cooked, bro. I had Little Z walking out with money. We had my. My guitar player, Sevy. Sevy started with 300. I think he left with like 2200. Like, we win Rob that casino. It was actually crazy. We. We all had a great night then.

[Interviewer]

That's nuts. Yeah, good.

[Taylor Holder]

So if you want to gamble, I'd say gamble in Pittsburgh.

[Interviewer]

It's hard to win in Vegas, man. Yeah, they just know too much. I feel like they're experts. Yeah, they've been doing it so long. I mean, Dana White wins sometimes, but. Yeah, I don't see many people winning like that.

[Taylor Holder]

Yeah, dude, I just. I can't. Can't. I see some of those guys that like, go like the high limits and they're betting like ungodly amounts of money. And it's like, I don't know. Steve will do it. I don't know how much money you guys, like really got, but I just couldn't do even. Even when I had money. The most I'd ever do is a couple, like a couple grand at a. At a casino. And I was like, I can't. That's about all of it. You know what I mean? I don't like losing money like that.

[Interviewer]

Nah. Especially when you work so hard to make it.

[Taylor Holder]

Yeah.

[Interviewer]

Yeah. Dude, you got a new song coming out soon.

[Taylor Holder]

We do, man. We. We've been teasing this song called California Fit in Tennessee. And it's a. It's a really cool one, man. It's. It comes out on the 28th of this month. Month. It's. I was in a four year long relationship when I was in LA and with someone that at the moment in my life, I thought I was going to marry them and I thought I was going to spend the rest of my life with them. And when I moved to Nashville, the distance, a long distance, didn't work out. That stuff gets in the way. And we had our own problems. And we just. We went our separate ways. And I wrote a song about it from the perspective of what it would have looked like if she could have came with me and what it would look like if California fit in Tennessee. And. And it's honestly, like, lyrically wise, like, probably one of my favorite songs I've ever written. It's just tough because we've been trying to promote it and I'm in a new relationship now, and so, like, I can't. I can't be like, man, I. I miss her. And I wish I could tell her this or something like that, you know, because then everyone's like, but you have Zoe. Like, what about Zoe? Like that. And it kind of seems disrespectful. So I'm trying to figure out cool ways to promo it.

[Interviewer]

But what she did a song, New Girl.

[Taylor Holder]

She. She really likes it, man. She's awesome. She's so supportive of everything we're doing, man. And. And. And she's like. She's been absolutely amazing. I'm kind of like, new to the whole relationship thing. I haven't really been in a relationship in a long time, and so it kind of freaks me out how, like, perfect everything is. But I mean, dude, it's. It's been amazing. And she. She understands all of it, dude. She. She's right there with me and. And she loves the song. She wants it to come out. She can't. She listens to it all the time with me as well. Yeah. So she understands the snares. I also keep her in the loop with everything, man. And. And the girl that obviously the song's about, Everyone knows who it's about and stuff like that online because we were obviously a very big relationship. But she, like, she's with. I'm with somebody. We both very. Are respectful about that. We've been in contact recently and we. We have nothing but respect for each other. And. And you know, I even. I even let. Let everyone know and let Zoe know and let. Let her know that, like, I sent. I sent Char text about like, the. The song being like, hey, I'm putting the song out. Char knows about the song. Etc. I was like, if I step on any toes while I'm promoting it, please let me know. Like, we. It's all. It's all civil and it's all good, man. So it's. It's really cool.

[Interviewer]

Communication is important.

[Taylor Holder]

Yeah, dude. And especially whenever you have someone awesome right there with you that like, supports it and understands it as well, it's cool. Because It's. It's really easy, I feel like, to. To not be that. Oh, easily.

[Interviewer]

Yeah. Do you keep the current girlfriend private or is it a public relations? Public.

[Taylor Holder]

Yeah.

[Interviewer]

Look. Yeah, I heard about mixed opinions on public versus private, but, you know, I.

[Taylor Holder]

I've tried to do the whole private thing, and they always find out. They, like, they're like, I'm telling you, like, we literally have, like. Like CIA agents. Like, I swear, like, on our stuff, they. They'll see, like, through a. Like, what did I see? Everyone saw or found out that, like, I think it was Meg Maroney and Riley Green were hanging out or something like that. And they found out because Riley was, like, taking a picture somewhere, and through his glasses, they zoomed in and saw reflection of Meg standing or something like that. And I was like, bro, you guys are actually, like, weird. That's weird. So now I'm just. Just. I'm just. I'm open about everything on the Internet, man. Whatever is new. If. If. If I'm winning a relationship. If I'm not, if I'm Whatever's.

[Interviewer]

Yeah, I'm just.

[Taylor Holder]

You're like, hey, this is what's going on.

[Interviewer]

Yeah.

[Taylor Holder]

So there's no confusion, bro.

[Interviewer]

Internet detectives. There's Reddit communities that solve murders.

[Taylor Holder]

It's actually insane, dude. Reddit. I've never. I've, like. I still don't even know if I've ever, like, actually went on Reddit, but I've heard that it's gnarly.

[Interviewer]

Don't sleep on Reddit, man.

[Taylor Holder]

That's what I heard. I.

[Interviewer]

For restaurant recommendations.

[Taylor Holder]

Oh, for real?

[Interviewer]

Yeah, yeah. Because everyone's anonymous, so they'll give the most honest feedback, you know, they're not scared of being canceled or something.

[Taylor Holder]

Dude, it's so weird. Like, these communities, bro. You know what I found out the other day? What is that? What's that? You guys might know, but. What's that? Facebook. I don't even have Facebook. I use my mom's actually to go on Marketplace, but that. Where it's like, are we dating the same guy? Thing or whatever.

[Interviewer]

Oh, I've heard of that.

[Taylor Holder]

Have you found. Have you heard about that? Yeah, it's like a group of, like, girls or whatever. You have to be accepted in or something like that. But it's like, if they're talking to a guy, they, like, put it in there and they're like, hey, what do you guys know about this guy? And everyone is either just like, on their lives or they got good things to say about it. I'm like, dude, like, is that what this world has came to now? That's so weird to me.

[Interviewer]

Yeah. Each city has one of those groups, so there's one in Vegas, there's one in Nashville.

[Taylor Holder]

That's wild. I didn't know that. Yeah, I literally just found out the other day about the one in Nashville. And I've been here for two years, dude.

[Interviewer]

I was like, don't end up there, man. Yeah, nuts.

[Taylor Holder]

Nah, man. I got. I got an awesome one and we're keeping her around for a long time, man, so.

[Interviewer]

Hell yeah, man. Well, where are you touring next? Where can people keep up with you, man?

[Taylor Holder]

We. We're finishing off our. Our headline tour right now. We have two more weekends left. We've got Nashville this weekend, actually. And then. And then we go right into festival season. And so we're hoping. We're hoping to get another tour for into year like fall, something. Something like around there. But right now, man, we're just focused on getting a lot of music out, man. We got some really cool stuff going on. I got a feature that's hopefully happening that like, I can't say right now, but. But if it does, it's going to be the coolest thing in the world. I'll tell you guys off camera, but. And just lots of music, man. We've been. We've been really working, dude. So love it, man.

[Interviewer]

We'll. We'll link your website below. Thanks for coming on, dude.

[Taylor Holder]

Thank you guys so much for having me.

[Interviewer]

Appreciate it. Check them out, guys. See you next time.