Why Most Entrepreneurs Fail at Building Real Ecosystems | Jas Mathur DSH #1277

Summary

Digital Social Hour Podcast Summary: "Why Most Entrepreneurs Fail at Building Real Ecosystems" | Jas Mathur DSH #1277

Release Date: March 29, 2025

In this compelling episode of Digital Social Hour, host Sean Kelly engages in an in-depth conversation with Jaz Mathur, also known as Jaz Limitless. Jaz, a multifaceted entrepreneur with a diverse portfolio of businesses, shares his journey, insights, and the challenges he faced while building a sustainable and authentic business ecosystem. This summary captures the essence of their dialogue, highlighting key discussions, notable quotes, and valuable lessons for aspiring entrepreneurs.

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1. Early Entrepreneurial Ventures

Jaz Limitless begins by reflecting on his early days as an internet entrepreneur.

[00:00] Jaz Limitless: "Made a lot of money with that game, you know, from doing the code, the descrambling DirecTV... I was printing money with that business."

Starting at the age of 11, Jaz delved into building websites focused on wrestling, leveraging ad revenue to generate substantial income during the late '90s and early 2000s. His familiarity with early internet platforms like IRC (Internet Relay Chat) showcases his longstanding engagement with digital communities.

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2. Transition to Social Media and Building an Instagram Empire

As social media platforms evolved, Jaz recognized their potential in shaping personal brands and business growth.

[03:42] Jaz Limitless: "I have about 12 million on IG. Your social media is almost pretty much like a currency because your relevancy is tied to your social media."

Jaz shares his strategy of transitioning from a private Instagram account to an open one in 2019, using it as a platform for authentic self-expression and connection. This move not only amplified his personal brand but also attracted partnerships with athletes and celebrities, allowing him to assist them in building their e-commerce ventures and negotiating contracts.

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3. Building a Sustainable Business Ecosystem

Central to Jaz's philosophy is the creation of a cohesive business ecosystem that interlinks various ventures.

[00:52] Jaz Limitless: "The idea is to build an ecosystem. My idea was build a life I don't need a vacation from."

He emphasizes the importance of planting multiple business "seeds" and diligently nurturing them to ensure growth and sustainability. This approach prevents over-reliance on a single income stream and fosters resilience against market fluctuations.

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4. Going Public: Challenges and Lessons Learned

Jaz candidly discusses his bold decision to take his company public through a reverse merger, a move that cost him over $50 million.

[17:09] Jaz Limitless: "I went for the deal. I did a reverse merger, not knowing anything about stocks. It was a journey that cost me that much."

Facing substantial losses of approximately $35 million, Jaz reflects on the complexities of navigating public markets, regulatory requirements, and the critical importance of understanding financial structures. This experience underscored the necessity of building a robust corporate team and maintaining meticulous financial records.

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5. Global Expansion and Strategic Partnerships

Recognizing the limitations of the U.S. market, Jaz strategically targets emerging markets to expand his business footprint.

[25:28] Jaz Limitless: "We have a partnership in Dubai with the royal family... It's for everything we want to do with the business expansion over into the MENA region."

He highlights Dubai and Saudi Arabia as pivotal hubs for international business due to their burgeoning economies and strategic locations. By establishing manufacturing facilities and fostering relationships with influential local entities, Jaz positions his ventures for global recognition and monetization beyond the domestic sphere.

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6. Personal Transformation and Authentic Branding

Jaz's personal journey of losing over 250 pounds is a testament to his commitment to mindset and discipline.

[13:27] Jaz Limitless: "Lost over 250 pounds."

He differentiates between superficial health trends and genuine well-being, advocating for a holistic approach that encompasses mindset, discipline, and sustainable habits. This personal transformation fuels his authentic branding strategy, which resonates deeply with his audience.

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7. Insights on Social Media and the Importance of Authenticity

Throughout the conversation, Jaz underscores the value of authenticity in building a brand that emotionally connects with its audience.

[33:37] Jaz Limitless: "If you cannot emotionally connect with your audience, you do not have a brand."

He critiques the prevalent course-selling model on social media, labeling many as lacking genuine value and authenticity. Instead, Jaz champions the power of being real and transparent, drawing parallels to successful figures like Elon Musk who thrive without traditional marketing.

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8. Recession-Proof Business Model: "Look Good, Feel Great"

Jaz articulates his business philosophy centered around universal human desires.

[23:03] Jaz Limitless: "Look good, feel great. Look good comes through products... Feel great is an emotion you're giving people."

By focusing on products and services that enhance appearance and emotional well-being, Jaz ensures his businesses remain relevant and demand persists regardless of economic downturns. This dual focus caters to both tangible needs and emotional fulfillment, creating a resilient business framework.

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9. Future Plans and Legacy Building

Looking ahead, Jaz plans to further diversify his ventures and solidify his legacy.

[36:07] Jaz Limitless: "The goal is to make Limitless into a globally recognized household name. Build an empire, build a life I don't need a vacation from."

He mentions upcoming projects, including filming a movie, and continues to expand his empire through strategic international partnerships and innovative business models. Jaz's unwavering dedication to inspiring and empowering others remains at the forefront of his endeavors.

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10. Key Takeaways and Lessons for Entrepreneurs

• Diversify and Build an Ecosystem: Relying on multiple interconnected businesses ensures stability and growth.

• Authenticity is Paramount: Genuine connections and transparency foster strong, loyal audiences.

• Strategic Global Expansion: Targeting emerging markets can unlock new opportunities and drive international recognition.

• Understand Financial Complexities: Navigating public markets requires thorough knowledge and a competent corporate team.

• Prioritize Mindset and Discipline: Personal transformation and a strong mindset underpin both personal and professional success.

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Notable Quotes:

• "Your social media is almost pretty much like a currency because your relevancy is tied to your social media." — Jaz Limitless ([03:42])

• "Look good, feel great. If you're in this space, you're always going to be able to go up." — Jaz Limitless ([23:03])

• "If you cannot emotionally connect with your audience, you do not have a brand." — Jaz Limitless ([33:37])

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This episode of Digital Social Hour offers a raw and unfiltered glimpse into the entrepreneurial mindset of Jaz Limitless. From his early ventures to navigating the complexities of public markets and building a global empire, Jaz imparts invaluable lessons on authenticity, strategic planning, and the relentless pursuit of growth. Aspiring entrepreneurs and business enthusiasts will find his experiences and insights both inspiring and instructive.

Transcript

[Jaz Limitless]

Are you shooting? Keep. I don't give a shit about Got to be real. Today's world. You got to be real. Made a lot of money with that, with that game, you know, from doing the code, the descrambling DirecTV, all of that stuff. So I could talk about it because I don't do anything with it. But in the end of the day, I mean, I was printing money with that business.

[Unknown Host]

All right, guys, someone I've talked to for years now on social media, we're now meeting for the first time, Jaz, AKA Limitless. Good to see you, man.

[Jaz Limitless]

Amazing. Nice to see you too.

[Unknown Host]

Yeah, man, we've been talking for what, like seven years?

[Jaz Limitless]

Yeah, absolutely. Quite a while now. Dude.

[Unknown Host]

It's been cool to see your growth.

[Jaz Limitless]

I mean, thank you, I appreciate it. I mean, you have a great place, great studio. I've seen a lot of guests that you've had in since you've started and it's amazing. I'm actually honored to be here.

[Unknown Host]

Hell, yeah. Thanks, man. What you've been up to, you. You have a lot of businesses you're on, man.

[Jaz Limitless]

I mean, non stop, you know, what a lot of things. But I managed to tie them all together. The idea is to build an ecosystem. My idea was build a life I don't need a vacation from. And you know, at the end I started to, you know, plant 10 seeds everywhere and ultimately you have to keep watering them. Yeah, that's what it is, right. And they all start to grow and it's like, shit, what do you do? I am together.

[Unknown Host]

Are you still working as hard as you used to?

[Jaz Limitless]

Harder. Really? Every day you got to work harder. Damn.

[Unknown Host]

No stopping for you.

[Jaz Limitless]

No stopping, no stop.

[Unknown Host]

Because you could have retired in your 20s.

[Jaz Limitless]

I could have retired, actually. I could, yeah, I could retire in my early 20s. I could have retired again, you know, a couple times, a few times over.

[Unknown Host]

Yeah, yeah.

[Jaz Limitless]

I just. The idea for me is it's the thrill. It's not about the money, it's a thrill. It's about creating, making a difference, changing and you know, of course, inspiring, empowering, helping people, you know, in a, in a manner where they can. They say, hey, look, this guy did it. I can do it too. Yeah. And I always like to do things that people think that you can't do. Oh, yeah, he's crazy. He's not going to be able to do this. All right, let's try it. Give it a shot. What do you have to lose, right? If you don't ask the answers, always know. Yeah.

[Unknown Host]

You got to go against the herd almost. If you want to make it in.

[Jaz Limitless]

Business, always, always create your own wave, create your own path. That's the way I look at it.

[Unknown Host]

What was the first, big, first trend you capitalized on?

[Jaz Limitless]

You know what I. So a lot of people notice, you know, I love wrestling. So. So, you know, I was building sites. I started. I started on the. I started on the Internet when I was 11. Then I was building sites with wrestling, posting news, things like that. I was earning money with ads. Made some good money there. Made some very good money there. You know, back. Back in the day, in the late 90s, early two, like, early 2000s, that was one. That was my first. First big thing. And then from there, you know, I got into. I got into many different things. I mean, when you're. When you're an Internet guy and you, you know, you learn from chat rooms and things like that. I was on Merck all the time.

[Unknown Host]

I don't even know what that is.

[Jaz Limitless]

M I R C. Way back in the day. Thought we're talking. We're talking. Yeah. 97.

[Unknown Host]

That was when I was born.

[Jaz Limitless]

97. 97. I got Internet. I got Internet in 95. Wow.

[Unknown Host]

It was around back then.

[Jaz Limitless]

Oh, yeah, Dial up. It took 60 seconds to connect. Your phone line would get, you know, somebody would call you, it would disconnect, all of that. Yeah, yeah, yeah. Floppy drives. Way floppy drives.

[Unknown Host]

I heard a floppy disk, but not. Floppy drive.

[Jaz Limitless]

Floppy disk. Floppy disk.

[Unknown Host]

Oh, floppy disks. Okay.

[Jaz Limitless]

Yeah.

[Unknown Host]

My dad used to have CDs and floppy disk when he played Eminem or whatever music.

[Jaz Limitless]

Yeah. Damn. Yeah.

[Unknown Host]

Technology is advancing so fast.

[Jaz Limitless]

Technology's. I mean, now it's crazy. I mean, I can't even keep up with it now. Dude, with AI now I tell people, I'm like, listen, I'm not social media. I don't know Instagram. I managed to figure it out and do it, but when it comes to all these other, like, TikTok and all that, I mean, I've. Yeah, I mean, Snapchat, I just can't.

[Unknown Host]

No, I gave up on Snapchat.

[Jaz Limitless]

I gave up.

[Unknown Host]

But IG, you crushed it. You got like, what, 14 mil on IG?

[Jaz Limitless]

About 12, 12 mill.

[Unknown Host]

Your top 2,000 in the world.

[Jaz Limitless]

Yeah, yeah.

[Unknown Host]

Because I looked up on Social Blade, my ranking, and I'm at 11, 6, and I'm like 2, 000, which is crazy because there's no aliens of people on Instagram, man.

[Jaz Limitless]

You know, I used to think. I used to think, you know, I was. It was. Funny story, but So I used to have a private Instagram all the time. Yeah. Until 2019. And that's when I opened it up. Right. And then I started just talking and doing videos in there. It was more of a venting platform. Right. The way I look at it, like anything I have to say, I just go out and say it and it would like, resonate with people. And I just tried it and kind of kept going. Of course I had, you know, relationships with different, you know, athletes, stars, things like that. So they found my story inspiring in a way where they're like, hey, look, you have to be the one going out in the front to promote your brand. Promote whatever it is that you want to do. Right before, my business model was I'm going to utilize the celebrities in a way where I'll benefit them. I'll help build their e commerce, I'll build their brands, I'll help them from doing deals, negotiating contracts, things like that, in lieu of them helping promote like different, you know, dietary supplements or health or wellness or things like.

[Unknown Host]

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[Jaz Limitless]

Right. Based off a change that I made in my life. Yeah. And then they all said, look, you know, you an athlete is. That's their Job. They started a certain way. They. They've been training their whole life to be an athlete. What you're doing is something completely, completely different. Like, you know, you change, you transform your life, you transform your mind and all of that. Right. So the idea for me was just to take go piece by piece, build something and just, you know, kind of roll it out and get it started. And once I had a private Instagram, it just started to kind of grow. And when I was private, at one point, somebody asked me, they're like, hey, you know, how many followers do you have on Instagram? This was like in 2016, 2017. So I was like, how much money do you have at the bank? You know, so. But today it's. Your social media is almost pretty much like a currency because your relevancy is tied to your social media. And it's really interesting because you have a lot of big, big, big movie stars that aren't. They don't have that social. Yeah. And they want that. And then you have the social media people that want to be in movies.

[Unknown Host]

Right.

[Jaz Limitless]

Because they can't get that tier one press. So, you know, so I have a very unique thing that I kind of like, it took me years and years to figure it out, but I kind of figured it out and puzzled it together to create a certain ecosystem.

[Unknown Host]

Yeah.

[Jaz Limitless]

But more importantly, the idea for me was, you know, to, like, what I want people to understand is for them to believe in themselves. Because if you, as long as you believe in yourself, you can achieve anything. You can achieve anything that you want. Right. You can go from zero to hero. You can become whatever it is that you want to become. Same thing with social media. Right. You could be a nobody. And you start today, you'll. You'll be something. Right. Like I said about TikTok, Like, I don't really have anybody on TikTok, but I'm going to start posting now, and I'm just going to post everything because I have so much archive content which is going to edit, edit, post, edit, post, edit post. But when you're doing it yourself for yourself, you're going to sit and contemplate, oh, my God, am I. Is this good? Is that good? Should I do it? But you just got to execute. Yeah. The idea is to execute. Right. And you see where it goes.

[Unknown Host]

Absolutely. I agree with you, though. There are, like two types of fame. There's the social media and then the corporate fame.

[Jaz Limitless]

Right.

[Unknown Host]

Try to do both. Like, I'll do the. I'll do the NBA red carpet because I Know that's where the money is. Sponsors are going to see that 100%.

[Jaz Limitless]

You have to have both. You have to be able to tie it in together. Yeah, yeah.

[Unknown Host]

Because if you just have one or the other, it's hard. There's a lot of people with followers that are broke.

[Jaz Limitless]

Listen, there's a lot of people with followers that are broke. There's a lot of people with fame that are broke. So. But the idea is if you have good amount of followers, but you have, you know, you have your, you're, you're also stepping on the other side, but you have to have some uniqueness, right? You, you know, you can't be like everybody else, Right? I mean, you have so many people on social media, they're just copying each other, right? They're going to learn. They're going to learn from somebody and they're going to resell that product, that service, that online course, whatever, right? You can't be like everybody else. You have to have some distinction to you in order to make you part of that 5%, then 2%, 1%, and then that 0.1%. So my goal is to be part of the.01%. So to be part of the 0.1%, you know, I know I have to make a lot of sacrifices. I know I have to dedicate myself to this, and I know I have to surround myself with the right people. And that's what, that's what takes the most time. It's meeting the right people and not giving up. And even if you're tired saying, you know what, I'm tired, I'm still going to keep going.

[Unknown Host]

Right? Yeah. That must be hard to navigate in la, right?

[Jaz Limitless]

Listen, it's. It's really not, to be honest with you. It's really not. Because if you think about it, and I really don't care what anybody says about this, LA is always going to be L A. People will talk about la. They'll say, l A is this la is that. I want to leave. I want to go Miami. I want to go Texas. I want to go here. I want to go L A is always going to be L A.

[Unknown Host]

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[Jaz Limitless]

Vanilla cream.

[Unknown Host]

See what we got here. That's solid. I love vanilla. It's my favorite ice cream flavor. Definitely check them out, guys. R Sugar.

[Jaz Limitless]

Hollywood is always going to be Hollywood at an international level. People are always going to look at LA and if you're able to successfully penetrate Los Angeles and be there without getting distracted, without getting caught up, without getting lost in the sauce. Right. You can literally build a brand that will get international recognition. And at that point, you monetize it from overseas. Because the real money, the real, real, real growth money, all of that will come from overseas.

[Unknown Host]

Yeah.

[Jaz Limitless]

It's not going to come from within the United States only. Right. United States has the most billionaires, but they're not making all their money in the U.S. they're. They've expanded. They have businesses. A lot of them are publicly traded. Well, that's one of the reasons I decided to go public. Craziest adventure of my life. Literally cost me over $50 million. Yeah. My own money. And like. But ultimately I did it. I understand it. And the reason I did it is because that is how you become a billionaire if you know what you're doing. Because think about how many companies are in the U.S. right? Tons. Yeah. How many are public?

[Unknown Host]

Not a lot.

[Jaz Limitless]

Not a lot. How many are public that are audited, that are fully reporting? You have a company that is on the stock market, audited, that's basically like, hey, this guy knows what he's doing. But to take that and then to be able to uplift it and bring it onto one of the major, like national exchange boards, nyse, nasdaq, that's. You're part of that very small percentage that's looked at from an international level. So, you know, and people, when they see that, look, your stock has a value. It's an asset. It's an asset. You build your company, you build it over a course of the next two, you know, two years, three years after you let the stock mature, you get a line of credits. You take that, put it into the real estate, proper development, you're golden. You know, we have a. We have a. I mean, with the way I've restructured the whole business, I mean, we have a subsidiary for real estate. You know, we're going to do real estate, but it's a very different type of real estate.

[Unknown Host]

Yeah.

[Jaz Limitless]

It's something that no one has ever done. A lot of people have tried to do it. Everybody talks about building, you know, healthy living spaces and this and that and, you know, but doesn't mean you have a healthy living space. If you're putting teak wood and a yoga mat, where's the story? Where's the person that's done it in real life and actually has experience and understand what healthy living is about? Where's that aspect and healthy living is not about just being fit and having six pack or eight pack and eating clean. That's not just healthy living. Healthy living is mindset, discipline. It comes in the mind first. And that's the biggest problem in the society. Right. Mindset. So I've done it. I changed my whole life around. Anybody could do it if I did it, but I had to. It took time. It didn't happen overnight. It took a decade. I used to have a certain type of life. I used to drink all the time. I used to do drug. I used to do all this stuff. I switched my life around because I knew I wanted to.

[Unknown Host]

Yeah, you lost 250 pounds.

[Jaz Limitless]

Lost over 250 pounds.

[Unknown Host]

Crazy. So that took 10 years. So about 25 pounds a year.

[Jaz Limitless]

I mean. No. So the first three months I lost 88 pounds. Damn. Because it's mostly water weight beginning. Right. So I lost £88 the first three months. I went on a crash diet. I screwed my business up at the time, which I was printing money. This was like. I started, I started in about, in I think 2008 or 2009 when I first started to do it. And, and I was, at that time I was printing money. It was something I haven't even put out there, what I used to do before and things like that. But I have a permanent injunction from Bish Network, Niagara Star. I am, you know, I, I don't care. People tell me, oh, you're pr, you shouldn't keep image. I don't give a shit about. You gotta be real. Today's world, you gotta be real. Made a lot of money with that, with that gang, you know, from doing the code, the descrambling DirecTV, all of that stuff. So I could talk about it because I don't do anything with it. But in the end of the day, I mean, I was printing money with that business and when I was doing that, you know, it, I mean, when I wanted to lose weight, it kind of like impacted.

[Unknown Host]

That was a full time job prior to lose weight?

[Jaz Limitless]

Yeah, it was a full time job. It was a full time job because you're eating sub 000 calories a day.

[Unknown Host]

Sub a thousand.

[Jaz Limitless]

I went sub 1000 calories a day for two months out of the three months. Dude, distilled water. I was on a competition diet. I know every. I wasn't eating tomatoes. Why Sugar. Oh, really? Wow.

[Unknown Host]

What does distilled water do?

[Jaz Limitless]

Distilled water is like you take it, basically. It, it, it's just completely flushing your system. It's it's not even like staying holding nothing.

[Unknown Host]

Okay.

[Jaz Limitless]

It's basically you take the water, you boil it, right? You boil the water and it's basically, it's distilled. There's like zero level of sodium. Zero anything. It's, it's just like, just water.

[Unknown Host]

Interesting.

[Jaz Limitless]

Yeah. Damn.

[Unknown Host]

So you were committed. This was before the ozempic days. Oh yeah. Now everyone just takes a pill.

[Jaz Limitless]

Yeah, they take a pill, they take a shot, they take an injection. They think it's a magic pill. It doesn't work that way.

[Unknown Host]

That doesn't change the mindset.

[Jaz Limitless]

It doesn't change your mindset. And you burn muscle too with it. It doesn't mean you're not working hard. You gotta work. You look like a clown. The people that take Ozempic after you could see, you could tell in two minutes who's taking Ozempic.

[Unknown Host]

Ethan Klein from H3.

[Jaz Limitless]

H3, sorry?

[Unknown Host]

Ethan Klein, you know him?

[Jaz Limitless]

No, I don't know.

[Unknown Host]

Just a podcaster. But yeah, you could tell, you know, it's just too much weight loss too quick.

[Jaz Limitless]

You could tell first of all, they're not, their, their skin, they're. It's not tight. They. You still. Okay, you're going to, if you actually have something, if you have pre diabetic, if you have anything you take, if you take oic, you take it in a small dose but then you're training at the same time and you're doing, eating the right foods, the right nutrients, all of that stuff. It's a different ball game. Right. But if you're just taking Ozempic, Ozempic oic, that's, you know, the shortcut is ultimately you're not going to look good and then when you stop, you're going to gain the weight right back 100%.

[Unknown Host]

We got to go back to the story about going public. So it costs $50 million to do that.

[Jaz Limitless]

Well, it was a journey. The journey cost me that much. Okay, so the journey was part of the business model. So I'll tell you, I'll tell you the story. Yeah. So I had a vision to go public. Somebody planted it in my head. In 2012 I created a concept of stores in Canada. I was doing franchising of stores. I started, I supplement stores but they were modern day health boutiques because it's something where the person doesn't feel intimidated walking into. Right. I had a nice little, nice sports bar. You know, you could walk, you could watch games, etc, lounge area apparel. Very, very clean. Like each store cost me about 3, $350,000 to build out, right? And I sold franchises before I even sold my first corporate store. Before I opened my first corporate store.

[Unknown Host]

Wow, that's impressive.

[Jaz Limitless]

I spent a hundred thousand dollars just doing the franchise agreement. I know everything about franchise law, A to Z. So I. So long story short, I created a US concept in Canada. Okay? Canada. The population of the entire country is lesser than the state of California.

[Unknown Host]

Wow.

[Jaz Limitless]

So I was trying to take that business of mine and expand it into the US While doing that, I got. The seed got planted in my head that I should eventually go public. Stock market, things like that. So over a course of time I was like, stock market, stock market, stock market. It just kind of like drilled in my head, right? So an opportunity came. The opportunity came to me in 2021, and in 2022 I went for the deal. I did a reverse merger, not knowing anything about stocks. I knew nothing. I just hired the right corporate team, the right cfo, the right coo, the right legal team. Right? Everything. But the one thing I have in my life is I have structure. My books, my taxes, all of my stuff were all in order. So. And I had a lot of revenue because I was the king of keto. So I don't know if you know, you heard the keto capsules.

[Unknown Host]

I didn't.

[Jaz Limitless]

I sold the most keto capsules than anybody that could ever in history. We sold about over 5 million bottles in less than 12 months. We were doing over 40,000 bottles a day. 45,000 bottles a day alone. Damn nuts. Absolutely.

[Unknown Host]

It just put your body in ketosis.

[Jaz Limitless]

Ketosis. Keto BHP capsules. Yeah, keto BHP capsules with a few non stimulating ingredients in there that would help you be. It was a fat metabolizer and a fat fat burner. Okay. So long story short, I was relying on affiliates and we're working with a lot of different affiliate marketers and the affiliate marketers, what I wanted to do was I create multiple brands at the same time. So I had the keto brand, I had a women's nutrition line brand, I had a CBD brand, even CBD when it was a hot, hot, hot commodity. We were doing about 10,000 gummies a day. 10,000 bottles of gummies a day, all through affiliates. Right. Long story short, the revenue was there, but it was coming in at a loss. But because when you have a lot of cash flow coming in, you don't really recognize the loss. Right. And then eventually what happened is their CPAs got higher. So the CPAs, at one point we were paying close to 95, $100 ended up going up to $140. The average order value in the ticket got lower. And the biggest thing I wasn't doing that other people in that business do is they do rebuilds. So they take the customer's order and then they rebuild. They rebuild a person to get them a second package, a third.

[Unknown Host]

Like a subscription model.

[Jaz Limitless]

Correct, A subscription model negative option, which we weren't doing. So, long story short, once we did. I did that, I had a lot of revenue. So we took the company and did a reverse merger. I did a. I did a deal. I didn't understand it. I didn't understand the irs. I didn't understand that the public company, the stock, and the private business are three totally different things. And you have to basically tie them all together, right? So to maximize, you know, the shareholder has to understand that you have a publicly traded company. And now when you're on the otc, it's not like being on the NASDAQ or the New York Stock Exchange. So you can't buy it on every broker, dealer, you. There's a lot of restrictions, right? There's tons of things that you're not able to do as compared to if you're on the New York Stock Exchange or on the nasdaq. So what I did, I had to learn it the hard way. We had over 30, I would say over 30, $35 million of losses in 2022. And the public markets, they started to focus on EBITDA. Everybody, bankers, anybody wanting to come in was focusing on ebitda, right? No matter how good your product is, at the end of the day, we're selling supplements. There was no innovation. There's no biotech. There's no, you know, cancer cure or anything of that sort. So I'm like, okay, I have to change the business model around. We had $35 million negative. So it's either you deposit $35 million in, make it positive and go $15 million more, or you find a way to bring the debt down and stuff. So ultimately, I had a lot of debt in the company, money owed to me. I had to convert the debt out. I had to learn what the hell was going on. Debt conversion, preferred stock classes A, B, C, how it all works. It's a whole different ballgame. But ultimately, we cleaned all of that up, changed the whole business, brought the whole marketing team, everybody in house, a lot of, you know, good, good, good, solid, solid team that I have today that without them, like, none of this would be possible, right? And each One knows how to maneuver and handle what they need to handle without me having to like oversee them or supervise or things like that.

[Unknown Host]

Yeah.

[Jaz Limitless]

And once I learned it the hard way, between the costs of going public, going public, the auditors, the fees, the all of this stuff that ended up happening, that they're going into it, combined with the losses of the company and investments that went into different things, it was about 50, $55 million. I mean everything I'm saying is like verifiable. SEC type in LMX. Boom. You could see everything. I mean anybody who knows a read financial statements, they could see it. So I constantly convert. Until this day, I'm funding this thing.

[Unknown Host]

Wow, you're all in.

[Jaz Limitless]

I'm all, I'm 1 million percent all in. 1 million percent all in. But the difference today is I'm betting on myself. And I've restructured the whole business to take all of these different components that different industries that have been, whether it's in sports, whether it's in events, whether it's in movies, entertainment, you know, Digital assets, which is a totally different subsidiary that we created now because we're going to tie a lot of things together, all of these different things, tie them together and put them into one ecosystem. The parent company being at the top and each one being its own subsidiary.

[Unknown Host]

Do you believe in recession proof businesses?

[Jaz Limitless]

Absolutely. That's part of my business model. If you go and look at our profile, company profile, it says recession proof. Because where I'm in the business, I'll tell you, I'll tell you what my business model is.

[Unknown Host]

Okay?

[Jaz Limitless]

Look good, feel great. So check this out. Look good comes through products, products, different type of products or treatments or things like that can help a person look good. Combined with exercise and what they eat, right? If you eat McDonald's all day, doesn't matter what product you take, you're gonna look like garbage, you're gonna look horrible. Okay? Now feel great is an emotion. Everybody has one thing in common. They all want feeling of satisfaction. Everybody on the planet wants to look good and feel great. So what is satisfaction? It's an emotion you're selling, an emotion you're giving people. Why do people watch movies? For entertainment. For a feeling you feel good, feel sad, feel something, but it's, it's a relief. It's getting away from whatever they're doing for that little bit of entertainment they end up getting. You make an ROI on a crypto investment, on a real estate investment. Doesn't matter how much you put, you put a hundred dollars in a slot machine and 120 comes out. You're feeling good. Yeah, Right. So we have businesses that are for that, you know, so long, it's basically look good, feel great. And if you're in this space, you're always going to be able to go up. You're always going to be. Because these are businesses that are at a global level there in every. You could take your brand, you could take your product, you could take your movie, you could take your event, you could do all of this stuff at an international level. Country over country over country over country. Yeah, it's never ending.

[Unknown Host]

That's what I realized about billionaires. They do global business.

[Jaz Limitless]

You have to do global and you have to get into countries that are. How would I say it? Without emerging.

[Unknown Host]

Emerging countries.

[Jaz Limitless]

Emerging countries, but countries where you. There's not too much structure. So if you have the right contacts, you can get in those countries and you can be the top dog. So we have a certain countries right now that we are entering into that I have not announced or nobody even knows of that are countries where there's a lot of wealth and they're at an infancy stage. They're kind of like what the US was back in like 2000.

[Unknown Host]

Yeah.

[Jaz Limitless]

For a lot of the health stuff and for a lot of this entertainment and whatnot.

[Unknown Host]

That's smart.

[Jaz Limitless]

Yeah.

[Unknown Host]

There's some spots blown up right now, like Dubai and Saudi. They got some stupid money over there.

[Jaz Limitless]

Right. But the money is not. Okay, so, so, so let's talk about Dubai for a minute. Okay, so Dubai, put it straight out there. Dubai is a king. All the scammers are sitting in Dubai.

[Unknown Host]

Really?

[Jaz Limitless]

All the scammers? All the scammers. Okay, here's what you got in Dubai. You got. You have the real people that are in Abu Dhabi and very small percentage that are in Dubai, but they're like. It's like la. Dubai is very similar to LA and Vegas. This is what I call it. It's like Vegas, but in la. But like, like, like an LA type of community. Right. So people are. Make people. Dubai loves it. When you make money from anywhere you are and bring it into Dubai, they love it. They absolutely love it. But Dubai, don't forget, it's. You're talking about a kingdom in the end. So you have people that run it. Yeah, the people that. Everything that everyone sees on the Internet and on ins, on social and stuff about Dubai, that's not the real Dubai. That's a small little part. If you go to Dubai, do you know, you know how like people Live over there. Like it, it totally just go a little bit out. You go a little bit out, like drive 40 minutes out of where the Borges and all that. And then you'll see like the average salary over there. You can hire somebody for 500 USD per month. Damn. In Dubai?

[Unknown Host]

Yeah.

[Jaz Limitless]

Wow. Absolutely 100%. I mean, all the people from India, Pakistan here, that they'll go to Dubai.

[Unknown Host]

I didn't know that.

[Jaz Limitless]

Yeah, so. So a lot of people that are in Dubai, it's all, you know, the dog and pony show that goes on. You don't know what's what, you don't know who's who. Everyone's acting like, you know, they're this, they're that. And yeah, there are people in Dubai that are legit, that are real, but it's a community. They all know each other. All the new ones going over there, it's all whatever. But Dubai is the place to enter from Dubai into a lot of other areas. So you set up manufacturing in Dubai. That's what we're doing right now. You set up a manufacturing facility in Dubai and then you go outwards. You can go out from Dubai to Asia, you can go out from Dubai towards Africa.

[Unknown Host]

Even that makes sense.

[Jaz Limitless]

Right. You could go straight all towards uk. So it's Dubai and Saudi are going to B. It's the center. Right. If you really think about it, London is one of the best time zones in the world. If you're working with people that are on all different. In all different countries. Yeah, London's one of the best time zones. But if you look at Dubai and Saudi, with the way they're emerging and the way they're coming and like putting money into it, they're going to be the center. Everybody wants to go there because. Because it's happening over there. People aren't sad. You could see money. Doesn't matter what the money is or where the money's from, but there's money that's there. So everyone is just going to Dubai. But in the end, like Dubai, ultimately you're always, you know, you have to have the right. You have to have the right. Yes, but can you create? If you have a brand and if you are with the right network and the right people, you can create monsters.

[Unknown Host]

Yeah. You need the right contacts out there for sure.

[Jaz Limitless]

We have a partnership in Dubai with the royal family, with the ruler of Dubai, with their family. We have a partnership that has been inked and signed as of couple years.

[Unknown Host]

Nice.

[Jaz Limitless]

Yeah.

[Unknown Host]

What's the partnership for?

[Jaz Limitless]

It's for everything. That we want to do with the business expansion over into the. The Mina, into the entire Mena region. Nice. Everything with Limitless.

[Unknown Host]

You're doing anything in India?

[Jaz Limitless]

I'm going to be doing something in India. Yep. I went to India last year. I've got. I was born in India. Yeah. So. But India is a process. I'm working on some things right now, but yes, absolutely. I. I go. I go piece by piece. First, the way I like to operate is build the contacts, build the relationships, you know, build the footprint so that when we execute them, we just drop a pin and we could just turn.

[Unknown Host]

The lights, plug and play.

[Jaz Limitless]

Absolutely. Yeah.

[Unknown Host]

You're methodical with it.

[Jaz Limitless]

I take my time. Yeah.

[Unknown Host]

A lot of people rush things, but you can't these days.

[Jaz Limitless]

No.

[Unknown Host]

You only got a few chances to.

[Jaz Limitless]

Make, actually, with this stuff. When you're dealing with public markets and you're dealing with regulations, when you're dealing with regulators, the SEC and stuff, I mean, this is not a. You, you. I can't mess around with this. Yeah. Like, there's no messing around. You don't have two chances at this. You have one chance, and you cannot. You cannot fumble it. Everything is watched, everything is regulated. Everything is looked at like. You cannot. Like, you know, I, I always try to tell people, like, crypto. Crypto and stocks is not the same thing. It's very similar model, very similar concept. What's going on with crypto now is not going to go on like this forever. Stocks is always going to be what it is. Yeah. Right. And it's fully regulated. And it's. It's. Yeah. So you, you don't, you don't really have, like. It's not like a token. And you can launch a token in on an hour, not less. 15 minutes.

[Unknown Host]

Yeah.

[Jaz Limitless]

You can go create a launch. Can't launch a stock. No. In 15 minutes.

[Unknown Host]

No. It takes millions of dollars and years.

[Jaz Limitless]

Probably more than that. It takes structure.

[Unknown Host]

Yeah.

[Jaz Limitless]

It takes a lot of damn structure.

[Unknown Host]

Yeah. Because even when you launch, you saw what happened to Faze Clan. You could get delisted.

[Jaz Limitless]

You could get delisted if you don't perform well. Faze Clan, they had a whole different can of worms. Yeah. I mean, they, they got. Yeah, those guys, they got screwed with the whole.

[Unknown Host]

That's a learning lesson, man. Yes. Facts don't seem to be a move anymore. Every SPAC I've ever heard of has crashed.

[Jaz Limitless]

Yeah. Yeah. Because the SPAC deal is just the guys that are going to put the money, they're just exiting out right away.

[Unknown Host]

That's how Chamath made money.

[Jaz Limitless]

Your stock is going to go down. Yeah.

[Unknown Host]

Love him or hate him, that's how he made his money from off. Is he. Who are your mentors? I guess anyone you got one on one relationships with?

[Jaz Limitless]

I have a few people. I don't, I don't mention their names because they're very, they're extremely influential and powerful people. But yes, I have a few people. They're not people that are on social media or things like that. They're very, very, you know, high up. Yeah, in certain ways. But yes, I have a certain people that I listen to that, that are behind the scenes with me that have that assist that, you know, give me the right guidance that, that, you know, that, that keep me on this right track and, and you know, to make sure that, hey, look, like there's a big picture, there's the finish line, there's. Okay, look, we can open this door. We'll open this door as we go along. Let's go piece by piece. Right. So that I don't, I don't end up getting just carried away like I used to at one point. Just get too excited. Want to create the rocket ship overnight?

[Unknown Host]

Yeah. I think when you're young, you just want to be.

[Jaz Limitless]

I know, listen, everybody, when they're young, they want to go from zero to hero overnight. Everybody. You know, I was like, and you think your luck is always going to be there. You think if you made so much one time that you're going to, boom, you're going to be able to do it right away and boom, you could just. Everything you're going to touch is going to just go. It doesn't work that way. You have to. There's some point that like, some things don't work and, and you know, you can take so much time and get somewhere, but like one wrong move, wrong person, wrong association.

[Unknown Host]

Yep.

[Jaz Limitless]

You know, wrong energy around you and you're just going to fall down.

[Unknown Host]

Screws you.

[Jaz Limitless]

Yeah.

[Unknown Host]

I've been, I've been humbled, but looking back, I'm grateful it happened.

[Jaz Limitless]

Absolutely.

[Unknown Host]

Because your ego can get pretty intense in this space.

[Jaz Limitless]

I always tell people, don't have an ego, don't have pride. Can't. I used to have the biggest ego.

[Unknown Host]

Really?

[Jaz Limitless]

Absolutely.

[Unknown Host]

What caused it to as a laugh?

[Jaz Limitless]

I got humbled, let's put it that way. I learned. I learned a lot of things the hard way. Yeah. Yeah.

[Unknown Host]

There's always a bigger fish.

[Jaz Limitless]

There's always a bigger fish. There's always somebody that's going to have more money than you. There's always somebody that, listen, I learned this when I was in la, said, listen, you know, somebody told me when I first moved to la, I said, look, don't try to do anything with money in la. You're going to come in a Ferrari, someone else is going to come in a. You're going to come in a Lamborghini, someone's going to come in a Bugatti, you're going to come in there, someone's going to come in that. It's not how it works. If you try to do things based off the money, there's always somebody who's going to have more money that's going to outdo you. So you have to create that thing about yourself. You have to. It can't be about, hey, I need to show this, this, this, this, this. There has to be more to it.

[Unknown Host]

Smart. That's personal brand element.

[Jaz Limitless]

Absolutely. Yeah.

[Unknown Host]

You got to find how you can add value 100%.

[Jaz Limitless]

Yeah.

[Unknown Host]

Don't copy people.

[Jaz Limitless]

Well, that's what I say. The brand value. Right. What is a brand? Yeah, you. If you, if you cannot emotionally connect with your audience, you do not have a brand.

[Unknown Host]

People could sense that these days, too.

[Jaz Limitless]

Absolutely.

[Unknown Host]

When you're not being authentic.

[Jaz Limitless]

Absolutely. You have to be able to emotionally connect.

[Unknown Host]

Yeah.

[Jaz Limitless]

Today the fake shit don't work. No, it don't work. I've had so many people tell me these are social media promotions. Oh, let's do video. Take the Bugatti, take the jet to take this thing. Listen, those days I wanted to do all that. Great. Gone over. I don't. We don't need. You don't need to do that. Plus, every second person out there there's doing stuff with a car, with this, with that stuff. Something they can't afford or they don't have. Right.

[Unknown Host]

Yeah.

[Jaz Limitless]

They're just trying to floss and they're all trying to sell courses. Yeah. Ultimately, that's all they're all trying to do, sell courses. They don't have it. They're trying to teach somebody else how to get it by taking their money. And that person is believing that. That this person has the money. Yep. I think these 99% of the people that are doing courses are complete ass clowns.

[Unknown Host]

Agreed. 100% agree.

[Jaz Limitless]

They have nothing. Yeah.

[Unknown Host]

I'm not a fan of that model.

[Jaz Limitless]

Absolutely not.

[Unknown Host]

But that's why streamers are the new celebrities. They're so authentic. They're sitting on their computer screen getting millions of views because they're just naturally reacting to videos. And.

[Jaz Limitless]

Yep.

[Unknown Host]

And they're not selling anything.

[Jaz Limitless]

Absolutely. Yeah.

[Unknown Host]

So that's the new.

[Jaz Limitless]

They're not selling anything because the minute you automatically try to sell something, people know, people already understand. Yeah. It's not about. See, you don't. When you have something that's authentic, you don't have to sell it, it automatically gets sold. You don't need to be out, going out and trying to say, hey, there's that. Other people will do it for you.

[Unknown Host]

Elon Musk spends $0 on marketing. Isn't that crazy?

[Jaz Limitless]

But Elon Musk also had, you know, a lot of success from the past, from this, from that, from a lot of different things. Yeah. But he built himself also, you know, strategically and in a very brilliant and smart way.

[Unknown Host]

No, it's brilliant, though. The product's so good in markets itself. That changed my whole perspective on marketing. So I used to think of just spending money to make money.

[Jaz Limitless]

People are, See, but the whole thing is to tell people, when Tesla first came out, they all thought a car, a car, car, car, electric car. It's not about the cars, the technology. It's not about the car. It's energy, it's a technology.

[Unknown Host]

Yeah.

[Jaz Limitless]

Because eventually that technology is going to be in homes, it's going to be here, it's going to be there. It's exactly what happens.

[Unknown Host]

He's already doing it. Humanoids, you got the solar panels.

[Jaz Limitless]

It's not the car, it's the technology. Yeah, yeah.

[Unknown Host]

That dude's a G man. Elon Musk. Shout out to him. He saved social media. Save free speech, in my opinion.

[Jaz Limitless]

Yeah.

[Unknown Host]

You know, me and you were getting shadow banned probably for years.

[Jaz Limitless]

Yeah.

[Unknown Host]

You know.

[Jaz Limitless]

Yeah. You can't, you couldn't talk freely, you couldn't do anything. You couldn't like. And you have to be able to, because if you, the minute you start seeing the truth of what's really going on or what's on your mind, you get cut. Yep. Every single time. That's what it is. Yeah.

[Unknown Host]

What's next for you, man? Where can people keep up with you?

[Jaz Limitless]

Just online, just working, just doing a lot of. A lot of cool things. You know, I've, I'm branching, I'm trying a new challenge also. Now I'm gonna be filming a movie very soon.

[Unknown Host]

Nice.

[Jaz Limitless]

Good. You know, so with a very, very well known person getting into a lot of different things, just working on Limitless, goal is to make Limitless into a globally recognized household name. Build an empire, build, like I said, build a life. I don't need. Need a vacation from. I obviously, I don't want to keep working 18, 19, 20 hours a day. Sometimes that I do, like a madman, slow it down at some point. But, you know, I love it. I love the challenge. I love the thrill. I love. And the most thing I love the most is inspiring people. And every day waking up is somebody saying, oh, my God, like, keep going. Or, like, one of my friends that I know for, like, 15 years when I met him in Montreal after so long, like, a couple weeks ago, he's like, guys, you stop, I'm gonna personally come and whoop your ass. Like, you keep going. Do not stop. Keep going. So, like, that kind of stuff, and, like, you know, it gives me that thrill.

[Unknown Host]

I love it, man. We'll link your stuff below. And the movie's out. We'll link that as well.

[Jaz Limitless]

Amazing.

[Unknown Host]

Thanks for coming on, man.

[Jaz Limitless]

Amazing.

[Unknown Host]

All right, guys, check them out. See you next time.