Why This CEO Built a Home Longevity Lab | Warren Lentz DSH #1105

Summary

Digital Social Hour: Why This CEO Built a Home Longevity Lab | Warren Lentz DSH #1105

Release Date: January 15, 2025

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Introduction

In this insightful episode of Digital Social Hour, host Sean Kelly engages in a deep and unfiltered conversation with Warren Lenz, a dynamic entrepreneur and longevity enthusiast. The discussion traverses Warren's personal philosophies on relationships, his commitment to health and longevity, and his impressive professional journey, including the creation of a home longevity lab. This summary encapsulates the key points, discussions, and insights shared during the episode.

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Personal Philosophy and Relationships

Warren opens the conversation by delving into his approach to relationships, emphasizing unconditional love and selflessness.

Warren Lenz (00:00): "My role is to daily surrender my needs for hers, and I put her needs ahead of mine. ... we feel her role is, it's a beautiful thing when we have that, you know, unconditional love."

He contrasts this with relationships built on fulfilling selfish needs, highlighting the importance of a deeper foundation beyond transient feelings.

Warren Lenz (00:16): "Well, what happens when the feeling goes away? ... your relationship needs to be built on something greater than fulfilling your selfish needs."

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Health and Longevity Practices

A significant portion of the discussion centers around Warren's dedication to health and longevity. He details the advanced features of his Heavenly Heat Sauna, designed with low VOCs and high-quality materials to ensure a clean detox environment.

Warren Lenz (00:40): "Heavenly heat sauna. ... Canadian hemlock wood. So we try to make the best saunas in the world."

Warren and his wife utilize both indoor and outdoor saunas regularly, integrating additional health technologies like hyperbaric oxygen chambers and Faraday cages to block EMFs, showcasing their comprehensive approach to longevity.

Warren Lenz (01:14): "We sleep in a Faraday cage. So we sleep in this cage that blocks the EMFs every night."

He underscores the importance of cutting out harmful elements like diet soda and reducing exposure to EMFs, advocating for a life optimized for longevity.

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Personal Life and Marriage

Warren shares a heartfelt account of his swift and intentional relationship with his wife, a fellow longevity expert. Their meeting through the Raya app and rapid progression toward marriage exemplify their shared values and commitment.

Warren Lenz (02:49): "I married my wife last year, and she's a longevity expert. So I was already, like, healthy, but now it's like a whole other world."

Their relationship is characterized by mutual support, shared health protocols, and a joint vision for a long, healthy life together.

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Professional Journey and Entrepreneurship

Transitioning to his professional life, Warren recounts his early career at WME, working closely with industry titan Ari Emanuel. The intense and high-pressure environment at WME was formative, instilling a strong work ethic and resilience.

Warren Lenz (16:37): "And then I was at WME for 3 years. Sat next to Ari Emmanuel for a year and a half. He's like the real life Ari Gold."

Warren later pivoted to the digital realm, contributing to Yahoo and Fullscreen, and ultimately co-founding a marketing agency. His entrepreneurial spirit led to the creation of the Sway House, a collaborative living space for TikTok influencers, which played a pivotal role during the COVID-19 pandemic.

Warren Lenz (17:54): "But. But then when Covid hit, it just went crazy downhill."

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Sway House and Digital Influence

The conversation highlights the significance of the Sway House in shaping the TikTok influencer landscape. Warren details the rapid growth of its members, who leveraged the platform during the pandemic to amass millions of followers.

Warren Lenz (18:15): "We created the Sway House. ... all got so many followers and it was, it was a very special moment."

He reflects on the challenges of managing such a dynamic and high-profile group, ensuring security and maintaining brand integrity amidst their meteoric rise.

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Views on Modern Culture and Relationships

Warren expresses critical views on contemporary hookup culture, attributing declining birth rates to societal shifts towards transient relationships and digital distractions like pornography and dating apps.

Warren Lenz (09:00): "A lot of people view kids as a burden, and then some people will view kids as a blessing."

He advocates for intentional dating and building relationships based on mutual growth and support, aligning with his Christian values and long-term vision for family life.

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Insights on Media and Marketing

The discussion transitions to the evolving landscape of media and marketing, particularly the rise of alternative media platforms. Warren underscores the importance of engaging with diverse media outlets to influence public opinion and political outcomes.

Warren Lenz (23:18): "I like that they're engaging in like, you know, for the most part, good faith, like debates."

He critiques traditional campaign strategies, emphasizing the necessity for political figures to leverage modern media channels effectively.

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Future Plans and Conclusions

As the conversation winds down, Warren shares his aspirations for longevity, aiming to live to 150 alongside his wife. He also touches upon potential future projects, including expanding his health-focused enterprises and continuing to influence the digital marketing sphere.

Warren Lenz (26:14): "We are a longevity couple. We are trying. We're going to live to a 150."

He concludes with a note on maintaining a balanced and intentional lifestyle, both personally and professionally, ensuring sustained health and success.

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Conclusion

In this episode of Digital Social Hour, Warren Lenz offers a compelling blend of personal insight and professional expertise. His dedication to health, intentional relationships, and entrepreneurial ventures paints a picture of a man committed to optimizing every facet of his life. Sean Kelly's engaging interview style allows listeners to glean valuable lessons on longevity, relationship building, and navigating the ever-evolving digital landscape.

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Notable Quotes

• Warren Lenz (00:40): "We try to make the best saunas in the world."
• Warren Lenz (02:58): "I proposed to her three months after we matched on Raya."
• Warren Lenz (09:00): "A lot of people view kids as a burden, and then some people will view kids as a blessing."
• Warren Lenz (16:37): "He's like the real life Ari Gold."
• Warren Lenz (26:14): "We're trying. We're going to live to a 150."

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Stay Connected

Follow Warren Lenz and his wife Kayla Barnes on Instagram (@WarrenLenz & @KaylaBarnes) as they continue their journey towards longevity and share insights on their health and entrepreneurial endeavors.

Transcript

[Warren Lenz]

My role is to daily surrender my needs for hers, and I put her needs ahead of mine. And when she does that, also with what, you know, we feel her role is, it's a beautiful thing when. When we have that, you know, unconditional love as opposed to, oh, well, you make like, I love you because you make me feel a certain way.

[Unknown Speaker]

Right.

[Warren Lenz]

Well, what happens when the feeling goes away? Right. So your relationship needs to be built on something greater than fulfilling your selfish needs.

[Unknown Speaker]

All right, guys, we got Warren here. It's nice to finally meet you, man. We've been talking for years.

[Warren Lenz]

We're talking for years online, but you're Vegas, I'm la. So, yeah, we finally get to hang out.

[Unknown Speaker]

Yeah, dude. And you've put me on a biohacking, man. The sauna that I bought has been great, so thanks for that.

[Warren Lenz]

Absolutely. Yeah. Heavenly heat sauna. So there's no, like, very low VOCs, no glues, no, like, no plywood, Canadian hemlock wood. So we try to make the best saunas in the world. And, yeah, me and my wife use it probably five days a week. We have an indoor one and an outdoor one.

[Unknown Speaker]

I love it.

[Warren Lenz]

So. So super cool.

[Unknown Speaker]

Dude. That. That sauna just feels clean. Like, it. There's no weird smell or anything. Like. Yeah, they found mold in the lifetime sauna. I used to go to see th.

[Warren Lenz]

That's. That's so sad, because people think they're getting healthier by. By detoxing, but it's like, if you're in a lowquality sauna, you're actually breathing in all these glues and VOCs and kind of making it worse in some cases.

[Unknown Speaker]

Yeah.

[Warren Lenz]

So, yeah, I mean, we strive to make the best. We just launched one that combines grounding, sauna and infra. Or. And red light. So there's a red light panel built into the wall. So me and my wife, we have so many health protocols. You know, that's. That's been really nice to stack it. So in, like, half an hour, we can get three in one. I love that.

[Unknown Speaker]

Yeah. You said you have a wellness center in your house now, right?

[Warren Lenz]

It is crazy. So our home is like a longevity, like, health haven. So we have a hyperbaric oxygen chamber in our master bedroom. We sleep in a Faraday cage. So we sleep in this cage that blocks the EMFs every night. So that's. That's been different.

[Unknown Speaker]

Wow. So even if your phone's next to you, it blocks it.

[Warren Lenz]

We sleep with the phone on the other side of it. But, yeah, it will.

[Unknown Speaker]

It Will block.

[Warren Lenz]

Which is nice.

[Unknown Speaker]

That's nice. Because a lot of people sleep with their phone right next to their head.

[Warren Lenz]

That is so scary. You should not do that. Like, I know RFK had that whole thing about EMFs and whatnot, and people think, kind of thought he was crazy or think he's crazy, but if you look at the science and really start to think for yourself, it's like, okay, the data, like, actually shows something is not great.

[Unknown Speaker]

Those hyperbarics are no joke, dude.

[Warren Lenz]

Yeah, we got a hard shell. So I try to do it about three to five times a week. And the hyperbaric, we have a PEMF thing that we do. We just sit there and get charged. So that we try to do every morning. We like, you know, journal, read The Bible, like 20 minutes, sit in that chair. And it just. Essentially, it's like grounding on steroids. So doing that will help with, like, you know, cellular health. Helps us sleep better, helps with recovery. But I. I married my wife last year, and she's a longevity expert. So I was already, like, healthy, but now it's like a whole other world. Like, I haven't had diet Coke in a year.

[Unknown Speaker]

Crazy. And you married your wife within five months of meeting her?

[Warren Lenz]

Yeah, we matched last. Last May, we matched online. And three months later, in August, I proposed to her.

[Unknown Speaker]

What gave you that conviction so quick?

[Warren Lenz]

So we both started dating each other in our 30s, so we. We knew what we were looking for. We're also both Christians, so we were really intentional with. Okay, I want someone that shares my faith. We kind of each had had our own checklist. Not like stringent legalistically, but we both knew what we wanted.

[Unknown Speaker]

Yeah.

[Warren Lenz]

So I flew out to Cleveland after we matched on Raya.

[Unknown Speaker]

Oh, she was all the way in Cleveland.

[Warren Lenz]

She was in Cleveland and I was in L. A. So she. She owns a health clinic out there.

[Unknown Speaker]

Got it. Because I don't know how Raya works. I thought it was location based.

[Warren Lenz]

It is, but the thing about Raya is it purposefully matches you with people all over. So people in L. A will match with people in France. And yeah, it's weird, but you do. And you have 10 days to talk. Otherwise it goes away.

[Unknown Speaker]

Okay.

[Warren Lenz]

So she. She had messaged me, and then the next day I saw it and replied. I think that was on, like, day eight or nine. So thank God that, you know, we didn't miss. Well, no, I just didn't check it. Oh, okay. Because, you know, I was. I was working a lot. She's working a lot. But it, it was very much matter of fact. She. She said, hi.

[Unknown Speaker]

That was the opening line.

[Warren Lenz]

That was. Her opening line was high. I then said, wow, you look like a catch. Are you a Christian? And do you want kids?

[Unknown Speaker]

What a, what a response to that.

[Warren Lenz]

And, yeah, it was just very much like, no games. Like, okay, you know, I know what I'm looking for. She said, she said, yes, I want a lot of kids and I'm a Christian. And I said, hey, I'm flying to Chicago in two weeks. I'll stop in Cleveland. I would love to meet you. And our first date was that weekend. I gave her a kiss. The next date, she was in LA two weeks later. And then we, we just interviewed each other with, like, not in a weird way, but like, hey, I have all these questions. We'd love to get to know you. Third date, I asked her to be my girlfriend. Fourth date in Austin. I, I think that was when I proposed. No, that was six dates. So there were a few more in between.

[Unknown Speaker]

Wow.

[Warren Lenz]

But impressive, man. Yeah.

[Unknown Speaker]

Well, it's good to get that stuff out early, I feel like, because why would you be in a relationship for years and then still have those questions in your head?

[Warren Lenz]

Yeah. And a lot of people, especially in la, will just date and they do it so selfishly. It's like, what's in this for me? How do you make me feel? But at the end of the day, real love, in my opinion, if you look, you know, scripturally, it's more so about listeners.

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[Warren Lenz]

Your life for someone else. So, you know, I feel like my role is to daily surrender my needs for hers, and I put her needs ahead of mine. And. And when she does that, also with what, you know, we feel her role is, it's a beautiful thing when. When we have that, you know, unconditional love as opposed to, oh, well, you make like, I love you because you make me feel a certain way.

[Unknown Speaker]

Right.

[Warren Lenz]

Well, what happens when the feeling goes away? Right. So your relationship needs to be built on something greater than fulfilling your selfish needs.

[Unknown Speaker]

I love that. Have you been in LA for a while?

[Warren Lenz]

So I grew up in Illinois and I moved to LA in 2010. So I've been in LA for about, you know, 14 years now.

[Unknown Speaker]

Wow, you stuck it out through Covid. Hats off to you, man.

[Warren Lenz]

Thank you.

[Unknown Speaker]

I couldn't stick it.

[Warren Lenz]

Yeah, yeah.

[Unknown Speaker]

You.

[Warren Lenz]

You came over here.

[Unknown Speaker]

I came here. I couldn't handle it. But is it back to what it used to be, like, the peak?

[Warren Lenz]

Ella, It's a little better. Gascon is now out, which is. Which is. Which is great. So I'm hoping that, you know, crime will get better, the homelessness, you know, will get, you know, cleaned up a little bit. But it's. It's not back to what it was pre Covid, but we're getting there because.

[Unknown Speaker]

That was the peak. That was like every day of the week. There was something. The networking was phenomenal.

[Warren Lenz]

Yeah, like Craig's every. Yeah, like, catch. Everyone was going to dinner is like nightlife. But. But then when Covid hit, it just went crazy downhill.

[Unknown Speaker]

Yeah. I feel like they probably Handled it the worst out of every state in the country.

[Warren Lenz]

Yeah, they were definitely one of the absolute worst. I mean, everyone left.

[Unknown Speaker]

Yeah.

[Warren Lenz]

I mean, so many people in our space do it. They were entrepreneurs in, like, the digital scene. They would go to Nashville or Austin or Florida was a big one. And, yeah, we're still there. Once we start having kids, who knows where we'll end up? So we're still praying about that.

[Unknown Speaker]

Nice. So you got, man, f. Five months. That's the quickest I've ever heard.

[Warren Lenz]

So, yeah, five months was our marriage. Three months was getting engaged. So, you know, I proposed to her three months after we matched on Raya, and it's been, you know, history since. So. How about you, though? Are you dating?

[Unknown Speaker]

So. Yes, seven years in. Just got engaged two years ago.

[Warren Lenz]

Congrats.

[Unknown Speaker]

Yeah, thank you. Getting married next year, so I think it'll be eight years when we get married.

[Warren Lenz]

Nice.

[Unknown Speaker]

And then I want kids probably a year or two after that. We've discussed that already.

[Warren Lenz]

Okay. So guys want, like, two or four, at least two.

[Unknown Speaker]

One boy, one girl.

[Warren Lenz]

Yeah, hopefully.

[Unknown Speaker]

But, yeah, I think if whatever happens, happens.

[Warren Lenz]

Good. Okay. So you're open to. To what?

[Unknown Speaker]

I mean, as a guy, a lot of guys just want boys, you know?

[Warren Lenz]

Yeah, I think. Well, I think there's a big cultural situation where a lot of people view kids as a burden, and then some people will view kids as a blessing. And I think if you view them as. As a blessing, and. And, you know, if you get to having three, then it's like, okay, if you have three, you're outnumbered. And then it's kind of the same as five or six, because I'm the oldest of six.

[Unknown Speaker]

And.

[Warren Lenz]

And that's what my parents said is they said, well, once you have three or four, if four is like the same as six, you have hand me down. So it's like, you know.

[Unknown Speaker]

Yeah. Did you feel like, as a. Like, with five siblings, you got enough attention from your parents growing up, So.

[Warren Lenz]

I felt that way. I am also. I was the oldest, and we were homeschooled, so we also socialized each other and hung out a lot with each other. That is a concern for. For some, you know, parents that might think they want. Might not be able to be there, but I honestly don't think that should be a reason to not really have kids, because you can. You can show up for your kids. It's like, you know, I mean, I guess if you're really strained financially and you don't have that aspect of your life, you know, Locked down or you're not, you're not blessed in that way, then yeah, you might want to focus on that first, which a lot of guys should do. I talk to guys that are, you know, dating when they're younger, they don't have a career yet and I'm like, okay, well like just lock that down, focus for a year or two and then date with intention. Because when you're not dating with intention, you're stringing these girls along. That's fine if you're upfront about it, but that's not ultimately what I think God's best is for you. I think you should want to be a provider, a protector. And then once you're able to provide for a family and provide for a woman, I mean, she can have a job too, obviously, and then, you know, you do it together, but then you can date with intention. And that's so much healthier and cleaner and exciting than dating, you know, knowing, oh, I'm not going to get married for 10 years.

[Unknown Speaker]

Right.

[Warren Lenz]

Or I'm going to date her, but she's not my wife. And okay, well does she know that? Because if not, you're being a dick.

[Unknown Speaker]

Right. It's a good point. Yeah. The birth rates are at an all time low.

[Warren Lenz]

Right.

[Unknown Speaker]

It's like 1.8 or something.

[Warren Lenz]

Are.

[Unknown Speaker]

So at this rate, people are dying quicker than births. So.

[Warren Lenz]

And do you think that's cultural or do you think that is more like health related? Both.

[Unknown Speaker]

That's definitely the programming, like promoting like hookup culture and like the single life hooking up with as many people as possible, but also just. Yeah, the food and the environment for sure play a role because the autism rates are up, the health conditions are really bad numbers.

[Warren Lenz]

So why do you think we live in a day and age where hookup culture is so rampant?

[Unknown Speaker]

That's a good question. I mean there's been a couple big figures, like back in the day is Playboy, then for our generation is Dan Bazerian. People like that just promoting it, I guess. Yeah, I think that influenced a lot of people. Also the college setting of like just getting drunk at these parties.

[Warren Lenz]

Yeah.

[Unknown Speaker]

You know, and trying to fit in and hook up with people and the.

[Warren Lenz]

Writing of all the apps.

[Unknown Speaker]

Pretty normalized.

[Warren Lenz]

Yeah, it's normalized and it's, it's not healthy. Like also everyone's got smartphones, so a lot of guys are addicted to porn.

[Unknown Speaker]

Access to porn is easy, which.

[Warren Lenz]

Which is horrible and not healthy at all. Yeah, I think that's one of the first things I will tell guys if they're serious about turning their life around, is get rid of porn with every fiber in your body, because that will. That. That infiltrates other aspects of your life.

[Unknown Speaker]

Yeah. Have you seen the brain scans of people that are porn addicted? Yeah, it's crazy. It's like worse than a cigarette smoker.

[Warren Lenz]

It's scary.

[Unknown Speaker]

It's actually nuts. Yeah, but people don't think of it that way.

[Warren Lenz]

No. Well, there's also this thing of like, oh, every. Every guy watches porn or everyone watches porn. It's like, no, they don't. Like, you know, it is a choice. You don't have to partake. I mean, I mean, most everyone has seen it at one point. Obviously a lot of guys and a lot of people are addicted, but it's. It's, you know, a craving that will never be, you know, satiated with the consumption of more of it. And it keeps getting worse and worse. And it's just, if you want to get married and have a fulfilling relationship 10 years down the line, you know, when you get older, it's like, okay, do the things now to prepare yourself and become the person you're looking for. Is looking for. And that starts with today. That doesn't start next year. That doesn't, you know, could have started a few years ago. Hopefully it did, but if not, you can still start today and just get rid of porn.

[Unknown Speaker]

Yeah. Yeah, that's a tough one. And then you had the red pill movement as a movement, so just a lot of different narratives, you know, entering people's minds.

[Warren Lenz]

Yeah, the red pill movement, that's a. That's a big topic.

[Unknown Speaker]

The movement as well, that became really mainstream, you know.

[Warren Lenz]

What was that? Was that the. Was that no FAP or was that no, only fans. Oh, got it.

[Unknown Speaker]

Yeah, no FAP was probably a good thing, but yeah, great thing. I remember that one. People don't talk about that one anymore.

[Warren Lenz]

Yeah, that was a weird thing to talk about. Well, dude, congrats on the podcast. You guys are. We're top five today, right?

[Unknown Speaker]

Yeah, number five on Spotify. We finally got ranked on Spotify.

[Warren Lenz]

Nice.

[Unknown Speaker]

Cuz we've been good on Apple. But Spotify, I couldn't crack it. But now we're chilling.

[Warren Lenz]

Yeah, I saw like, Jordan Peterson was ahead of you. I'm like, okay, well, I'm in good company.

[Unknown Speaker]

Yeah, Jordan Peterson, I think Mel Robbins and like a couple other big ones.

[Warren Lenz]

So his. Jordan's new book just came out. Oh, I got to check that out.

[Unknown Speaker]

I love his show and even his daughter.

[Warren Lenz]

I watched Michaela is It.

[Unknown Speaker]

Michaela.

[Warren Lenz]

Michaela Peterson? Yeah.

[Unknown Speaker]

Yeah, Michaela. Yeah. She's bright. So. And I love what he's doing with education.

[Warren Lenz]

Yeah. Because that university, has it officially launched yet?

[Unknown Speaker]

It's launched, and I think we need to challenge the traditional education system. So anything like that. I love it.

[Warren Lenz]

Yeah. I mean, like, with my kids, with my future kids, like, I don't even know if I would encourage them to go to a traditional university unless they specifically want to be an engineer or doctor. It's like, let's just, you know, start a business together. Yeah, something like that.

[Unknown Speaker]

Even that path is mind blowing. I mean, the suicide rates and the pressure is insane.

[Warren Lenz]

Yeah.

[Unknown Speaker]

I saw it with my stepbrother, try to go to med school both. And they just really. It's tough on you mentally. Did. And you don't make money for 10 to 15 years. You're actually losing money, you're in debt.

[Warren Lenz]

Yeah.

[Unknown Speaker]

So, you know, it's a tough lifestyle, man, but we obviously need doctors.

[Warren Lenz]

So do you always know you wanted to be an entrepreneur or what was your path?

[Unknown Speaker]

I think for sure. I never had a job, never worked for someone else, which is crazy. I remember my mom made me call. Have you heard of Wegmans? Yeah, it's on the East Coast. I don't know if you knew about it, but she made me call them for an interview and I just bombed it on purpose. Like, I didn't want the job for cashier.

[Warren Lenz]

Oh, wow.

[Unknown Speaker]

Yeah, I never wanted to work for someone.

[Warren Lenz]

So how did you get your work ethic then?

[Unknown Speaker]

My mom's an immigrant, so definitely from her. She used to scrub the floor, do the dishes, all the dirty work. And my dad was an entrepreneur on the side, so he would get home from work and work like eight more hours. So both of them work mad hard.

[Warren Lenz]

Damn.

[Unknown Speaker]

Yeah, So I definitely got it from them.

[Warren Lenz]

Yeah.

[Unknown Speaker]

That's something people ask me, like, can you teach that, dude? I don't know if you can.

[Warren Lenz]

Yeah, I'm thinking about that a lot. Like. Like, because we want to have a lot of kids and it's like, how do you teach grit and strong work ethic?

[Unknown Speaker]

I think it's through observation because I don't know if you could, like, physically sit down with someone and, like, teach them how to work hard.

[Warren Lenz]

Yeah.

[Unknown Speaker]

You know, like, you could tell them, but are they going to do it?

[Warren Lenz]

Yeah. It's also tricky because. Because we want to provide for our families well. And give our kids opportunities we didn't have. But at the same time, part of what turned us into what we're at right now is through not having everything. So it's like, how can we be blessed with our finances and make good decisions, but then not maybe give our kids everything that they want? So I'm trying to figure out, like, where's that line? Like, you get them a car or a used car or make them pay for it and save up for it.

[Unknown Speaker]

So it's like they need that edge. Right. Even though I grew up middle upper class, I didn't get handouts. I got shelter and food. That was great. But other than that, like, no allowance or cars or anything fancy.

[Warren Lenz]

You didn't get a car when you turned 16 or.

[Unknown Speaker]

No. And everyone else in my town did. So that kind of gave me that chip to work hard, I think.

[Warren Lenz]

Nice.

[Unknown Speaker]

You know?

[Warren Lenz]

Yeah.

[Unknown Speaker]

What about you?

[Warren Lenz]

I think that's it. No, I. I didn't have. I mean, I had three jobs. I was like, a little league umpire and lifeguard, and I was a golf caddy. That's how I went to college. I went to Northwestern. Film.

[Unknown Speaker]

Caddies make decent money. All right?

[Warren Lenz]

Caddies make decent money. Yeah, but, I mean, it was brutal. You go out twice a day, you know, walking, carrying bags in the sun. But that's how I went to college. And then I was at WME for 3 years. Sat next to Ari Emmanuel for a year and a half. He's like the real life Ari Gold.

[Unknown Speaker]

You must have learned a lot with him.

[Warren Lenz]

I mean, he was. He's like, basically as intense as the Ari Gold in Entourage. I mean, we. He would. And his team would be yelling, and it was very. I mean, assistants would get fired every day and go in the bathroom and cry.

[Unknown Speaker]

Trauma from that, I'm bet.

[Warren Lenz]

Yeah, it was very traumatic. I mean, that. That can't. That culture is not. Cannot. Is not allowed to exist today. Yeah, but, man, was that an intense few years. But it really helped, you know, kind of, you know, mold me into the person I am today. Which.

[Unknown Speaker]

You had to grow up quick.

[Warren Lenz]

Had to go up really quick. Yeah. I mean, suit and tie, every day, 7am Damn. Not getting overtime. You know, you're on the phone with your boss all day long as he's rolling calls. And, you know, he would park for a meeting. I'd run down to park his car because he had to save two minutes to go upstairs in the elevator. Couldn't park his own car. And, you know, like, you know, Paris Hilton would come in for a meeting and she asked for black coffee with whatever. So I'd go to the kitchen and get it but my boss would be yelling at me, what's going on with this? And I'm, you know, I'm 22, just graduated film school. I'm trying to be making, you know, eventually TV or movies, but I'm. You got to start at the way bottom. So three years of just a total crazy environment.

[Unknown Speaker]

Wow. Was that kind of humbling for you?

[Warren Lenz]

It was very. It was very eye opening. You definitely learn the entertainment industry by working at a talent agency. But after a few years, I saw things were going more digital. So I actually went over to work at Yahoo for a few years and then I worked at full screen. I created a lot of YouTube shows with some pretty big, you know, digital people.

[Unknown Speaker]

Nice.

[Warren Lenz]

And started an agency. We made the Sway House. A few of them are, you know, here. Ton.

[Unknown Speaker]

Yeah. And you guys crushed it with Sway. That was like a revolution. Were you like the first big house?

[Warren Lenz]

That was a moment. It was Hype House and us. It was. Yeah, it was Josh and Bryce and the gang. And then, you know, Michael, Gruin and Jason and Tall. We all came together. We rented this home, put six of the guys in the home. They were already friends beforehand. And that was like, like a month later Covid hit. So it was like this moment in time where everyone was getting on TikTok. They were already on TikTok, crushing it. But then their growth just skyrocketed. Like they were growing. Like when we started the Sway house, I think all of them were between 1 and 10 million on TikTok. Now they're all 20 million plus. But on Instagram, I think Josh was the only one at a million. Everyone else was like below a million. Now they're all five to 10. So they really grew during the COVID years. But that was. That was definitely a moment. And then today I have co founded a marketing agency and then we have, you know, Heavenly health for saunas and got married. So I'm in a much different place in my life now. I'm 36, but when I was 31, I lived in the home for a year because we got kicked out of so many homes this way house did. We couldn't get a lease without an adult living on the property.

[Unknown Speaker]

So because they were all like 18.

[Warren Lenz]

They were. I mean, they were 17 to 20.

[Unknown Speaker]

Yeah.

[Warren Lenz]

So the whole. The whole gang.

[Unknown Speaker]

That must have been chaos.

[Warren Lenz]

Like. No. Yeah. I mean, Triller was awesome. That came in and helped to rent a few of the homes. But we had, you know, security 24 7. It was a. It was living in a frat house. Except it was just cameras every day. And these guys were massively famous to the point where they didn't realize how famous they were at the beginning.

[Unknown Speaker]

Yeah.

[Warren Lenz]

Like, they would say, oh, we're going to go film this thing at like, a grocery store or whatever. And I'm like, no, you can't. You can't do that because. Because you're going to. First off, it's Covid, so we can't go out, which is a whole other topic. Not everyone, you know, abided by that necessarily.

[Unknown Speaker]

Oh, definitely not.

[Warren Lenz]

But yeah, that was. It's crazy how that was like four or five years ago now.

[Unknown Speaker]

Yeah, it feels like internally, but I still remember, like, their videos from back in the day. Man, they would get a lot of views.

[Warren Lenz]

Yeah. Because they were on everyone's for you page and everyone was downloading Tick Tock. So they were. That was, you know, like Addison and Charlie and then, you know, Bryce and Blake, Noah, all of them were. Just got so many followers and it was, it was a very special moment.

[Unknown Speaker]

That was just like, good timing combined with, like, good people behind them.

[Warren Lenz]

Yeah, yeah. I mean, they had great work ethics themselves, and then we tried to help create a good, good infrastructure, but it was just, you know, they were all so young and I mean, because it. Because they became famous so quickly.

[Unknown Speaker]

Right.

[Warren Lenz]

So they, like, went on tour and in like the summer of 2019, but they had, like, just graduated high school. They were deciding not to go to college, and then it. Their careers just blew up.

[Unknown Speaker]

Yeah.

[Warren Lenz]

But it's a little weird for a few of them because some of them would have like 90% female audiences, Noah.

[Unknown Speaker]

Right.

[Warren Lenz]

Yeah. I mean, I mean, all of them at the beginning were. Were kind of at that, you know, 9010 thing where it's like you have a ton of female fans, but then it's like when it comes to brand deals, it's like, okay, well, what kind of brand deal do you do with a male talent when their audience is like 95 female? You know, they're not going to do beauty, you know, so they've done well.

[Unknown Speaker]

Over the years, though, especially Bryce and Josh have, like, branching off into podcasts and things.

[Warren Lenz]

Yeah, Josh is crushing it. I mean, he's got Cross Check Studios, he's got BFFs with Portnoy and Bree, and I mean, he's played in. In this a few times. You know, the CPT Bryce has fighting and a handful of other things. So he's. He's been crushing. It does a lot of snap these days. And then I Mean, Noah and Blake both do their own stuff with modeling and apparel stuff. Noah's got a company. Griffin moved to Florida, so he's. He's with Macy. Does. Does some fishing and you know, slower. Different life compared to la. But actually he's in like Miami, so it's not necessarily slower. And then Anthony's chilling and you think.

[Unknown Speaker]

You'Ll ever bring it back one of these days?

[Warren Lenz]

I mean, that's up to them. I mean, I. I was just helping them do it and. But I mean, there's Sway reunion, like, I mean, that's up to.

[Unknown Speaker]

Well, the Faze guys are bringing it back and they're looking like they're pulling it off.

[Warren Lenz]

Yeah, I mean they got. Those guys have really been around a while and stayed relevant and done a great job.

[Unknown Speaker]

I'm impressed. I actually doubted their comeback. I'm not really. I mean, just like the stock tank and almost like everyone was talking negatively and I bought into it. I was like, but damn, you can't bet against banks.

[Warren Lenz]

Yeah, no, bank. I mean, Banks is. He's a force. He threw.

[Unknown Speaker]

He.

[Warren Lenz]

Yeah, he's a force.

[Unknown Speaker]

Yeah, he's different. Lacey's here right now and they're getting crazy numbers on their live stream. Live streaming changed the game.

[Warren Lenz]

Yeah, it really did.

[Unknown Speaker]

That's like the new era right now. Like Kai Sonat's doing a subathon right now.

[Warren Lenz]

Yeah, no, I saw that. Well, and there's like Tick Tock Live, which is a whole other world also.

[Unknown Speaker]

That's crushing it.

[Warren Lenz]

I mean, people. I mean, Tick Tock pushes it hard, but there's a lot of people that are making good money on Tick Tock Live.

[Unknown Speaker]

Anytime I go on my Tick Tock, I see that Harry Sisson kid, he has like 10, 000 views.

[Warren Lenz]

Yeah.

[Unknown Speaker]

Just crushes it.

[Warren Lenz]

Like he's got like 10 to 15, 000 life concurrent views, like at all hours of the day.

[Unknown Speaker]

All hours. I'm gonna be like midnight.

[Warren Lenz]

Yeah, even so it'll be cool. It'll be interesting to see post election if that keeps up, which I think it will.

[Unknown Speaker]

It still has. I've been tuning in, really. He's been on the show and he's.

[Warren Lenz]

Very well spoken, well spoken.

[Unknown Speaker]

Even though we disagree politically. But with the show, I try to, you know, have both sides on.

[Warren Lenz]

Yeah, I disagree with a lot of them politically, but I like that they're engaging in like, you know, for the most part, good faith, like debates. I think that's so important. And like this election cycle is crazy because the fact that Harris didn't go on all these podcasts. I mean, she should have. Even though I disagree with a lot of her policies. From an outsider perspective, it's like, you got to go on these shows these days.

[Unknown Speaker]

You have to, like, rogue.

[Warren Lenz]

Like, the whole point of campaigning is to get votes. You need mail votes. You're telling me you're not going to go on Rogan?

[Unknown Speaker]

Yeah.

[Warren Lenz]

Like, what? It was just so stupid.

[Unknown Speaker]

That was probably the biggest mistake she made. Because alternative media played a massive role this election.

[Warren Lenz]

Yeah, massive. And Trump and Vance knew that early on, or at least their teams did. I think Barron was the one who kept talking to him about it, but the fact that they did those rounds, I mean, the Ovon, like, people were making fun of him, but I'm like, dude feels big.

[Unknown Speaker]

Yeah. And it wasn't just them. Everyone on their team. Tulsi was going on shows. RFK was going on shows. Vivek, like, it was a full team effort.

[Warren Lenz]

And Charlie and his team, with what he did, Charlie, I mean, he's.

[Unknown Speaker]

He probably won Arizona for them, I think.

[Warren Lenz]

I think he probably did well. Plus he got a lot of Gen.

[Unknown Speaker]

Z, like, engaged ton of them in.

[Warren Lenz]

A way that really broke down, like, logical. First. First principle thinking.

[Unknown Speaker]

Yep.

[Warren Lenz]

Because there's not a lot of examples of more conservative folks that can help people think because it's all clickbaity and. But a lot of these topics, you got to think for a little bit and talk about it for five minutes. And Charlie, you should have him. Has he been on here?

[Unknown Speaker]

I'd love to have him on. He was supposed to play here, but he's stuck at Mar a Lago, but.

[Warren Lenz]

Oh, really?

[Unknown Speaker]

One of these days.

[Warren Lenz]

That's funny. That's funny. No, he'll. I mean, he's a force, but. So who's going to run in 2028, then? Is it going to be Vance or told.

[Unknown Speaker]

Yeah. You could actually bet on Polymarket already. I think so.

[Warren Lenz]

Yeah.

[Unknown Speaker]

If I had to go now. It's. It's early, but I would say Vance and Tulsi together would be cool. Well, who would be on the Democrat side?

[Warren Lenz]

Well, well, well. Is Tulsi as the VP for.

[Unknown Speaker]

Tulsi would be vp.

[Warren Lenz]

Okay. Got it, Got it. I mean, that'd be amazing.

[Unknown Speaker]

That'd be dope.

[Warren Lenz]

That'd be.

[Unknown Speaker]

I don't know who the Democrats are going to put up next.

[Warren Lenz]

Well, I saw that survey that was like, as of today, everyone. Like, who do you want for 2028? And a lot of the Dems. I think the number One was Harris. Right now, what it was, they're still rocking, still Harris.

[Unknown Speaker]

I would go Michelle over Harris if.

[Warren Lenz]

Michelle would do it. I mean, if Michelle went instead of Harris, that she might have won.

[Unknown Speaker]

She would do better.

[Warren Lenz]

She would. She would definitely have done better than Harris. I think she's not a great candidate, unfortunately.

[Unknown Speaker]

I think you think it was her PR team up harass, or do you think she just.

[Warren Lenz]

I think it was a combination. I think she's hard to work for. A lot of her team quits. I think she also feels uncomfortable and does not like being disliked, which is a really tough position to be in.

[Unknown Speaker]

Right.

[Warren Lenz]

But I think that the Rogan thing was tough because she probably. I think her team probably knew it would not have played super well. Even though Joe would have had a.

[Unknown Speaker]

Good faith, he would have been neutral.

[Warren Lenz]

He would have been very neutral. But for her to say, you need to come to me, it's like, no, no. Like, this is Joe ever. You need Joe way more than Joe needs you.

[Unknown Speaker]

Yep.

[Warren Lenz]

But I mean, the thought of Joe doing it somewhere else and a different team having the edit and the footage.

[Unknown Speaker]

Like, no, no, I wouldn't be Rogan at that point.

[Warren Lenz]

It would not. Yeah, you can't. You can't do.

[Unknown Speaker]

He's known for the studio. Well, dude, it's been fun. Where can people keep up with you?

[Warren Lenz]

Yeah, just on Instagram. I'm at Warren Lenz and my wife's at Kayla Barnes. We're a longevity couple. We are trying. We're going to live to a 150. I love it. So we're in our 30s now. Going to live to 150. And we love life on Twitter on X as well. Warren Lenz and due to fun to be here.

[Unknown Speaker]

Absolutely. You and Brian Johnson should do a bet on who lives longer. Yeah, Yeah.