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In this episode of Direct Approach, Buck McMurray, President of the Americas at Nu Skin, joins Wayne Moorehead to discuss rebuilding from the inside through strategy, simplicity and execution. From devices and data to global alignment and generational change, Buck outlines how disciplined focus and operational clarity drive retention, relevance and long-term growth.

In this special bonus episode, we're bringing you one of the top-rated presentations from DSU Fall 2025: Rory Vaden on the power of personal branding. New York Times bestselling author Rory Vaden shares groundbreaking data from national research that reveals why personal brands matter more than ever. You'll discover why 63% of Americans are more likely to buy from someone with an established personal brand, the #1 reason most personal brands fail and why focusing on your uniqueness is the fastest path to success.

In this episode of Direct Approach, DSA CEO Dave Grimaldi joins Wayne Moorehead to unpack the policy and perception challenges facing the channel—and how the DSA is evolving its advocacy, storytelling and strategy to meet the moment.

A NEW PODCAST BY DSN: Direct Selling SHIFT It's no secret that our channel's superpower is community and connection. When we bring executives together at DSU events, the invitation-only CEO Forum Meetings and on the Direct Approach podcast to share successes and struggles and talk about the opportunities ahead, that is where progress, transformation and growth truly happen! With that in mind, we are excited to announce a new opportunity for Distributors to gain this same level of collective sharing, innovation, and inspiration in a safe and professional environment. Introducing the latest addition to our family of podcasts, Direct Selling SHIFT, hosted by Blake Mallen! The SHIFT podcast is where direct selling's most dedicated high performers and subject matter experts share their most transformative SHIFTS in mindset✨, skillset✨ and strategy✨ to help accelerate their business and amplify their impact!