Dave Wallace's venture into podcasting started as a personal project and a way to catch up with a long-time collaborator, Dharmesh Mistry. Their podcast, "Demystify," focuses on FinTech and allowed them to explore their interests while growing their audience and developing media opportunities, such as a partnership with Fintech Futures (a leading fintech publication, part of the Informa Group), or a recent invitation to record a series of interviews in Dubai. But for Dave, it was also a personal journey and an opportunity to “find his voice”, and pursue new opportunities.

👇🏼Below you will find key lessons for brands from our conversation

👂Listen via the Substack player above and the usual podcast platforms

👀 Watch on YouTube

**Disclosure: Dave & Dharm Demystify is an Orama client**

Key lessons for brands

A safe place to

Dave’s advice to individuals and brands embarking on their podcasting journey is simple: just start.

Podcasts offer a safe environment for people to express themselves and share their stories. Unlike the traditional belief that podcast hosts need to be charismatic entertainers like TV chat show hosts, for Dave, the key to successful podcasting is genuine interest and the ability to keep conversations going (which we all have).

And who knows, a podcast may even help you find your voice, like it did for Dave.

Leveraging content beyond audio

Dave stresses Demystify’s multi-faceted potential of podcasts beyond just being audio content. The episodes are a foundation for creating diverse content streams, such as articles, videos, and social media posts.

Particularly for B2B businesses that naturally struggle with content, turning podcast conversations into content can act as an efficient content engine, generating white papers, LinkedIn articles, and even whitepapers

A call to businesses

The podcast is not just about the audio experience; it’s an opportunity for brands to articulate their messages, share insights, and connect with their target audience on a more personal level. Dave argues that every business should consider podcasting—not necessarily to reach thousands of listeners but for deeper engagement with their specific audience.

Companies are so terrible at creating their own content, like terrible. Whereas, people are good at talking. So actually recording a conversation within a business and turning that into a podcast and then writing content on the back of that. This is the way to do things.

More about Dave Wallace:

* Follow Dave on Linkedin

* Dave & Dharm Demystify podcast on Fintech Futures

* Watch the show on YouTube

Useful Resources for Brand Podcasters:

* The Brand Podcast Checklist

* Grow Through Conversations: a Framework for B2B Brands

* Distribution and Audience Growth Playbooks for B2B ‘Shows’

* How to stand out in a crowded niche (when everyone has a podcast)

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit oramatv.substack.com