The part of the beef industry everyone argues about is the part almost no one has actually seen.

This week on Discover Ag, Natalie and Tara follow cattle's journey from a grassy pasture at R.A. Brown Ranch to the processing floor at American Butchery.

Get answers to your most pressing questions: What happens before beef reaches my plate? How are cattle raised? Why do feedyards exist? What do cattle eat? How do steaks and ground beef make it to the grocery store?

What We Discovered This Week 🤠

🪩 Every stage of beef production 🪩 How smaller plants differ from the Big Four packers 🪩 The journey from "kill room to chill room" 🪩 Why fly control matters more than you'd think 🪩 How quality standards are maintained

CHAPTERS:

(00:00) Intro (02:07) Inside a Cow-Calf Operation (06:21) The Feedyard: What Cattle Actually Eat (08:31) Fly Pressure & Cattle Comfort (10:07) Touring a Beef Processing Facility (12:21) Humane Handling & The Chill Room (14:36) From Carcass to Individual Cuts (17:04) How to Shop Smarter for Beef

R.A. Brown Ranch: https://www.rabrownranch.com/American Butchery: https://americanbutchery.com/

A special thank you to ClariFly® Larvicide from Central Life Sciences for sponsoring this episode. At Discover Ag, we're passionate about highlighting the people, innovation, and science behind our food, and partners like ClariFly® help make these stories possible.

ClariFly® is a feed-through larvicide that helps livestock producers manage fly populations by preventing flies from developing in manure before they become biting adults. By reducing fly pressure, producers can help improve cattle comfort while supporting overall herd health and performance. To learn more about ClariFly® and the livestock solutions offered by Central Life Sciences, visit: https://www.centralflycontrol.com

Learn more about Central Life Sciences at https://www.centrallifesciences.com/

🪩 WELCOME TO DISCOVER AG

A top-ranked podcast where agriculture meets pop culture. Hosted by https://instagram.com/nataliekovarik/?hl=en — western tastemaker & millennial cattle rancher — and https://instagram.com/taravanderdussen/?hl=en — sustainability expert & millennial dairy farmer. Every week, we dive into the top headlines in food, agriculture, and Western culture with a pop culture twist.

📲 CONNECT WITH US ONLINE

Website: https://discoverag.com/
Podcast: https://pod.link/1615443750
Instagram: https://instagram.com/discoveragpodcast/

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Please note this episode may contain paid endorsements and advertisements for products and services. Individuals on the show may have a direct or indirect financial interest in products or services referred to in this episode.

This episode was produced by Podcast Boutique