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Brandon Bateman flew in from Salt Lake City to sit down with Steve Trang on the Disruptors Podcast and share the exact data-driven marketing system his agency Bateman Collective uses to help real estate investors scale to seven figures with a smaller team and less spend than most wholesalers think is possible. Brandon has been one of the most trusted names in real estate PPC since 2017 and his clients have collectively generated over $50 million in wholesale fees through Google Ads, Facebook Ads and SEO. In this episode Brandon breaks down why most real estate investors are wasting their entire PPC budget on the wrong keywords, how his team analyzed over 40,000 search terms and millions of clicks to build a proprietary keyword model that delivers as few as 11 motivated seller leads per contract, why a solo operator spending $10,000 a month on Google Ads is on track to hit seven figures in revenue this year using a single marketing channel, why smaller leaner real estate teams consistently outperform larger ones when the marketing is done right, and why the gap between a good motivated seller lead and a great one is getting wider in 2026 and what that means for how you should be structuring your campaigns right now.
Brandon and Steve cover the three jobs of a CEO that cannot be delegated and how Brandon rebuilt his 35-person agency culture from the ground up after scaling too fast following his first appearance on Disruptors, why throwing time and money at every problem in your real estate business is the fastest way to create debt you cannot see until it destroys your culture, the difference between reactive and proactive client management and how Bateman Collective built a system of five non-negotiables that every account manager must hit daily, why broad match keywords that have historically performed terribly in real estate PPC suddenly started producing 11 leads per contract in Q3 of 2025 and how to implement them safely with guardrails, how Google now has over 10,000 data points per user including mortgage statements and YouTube viewing history that make broad targeting more powerful than narrow keyword targeting for motivated seller campaigns, and why the real estate investors who will win in 2026 are the ones who understand their marketing channel deeply enough to make strategic decisions alongside their agency rather than treating PPC as a black box.
If this episode gave you one idea to improve your real estate marketing hit subscribe because every week on Disruptors Steve Trang sits down with the operators investors and industry experts who are actually building real wealth to bring you the unfiltered playbook for your first or next million. Follow Bateman Collective on Instagram at @batemancollective and connect with Brandon directly on LinkedIn at linkedin.com/in/brandon-bateman, visit batemancollective.com to learn more about their Google Ads Facebook Ads and SEO services for real estate investors across more than 90 markets in the United States Canada and Australia, and grab the free Ultimate PPC Toolkit at get.batemancollective.com/toolkit to get the exact framework Brandon's team uses to generate motivated seller leads for wholesalers fix and flip investors and other real estate operators at the highest level in the industry.
Follow Brandon Bateman
Personal LinkedIn: https://www.linkedin.com/in/brandon-bateman/
Bateman Collective Instagram: @batemancollective
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Bateman Collective website: https://batemancollective.com
Free PPC Toolkit: https://get.batemancollective.com/toolkit/
Email: brandon@batemancollective.com Utahmarketinggroup