Max Friedman didn't set out to build one of the most widely used fundraising platforms in the nonprofit sector. He and his two co-founders, Ari Krasner and Leon Cohen, started with a simpler observation: the tools available for people who wanted to raise money for a cause were either expensive, hard to use, or both. And the fees were rarely transparent.

That was 10 years ago. Today, Givebutter has processed nearly $10 billion in donations, acquired nonprofit media brand We Are For Good, launched financial products for nonprofits, and is pushing past 150 employees with plans to hit 200 by end of year.

Friedman joined the Disruptors for Good podcast to talk about the journey, the hard stretches, and what the next decade looks like for Givebutter and the broader nonprofit tech space.

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