
Hosted by Ridd · EN
Where designers never stop learning 💪
Dive Club is an interview series hosted by Ridd that is designed to unlock knowledge from today's most prolific designers. We go deep into craft, storytelling, tools, design engineering, startups, and much more.
You can find all of the episodes, key takeaways, and bonus resources here 👉 Dive.club

Jason Yuan (https://x.com/jasonyuan) has one of the most fascinating minds in design so naturally I like to keep tabs on what he is creating 😎This episode is a deep dive into Jason Yuan’s creative process for Hivemind (his new social intelligence product).He screenshares dozens of unused concepts, novel art directions, brand identities, and everything in between.Some highlights:- The journey of designing Dot- Why Jason doesn’t believe in user research- The surprising sources Jason uses for design inspo- building a system to generate infinite branded images- How Jason thinks about art direction and world building- + a lot more

It kinda feels like how design operates at Anthropic is consistently 3-6 months ahead of the rest of the industry.As a result, Meaghan Choi (https://x.com/meaghaneschoi) (Design Lead for Claude Code) has quickly become a staple guest on this show.In today’s episode we go deep into her design process, how she uses the new Artifacts feature, how the shape of designer is evolving, and a lot more…Some highlights:- Designing experiences that don’t have UIs- How Meaghan collaborates with Claude Tag- What it’s like designing the Claude Code CLI- The shape of designers that will thrive in the coming years- Collaborating with the models for execution vs. brainstorming- + a lot more

Meng To (https://x.com/MengTo?lang=en) is one of the people I keep tabs on to see how he's evolving his workflow as he builds his ideas with AI.So I sat down with him to get a look into what his process looks like now… (spoiler: he’s moved everything to Codex)We do a ton of screen-sharing and go deep into his strategies for prompting, how to get better outputs from the models, and more 👇Some highlights:Why Meng built his own local Notion toolWhy Meng writes 0% of his own code nowStrategies for design.md and agents.md filesHow Meng uses GPT Image 2 to brainstorm UI designHow Meng’s workflow has evolved in the last 1.5 yearsa lot more

This week we are going behind the scenes of Config 2026 with Loredana Crisan (Figma’s Chief Design Officer) https://www.linkedin.com/in/loredanacrisan/We talk about Figma’s vision for AI, why design is having “an identity crisis and a renaissance at the same time,” and what it means to use AI to express what’s already in your head (not outsource creativity to it).It’s a clarifying conversation about taste, tools, and the future of design 👇Some highlights:- Designing systems not screens- Loredana’s mental model for AI as a tool- Building your own tools and mini apps in Figma- What Figma is learning in their own UX research- What types of designers Figma is hiring right now- + a lot more

What does it look like when a designer with zero technical background commits to shipping something real?That’s what this week’s episode with Brett Williams is all about.He gives us a behind-the-scenes of his journey building Gather including:Brett’s process for iterating on a designBrett’s new prototyping.md skill workflowHow Brett maintains control while building with AIBrett’s strategy for adding sound design to GatherWhen Brett relies on Figma vs. explores directly in codea lot more

This week's episode is with Ron Goldin who has led design at Google, Shopify, UberEats, and in my opinion... he's the perfect example of what it looks like to thrive as a design leader in an AI world.So this week’s episode is a deep dive into his journey as a builder and it’s full of stories:Redesigning the Shopify checkoutRon’s unique research tactics for UberEatsBuilding MTCHMKR from scratch in LovableNavigating the job market as a design leadera lot more

A couple of weeks ago I recorded my first ever episode in front of a live audience (at Ramp HQ in NYC) 🗽So today I’m excited to share the panel discussion recording with 3 incredible guests:Meaghan Choi who is the design lead for Claude Code and CoworkDan Shipper who is the CEO of Every and one of my favorite thinkers when it comes to AIAnd Bradley Ziffer who is a design engineer at RampIt’s a deep dive into AI design workflows at Anthropic, Ramp, and Every and I think you’ll enjoy it :)The event was hosted by Double Diamond and Ramp

⭐️ Check out Andy’s course - Craft at Speed https://join.dive.club/maven-aff-andy-madrickUse code DIVECLUB for 15% offAndy Madrick ( https://x.com/andymadrick ) is rethinking what it means to be a designer in 2026.While at Notion, he’s developed a workflow where he prototypes directly in code, ships frontend PRs, and uses AI tools like Cursor to own the final polish of user interfaces.In this episode we get a look into how he keeps all these things in motion and still designs with insane attention to detail.Some highlights:Building one of Notion’s most visible UIsWhy recreating interactions teaches you craftOwning the last 5-20% of frontend polish workThe “jelly bean factory” problem with AI outputWhen to start in Figma vs. jumping straight to codeHow Andy creates prototypes that content teams can edita lot more

Over the last few months, Tommy Geoco has went on site to study today’s top design teams (Vercel, Perplexity, Metalab, Ramp, etc.).So this week’s episode is a deep dive into all of the trends he’s seeing around AI workflows and where design is headed next.Some highlights:Why 59% of designers build their own toolsTommy’s current tool stack for AI design workWhat signals show AI fluency in job interviewsWhy internal tool building is the new career pathWhy now is the best time to grow in the design communityHow design workflows have become creative director rolesa lot moreBen Blumenrose (mentioned as having good insights on design)

How do the best designers shape strategy at companies like Shopify?That’s what today’s episode with Design Director Katarina Batina is all about.Some highlights:Balancing metrics and visionRedesigning the shopping cart UXTaking a big bet on the shopping feedHow product strategy has changed with AIHow to get people excited about your ideasHow to make sure you don't overcook your appa lot moreKatarina mentioned John Rundle and Luke Dupont