Podcast
Do This First Podcast
Hosted by Elizabeth Pampalone · EN
Do This First is a fast, focused podcast for small business owners who want real marketing tips without the overwhelm. Each episode runs 2–5 minutes and delivers one actionable idea you can use today — no fluff, no filler. Host Elizabeth Pampalone has nearly three decades of marketing experience, has appeared on 300+ podcasts, and has taught over 100,000 students worldwide. She believes marketing should be simple, consistent, and burnout-free. Listeners call it "the podcast equivalent of an espresso shot" — and they're not wrong.
51episodes
Episodes
Newest firstAll episodes
Ads - The Leaky Bucket
Yesterday00:04:40Tap to summarizeRunning ads without a solid funnel is like filling a bucket full of holes — you keep pouring money in and wondering why nothing stays. Elizabeth explains the leaky bucket problem in paid advertising and exactly what you need to plug before you spend another dollar on ads.
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To Add or Not to Add
1w ago00:05:15Tap to summarizeEvery new idea sounds exciting until it's actually on your plate. Elizabeth helps you build a simple decision-making framework for evaluating new services, offers, and tools — so you stop saying yes to everything and start only adding what actually moves the needle.
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Client Experience Part 3
2w ago00:05:37Tap to summarizeThe experience doesn't end at project completion — it ends when they've referred three friends. In Part 3, Elizabeth wraps up the series with offboarding, follow-up, and how to turn good clients into your most reliable marketing engine.
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Client Experience Part 2
3w ago00:06:30Tap to summarizeOnboarding might be the most underrated part of your business. In Part 2, Elizabeth digs into what happens after someone says yes — the systems, communication, and expectations that set the tone for the entire working relationship.
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Client Experience Part 1
4w ago00:05:30Tap to summarizeThe client experience starts before they sign the contract, and most business owners are fumbling it from the first touchpoint. In Part 1, Elizabeth breaks down the full client journey — what your clients are feeling at each stage and how to make a great first impression that sticks.
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Guest Host Joel Miller: The Client You Should Fire Today
Jun 2500:03:06Tap to summarizeJoel Miller is the co-founder of The Sky Floor, a two-person marketing agency he's run with his identical twin brother for 17 years — no employees, value-based pricing, and double-digit growth by staying deliberately small. In this episode: the fastest way to grow isn't hiring a client, it's firing one. Joel explains why the wrong-fit client isn't your problem — they're a tax on every better client you can't seat while they're sitting there — and gives a 60-second test to spot them. Free capacity-tax calculator: theskyfloor.com/capacitytax
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24 Days of Content
Jun 2300:03:34Tap to summarizeCreating a month's worth of content in less than a day is possible — if you stop creating from scratch every time. Elizabeth walks through the 24 Days of Content framework: a batching system that gives you a full month of posts, emails, and blog material in one focused session.
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Guest Host Wes Towers: Use Shadow Work to Find Your Strongest Marketing Message
Jun 1800:04:17Tap to summarizeWes Towers is the founder of Uplift 360, an Australian digital agency helping trades, construction and industrial brands clarify their message online. In this short episode, Wes shares a simple shadow-work-inspired exercise to uncover what makes a business truly different by first exploring what frustrates them most about their industry. Learn more at: https://uplift360.com.au
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Ditch the Folders - Inbox Zero
Jun 1600:08:38Tap to summarizeAn overflowing inbox isn't just annoying — it's actively costing you clients and opportunities. Elizabeth shares her system for achieving inbox zero (yes, really) and keeping it there, so your email becomes a tool that works for you instead of a second jobhttp://GetAbsoluteMarketing.com
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Guest Host Andrew Colsky: Thirsty Horses Don't Need Convincing
Jun 1100:04:11Tap to summarizeGuest host Andrew Colsky joins the podcast for a conversation about the mindset and strategy shifts that help small business owners stop second-guessing themselves and start making decisions that actually move their business forward.
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