Podcast
Do This First Podcast
Hosted by Elizabeth Pampalone · EN
Do This First is a fast, focused podcast for small business owners who want real marketing tips without the overwhelm. Each episode runs 2–5 minutes and delivers one actionable idea you can use today — no fluff, no filler. Host Elizabeth Pampalone has nearly three decades of marketing experience, has appeared on 300+ podcasts, and has taught over 100,000 students worldwide. She believes marketing should be simple, consistent, and burnout-free. Listeners call it "the podcast equivalent of an espresso shot" — and they're not wrong.
57episodes
Episodes
Newest firstAll episodes
AI - An Introduction
Yesterday00:07:07Tap to summarizeAI is everywhere and everyone is either terrified of it or overselling it. Elizabeth cuts through the noise with a grounded introduction to AI for small business owners — what it actually is, what it's genuinely useful for, and how to start using it without losing your voice or your mind.
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Guest Host PeriSean B. Hall: The Secret to a Healthy Workplace Culture
6d ago00:02:05Tap to summarizeWhat if the biggest influence on workplace culture isn't a policy or mission statement—but communication? In this episode, Culture Architect, speaker, and author PeriSean B. Hall reveals why communication dictates conduct and how everyday conversations shape trust, accountability, and organizational culture. Discover one practical strategy you can implement immediately to strengthen relationships, reduce conflict, and create a healthier workplace from the inside out. Learn more at PeriSean's Website www.theculturecode.com
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To Sell or Not to Sell
1w ago00:05:43Tap to summarizeNot every offer, platform, or sales opportunity is worth saying yes to. Elizabeth walks through her decision-making framework for evaluating whether something is worth selling — and why saying no to the wrong revenue is sometimes the smartest business move you can make.
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Guest Host Andrea Funk: Change One Thing Each Day
2w ago00:03:21Tap to summarizeAndrea Funk is the owner of Too Cool T-shirt Quilts, a custom T-shirt quilt company that has been making quilts since 1992. She created her first business website in 2003 and has been updating, testing, and improving it ever since. In this episode, Andrea shares a simple habit she uses in her own business: use AI to choose one helpful change to make on one important website page each day. It is a practical way for small business owners to keep their websites useful for customers, Google, and AI search without rebuilding the entire site. Website: https://www.toocooltshirtquilts.com/
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Affiliate Marketing Tips
2w ago00:04:37Tap to summarizeAffiliate marketing works — when you do it right. Elizabeth shares the practical tips that actually move the needle for small business affiliates: how to choose the right products, how to promote them without being obnoxious, and how to build a stream that compounds over time.
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Guest Host Sanjay Mehta: Success Matters
3w ago00:02:32Tap to summarizeIf someone asked you "are you successful" what would you say? Tune in to hear my "do this first" in defining your success. Connect with me at sanjai@successmatters.net or on LinkedIn: linkedin.com/in/sanjaimehta
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Ads - The Leaky Bucket
3w ago00:04:40Tap to summarizeRunning ads without a solid funnel is like filling a bucket full of holes — you keep pouring money in and wondering why nothing stays. Elizabeth explains the leaky bucket problem in paid advertising and exactly what you need to plug before you spend another dollar on ads.
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To Add or Not to Add
4w ago00:05:15Tap to summarizeEvery new idea sounds exciting until it's actually on your plate. Elizabeth helps you build a simple decision-making framework for evaluating new services, offers, and tools — so you stop saying yes to everything and start only adding what actually moves the needle.
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Client Experience Part 3
Jul 1400:05:37Tap to summarizeThe experience doesn't end at project completion — it ends when they've referred three friends. In Part 3, Elizabeth wraps up the series with offboarding, follow-up, and how to turn good clients into your most reliable marketing engine.
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Client Experience Part 2
Jul 700:06:30Tap to summarizeOnboarding might be the most underrated part of your business. In Part 2, Elizabeth digs into what happens after someone says yes — the systems, communication, and expectations that set the tone for the entire working relationship.
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