
Hosted by Elizabeth Pampalone · EN
Do This First is a fast, focused podcast for small business owners who want real marketing tips without the overwhelm. Each episode runs 2–5 minutes and delivers one actionable idea you can use today — no fluff, no filler. Host Elizabeth Pampalone has nearly three decades of marketing experience, has appeared on 300+ podcasts, and has taught over 100,000 students worldwide. She believes marketing should be simple, consistent, and burnout-free. Listeners call it "the podcast equivalent of an espresso shot" — and they're not wrong.

Business doesn't go wrong on a schedule, and how you respond in a crisis says everything about your brand. Elizabeth talks about what to do when things fall apart — with clients, contractors, tech, or life — and how to handle it in a way you'll be proud of.

Your link in bio is working harder — or not at all — depending on how you set it up. Elizabeth breaks down the strategy behind link-in-bio pages, what to include, what to ditch, and how to turn that single link into a traffic funnel that actually converts.

You don't need a TV segment or a magazine feature to be considered an expert — you just need to start acting like one. Elizabeth breaks down how to position yourself as the go-to media source in your niche and what that visibility actually does for your business.http://GetAbsoluteMarketing.com

Playing small is a habit, and it's time to break it. Elizabeth talks about what it really looks like to scale your thinking, your pricing, and your visibility — and why most small business owners are leaving serious money on the table by thinking too small.http://GetAbsoluteMarketing.com

Most small business websites are missing legal pages that could get them in serious trouble — and it's a five-minute fix. Elizabeth walks through what your website actually needs legally, what those pages should say, and how to stop being an easy target.http://GetAbsoluteMarketing.com

Your email is doing more marketing than you think — and if it looks sloppy, it's costing you clients before you ever get on a call. Elizabeth covers what makes an email address, signature, and list look professional and what's quietly screaming "amateur" right now.http://GetAbsoluteMarketing.com

The first year in business is a master class in what you didn't know you didn't know. Elizabeth reflects on lessons from year one — the things that worked, the things that didn't, and what she'd tell herself if she were starting over.http://GetAbsoluteMarketing.com

Your opt-in is the first real commitment someone makes with your brand — make it worth their while. Elizabeth shares how to create a lead magnet that attracts the right people, delivers real value, and moves them naturally toward becoming a paying client.http://GetAbsoluteMarketing.com

Thinking about adding a membership to your business model? Elizabeth revisits membership structures with fresh eyes — what's working in the current market, what's getting cancelled, and how to build something your clients actually want to stay in.http://GetAbsoluteMarketing.com

The most dangerous place to be in business is directly competing with someone else. Elizabeth talks about how to position yourself as a category of one — the only logical choice for your ideal client — so price comparisons become irrelevant.http://GetAbsoluteMarketing.com