
Hosted by Elizabeth Pampalone · EN
Do This First is a fast, focused podcast for small business owners who want real marketing tips without the overwhelm. Each episode runs 2–5 minutes and delivers one actionable idea you can use today — no fluff, no filler. Host Elizabeth Pampalone has nearly three decades of marketing experience, has appeared on 300+ podcasts, and has taught over 100,000 students worldwide. She believes marketing should be simple, consistent, and burnout-free. Listeners call it "the podcast equivalent of an espresso shot" — and they're not wrong.

Wes Towers is the founder of Uplift 360, an Australian digital agency helping trades, construction and industrial brands clarify their message online. In this short episode, Wes shares a simple shadow-work-inspired exercise to uncover what makes a business truly different by first exploring what frustrates them most about their industry. Learn more at: https://uplift360.com.au

An overflowing inbox isn't just annoying — it's actively costing you clients and opportunities. Elizabeth shares her system for achieving inbox zero (yes, really) and keeping it there, so your email becomes a tool that works for you instead of a second jobhttp://GetAbsoluteMarketing.com

Guest host Andrew Colsky joins the podcast for a conversation about the mindset and strategy shifts that help small business owners stop second-guessing themselves and start making decisions that actually move their business forward.

Business doesn't go wrong on a schedule, and how you respond in a crisis says everything about your brand. Elizabeth talks about what to do when things fall apart — with clients, contractors, tech, or life — and how to handle it in a way you'll be proud of.

Your link in bio is working harder — or not at all — depending on how you set it up. Elizabeth breaks down the strategy behind link-in-bio pages, what to include, what to ditch, and how to turn that single link into a traffic funnel that actually converts.

You don't need a TV segment or a magazine feature to be considered an expert — you just need to start acting like one. Elizabeth breaks down how to position yourself as the go-to media source in your niche and what that visibility actually does for your business.http://GetAbsoluteMarketing.com

Playing small is a habit, and it's time to break it. Elizabeth talks about what it really looks like to scale your thinking, your pricing, and your visibility — and why most small business owners are leaving serious money on the table by thinking too small.http://GetAbsoluteMarketing.com

Most small business websites are missing legal pages that could get them in serious trouble — and it's a five-minute fix. Elizabeth walks through what your website actually needs legally, what those pages should say, and how to stop being an easy target.http://GetAbsoluteMarketing.com

Your email is doing more marketing than you think — and if it looks sloppy, it's costing you clients before you ever get on a call. Elizabeth covers what makes an email address, signature, and list look professional and what's quietly screaming "amateur" right now.http://GetAbsoluteMarketing.com

The first year in business is a master class in what you didn't know you didn't know. Elizabeth reflects on lessons from year one — the things that worked, the things that didn't, and what she'd tell herself if she were starting over.http://GetAbsoluteMarketing.com