Podcast
Do This, NOT That: Marketing Tips with Jay Schwedelson
Hosted by GURU Media Hub · EN
Welcome to "Do This, NOT That!" - your ultimate destination for mastering marketing insights. Join us as we dive deep into the world of marketing, unlocking powerful strategies and game-changing tactics that will revolutionize your approach.
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Our podcast offers actionable takeaways and practical advice to supercharge your marketing game. Explore the power of decision-making, the art of nurturing contacts, and the influence of loss aversion in marketing. Discover how anchoring and positive psychology can elevate your campaigns to new heights.
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Unravel the secrets of understanding your audience's minds and tapping into behavioral science principles. We guide you on a journey to marketing mastery, empowering you to make the right decisions and drive remarkable results.
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Tune in to "Do This, NOT That!" to unlock your full marketing potential, stay ahead in the competitive landscape, and embark on this thrilling marketing adventure with us!
364episodes
Episodes
Newest firstAll episodes
SPECIAL GUEST!! Sprout Social's Hailey McDonald 📉 Death by Dashboard Is Quietly Killing Your Strategy | Ep. 539
3d ago00:23:20Summary readyPartner with Jay: https://www.jayschwedelson.com/contactㅤPre-order Jay Schwedelson's new book, Stupider People Have Done It (out June 9, 2026).All net proceeds are donated to The V Foundation for Cancer Research, let's kick cancer's butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206ㅤSubscribe to Jay's newsletter for weekly marketing tips and tactics: https://www.jayschwedelson.com/newsletterㅤRegister for GuruConference (FREE + VIRTUAL!) https://www.guruconference.comㅤCheck out Eventastic (FREE + VIRTUAL!) https://www.eventastic.comㅤConnect with Jay on LinkedIn: https://www.linkedin.com/in/schwedelson/Check out Jay's YouTube channel: https://www.youtube.com/@schwedelsonCheck out Jay's Instagram: https://www.instagram.com/jayschwedelson/Ask Jay anything: https://www.jayschwedelson.com/askㅤLeave a comment and follow the show, it really helps us out!ㅤConnect with Hailey McDonald on LinkedIn to jam on social or anything marketing. Grab Sprout Social's new Social Intelligence Report. And for fun, follow her cat's golf-themed account, Cats Gone Golfing, on Instagram.ㅤEveryone's drowning in dashboards yet trusting the numbers less than ever, which is a strange place for marketing to end up. Hailey McDonald, VP of Revenue Marketing at Sprout Social, makes the case to Jay Schwedelson that social is the last corner of the internet where real people still say what they actually think, which is exactly why flooding it with AI slop quietly wrecks the trust you're trying to build. Stick around for the "Customer Zero" idea, a smart take on whether job interviews should ask about your following, and yes, a cat with a golf Instagram.ㅤBest Moments:(02:45) Death by dashboard, more information than we've ever had and less faith in any of it(04:23) Why social may be the last authentic, unprompted signal left online(05:01) Where the AI volume play stops working and starts eroding trust(10:55) "Customer Zero" and why employee advocacy starts with culture, not a Slack post(13:17) Should a job interview really ask about your personal social following now(18:00) Social intelligence in the wild, catching churn risk before it hits the P&L
Summary
What’s Up THIS WEEK?! GOOGLE Social Post Tracking? WEBINARS are a Bad Word? 🎥🎬 Odyssey is 3 HOURS😬| Ep. 538
5d ago00:09:38Summary readyPartner with Jay: https://www.jayschwedelson.com/contactㅤPre-order Jay Schwedelson's new book, Stupider People Have Done It (out June 9, 2026).All net proceeds are donated to The V Foundation for Cancer Research, let's kick cancer's butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206ㅤSubscribe to Jay's newsletter for weekly marketing tips and tactics: https://www.jayschwedelson.com/newsletterㅤRegister for GuruConference (FREE + VIRTUAL!) https://www.guruconference.comㅤCheck out Eventastic (FREE + VIRTUAL!) https://www.eventastic.comㅤConnect with Jay on LinkedIn: https://www.linkedin.com/in/schwedelson/Check out Jay's YouTube channel: https://www.youtube.com/@schwedelsonCheck out Jay's Instagram: https://www.instagram.com/jayschwedelson/Ask Jay anything: https://www.jayschwedelson.com/askㅤLeave a comment and follow the show, it really helps us out!ㅤBig shoutout to our sponsor, Knak!Marketers, you know the pain… You spend hours on a campaign, and then it gets stuck in review cycles and barely looks like what you started with.Knak makes it simple. Design emails and landing pages, collaborate, and launch - all in one place. No tool hopping, no messy handoffs, with AI built in to help you move faster.See how it all works, get started at knak.com/demoㅤCalling something a webinar might be the most expensive word choice in your marketing calendar, and there's fresh data on exactly how much it costs you. Jay Schwedelson walks through a Google Search Console update almost nobody is talking about, a naming test that lifted registrations by double digits, and where ChatGPT ads are quietly headed next. Plus a genuine crisis of conscience about sitting through a three-hour movie.ㅤBest Moments:(00:16) Google Search Console can now report on individual social posts, and almost nobody noticed(02:02) The exact Gemini prompt to get your social posts surfacing in Google search results(02:44) Why the word "webinar" is a registration killer, backed by 1,000 event pages(03:47) "First look," "behind the scenes," "insider session," and the lift each one delivers(04:30) OpenAI's job postings hint at video and native ads, so ChatGPT is about to become a billboard(06:07) The three-hour movie rule, the popcorn problem, and a very personal theater grievance
Summary
SPECIAL SERIES ==> 🕵️ The Clicks You're Not Tracking Are Costing You <== | BATHROOM Break #116 COLLAB: The Marketing Millennials + Do This, Not That
6d ago00:09:38Summary readyPartner with Jay: https://www.jayschwedelson.com/contactㅤPre-order Jay Schwedelson's new book, Stupider People Have Done It (out June 9, 2026).All net proceeds are donated to The V Foundation for Cancer Research, let's kick cancer's butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206ㅤSubscribe to Jay's newsletter for weekly marketing tips and tactics: https://www.jayschwedelson.com/newsletterㅤRegister for GuruConference (FREE + VIRTUAL!) https://www.guruconference.comㅤCheck out Eventastic (FREE + VIRTUAL!) https://www.eventastic.comㅤConnect with Jay on LinkedIn: https://www.linkedin.com/in/schwedelson/Check out Jay's YouTube channel: https://www.youtube.com/@schwedelsonCheck out Jay's Instagram: https://www.instagram.com/jayschwedelson/Ask Jay anything: https://www.jayschwedelson.com/askㅤLeave a comment and follow the show, it really helps us out!ㅤYou would not expect a debate about short sleeves and flip-flops to bury a legitimately useful marketing lesson, but here we are. After Jay Schwedelson shows up in short sleeves for once and gets roasted for it, he and Daniel Murray get into the intent signals most teams walk right past, the tiny stuff like which CTA someone clicks, whether they hit reply, or if they left an emoji in a webinar. Turns out those throwaway behaviors are quietly telling you who is actually about to buy.ㅤFollow Daniel on LinkedIn and check out The Marketing Millennials podcast for sharp, no-fluff marketing insights. Subscribe to Ari Murray’s newsletter at gotomillions.co for sharp, actionable marketing insights. ㅤ Best Moments: (02:35) Not every click is equal, and a hidden honeypot link quietly filters out the bots padding your numbers(03:14) Track clicks by where they sit in the email, because the people scrolling to the bottom are reading every wordㅤ(03:50) Separating ICP account clicks from the rest shows which topics your target accounts actually care about(04:31) The people tapping your lower CTA reach pipeline faster and turn into higher lifetime value customers(04:53) A webinar emoji reaction or a throwaway hello in your chatbot is a louder intent signal than most opens(05:53) Ask an easy reply question, then let AI turn those replies into first party data that also boosts deliverability
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JOB HUNT? Choosing Gratitude with Russ Harp | Ep. 536
1w ago00:21:41Summary readyPartner with Jay: https://www.jayschwedelson.com/contactㅤPre-order Jay Schwedelson's new book, Stupider People Have Done It (out June 9, 2026).All net proceeds are donated to The V Foundation for Cancer Research, let's kick cancer's butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206ㅤSubscribe to Jay's newsletter for weekly marketing tips and tactics: https://www.jayschwedelson.com/newsletterㅤRegister for GuruConference (FREE + VIRTUAL!) https://www.guruconference.comㅤCheck out Eventastic (FREE + VIRTUAL!) https://www.eventastic.comㅤConnect with Jay on LinkedIn: https://www.linkedin.com/in/schwedelson/Check out Jay's YouTube channel: https://www.youtube.com/@schwedelsonCheck out Jay's Instagram: https://www.instagram.com/jayschwedelson/Ask Jay anything: https://www.jayschwedelson.com/askㅤLeave a comment and follow the show, it really helps us out!ㅤConnect with Russ Harp and follow the launch of Russ Harp Media. He is open to conversations about digital marketing work, career advice, or the foster care and adoption journey.LinkedIn: linkedin.com/in/russharpmediaEmail: russharpmedia@gmail.comInstagram: @russharpmediaWebsite: russharpmedia.comㅤGetting laid off with two young kids at home, an adoption date on the calendar, and a family counting on you is the kind of thing that flattens most people. Russ Harp did close to the opposite, turning a birthday post into 130-plus real conversations by being honest about what happened and asking people what they actually thought he was good at. Jay Schwedelson found him after that post stopped the scroll, and what comes out of it is less a job-hunt story than a working example of choosing gratitude and vulnerability over "woe is me."ㅤBest Moments:(05:31) The layoff took out 40 people, more than half the marketing team, one day before his sons' naming ceremony.(06:01) Two days of prayer and drumming at a Prairie Band ceremony pull his identity out of his job title.(07:48) Instead of collecting happy-birthday messages, he asks his whole network what he is actually good at.(08:29) One honest post becomes 130-plus replies, coffees, and calls, relationships instead of resumes.(11:04) The line from Jay's book that lit the fuse, the regret of not starting beats failure.(16:53) His two foster sons, adopted young, redefine what resilience actually looks like.
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What’s Up THIS WEEK?! 📧 Tracking Email Opens is Now Illegal??| Ep. 535
2w ago00:12:46Summary readyPartner with Jay: https://www.jayschwedelson.com/contactㅤPre-order Jay Schwedelson's new book, Stupider People Have Done It (out June 9, 2026).All net proceeds are donated to The V Foundation for Cancer Research, let's kick cancer's butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206ㅤSubscribe to Jay's newsletter for weekly marketing tips and tactics: https://www.jayschwedelson.com/newsletterㅤRegister for GuruConference (FREE + VIRTUAL!) https://www.guruconference.comㅤCheck out Eventastic (FREE + VIRTUAL!) https://www.eventastic.comㅤConnect with Jay on LinkedIn: https://www.linkedin.com/in/schwedelson/Check out Jay's YouTube channel: https://www.youtube.com/@schwedelsonCheck out Jay's Instagram: https://www.instagram.com/jayschwedelson/Ask Jay anything: https://www.jayschwedelson.com/askㅤLeave a comment and follow the show, it really helps us out!ㅤMASSIVE thank you to our Sponsor, CallRail!CallRail is the AI-powered lead intelligence platform that helps marketers prove exactly what’s driving results. With CallRail, you can connect every call, text, chat, and form submission directly to the campaign that generated it so you finally know what’s working and where to double down.Plus, with built-in AI conversation intelligence, CallRail analyzes your customer conversations, captures leads 24/7, and gives you deeper insights into what your prospects actually care about.If you’re tired of guessing about your marketing ROI and want real data behind your campaigns, CallRail has you covered.Start a Free Trial Here: https://www.callrail.com/dothisㅤFrance and Italy are about to require explicit permission before you can even tell whether someone opened your email, and plenty of people are already writing the open rate's obituary. Jay Schwedelson thinks that funeral is premature, and he breaks down why a deeply flawed metric can still be a genuinely useful one, plus what all of this actually means (and doesn't mean) for marketers in the US. There's also a Reddit ad update worth stealing and a weirdly great story about where "jump the shark" came from.ㅤBest Moments:(00:38) A real question worth asking - could tracking whether someone opened your email actually become illegal?(02:59) Why the open rate is a directional signal, not a real number, and why that distinction matters.(04:09) The opt-in loophole that quietly keeps open tracking alive even after consent rules kick in.(05:20) Why none of this is landing in the US anytime soon, and the CAN-SPAM gap behind it.(06:38) Reddit just added split testing to its ad units, and almost nobody is paying attention.(09:42) The oddly satisfying true story behind the phrase "jump the shark."
Summary
SPECIAL SERIES ==> 🚨 Why Your Attribution Data Is Lying To You <== | BATHROOM Break #115 COLLAB: The Marketing Millennials + Do This, Not That
2w ago00:13:23Summary readyPartner with Jay: https://www.jayschwedelson.com/contactㅤPre-order Jay Schwedelson's new book, Stupider People Have Done It (out June 9, 2026).All net proceeds are donated to The V Foundation for Cancer Research, let's kick cancer's butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206ㅤSubscribe to Jay's newsletter for weekly marketing tips and tactics: https://www.jayschwedelson.com/newsletterㅤRegister for GuruConference (FREE + VIRTUAL!) https://www.guruconference.comㅤCheck out Eventastic (FREE + VIRTUAL!) https://www.eventastic.comㅤConnect with Jay on LinkedIn: https://www.linkedin.com/in/schwedelson/Check out Jay's YouTube channel: https://www.youtube.com/@schwedelsonCheck out Jay's Instagram: https://www.instagram.com/jayschwedelson/Ask Jay anything: https://www.jayschwedelson.com/askㅤLeave a comment and follow the show, it really helps us out!ㅤSomewhere between confessions about theme-park vomit and stolen fries, Jay Schwedelson and Daniel Murray land on the number that's quietly running their whole marketing budget: blended CAC. It's the metric Daniel can't stop bringing up, and here he finally breaks down why it matters more than watching any single channel in isolation. Stick around past the carnival talk, because the real answer to "should I panic about Reddit's rising cost per acquisition" is in here.ㅤFollow Daniel on LinkedIn and check out The Marketing Millennials podcast for sharp, no-fluff marketing insights. Subscribe to Ari Murray’s newsletter at gotomillions.co for sharp, actionable marketing insights.ㅤBest Moments:(01:07) Jay explains why he can't survive anything that spins in a circle(03:15) Jay calls out Daniel's favorite obsession: blended CAC(03:45) Daniel breaks down what blended CAC actually measures(04:33) Why attribution lies and makes channels like Meta and Google look better than they are(06:20) The case for tracking channels both blended and in silos(08:33) How to fold a brand new channel, like ChatGPT ads, into your blended CAC without skewing it
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SPECIAL EPISODE!! 🎤 Public Speaking Advice That's All Backwards | Ep. 533
2w ago00:08:59Summary readyPartner with Jay: https://www.jayschwedelson.com/contactㅤPre-order Jay Schwedelson's new book, Stupider People Have Done It (out June 9, 2026).All net proceeds are donated to The V Foundation for Cancer Research, let's kick cancer's butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206ㅤSubscribe to Jay's newsletter for weekly marketing tips and tactics: https://www.jayschwedelson.com/newsletterㅤRegister for GuruConference (FREE + VIRTUAL!) https://www.guruconference.comㅤCheck out Eventastic (FREE + VIRTUAL!) https://www.eventastic.comㅤConnect with Jay on LinkedIn: https://www.linkedin.com/in/schwedelson/Check out Jay's YouTube channel: https://www.youtube.com/@schwedelsonCheck out Jay's Instagram: https://www.instagram.com/jayschwedelson/Ask Jay anything: https://www.jayschwedelson.com/askㅤLeave a comment and follow the show, it really helps us out!ㅤMost of the advice floating around about public speaking comes from people who are, ironically, painfully boring at it. Jay Schwedelson has done over 300 keynotes and landed on a set of habits that run against almost everything you've been coached to do, from ditching the memorized script to practicing with the TV blaring. Whether the room is a packed stage or four people on a Zoom, the same small moves are what actually keep people listening.ㅤBest Moments:(01:30) The opener that quietly loses the room before you've even started(02:00) Two little words that tell people boredom is on the way(02:18) Why a memorized speech always sounds hollow, no matter how polished(03:10) Rehearse with the TV on, because silence is nothing like the real room(03:45) Put your best material in the first 90 seconds instead of saving it for the end(06:15) The pre-talk move with one or two people that quietly kills the nerves
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SPECIAL GUEST!! ClickUp's Co-Founder Chris Cunningham 💸 The $1,000 Content Hack Big Brands Miss | Ep. 532
2w ago00:19:50Summary readyPartner with Jay: https://www.jayschwedelson.com/contactㅤPre-order Jay Schwedelson's new book, Stupider People Have Done It (out June 9, 2026).All net proceeds are donated to The V Foundation for Cancer Research, let's kick cancer's butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206ㅤSubscribe to Jay's newsletter for weekly marketing tips and tactics: https://www.jayschwedelson.com/newsletterㅤRegister for GuruConference (FREE + VIRTUAL!) https://www.guruconference.comㅤCheck out Eventastic (FREE + VIRTUAL!) https://www.eventastic.comㅤConnect with Jay on LinkedIn: https://www.linkedin.com/in/schwedelson/Check out Jay's YouTube channel: https://www.youtube.com/@schwedelsonCheck out Jay's Instagram: https://www.instagram.com/jayschwedelson/Ask Jay anything: https://www.jayschwedelson.com/askㅤLeave a comment and follow the show, it really helps us out!ㅤConnect with Chris Cunningham on LinkedIn and on Instagram (@Cunningham), or reach him directly at chris@clickup.com. He's happy to help anyone getting started with content or building on ClickUp.ㅤMost B2B software gets sold with a webinar and two floating headshots on a LinkedIn promo. Chris Cunningham helped build ClickUp into a $4 billion company by doing the opposite, hiring actors by the day, making genuinely funny videos, and treating a project management tool like a consumer brand. He sat down with Jay Schwedelson to walk through the actual mechanics, from the scrappy month-one tests to mining follower data to land a meeting with McDonald's COO.ㅤBest Moments:(02:46) The bet behind the whole strategy, that every company will soon have at least one in-house creator(04:02) The scrappy growth loop, run tiny tests, prove the signal, then go back for budget(05:45) The actor day-rate hack that gets you eight to ten videos for under a grand(08:30) Spotting McDonald's COO in the follower data, then shooting a video just for him(12:15) Why bloated, slow-shipping software is exactly what gets vibe-coded out of existence(16:31) Instagram's head says leave the barking dog in, messy video is what's winning reach
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What’s Up THIS WEEK?! HUGE Google AI Overview Change! Simple Prompt to Show Up Everywhere! 🥊 Rocky? Jaws? | Ep. 531
3w ago00:10:44Summary readyPartner with Jay: https://www.jayschwedelson.com/contactㅤPre-order Jay Schwedelson's new book, Stupider People Have Done It (out June 9, 2026).All net proceeds are donated to The V Foundation for Cancer Research, let's kick cancer's butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206ㅤSubscribe to Jay's newsletter for weekly marketing tips and tactics: https://www.jayschwedelson.com/newsletterㅤRegister for GuruConference (FREE + VIRTUAL!) https://www.guruconference.comㅤCheck out Eventastic (FREE + VIRTUAL!) https://www.eventastic.comㅤConnect with Jay on LinkedIn: https://www.linkedin.com/in/schwedelson/Check out Jay's YouTube channel: https://www.youtube.com/@schwedelsonCheck out Jay's Instagram: https://www.instagram.com/jayschwedelson/Ask Jay anything: https://www.jayschwedelson.com/askㅤLeave a comment and follow the show, it really helps us out!ㅤBig shoutout to our sponsor, Knak!Marketers, you know the pain… You spend hours on a campaign, and then it gets stuck in review cycles and barely looks like what you started with.Knak makes it simple. Design emails and landing pages, collaborate, and launch - all in one place. No tool hopping, no messy handoffs, with AI built in to help you move faster.See how it all works, get started at knak.com/demoㅤSomething quietly broke inside Google this week, and most marketers won't notice until their AI Overview traffic disappears from the dashboard. Jay Schwedelson walks through what changed, why over 90% of that traffic just went dark, and a free 5-minute trick using ChatGPT, Claude, Gemini, Perplexity, and Grok to figure out exactly what your content should be built around. Stick around for the LinkedIn move everyone copied from Instagram, Kraft's genuinely clever ranch dressing play, and a deeply unserious ranking of the best July 4th movies ever made.ㅤBest Moments:(00:50) Google stripped the tracking code, and over ninety percent of AI Overview traffic just went dark(03:01) Ask all five AI tools the same question to find what your content should actually be about(04:44) LinkedIn borrows collaborative posts from Instagram, and it is a bigger deal than it sounds(05:27) Kraft rolls out TSA-friendly ranch dressing for the World Cup crowd, smuggling it home(06:01) Polymarket gets caught paying creators to fake big-bet wins(07:43) Ranking the best July 4th movies, with a strong case for Jaws at number one
Summary
SPECIAL SERIES ==> 🚽 The AI Hacks We Actually Use <== | BATHROOM Break #114 COLLAB: The Marketing Millennials + Do This, Not That
3w ago00:11:06Summary readyPartner with Jay: https://www.jayschwedelson.com/contactㅤPre-order Jay Schwedelson's new book, Stupider People Have Done It (out June 9, 2026).All net proceeds are donated to The V Foundation for Cancer Research, let's kick cancer's butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206ㅤSubscribe to Jay's newsletter for weekly marketing tips and tactics: https://www.jayschwedelson.com/newsletterㅤRegister for GuruConference (FREE + VIRTUAL!) https://www.guruconference.comㅤCheck out Eventastic (FREE + VIRTUAL!) https://www.eventastic.comㅤConnect with Jay on LinkedIn: https://www.linkedin.com/in/schwedelson/Check out Jay's YouTube channel: https://www.youtube.com/@schwedelsonCheck out Jay's Instagram: https://www.instagram.com/jayschwedelson/Ask Jay anything: https://www.jayschwedelson.com/askㅤLeave a comment and follow the show, it really helps us out!ㅤEver wish you could hand your ad copy to David Ogilvy and get notes back? Daniel Murray and Jay Schwedelson turn that into something you can actually do, trading the two AI moves they each reach for when they want sharper work instead of a faster first draft. It's a quick one, with a detour into Jay's surprisingly committed strategy for never being spotted near a bathroom, but the tactics are the kind you'll try the same afternoon.ㅤFollow Daniel on LinkedIn and check out The Marketing Millennials podcast for sharp, no-fluff marketing insights. Subscribe to Ari Murray’s newsletter at gotomillions.co for sharp, actionable marketing insights.ㅤBest Moments:(02:27) Daniel has AI critique his copy through the principles of the ten best to ever do it, Sugarman and Ogilvy included.(03:35) Jay's take on why it works, the model has absorbed everything those experts ever published, so you get their real input.(04:52) The step most people skip, write it yourself first and let AI refine, or you just end up sounding like them.(05:22) Jay asks all five major LLMs for the top fifty questions buyers actually type in.(06:32) Find the four or five questions that overlap across every platform and you have your headline content.(07:28) Daniel layers in Reddit, Quora, and G2 to catch the pain points people post in public.
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