In this episode, Mariano and Brent sit down with JJ Siebrasse, a military veteran, former law enforcement officer, and respected dog trainer, to discuss the real, unfiltered journey of building a career and business in the dog training world. JJ shares how his unconventional path led him to dog training, opening up about early mistakes, the evolution of training methods, and the mindset shifts that shaped his growth as both a trainer and entrepreneur.

Together, we break down the realities of running a dog training business—beyond the dogs. JJ highlights the importance of honesty, organization, financial responsibility, and building genuine relationships in order to create a sustainable career. From learning to “see the storm coming” to understanding personal spending versus business investment, this conversation provides clarity and direction for trainers at any stage.

This episode isn’t just about training techniques—it’s about the character, leadership, and integrity required to succeed in the industry. JJ’s insights on networking, managing money, staying disciplined, and leading with service will leave you inspired, grounded, and better equipped to grow both personally and professionally.

Whether you’re an aspiring trainer, established business owner, or simply passionate about personal growth in the dog training space, this episode offers practical wisdom, perspective, and a blueprint for long-term success.

Topics include:

JJ’s journey from military and law enforcement to professional dog training
Learning from early mistakes and adapting as a trainer
The evolution of training methods and today’s landscape
Business organization, financial management & sustainability
The value of honesty, integrity, and strong relationships in business
Networking, community, and the importance of attending industry events
Leadership through service and supporting your team

🎟️ Upcoming Event – The Art of Teaching 2
Mariano and Brent will be presenting The Art of Teaching 2 seminar alongside Tyler Muto. Join us for an in-depth experience focused on elevating your teaching, coaching, and communication as a trainer.
Tickets & info: https://www.tickettailor.com/events/theartofteaching?fbclid=PAQ0xDSwL5UE9leHRuA2FlbQIxMQABp9HObWOOXaQmVyKQetAC1pmZmv7432t5dkegdzrozBzUJEhjq6SWQjluEPJd_aem_Albvk_Ej7w1nWUATFlhEGw&trackingConsent=1

Mariano Alvarez
IG @UNTAMEDDOGCO
www.untameddogco.com

Phoenix, AZ

Brent LaBrada
IG @CANISBEHAVIOR
www.canisdogtraining.com

Los Angeles, CA

JJ Siebrasse
IG @PROVENK9
www.provendogtraining.com