Every six to twelve months, I sit down and strip out everything that's not working. I cut. I simplify. I get back to basics.

Because that's when my business works best—when I'm focused on what actually moves the needle, not just doing busy work for the sake of busy work.

At the end of last year, I did this again. And the four changes we made freed up space, allowed us to focus, and helped us have our best months ever while still working part-time.

If you're feeling overwhelmed by all the moving pieces in your business—this episode is for you.

I'm walking through the Traffic Light Process I use to figure out what stays and what goes, plus the four things we simplified: bringing ads back in-house, pulling back on social media, ditching video podcasting, and streamlining our offer suite.

Simplifying isn't just about cutting things. It's about making room for what actually matters. And for the next new things that come along.

Want to chat about simplifying your business? DM me on Instagram: @hellofunnels

Ready to simplify your sales and marketing strategy? Check out our programs at https://hellofunnels.co/which-program

Ready to simplify your content strategy? Grab my exact process and prompts