The PM Podcast: Show Up Every Day - A Conversation with Abby Trahan

Host: Jay Frost
Guest: Abby Trahan, Associate Director of Philanthropy at MD Anderson Cancer Center
Release Date: June 14, 2025
Location: ICON International Conference, Seattle

1. Celebrating Excellence: Award Recognition

The episode begins with Jay Frost congratulating Abby Trahan on receiving the 2025 Outstanding Young Professional Award from the Association of Fundraising Professionals. Abby shares the heartfelt moment when her colleagues surprised her with a banner in the office announcing her achievement.

Abby Trahan [01:10]: "So my colleague and my boss, like, printed out a banner. It was really sweet. And they brought it into the office."

This recognition underscores Abby's transformational impact in the fundraising sector over the past five years, highlighting her work across various organizations, including the Houston Food Bank and the University of Houston Law Center.

2. Foundations in Philanthropy: Abby's Journey

Abby's path into philanthropy began early, influenced by her upbringing in Lake Jackson, Texas. Her passion for fundraising was evident from a young age, engaging in activities like selling gift wraps and chocolates to support her school.

Abby Trahan [04:22]: "I always enjoyed doing, like, the fundraisers with what people normally think of as fundraisers."

Her missionary work, undertaken during a gap year between high school and college, further solidified her commitment to nonprofit work. Traveling nationwide with a team of 12, Abby developed essential skills in relationship building and cultural sensitivity.

Abby Trahan [07:17]: "I got to really understand how the theory is then applied in the workforce."

3. Navigating the Pandemic: Frontline Fundraising at Houston Food Bank

Graduating with a master's degree from Texas A&M University in early 2020, Abby joined the Houston Food Bank during the COVID-19 pandemic. Despite working primarily from home, she played a crucial role in monthly donor programs, expanding the donor base by 60%.

Abby Trahan [02:58]: "We received people giving their stimulus check to the food bank directly... it was definitely stressful, but I think you saw the best of humanity during that time."

Abby recounts the unexpected generosity from donors during the pandemic, emphasizing the spontaneous philanthropy that emerged without solicitation.

4. Transition to Higher Education: University of Houston Law Center

Desiring to delve into major gift fundraising, Abby transitioned to the University of Houston Law Center. Here, she focuses on building deeper relationships with donors, fostering long-term connections that benefit both the institution and the donors.

Abby Trahan [11:26]: "I really enjoy the talking to just a few. I like being able to go deeper in the relationships..."

Her role involves educating donors about giving options, such as appreciated stock, to maximize their philanthropic impact.

Abby Trahan [13:06]: "Appreciated stock can be advantageous because you buy a stock low and you sell the stock high. You receive a tax deduction for what you sell the stock for."

5. Debunking Myths: Lawyers as Philanthropists

Addressing stereotypes within fundraising, Abby challenges the misconception that lawyers are not philanthropic. Through her work, she has witnessed firsthand the generosity and loyalty of legal professionals towards their alma mater.

Abby Trahan [16:20]: "I think they're some of the most generous people and loyal to their institution and they want to help and they want to give back."

This insight highlights Abby's role in bridging gaps between donors and institutions, fostering a more inclusive and supportive philanthropic community.

6. Creativity and Stewardship: Pillars of Recognition

Reflecting on her award, Abby emphasizes creativity in problem-solving and stewardship as key factors that distinguished her work. Rather than merely focusing on fundraising numbers, her innovative approaches and dedication to donor retention played a significant role in her recognition.

Abby Trahan [16:49]: "They're looking for creativity in the field... I've always focused on stewardship, regardless of what role I'm in."

7. Looking Ahead: Mentorship and Professional Growth

Abby envisions a future where she continues to develop deeper relationships and mentor emerging professionals in the field of philanthropy. She advocates for networking and balanced work-life dynamics to sustain long-term success and satisfaction in fundraising careers.

Abby Trahan [17:29]: "I'm excited for how the profession is going to continue to evolve intentionally and develop."

Her advice to young professionals emphasizes the importance of persistence, networking, and personal balance.

Abby Trahan [19:46]: "Show up each day."

8. Reflections on a Nomadic Past: Missionary Work

Towards the end of the conversation, Abby reflects humorously on her missionary years, acknowledging the challenges of a nomadic lifestyle but recognizing its lasting impact on her personal and professional growth.

Abby Trahan [20:00]: "Once was enough. You lived out of a suitcase and you slept in a different location almost every night... how did I possibly do that?"

9. Closing Thoughts: Sustaining Passion in Philanthropy

In conclusion, Abby Trahan's journey is a testament to dedication, creativity, and the power of relationships in philanthropy. Her story serves as an inspiration for current and aspiring fundraisers, demonstrating how consistent effort and genuine connection can lead to meaningful impact and professional accolades.

Key Takeaways

• Relationship Building: Deep, meaningful connections with donors are crucial for sustained philanthropic success.

• Creativity in Fundraising: Innovative approaches to problem-solving can distinguish fundraisers in their field.

• Educational Outreach: Educating donors about various giving options, such as appreciated stock, can enhance their philanthropic impact.

• Challenging Stereotypes: Overcoming misconceptions about donor demographics (e.g., lawyers) can broaden the donor base.

• Mentorship and Networking: Engaging with mentors and expanding professional networks are vital for career growth in philanthropy.

For more insights and inspiring conversations with changemakers, subscribe to The PM Podcast and explore related shows like Front Lines of Social Good and How to Raise.