Summary of "What Gives You Life: A Conversation with Jeff Schreifels"
The PM Podcast episode titled "What Gives You Life: A Conversation with Jeff Schreifels," released on May 16, 2025, delves deep into the life and philosophy of Jeff Schreifels, Principal at Veritas Group and co-author of It's Not Just about the Donor. Hosted by Jay Frost and produced by Jack Frost, the episode offers an engaging exploration of Jeff's journey from adventurous youth to a seasoned leader in nonprofit fundraising.
Early Adventures and Building Character
Jeff begins by sharing his formative experiences with long-distance biking trips. Starting at the tender age of 14, he embarked on his first 1,000-mile bike journey with a youth group from his church.
Jeff Schreifels [00:00]: "If you could do anything right now and you didn't have to worry about money or anything, what would you want to do? What gives you life?"
These trips, totaling four in his youth, were more than mere physical challenges—they were transformative experiences that shaped his resilience, leadership, and ability to bond with others.
Jeff Schreifels [01:00]: "You learn so much about yourself. Your physical limits, your ability to connect with others, and you meet incredible people along the way."
Growing Up in St. Cloud, Minnesota
Raised in St. Cloud, Minnesota, Jeff paints a vivid picture of his childhood environment—a natural playground with the Mississippi River nearby and numerous lakes. This upbringing fostered a deep sense of independence and trust.
Jeff Schreifels [05:55]: "St. Cloud was summer camp. We were always outside, playing Frisbee golf, swimming in lakes. Parents trusted us to explore and return home safely by dinner."
This culture of freedom and trust has profoundly influenced his parenting style, emphasizing autonomy and exploration.
Transition to Philadelphia and Shifting Career Paths
At 21, seeking fulfillment beyond his studies in education and history, Jeff moved to Philadelphia to work with kids in public housing—a decision that would pivot his career from aspiring history teacher to nonprofit fundraising.
Jeff Schreifels [10:51]: "I felt like I was in a rut. Working in Philadelphia changed the trajectory of my life. I decided to focus on teaching kids in the inner city and living there."
His experience in Philadelphia dismantled stereotypes about the city, revealing a strong, supportive community amidst perceived challenges.
Jeff Schreifels [08:29]: "I saw firsthand that there's more beautiful things than bad things. There's a real community that cares and has each other's backs."
Learning Fundraising and Building Veritas Group
Jeff's foray into fundraising began with a part-time job at The Other Side magazine, where he immersed himself in learning the ropes of nonprofit fundraising. Mentored by Tim Burgess of Domain Group, Jeff honed his skills in direct response strategies.
Jeff Schreifels [22:49]: "I learned that fundraising is not just about the money; it's about building genuine relationships."
In 2009, alongside Richard Perry, Jeff co-founded Veritas Group, focusing on major gift fundraising. Their commitment to sharing knowledge freely through blogs and white papers exemplifies their belief in the power of community and trust.
Jeff Schreifels [41:49]: "Major gift fundraising is really not about the money. It's about the relationships."
Philosophy on Philanthropy: Trust and Generosity
A recurring theme in Jeff's conversation is the importance of trust in philanthropy. Drawing from his father's example of generous giving despite limited means, Jeff emphasizes that true philanthropy stems from gratitude and a desire to give back.
Jeff Schreifels [19:04]: "I live in a constant state of gratitude for everything that I have. I feel like you have to give away because you've been given so much."
He critiques large-scale philanthropy, highlighting the challenges billionaires face in giving away vast sums effectively without exerting control over the recipients.
Jeff Schreifels [25:46]: "Mackenzie Scott is giving away money in a way that feels like a real gift, without imposing conditions. That's something we should aspire to."
Engaging the Broader Community and Addressing Burnout
Jeff addresses the decline in charitable giving and volunteerism, suggesting that nonprofits need to engage people where they are and create meaningful, inclusive experiences.
Jeff Schreifels [43:44]: "People want to help. Our job is to figure out how to meet them, give them opportunities, and deepen those relationships."
He advocates for nonprofits to view volunteers and donors as integral parts of their mission, fostering a sense of community and shared purpose.
Jeff Schreifels [46:24]: "Those people who are helping you are part of the mission. They're part of this community we're building together."
Reflecting on Change and Future Directions
Approaching his 60th birthday, Jeff contemplates his next steps, expressing a desire to remain open to new possibilities and continue making an impact without formal education in counseling.
Jeff Schreifels [56:36]: "I want to be intentional about what I do next. I'm open to new possibilities and preparing for the next chapter."
He offers advice to those feeling burned out, encouraging introspection and identifying what truly "gives life" rather than merely seeking happiness.
Jeff Schreifels [61:32]: "Pursue the life you're meant to lead. Happiness will be a byproduct of that."
Conclusion: Embracing Community and Shared Mission
Throughout the conversation, Jeff emphasizes the interconnectedness of donors, volunteers, and the communities nonprofits serve. He envisions a future where philanthropy is about building inclusive communities and fostering genuine relationships based on trust and shared goals.
Jeff Schreifels [51:50]: "Nonprofits have the opportunity to bring people together in community, to build trust, and to treat everyone with kindness and respect."
As the episode wraps up, listeners are encouraged to explore Jeff's work further through his blog and podcast, gaining deeper insights into effective and heartfelt philanthropy.
For more insights from Jeff Schreifels and other changemakers, subscribe to The PM Podcast and explore sister shows like Front Lines of Social Good and How to Raise.