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This week on the podcast, Natasha Koifman and Taryn Fisher are joined by a very special guest: Natasha's husband and NKPR Creative Director, Eric Hendrix. Together, they explore the meaning of authenticity — and the price we sometimes pay to truly live it.

Eric shares his perspective as a writer and journalist, and why staying authentic matters, especially when words can shape perceptions and narratives. In communications, marketers, and publicists alike, there's a responsibility to remain true — both to ourselves and to the clients we represent.

We discuss why clarity is at the core of authenticity, the importance of knowing your non-negotiables, and how these values play a vital role in every area of life — from your career and personal relationships to your online brand.

Authenticity starts with self-awareness: understanding your values, your objectives, and your direction. Without that foundation, it's hard to know what "authentic" truly means for you.

We'd love to hear from you: How do you stay true to your most authentic self?