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Are websites still pulling their weight in B2B marketing, or are we all just clinging to the past?

In this episode, we’re throwing a little shade at outdated digital strategies and breaking down the chaos marketers face today—think shifting customer behaviors, the AI takeover, and the sneaky lies your web metrics might be telling you.

We’ll get into what’s actually working (spoiler: word-of-mouth is still the GOAT) and what’s long overdue for a refresh. Plus, we’re answering listener questions and serving up no-BS takes on where to focus your energy.

If you’ve ever wondered whether your website is a hero or a money pit, this convo will make you look at your digital playbook in a whole new way.

Resources:
Subscribe to our newsletter: https://www.dontsaycontent.com/
Created in partnership with Share Your Genius: https://www.shareyourgenius.com/

42:T434,

Marketing and business strategy podcast for executives and marketing leaders who want to improve outcomes from marketing.

Marketing veterans Devin Bramhall (Animalz, Help Scout) & Margaret Kelsey (InVision, OpenView) use their combined 20+ years of experience to increase the business impact of marketing by creating shared understanding of its purpose and outcomes among marketing leaders, founders/CEOs & others in the C-suite.

Join us for in-depth conversations about B2B marketing behind the scenes:
How to run effective marketing teams
Hiring best-in-class marketing teams
Marketing strategy: Product-led Growth (PLG), Community marketing, Influencer marketing, micro influencers
Trends in B2B marketing: AI, TikTok, YouTube, LinkedIn, social platforms, email, and more

Created in partnership with Share Your Genius

An award-winning B2B podcast production company: https://www.shareyourgenius.com/3b:["$","div",null,{"className":