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Control and creativity don’t always play nice together—especially when you’re leading a team. Knowing when to hold tight to your vision and when to let go is a balancing act that even the best struggle with. Some leaders micromanage every detail, others delegate so freely they lose sight of the bigger picture. And somewhere in between? That’s where the magic happens.

So how do you trust someone else to take the reins without losing the essence of what makes the work great? And how do you know when it’s time to step back versus step in?

In this episode, Devin and Margaret explore the messy reality of creative control, why it’s so easy to cling too tightly, and how data can help cut through your own bias. Because good leadership means making yourself less necessary.

Resources:
Subscribe to our newsletter: https://www.dontsaycontent.com/
Created in partnership with Share Your Genius: https://www.shareyourgenius.com/

43:T434,

Marketing and business strategy podcast for executives and marketing leaders who want to improve outcomes from marketing.

Marketing veterans Devin Bramhall (Animalz, Help Scout) & Margaret Kelsey (InVision, OpenView) use their combined 20+ years of experience to increase the business impact of marketing by creating shared understanding of its purpose and outcomes among marketing leaders, founders/CEOs & others in the C-suite.

Join us for in-depth conversations about B2B marketing behind the scenes:
How to run effective marketing teams
Hiring best-in-class marketing teams
Marketing strategy: Product-led Growth (PLG), Community marketing, Influencer marketing, micro influencers
Trends in B2B marketing: AI, TikTok, YouTube, LinkedIn, social platforms, email, and more

Created in partnership with Share Your Genius

An award-winning B2B podcast production company: https://www.shareyourgenius.com/