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B2B buyers used to be wowed by a sleek product demo and a well-placed buzzword. Now? They’re rolling their eyes at your AI-powered, next-gen whatever.

The reality: your buyers have changed. They’re more diverse, more skeptical, and they don’t care about your shiny tech unless it actually solves a problem. They grew up with software, they expect it to just work, and they see through the fluff. So why are so many marketers still selling like it’s 2015?

In this episode, Devin and Margaret get into what’s actually shifting—generational shifts, demographic changes, the great wealth transfer—and why this is the biggest opportunity since SEO became a thing. If you want to keep up (or at least not get left behind), it’s time to rethink your playbook.

Resources:
Subscribe to our newsletter: https://www.dontsaycontent.com/ Created in partnership with Share Your Genius: https://www.shareyourgenius.com/

42:T434,

Marketing and business strategy podcast for executives and marketing leaders who want to improve outcomes from marketing.

Marketing veterans Devin Bramhall (Animalz, Help Scout) & Margaret Kelsey (InVision, OpenView) use their combined 20+ years of experience to increase the business impact of marketing by creating shared understanding of its purpose and outcomes among marketing leaders, founders/CEOs & others in the C-suite.

Join us for in-depth conversations about B2B marketing behind the scenes:
How to run effective marketing teams
Hiring best-in-class marketing teams
Marketing strategy: Product-led Growth (PLG), Community marketing, Influencer marketing, micro influencers
Trends in B2B marketing: AI, TikTok, YouTube, LinkedIn, social platforms, email, and more

Created in partnership with Share Your Genius

An award-winning B2B podcast production company: https://www.shareyourgenius.com/3b:["$","div",null,{"className":"mt-2 flex flex-wr