47:I[185,["/_next/static/chunks/08z4tkzvltetr.js","/_next/static/chunks/121~yigv24_j6.js","/_next/static/chunks/0a~e7k..h6jfc.js","/_next/static/chunks/0za7dr7c2y81~.js","/_next/static/chunks/03klviw01y.ih.js","/_next/static/chunks/0gx_3vy1-syt4.js","/_next/static/chunks/0i6hzvr84kc1r.js"],"SendEmailButton"] 49:I[63625,["/_next/static/chunks/08z4tkzvltetr.js","/_next/static/chunks/121~yigv24_j6.js","/_next/static/chunks/0a~e7k..h6jfc.js","/_next/static/chunks/0za7dr7c2y81~.js","/_next/static/chunks/03klviw01y.ih.js","/_next/static/chunks/0gx_3vy1-syt4.js","/_next/static/chunks/0i6hzvr84kc1r.js"],"AddToLibraryButton"] 4a:I[29721,["/_next/static/chunks/08z4tkzvltetr.js","/_next/static/chunks/121~yigv24_j6.js","/_next/static/chunks/0a~e7k..h6jfc.js","/_next/static/chunks/0za7dr7c2y81~.js","/_next/static/chunks/03klviw01y.ih.js","/_next/static/chunks/0gx_3vy1-syt4.js","/_next/static/chunks/0i6hzvr84kc1r.js"],"ShareButton"] 4b:I[58016,["/_next/static/chunks/08z4tkzvltetr.js","/_next/static/chunks/121~yigv24_j6.js","/_next/static/chunks/0a~e7k..h6jfc.js","/_next/static/chunks/0za7dr7c2y81~.js","/_next/static/chunks/03klviw01y.ih.js","/_next/static/chunks/0gx_3vy1-syt4.js","/_next/static/chunks/0i6hzvr84kc1r.js"],"ProcessEpisodeButton"] 4c:I[45269,["/_next/static/chunks/08z4tkzvltetr.js","/_next/static/chunks/121~yigv24_j6.js","/_next/static/chunks/0a~e7k..h6jfc.js","/_next/static/chunks/0za7dr7c2y81~.js","/_next/static/chunks/03klviw01y.ih.js","/_next/static/chunks/0gx_3vy1-syt4.js","/_next/static/chunks/0i6hzvr84kc1r.js"],"SignupCTA"] 3f:["$","h1",null,{"className":"max-w-[22ch] font-display text-[clamp(32px,4.5vw,48px)] font-medium leading-[1.05] tracking-[-0.02em] text-[color:var(--fg-1)] text-balance","children":"2 Big Marketing Mistakes Freelancers Make: Expecting Free Clients & Not Knowing Your Numbers"}] 40:["$","div",null,{"className":"flex flex-wrap items-center gap-x-4 gap-y-1 font-mono text-[12px] uppercase tracking-[0.1em] text-[color:var(--fg-3)]","children":[["$","time",null,{"dateTime":"2024-06-19T04:00:00.000Z","children":"June 19, 2024"}],["$","span",null,{"aria-hidden":true,"children":"·"}],["$","span",null,{"children":"00:30:52"}],false]}] 41:["$","p",null,{"className":"max-w-[60ch] text-[18px] leading-[1.5] text-[color:var(--fg-2)]","children":"In this episode, I discuss two major marketing mistakes freelancers often make — expecting clients to be free and not knowing your numbers."}] 48:T52d,

Full show notes: https://dyf.link/episode141

In this episode, I discuss two major marketing mistakes freelancers often make — expecting clients to be free and not knowing your numbers.

You'll learn how these misconceptions can drastically impact your business and the actionable steps you can take to avoid them.

This episode will help if you're struggling to get consistent clients or want to improve your business efficiency and profitability.

I also talk about:

The true cost of acquiring clients and why expecting them to be free can hurt your business
The importance of tracking and understanding your numbers to gain control over your client acquisition process
How opportunity cost plays a crucial role in your lead generation efforts
Practical strategies to shift your mindset and approach with client acquisition
Actionable tips to optimize your marketing efforts and ensure you’re not undervaluing your time and resources

Tune in to discover how these insights can transform your freelance business and set you on a path to greater success and stability.

Check out our free “Charge What You’re Worth” Course at https://dyf.link/offer