This episode is a little different. I'm diving into tennis gear, everything except the racquet and shoes, with the founder of one of my favorite brands, ADV. I use their bags, dampeners, and even sweat bands.

Lavie Sak has a tech background, plays tennis, and used to coach as well. We explore how his company lets players lead the design of its products. From dampeners to grips to their popular bags, ADV innovates as well as any company in tennis. Lavie shares the messy first prototype, the tough cuts, and why ADV chose quality over mass pricing while partnering with pros who give real feedback.

How ADV got started
Dampener testing across 27 racquets and sound profiles
Tennis grips - how to choose between dry and tacky
Designing the ADV Pro bag and prioritizing features
How they develop an idea into a finished product
Feedback loops that shaped V2 and V3 of the bag
Why ADV makes two backpacks
Curated training kit components and use cases
Pricing tradeoffs, materials, and longevity
Doubles tips on serve variety and aiming middle
Partnerships with Sem Verbeek, JP Smith, and Zus Tennis

I use the ADV Pro for travel and the Flex bag locally around Fort Worth.

Links:

Shop ADV Tennis

Learn more about ADV & follow:

ADV Tennis - Instagram
ADV Tennis - YouTube
ADV Tennis - Facebook

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