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When Claire Coder unexpectedly started her period at a startup event — with no products in sight — she had a lightbulb moment: why aren’t pads and tampons stocked like toilet paper? That spark led her to leave college at 19 and launch Aunt Flow, a company now supplying 60,000 bathrooms nationwide.

In this inaugural CEO Conversations episode, Steve Stivers talks with Claire about:

The origin story that sparked a nationwide movement
Dropping out to go “all in” on her idea
Pivoting from subscription boxes to B2B success
Building credibility and pitching to non-menstruating decision-makers
Cold networking strategies that actually work
Breaking taboos with humor and purpose

It’s an inspiring, candid look at how grit, mission, and a touch of levity can change the conversation — and the marketplace.

Don't miss out on the latest "Down to Business" episodes and other informative content. Stay connected with us and be part of the conversation!

From Lightbulb Moment to National Movement: Claire Coder on Building Aunt Flow

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