And we're back with another Dox Radio banger !! This week, Kelsey McGuire, Chief Growth Officer at Shardeum, breaks down:

- Top-tier social media marketers in Web3 stay in the loop, monitoring conversations, and outshining the competition.

- Make your brand personal — use your team’s accounts to humanize it. People connect with people, not just companies.

- Videos, sleek designs, and infographics? Essential for a standout social media presence.

- How Kelsey transitioned from NYC’s fashion and beauty scene to making an impact in Web3.

- Kelsey emphasizes community-first marketing. Strong partnerships and collaborations are key.

- Keep your campaigns cohesive and connected across all channels to tell a compelling brand story.

- Founders, understand your marketing budget. Allocate funds for events, partnerships, and impactful content.

- Clearly define success and be cautious of those who self-promote more than they advance your project.

- Kelsey highlights the impact of a brand refresh. It doubled their website traffic and energized the community.

- Marketing and BD teams need to collaborate closely. Clear roles and teamwork ensure your project’s success.

___

🌀 TELEGRAM CHANNEL — pull up to best source of hiring data in web3

🌀 PROOF OF HIRES — active list of Up Top Dealflow

🌀 DROP US YOUR CV — top shelf job application

💥SPONSORED BY PAPER VENTURES — IYYK

💥BASED EARLY-STAGE WEB3 VENTURE FUND

🌀 TWITTER

🌀 INSTAGRAM

🌀 LINKEDIN

UP TOP is the leading talent agency for hiring in Web3. Through our unique "sports agent" model, and active presence at IRL events / on crypto-native platforms, the strength of our brand has continued to attract Top Shelf Talent for both tech & non-tech roles. Our mission is to bring transparency and community to hiring opportunities in crypto.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit danuptop.substack.com