In this episode, I’m joined by Nicole Salge, PT, owner of Catalyst Physical Therapy & Wellness, to talk about what it really looks like to build a cash-based PT practice from the ground up.Nicole shares her journey from working in traditional settings to starting her own practice, including the fears she faced, the mistakes she made early on, and the lessons that helped her grow with more clarity and confidence. We talk openly about why doing things scared, doing them imperfectly, and starting before you feel fully ready is often the only way forward as a business owner.We also dive into the importance of connection and community, why trying to do everything alone can stall your growth, and how implementing systems and structure completely changed Nicole’s second year in business compared to her first year of winging it. This conversation highlights how much easier growth becomes when you stop relying on motivation alone and start building a plan that actually supports you.If you’re a clinician thinking about starting your own practice, already running a solo business, or feeling stuck between knowing what to do and actually taking action, this episode will resonate. We cover common fears around selling services, the mindset shifts required to step into entrepreneurship, and how collaboration with other wellness providers can support both your business and your clients.If you’re looking for guidance, structure, and support as you build your own practice, you can learn more about DPT to CEO, our business coaching program for physical therapists, at the link below.Thanks for watching, and don’t forget to subscribe for more conversations about entrepreneurship, private practice, and building a business that actually supports your life.Connect with Nicole:Instagram: @catalystphysicaltherapyWebsite: www.catalystptwellness.comWant to follow in her footsteps?If you're a clinician who wants to build a cash-based practice without burnout, you can apply to work with us inside DPT to CEO — our step-by-step business coaching program for PTs, OTs & SLPs.👉Join DPT to CEO here--- Morgan Meese, the founder of a successful out-of-network physical therapy practice, has transformed her expertise into a role as a dedicated business and marketing coach. Specializing in cash pay physical therapy, Morgan owns a digital business where she collaborates with fellow clinicians, guiding them in launching and expanding their own cash-based solo practices. Her coaching extends to helping new business owners navigate the complexities of owning a physical therapy practice, incorporating elements like mobile physical therapy and telehealth. Morgan's unique approach incorporates niche marketing strategies, addressing the specific needs of clinicians and entrepreneurs. As a woman in business with ADHD herself, she also offers insights on time management for business owners, emphasizing the importance of digital marketing to attract more clients. Join Morgan on her journey of empowering women entrepreneurs, physical therapists and healthcare providers, combating burnout, and building a thriving business so you never have to go back to the clinic again.

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