Niching your business as a physical therapist with ADHD can feel overwhelming. ADHD brains love variety, and PT training encourages us to treat everyone, which often makes choosing a focus feel impossible. But in business, unclear niches lead to unclear marketing and slower growth.

In this episode, I show you how to niche your business as an ADHD entrepreneur using the Ikigai framework. You’ll learn how to connect what you love, what you’re good at, what people need, and what they are willing to pay for so you can create a clear PT business niche without losing flexibility.

We talk about why ADHD business owners struggle with niche marketing, how to turn ADHD traits into strengths, and how clarity improves digital marketing and client conversations. You’ll also walk away with simple steps to write your first niche statement and move forward with confidence.

If you’re starting a private practice, exploring physical therapy entrepreneurship, or trying to find direction without burning out, this episode will help you simplify the process and take the next step.

--- Morgan Meese, the founder of a successful out-of-network physical therapy practice, has transformed her expertise into a role as a dedicated business and marketing coach. Specializing in cash pay physical therapy, Morgan owns a digital business where she collaborates with fellow clinicians, guiding them in launching and expanding their own cash-based solo practices. Her coaching extends to helping new business owners navigate the complexities of owning a physical therapy practice, incorporating elements like mobile physical therapy and telehealth. Morgan's unique approach incorporates niche marketing strategies, addressing the specific needs of clinicians and entrepreneurs. As a woman in business with ADHD herself, she also offers insights on time management for business owners, emphasizing the importance of digital marketing to attract more clients. Join Morgan on her journey of empowering women entrepreneurs, physical therapists and healthcare providers, combating burnout, and building a thriving business so you never have to go back to the clinic again.

Find me on IG:⁠ ⁠DPT to CEO⁠⁠ and⁠ ⁠Dr. Morgan Meese⁠⁠

---To learn more, visit⁠ ⁠our website⁠⁠.

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