ABOUT THE GUEST: Emmet Florish, CEO at Ctrl.io

Emmet Florish co-founded Ctrl.io for plate-spinning sales managers to channel the time they spend with their team day to day into sustainable, longer term performance.

He knows what it takes to get a team firing on all cylinders, performing over and above quota, from being a successful individual contributor to first sales hire on the ground. Emmet has led and expanded sales teams to contribute millions of dollars of revenue and quadruple digit year over year growth on multiple occasions.

Through Ctrl.io, he wants to bring that hard won expertise to sales managers in B2B SaaS businesses at scale. By filling the gap where they are managing their teams beyond the CRM with docs, spreadsheets and email and giving them a deceptively simple platform to build a culture of commitment and visibility.

Find out more at Ctrl.io or connect on LinkedIn for regular sales management related updates: https://www.linkedin.com/in/emmet-florish-8217172/

ABOUT THE EPISODE:

“Developing sales teams one sales manager at a time”

That’s Emmet’s LinkedIn headline, and it hits very close to home with everything I’ve learned about sales teams in my three decades in B2B sales.

Emmet talks about front line sales managers as a “Force Multiplier” - a term I fully intend to steal.

And this episode - it’s all about that.

The power of a good front line sales manager who has the time, ability, and inclination to help their team thrive - and the challenges of getting that done consistently - both personal and organizational that can get in the way.

If you are a sales manager, work for one, have one, or just want to hear a solid perspective about why the role matters and how it can deploy more effectively, then I’m sure you will enjoy listening to this episode just like I enjoyed participating in it.

#64 How to make the sales manager a force multiplier