On this episode of Driving Performance, we’re joined by Dennis Katsnelson, VP of Marketing at Ithaca Hummus — a fast-growing brand on track to hit $50M in revenue with a lean team of just 18 people.

Katsnelson found his passion for marketing at an early age. Growing up in a Belarusian immigrant family, his parents instilled the value of hard work and an entrepreneurial spirit. He attended the prestigious Bergen County Academies for high school where he was on the Business and Finance track and received early exposure to marketing.

After graduating from NYU Stern for Business, he joined GoGo squeeZ, the applesauce brand that popularized the now ubiquitous pouch format for young kids. He worked there for 6 years, helping to launch 2/3 of the GoGo squeeze portfolio. He helped develop GoGo squeeZ yogurts.

Now at Ithaca Hummus, Dennis is helping steer a brand that’s taking off like a rocket ship. We dive into what it means to market a product in a retail-first environment, leading a marketing team, and the story of Ithaca Hummus.

If you’re passionate about marketing — this episode’s for you.

Want more stories from top consumer founders, operators, and investors? Listen to Driving Performance on every channel!

Spotify: https://open.spotify.com/episode/3GD8s9Wxw3gZw46SsyJnLh

Apple: https://podcasts.apple.com/us/podcast/driving-performance-season-s3e5-featuring-dennis-katsnelson/id1691762698?i=1000740232700

Youtube: https://www.youtube.com/watch?v=2S1f-Qdwl9U&list=PLBovCf5Rh5SA4TT0pF6dt2dXNOSv9giNU

Everywhere else: https://drivingperformance.transistor.fm/

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