We’re joined by Jackie Widmann — SVP of Marketing & Commercial at BERO, the premium non-alcoholic beer brand launched in 2024 by actor Tom Holland and John Herman (former President of Nutrabolt).

Jackie walks us through her impressive rise across the food & beverage world. She reflects on the early days of her career as employee #5 at The Infatuation and how she helped scale one of the most influential dining platforms in the country leading up to its acquisition by JPMorgan Chase. Prior to joining the BERO team, Jackie was a key member of the marketing & innovation team at AB InBev where she worked with in-house brands like Los Sundays Tequila Seltzer, Noonshine, and Beach Day.

Now, at celebrity-backed BERO, she leads global marketing, communications, and commercial go-to-market — with a bold vision: BERO on every menu, in every bar. We dig into BERO's strategy, including experiential events like the BERO Padel Classic and activations at Wimbledon, getting placement in Chase Sapphire lounges, navigating distribution, more.

We also talk about the booming non-alc category and what’s fueling the shift in culture. NA beer currently represents 83% of the non-alcoholic category, which NIQ projects will surpass $1B in the U.S. by 2025 — and Jackie believes BERO is perfectly positioned to win!

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Driving Performance Season S3E9: Featuring Jackie Widmann, SVP of Marketing & Commercial at BERO