Ismail Salhi is the co-founder and CEO of Wildgrain, a DTC bread, pasta, and pastry subscription box company. In this episode of DTC Pod, Ismail shares how Wildgrain rapidly scaled to over 80,000 subscribers by focusing on product quality, customer experience, and efficient operations. He discusses key decisions like outsourcing to local bakeries, investing in logistics tech, and using education marketing strategies to acquire customers.