Published: Thu Dec 26 2024

Ben Matthews is a general partner at Night Ventures, a seed fund focused on consumer, creator, and culture sectors. In this episode of DTC Pod, Ben shares his approach to incubating successful creator-led brands. He discusses key considerations when selecting talent, identifying market opportunities, and executing effectively. Ben also shares insights on the future of TikTok, the potential of "dark data" for creators, and the evolving landscape of the creator economy.