Packaging Like the Pros: The Hidden Process Behind Your Favorite CPG Brands

Danielle Kidney-Beal is the founder of The Creative Pack. She brings over 20 years of experience in packaging design for CPG, DTC, and retail brands. Having worked on major accounts like Tesco and beloved emerging brands such as Nom Nom and Levain Bakery, Danielle shares the process and strategy of creating packaging that stands out, tells a compelling story, and supports rapid growth. In this episode of DTC Pod, Danielle breaks down the design process, regulations, production, material selection, print logistics, common mistakes, and how brands—both large and small—can use packaging as a powerful lever for sales and brand loyalty.