Today’s hunters don’t just rely on skill — they rely on the tools that get them there.

In this episode of the DUX Series, host David Schuessler is joined by co‑host Logan Nevins and guest Seth Dortch of Rough Country, one of the fastest‑growing vehicle accessory brands in the outdoor space.

From truck lifts and bed systems to fully outfitted UTV builds, Seth shares how Rough Country has evolved from a suspension company into a full‑scale outdoor lifestyle brand — and how that evolution parallels the way modern hunters access, transport, and experience the outdoors.

In this episode, listeners will hear about:

Seth Dortch’s background growing up in West Tennessee and DU banquets
The early partnership between Rough Country and Ducks Unlimited
How Rough Country grew from a small suspension company to a major manufacturer
The role of aftermarket accessories in hunting and outdoor lifestyles
Why modern hunters rely on UTVs and fully customized vehicles
The rise of UTV accessories and how the category exploded in the last decade
How Rough Country designs products specifically for hunters and outdoorsmen
Bed caps, cargo systems, and the “full system” approach to gear
The complexity of fitting products across vehicle makes and models
How innovation and competition drive better gear for consumer
American manufacturing and the impact on local communities
What Rough Country is bringing to the DUX show in Memphis

This episode highlights how gear and mobility have become essential parts of the modern hunting experience — and how brands like Rough Country are helping drive that evolution.

Listen now: www.ducks.org/DUPodcast
Send feedback: DUPodcast@ducks.org

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