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This episode kicks off a new DUX Series on the Ducks Unlimited Podcast, hosted by Jimbo Robinson and David Schuessler, highlighting the companies and partners shaping the DUX event and the broader outdoor lifestyle.

In this first installment, the hosts are joined by Adam and Drew Arnold of Reeds Family Outdoor Outfitters, a third‑generation, family‑owned business based in Walker, Minnesota. What started as a small bait shop in the 1950s has evolved into one of the most respected retail and destination outdoor brands in the country.

From retail to resorts, customer experience to conservation partnerships, the Arnolds share how Reeds became more than a store — it became a destination.

In this episode, listeners will hear about:

The origin story of Reeds and its roots on Leech Lake
Growing a family business across multiple generations
From sports shows to e‑commerce: adapting to industry changes
Building a destination retail experience like Buc‑ee’s
The importance of partnerships with top outdoor brands
How Reeds supports Ducks Unlimited events and chapters
The evolution of Sportsman’s Night Out and DUX events
Why in‑person events still matter in a digital world
Creating all‑inclusive outdoor experiences at Trapper’s Landing Lodge
How fishing, retail, and hospitality connect into one ecosystem
The future of the outdoor retail industry
What makes DUX a true destination for families and hunters

Whether you’re a hunter, angler, retailer, or outdoor enthusiast, this episode offers insight into how experience, service, and partnership drive success in today’s outdoor industry.

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