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What does it mean to carry a legacy forward while building something new?

In this episode of the Ducks Unlimited Podcast, host Wade Shoemaker sits down with Jacob Mayo, brand manager for Duck Commander and founder of General Vintage, for a conversation about legacy, family, entrepreneurship, and the future of one of the most recognizable names in waterfowling.

Recorded inside the Duck Commander warehouse in West Monroe, Louisiana, the discussion explores how Duck Commander evolved from a duck call company into a cultural phenomenon, what Phil Robertson’s influence means today, and how the next generation is working to honor those roots while creating a sustainable future. Jacob also shares the unlikely story behind General Vintage, his successful vintage clothing business that began with lessons learned from his grandmother and local garage sales.

Beyond the brands themselves, this episode centers on values—faith, family, authenticity, and the impact one person can have across generations.

Topics Covered

The history and legacy of Duck Commander
Phil Robertson’s lasting impact on hunting and faith
The relationship between Duck Commander and Duck Dynasty
What’s next for the Duck Commander brand
How General Vintage started from garage sales and family influence
Faith, entrepreneurship, and building something meaningful
Why authenticity still matters in the outdoor industry

Listen now: www.ducks.org/DUPodcast
Send feedback: DUPodcast@ducks.org

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