Podcast
Duo On Air Podcast
Hosted by Duo Collective · EN
Abbey Oslin and Courtney Petersen are Minnesota-based marketing experts, educators, and co-founders of boutique marketing agency Duo Collective, which specializes in SEO, social media strategy, and branding for small business owners and creative entrepreneurs. To learn more about Duo Collective, or to inquire about working with our team, head over to www.duocollective.com.
33episodes
Episodes
Newest firstAll episodes
#220: What Our Branding Clients Get That DIYers Don’t See
2d ago00:26:19Tap to summarizeDIY branding can absolutely get you started, but what happens when you're ready to build a brand that's memorable, strategic, and built for long-term growth? In this episode, we're pulling back the curtain on our branding process and sharing what actually goes into professional branding beyond a logo. From strategy, research, and storytelling to custom assets, brand guidelines, and the client experience itself, we're breaking down the biggest differences between DIY branding and a brand designed to grow with your business. Episode Show Notes: https://duocollective.com/blog/whats-in-our-branding-packageTuesday Tips & Sips: https://duocollective.com/subscribeInstagram: https://www.instagram.com/duoonairpodcast/
Transcribe →#219: The Science of Memorable Brand Taglines [REPLAY #164]
5d ago00:42:42Tap to summarizeWe're bringing back one of our most-loved episodes all about the science behind memorable brand taglines. Learn why some taglines stick, what makes them effective, and three simple ways to create a tagline that captures your brand and keeps you top of mind. Plus, don't miss our free Tagline Prompt Builder! Links Mentioned in This Episode: https://duocollective.com/free-brand-tagline-generatorEpisode Show Notes: https://duocollective.com/blog/the-science-of-memorable-brand-taglinesTuesday Tips & Sips: https://duocollective.com/subscribeInstagram: https://www.instagram.com/duoonairpodcast/
Transcribe →#218: We Built an AI Tool That Audits Your Website
2w ago00:35:19Tap to summarizeWe built an AI-powered website audit tool that scores your site for both SEO and GEO (Generative Engine Optimization) — meaning how well your business shows up in Google and AI tools like ChatGPT and Perplexity. In this episode, we’re pulling back the curtain on how we built it, what GEO actually means, why search is changing fast, and the exact five categories we use to audit a website’s visibility online. Plus, we’re sharing what surprised us most during beta testing and why this tool became the perfect roadmap for SEO On Tap students.Episode Show Notes: https://duocollective.com/blog/ai-audit-tool-for-websitesLinks Mentioned in This Episode:https://duocollective.com/seo-on-taphttps://duocollective.com/blog/how-to-get-ai-mentionshttps://duocollective.com/blog/write-the-best-seo-title-and-meta-descriptionhttps://duocollective.com/blog/what-is-chatgpt-and-why-should-you-careTuesday Tips & Sips: https://duocollective.com/subscribeInstagram: https://www.instagram.com/duoonairpodcast/
Transcribe →#217: How To Build an SEO Strategy That Actually Makes You Money
3w ago00:30:34Tap to summarizeIf SEO has started feeling overwhelming lately, today's episode is here to simplify things. We’re breaking down how to build an SEO strategy that actually supports your bottom line, not just your traffic. From prioritizing the pages that already make you money to creating content your audience actually cares about, we’re walking through the 5 shifts we’d focus on if we were starting today. Plus, we’re talking consistency, SEO maintenance, and why simpler usually wins in 2026!Episode Show Notes: https://duocollective.com/blog/make-money-with-seoTuesday Tips & Sips: https://duocollective.com/subscribeInstagram: https://www.instagram.com/duoonairpodcast/
Transcribe →#216: Everything you need to know about Google Business Profiles and Local SEO
May 400:26:13Tap to summarizeIf you’ve been treating your Google Business Profile like a “set it and forget it” situation… we need to talk. In this episode, we’re diving into the real state of local SEO—what’s changed, what actually matters now, and how to get your business showing up (and standing out) in your local area. From citations to consistency to the updates most people skip, we’re breaking down the simple shifts that can make a big difference in your visibility. Because yes, your next client might be closer than you think. Episode Show Notes: https://duocollective.com/blog/new-local-seo-strategiesTuesday Tips & Sips: https://duocollective.com/subscribeInstagram: https://www.instagram.com/duoonairpodcast/
Transcribe →#215: 5 Simple Showit Customizations That Instantly Make Your Website Feel Unique
May 100:47:48Tap to summarizeWant your website to feel less “template-y” and more you—without diving into complex code? In this episode, we’re joined by our in-house Showit designer (and now officially approved Showit Designer 🎉), Laura, to walk you through five simple customizations that instantly elevate your site. From hover effects to scrolling marquees, these quick wins are all about adding personality, polish, and a more interactive experience—without the overwhelm. If you’ve been craving a website that actually reflects your brand, this is your sign to start small and make it happen.Episode Show Notes: https://duocollective.com/blog/simple-showit-customizationsTuesday Tips & Sips: https://duocollective.com/subscribeInstagram: https://www.instagram.com/duoonairpodcast/
Transcribe →#214: Custom Code vs. Custom Design: When It’s Time for Custom Developed Website
Apr 2000:58:32Tap to summarizeCustom design ≠ custom development—and knowing the difference could completely change how your website performs. In this episode, we’re joined by Lindsay, founder of Made to Thrive, to unpack what’s really happening behind the scenes of your site and why it might be holding you back as you scale. We’re diving into the key differences between design and development, when templates are enough, and the real signs it’s time to invest in a fully custom-built website. If your site feels more “held together” than built to grow, this conversation is going to click.Episode Show Notes: https://duocollective.com/blog/when-its-time-for-custom-developed-websiteTuesday Tips & Sips: https://duocollective.com/subscribeInstagram: https://www.instagram.com/duoonairpodcast/
Transcribe →#213: Don’t have an SOP… Start Here.
Apr 1300:32:26Tap to summarizeIf your business stopped tomorrow, could someone else step in and run it? In today's episode, we’re breaking down how to start building SOPs in a way that actually feels doable, not overwhelming. We’re sharing how we document our processes at Duo, from refining your offers and writing out every step to turning those workflows into repeatable systems your team can follow. We also talk about email templates, internal “how-to” libraries, and why SOPs are one of the biggest unlocks for growth, even if you’re still a team of one. Because the goal isn’t perfection, it’s creating clarity, consistency, and a business that doesn’t rely on you for every single decision.Episode Show Notes: https://duocollective.com/blog/how-to-write-an-sopTuesday Tips & Sips: https://duocollective.com/subscribeInstagram: https://www.instagram.com/duoonairpodcast/
Transcribe →#212: Breaking Down Our Business Expenses | What It Takes to Run a Boutique Agency
Apr 600:34:01Tap to summarizeRunning a boutique agency isn’t just about client work and creative projects, there’s a whole layer of behind-the-scenes expenses that most people never see. In today's episode, we’re pulling back the curtain and breaking down exactly what it costs to run Duo Collective, from payroll and software to retreats, education, and everything in between. We’re sharing real numbers, where we choose to invest, where we stay lean, and how we think about spending as our business grows. If you’ve ever wondered what it actually looks like to run a team or you’re navigating your own business expenses, this is an honest, behind-the-scenes look you don’t hear often.Episode Show Notes: https://duocollective.com/blog/breaking-down-our-business-expensesTuesday Tips & Sips: https://duocollective.com/subscribeInstagram: https://www.instagram.com/duoonairpodcast/
Transcribe →#211: What To Know About Paid Ads
Mar 3000:46:34Tap to summarizePaid ads can feel like a whole different world, especially if you’ve built your business on organic marketing. In today's episode, we’re joined by Jenny from Ads Uncorked to break down what you actually need to know before diving in. We’re talking about when a business is truly ready to run ads, why so many campaigns fail, and the difference between boosting a post and having a real strategy behind your spend. From budgets and conversion rates to what makes ads profitable in the long run, this conversation brings clarity to a space that often feels confusing, overwhelming, and a little intimidating.Episode Show Notes: https://duocollective.com/blog/what-to-know-about-paid-adsTuesday Tips & Sips: https://duocollective.com/subscribeInstagram: https://www.instagram.com/duoonairpodcast/
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