Podcast
Duo On Air Podcast
Hosted by Duo Collective · EN
Abbey Oslin and Courtney Petersen are Minnesota-based marketing experts, educators, and co-founders of boutique marketing agency Duo Collective, which specializes in SEO, social media strategy, and branding for small business owners and creative entrepreneurs. To learn more about Duo Collective, or to inquire about working with our team, head over to www.duocollective.com.
38episodes
Episodes
Newest firstAll episodes
#157: The Secret to Consistent Website Updates: Website Working Days
Feb 17, 202500:42:30Tap to summarizeKeeping your website fresh doesn’t have to be overwhelming! In this episode, we’re sharing the secret to consistent website updates—Website Working Days. Learn how setting aside dedicated time to refresh content, fix outdated info, and improve SEO can keep your site working for you. Plus, we’ll share tips on making website updates more fun and manageable (hint: coffee shops and checklists included!). Tune in to make website maintenance a habit, not a headache! Episode Show Notes: https://duocollective.com/blog/the-secret-to-consistent-website-updatesLinks Mentioned in This Episode: #116 https://duocollective.com/blog/website-homepage-design-tips#102 https://duocollective.com/blog/website-pages-you-didnt-know-you-needed-for-seoTuesday Tips & Sips: https://duocollective.com/subscribeInstagram: https://www.instagram.com/duoonairpodcast/
Transcribe →#156: Color Theory & Why It’s Important
Feb 10, 202500:39:40Tap to summarizeEver wonder why certain brands just feel right? It’s all about color theory! In this episode, we’re diving into how color influences perception, evokes emotions, and plays a critical role in branding. From the psychology behind different colors to real-world brand examples, we’ll help you understand how to choose the perfect colors for your business. Episode Show Notes: https://duocollective.com/blog/color-theoryLinks Mentioned in This Episode: #150 https://duocollective.com/blog/must-have-branding-tools#60 https://duocollective.com/blog/4-common-branding-mistakesFreebie: https://duocollective.com/brand-basics-diy-guide Tuesday Tips & Sips: https://duocollective.com/subscribeInstagram: https://www.instagram.com/duoonairpodcast/
Transcribe →#155: How to Choose the Perfect Quiz Topic for Your Business
Feb 3, 202500:37:09Tap to summarizeWant to create an online quiz but not sure where to start? In this episode, we’re breaking down how to choose the perfect quiz topic for your business. From brainstorming ideas that attract the right audience to aligning your quiz with your offers, we’ll walk you through the key questions to ask and proven topic types that perform well. Whether you're looking to generate leads, segment your audience, or just add a fun touch to your marketing, this episode will help you get started with confidence!Episode Show Notes: https://duocollective.com/blog/how-to-choose-the-perfect-quiz-topic-for-your-businessLinks Mentioned in This Episode: #115 https://duocollective.com/blog/evergreen-quiz-funnels-and-copy-tips #29: https://duocollective.com/blog/how-to-build-a-quiz-with-interact-as-a-lead-magnet Tuesday Tips & Sips: https://duocollective.com/subscribeInstagram: https://www.instagram.com/duoonairpodcast/
Transcribe →#154: The Q1 Meetings & Time Blocks You Need On Your Calendar
Jan 27, 202500:29:53Tap to summarizeStruggling to stay organized and productive? In this episode, we’re sharing the key Q1 meetings and time blocks you need to have on your calendar. From goal-setting and financial planning to content batching and team check-ins, these meetings will help you stay aligned, focused, and ahead of the game. Whether you’re running a team or flying solo, these tips will ensure you’re setting the tone for a successful and intentional year. Let’s get those calendars ready!Episode Show Notes: https://duocollective.com/blog/meetings-and-time-blocksLinks Mentioned in This Episode: #152: https://duocollective.com/blog/how-we-built-multiple-revenue-streams-and-you-can-too #151: https://duocollective.com/blog/ways-to-celebrate-your-growth-reflect-avoid-burnout-in-the-new-year#141: https://duocollective.com/blog/annual-business-planning-meeting#133: https://duocollective.com/blog/the-anti-meeting-culture-hurt-our-business Tuesday Tips & Sips: https://duocollective.com/subscribeInstagram: https://www.instagram.com/duoonairpodcast/
Transcribe →[REPLAY] #69: A Breakdown Of My SEO Audit Process
Jan 13, 202500:20:04Tap to summarizeCurious about SEO audits? In this replay episode, we’re breaking down the exact process we use to audit our clients’ websites and improve their overall SEO performance. From understanding the core of SEO to actionable steps for analyzing content and strategy, this behind-the-scenes look is perfect for service providers, DIYers, or anyone curious about our approach. Tune in to learn why this timeless process still works and how you can apply it to your own business!Episode Show Notes: https://duocollective.com/blog/a-breakdown-of-my-seo-processTuesday Tips & Sips: https://duocollective.com/subscribeInstagram: https://www.instagram.com/duoonairpodcast/
Transcribe →#153: SEO & Branding Predictions for 2025
Jan 6, 202500:36:07Tap to summarizeCurious about what’s next in SEO and branding? Today, we’re diving into our top predictions for 2025, from the rise of AI-driven strategies to the return of authentic, real-world branding. We’ll explore trends like retro-futurism, zero-click searches, and the growing importance of quality content. Whether you’re a business owner, marketer, or creative, these insights will help you stay ahead of the curve and prepare for what’s coming next year!Episode Show Notes: https://duocollective.com/blog/seo-branding-and-marketing-predictions-for-2025Links Mentioned in This Episode: #147: https://duocollective.com/blog/how-we-are-building-our-boutique-marketing-agency Tuesday Tips & Sips: https://duocollective.com/subscribeInstagram: https://www.instagram.com/duoonairpodcast/
Transcribe →#152: How We Built Multiple Revenue Streams (And You Can Too)
Dec 30, 202400:39:27Tap to summarizeCurious about creating multiple revenue streams? In this episode, we’re breaking down how we diversified our income and how you can do it too. From one-on-one services and digital products to memberships and paid webinars, we’re sharing what’s worked for us and how we’re scaling sustainably. Whether you’re looking to start small or dream big, this episode will inspire you to explore new income opportunities and build a more stable, scalable business.Episode Show Notes: https://duocollective.com/blog/how-we-built-multiple-revenue-streams-and-you-can-tooLinks Mentioned in This Episode: Episode #147: https://duocollective.com/blog/how-we-are-building-our-boutique-marketing-agency Episode #112: https://duocollective.com/blog/5-things-that-made-our-course-launch-a-success https://duocollective.com/blog/tips-for-surviving-a-slow-season-of-business Tuesday Tips & Sips: https://duocollective.com/subscribeInstagram: https://www.instagram.com/duoonairpodcast/
Transcribe →#151: Ways To Celebrate Your Growth, Reflect & Avoid Burnout In The New Year
Dec 23, 202400:36:40Tap to summarizeFeeling burnt out by the hustle? In this episode, we’re sharing ways to celebrate your growth, reflect on your wins, and set yourself up to avoid burnout in the new year. From creating a “win wall” to journaling your successes and challenges, we’ll help you embrace reflection as a tool for clarity and motivation. Plus, we’re diving into tips for setting realistic goals, building in rest, and finding more joy in your business. Start the new year refreshed and ready to thrive!Episode Show Notes: https://duocollective.com/blog/ways-to-celebrate-your-growth-reflect-avoid-burnout-in-the-new-yearLinks Mentioned in This Episode: #17: https://duocollective.com/blog/how-to-understand-your-target-audience-with-simple-survey#141: https://duocollective.com/blog/annual-business-planning-meeting#61: https://duocollective.com/blog/automation-and-system-set-ups-with-dubsado-expert#19: https://duocollective.com/blog/ai-tools-we-love-for-our-businessTuesday Tips & Sips: https://duocollective.com/subscribeInstagram: https://www.instagram.com/duoonairpodcast/
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