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In today's episode, Lisa talks about email marketing - an aspect of ecommerce that too many business owners neglect, or approach half-heartedly! This episode reminds you to look deeper into your email marketing to see where you're leaving money on the table.

Lisa talks about storytelling and what percentage of sales you should expect to generate with your EDM campaigns. She talks through how email marketing is a cost-effective way to maximise your site traffic and sell more to the people who already buy your products online.

LINKS:

SHE-com Awards: https://lisajones.co/she-com-awards

Connect with Lisa:

Website: https://lisajones.co/

Instagram: @lisajones_co

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