42:I[58016,["/_next/static/chunks/b5ea50e123aa84a6.js","/_next/static/chunks/050761d0d0bdc5d8.js","/_next/static/chunks/de880ec5a0241b38.js","/_next/static/chunks/48003610e91209eb.js","/_next/static/chunks/15a1b1fbd3cf7d4a.js","/_next/static/chunks/81ce7bf5f20dbd5a.js","/_next/static/chunks/86498082dde169e6.js","/_next/static/chunks/903c358828afe0bc.js","/_next/static/chunks/f63fb02bc4156bfb.js","/_next/static/chunks/88bed98e5cd5e639.js"],"ProcessEpisodeButton"] 45:I[45269,["/_next/static/chunks/b5ea50e123aa84a6.js","/_next/static/chunks/050761d0d0bdc5d8.js","/_next/static/chunks/de880ec5a0241b38.js","/_next/static/chunks/48003610e91209eb.js","/_next/static/chunks/15a1b1fbd3cf7d4a.js","/_next/static/chunks/81ce7bf5f20dbd5a.js","/_next/static/chunks/86498082dde169e6.js","/_next/static/chunks/903c358828afe0bc.js","/_next/static/chunks/f63fb02bc4156bfb.js","/_next/static/chunks/88bed98e5cd5e639.js"],"SignupCTA"] 47:I[56939,["/_next/static/chunks/b5ea50e123aa84a6.js","/_next/static/chunks/050761d0d0bdc5d8.js","/_next/static/chunks/de880ec5a0241b38.js","/_next/static/chunks/48003610e91209eb.js","/_next/static/chunks/15a1b1fbd3cf7d4a.js","/_next/static/chunks/81ce7bf5f20dbd5a.js","/_next/static/chunks/86498082dde169e6.js","/_next/static/chunks/903c358828afe0bc.js","/_next/static/chunks/f63fb02bc4156bfb.js","/_next/static/chunks/88bed98e5cd5e639.js"],"EpisodeTranscript"] 3c:["$","div",null,{"className":"absolute inset-0 rounded-3xl ring-1 ring-inset ring-black/10 dark:ring-white/10"}] 43:T4ec,

How do you think of conferences as part of your overall marketing strategy? As an agency, we have so many options for marketing - paid ads, social media, podcasting, and yes, conferences. But where should we be spending our time and resources?

Earlier this year, we had the opportunity to sponsor the PrideLife Expo from Harmony, the North Carolina LGBTQ+ Allied Chamber of Commerce. We’ve been a member of the chamber for a couple of years, and when we heard about the expo, we jumped at the chance to be one of the vendors.

But honestly, I wasn’t sure about our strategy at the event. So we brought our microphones and asked some of the attendees what they think about conferences and the best way to leverage them.

Big thank you to Deanna Jones, Brian Castle from Parklife Communications, and Jamie Ousterout from The Diversity Movement. Also, if you're interested in Harmony NC or next year's PrideLife Expo, visit HarmonyNC.org.

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Today's episode is hosted by Cee Cee Huffman, and produced by Earfluence.

The Conference Mistake Most Business Owners Make (And Why It's Wasting Their Budget)