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Grant Cardone
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Grant Cardone
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Narrator/Announcer
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Financial Coach/Investor
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Grant Cardone
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Grant Cardone
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This is Eva Longoria from Hungry for History with Eva Longoria and Maite Gomez Rejon. Like the song says, it's the most wonderful time of the year. And also a wonderfully busy one. All that merriment can weigh down even Santa's sleigh. So keep it wonderful by keeping yourself wonderful with a crisp, cold Coca Cola. Ah, pause for fizzy joy. Look out for yourself and then look out for everyone else. And together we'll make this season as wonderful as it's meant to be. Enjoy a Coca Cola refresh your holidays. Limu Cable and Doug. Here we have the Limu emu in its natural habitat, helping people customize their car insurance and save hundreds with Liberty Mutual. Fascinating. It's accompanied by his natural ally, Doug. Uh, Limu is that guy with the binoculars watching us? Cut the camera. They see us. Only pay for what you need@liberty mutual.com Liberty Liberty Liberty. Liberty Savings Ferry unwritten by Liberty Mutual Insurance Company and affiliates.
Entrepreneur/Marketer
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Grant Cardone
I want to, I want to talk about this.
Financial Coach/Investor
I wasn't going to take the tweet down.
Grant Cardone
What tweet?
Financial Coach/Investor
I'm talking about Skip. I told you about Skip. I'm gonna let you finish your monologue. We'll have issues on our show. Go ahead.
Grant Cardone
So it's important to understand before I say this, we come from a working class environment like, you know, sanitation workers and nurses and school teachers and, you know, real hardworking people. People that saved up for a vacation maybe once every two years, you know, working to send their kids to college. Different things of that nature. Right. So I want to preference it before I say that.
Financial Coach/Investor
Okay?
Grant Cardone
No, no, no. It's important what's going on. But there is a thing called middle class mediocre mindset. I think I've coined that phrase. I haven't heard anybody else say it, but you know, I was just thinking about it and it's extremely detrimental to your success if you're trying to break out of it and you don't really realize it until you're out of it. It's like the Matrix. You never really realize you're in the Matrix until you break out of the Matrix. And, you know, 19 keys, that says something. And I actually looked it up on YouTube and it's actually true. Where they did a research study where they took flies and they put them in a jar and they put a. They put a cap on a jar. And the flies obviously could only fly as high as the cap. The lid. When they took the lid off, they still only flew as high as the lid, even though the lid was off. That's interesting. But what's even more interesting is that when they had children, their children only flew as high as the invisible lid because they were already programmed. And that's only as high as you can go. So, you know, it's interesting. Like, so many different things when I think about it. And you probably don't even realize these. These things happen. But you ever heard, like, parents tell their children, like, you just went, you just played yesterday. You just had fun yesterday. Just had a party yesterday. Like, you can only have fun one day out of the week. You can only have a party one day. Like, I had a family. Like, I took my son to dinner in the city for his birthday. His birthday was on a Tuesday. And somebody said, like, well, why are you taking them to the city on Tuesday? Like, why don't you just take them on the weekend? And I'm like, well, because his birthday's on Tuesday. But that's the whole mentality of, like, low, let's just wait till the weekend because we're working and we got, like. I say that to say, you really have to break out of the middle class mindset because it's extremely detrimental. And the. The most dangerous thing that America ever did was create a middle class. Because when you create a middle class, you create some level of comfort because you're not in poverty, right? You're not in poverty. So you think that you actually are living the American dream, yet you're not. You're really not. And it's like, that mindset is so detrimental because there's so many limiting factors that go into play here, right? Where it's like, you gotta wait till the weekend to do things, and you can only, like, you ever had somebody say, like, you just came back from a trip. Why are you traveling so much? Well, why not? Well, why not? Why am I not Traveling. So much work for, like, you know what I'm saying? Like, why am I not traveling? It's a lot of these things that you have to be extremely careful to kind of people that you're around because these kind of limiting words develop habits in your subconscious. And then you feel bad about it. You, like, you, you feel guilty about going on a trip, you feel guilty about going out two nights in a row. You feel guilty about going to the city on Tuesday. Like, you start to, like, reel it back a little bit. Like, no, I'm doing too much. Let me, let me pull back. But at the highest level, there's no limitations. And I'm speaking from firsthand experience because I see it. So when we in Dubai or Abu Dhabi on a win, nobody knows whether it's Wednesday or Saturday or Sunday. It doesn't matter. Just living life doesn't matter. It really doesn't. Nobody says, it's four o' clock in the morning, what are you doing out? Nobody says it's 6 o'. Clock. You have to get up this. There's really no rules in life. At the highest level, there's no rules. Rules are only for middle class and poor people. Rich people don't have any rules. They make their own rules. So.
Financial Coach/Investor
And we can argue that the middle class died and after Clinton left office, now.
Grant Cardone
Yeah. So it's extremely important to understand that. And like I said, I'm not even speaking from a level of, like, condescending, but I'm speaking from firsthand experience because I've seen both. Both hands of it. Like, this is how I grew up. So now when I'm in a different environment. But I always thought like that. But you start to see it. You start to see things and it's like, damn, it's hard to even get people to understand that the way that they're thinking is so small and so limiting. So you don't even waste your time. But for everybody that's watching it, you're on your pathway to generational wealth, you're on your pathway to success. You're on your pathway to becoming, you know, a superstar in the entrepreneur world. Whatever you want to do with your life. So just be mindful of that. Because a lot of times you're limiting yourself based off of the expectations that have been laid down from you, from your parents, your grandparents, your friends, your neighbors. So just be mindful of that. It's very important.
Entrepreneur/Marketer
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Financial Coach/Investor
A quick exercise, real quick so it doesn't come off as elitist because you know I want to end up on Shade Room or nothing.
Grant Cardone
Shade Room, please. I'm hoping to end up on Shade Room. I need, we need shade room. We need that $500 dinners coming back.
Entrepreneur/Marketer
Now you understand us.
Grant Cardone
$500 dates coming back. Polygamy. The only way to listen. The only thing they gonna listen to. Diddy vibes, what we doing? The only thing they gonna listen to.
Financial Coach/Investor
My man had a baby anyway. Please write in chat if money was not an object or issue, what are the three things you would do spending your day on? It's very important to set that. I remember when I set the decision to become an investor and trader, I'm like, man, I just want to be able to trade, not have to talk to anyone regarding doing business and be able to make money out of the ether. And man, I have to bust my ass to be able to get there. But that manifested. I will tell you that the middle class has died though. Even I know a lot of people are mad about that quote from Grant Cardone on if he only made X amount of dollars per year.
Grant Cardone
But the truth is took it a little too far.
Financial Coach/Investor
Yeah, if did he though?
Grant Cardone
No, I mean some things you can't say, some things you can't say.
Financial Coach/Investor
And see, that's why I respect it. Okay, now if we're gonna be honest because now I got some energy, right?
Grant Cardone
6,400 people on YouTube.
Entrepreneur/Marketer
Let's go.
Grant Cardone
About to argue. Let's go. This is what they want. This is what they want.
Financial Coach/Investor
The truth is though, he was right because if you, if it's not just about you, I don't want you to make half a million dollars to go blow them blitzing Yaga and Mike And Mary and all that, right? But let's say if you're going to help five people in your family, how much does it cost to help five people in your family and take care of all your stuff and be debt free? There's a cost. So I want you guys. One of my favorite exercises of money, master the game. How much money do you need to retire you and three people that you love and give everyone that you love a soft life, you know, because when I die, I don't even mind to wash no dishes, nothing.
Entrepreneur/Marketer
Yeah, I'm not.
Financial Coach/Investor
No, I'm not.
Entrepreneur/Marketer
That's not the part that is, that's. That was like, all right, maybe since I think the word ashamed is what triggered me personally.
Financial Coach/Investor
Like, if brand be a great marketer. You don't think he did that?
Entrepreneur/Marketer
No, I get, no, I get the. I get the marketing part of it.
Financial Coach/Investor
I'm just saying, right?
Entrepreneur/Marketer
If you're in pursuit of that, like everybody has a threshold, right? Like when you're saying, like, hey, we got to prepare for where we want to go, right? And so sometimes when you're in the grind, I talked about that on, on. I think that was Dream Champs. When you're talking about when we're in that survival mode, yeah, we can have the goal of 400,000, we can have the goal of 15 million. But I got to work on the day to day. I might be in pursuit of it. Should I feel ashamed that I'm not there yet? I don't think so. Like, that, that word I think is what triggered, like if, if you're not there now, great, you might be in pursuit of. Yeah, we can't knock the people that's in pursuit of it.
Grant Cardone
You can't, you can't, you can't disrespect people. You can't disrespect.
Financial Coach/Investor
I don't think he was saying it's a disrespect, but it did come. That's how he said it.
Grant Cardone
The tone. Yeah, the tone.
Financial Coach/Investor
What you say is how you say it, right? So ashamed, I think is a strong word. Like, I personally haven't hit what my personal income goal is ever. I'm mad that I haven't hit it yet. Meta write my check so I can hit it. But I think we have to have realistic goals because like, excuse me, unrealistic goals. Because the truth is, as a person that has hit a realistic goal 25 times, it's not a good feeling to hit that goal. And like, fuck, I should have, should ask for more. Should have did more, should have pushed for more. I should have been not only going off the metal, but every top 1000 company on Earth at the same time.
Grant Cardone
What I also realize is that even like being around billionaires and hanging around people that's extremely wealthy non figures, the goal is never money.
Financial Coach/Investor
Yeah.
Grant Cardone
The goal is, is creating something that is going to change the world. The gold is creating like you know, that's the goal. Right. So even.
Entrepreneur/Marketer
Or helping people create something.
Grant Cardone
Yeah. So even the money. I think that, you know, it's not really about money. That's why I wanted to. With the middle class mindset, it's not necessarily the money because you could still make a lot of money and still have a middle class mindset. Right. It's. It's liberating yourself from the shackles of the oppression that was put on you from people. And it was that cost though? Well, it depends.
Financial Coach/Investor
If you're in New York, how much does it cost?
Grant Cardone
Well, first before. So for me personally, right before I had any money, I was already liberated. I didn't have no money and I was already on that type of time. I never had a real job. I was always waking up whenever I wanted. I was always doing. I went to Asia with 30 for 30 days. I wasn't rich when I did that. And it's like people were saying that at that time, like I went to Asia. We went to Asia five years ago for 30 days with a round trip plane ticket and two nights in a hotel with no plan. We winged it. We went to five different countries and people like, well, why would you go and do that? You got two types of people in this world. You got one type of people that say why and the other type to say why not? So they say like why are you going to do it? Well, why not? Because I'm going to die one day and if I don't do it, then I'm never going to have an opportunity to do it. So instead of asking me why I'm going to do it, ask yourself why you're not going to do it. So that doesn't really take money to kind of have that. First mine, mine is makes money. Money don't make money, doesn't make the person. Your mind is the most important thing, period.
Financial Coach/Investor
Absolutely.
Grant Cardone
Once you get your mind right, then the money's just going to come flowing because now you're in abundance mindset. And it, it, you're attracting it, you're attracting it. But what you're doing with these negative thoughts and these limiting thoughts is that you're actually blocking it. So it's extremely, it's extremely important for people to understand that because I feel like a lot of times people don't fully understand how their mind is so powerful and how. And even the things that you tell your children, just be careful how you speak to your children because it's like you're. You're already instilling fear. You're already instilling different things in them that you might not even be aware of. And it's like they're already growing up with limitations and fear. At 10 years old, at 8 years old.
Financial Coach/Investor
Yep. This is an interesting thought exercise. Yeah. Everyone in chat. If, if you had to make $2 million in three months, write out, at what price point would you sell your products? How many do you need to sell, and what's your plan to get there? One of my favorite things to do is reverse engineer. How do you get from this point and what are the steps you need to take to get back there? For me personally, when I was in investing, I was watching CNBC like crazy. And it was Maria Bartiromo and Santinelli and everybody back in the day, right? And I'm like, if they would just give the prices and fundamentals, right? So that's when I started working on the formulation that became the crystal ball. I thought you should be able to, like, know the fundamentals of a company and give the price in like less than 30 seconds, right? So everyone in chat, $2 million, three months. What is your formulation? But it all started with the problem. When I was watching CNBC in 2008, the information wasn't that clear. And here we are today in 2022, 2023, doing this for you guys for free at scale, right? Shout out to y', all, but whatever you put into your mind eventually will matter. And for my Christians, I keep saying it, how can you be a child of God and be afraid to put your ideas, proclamations, products and services out into the world and serve him? And he made the moon mountain stars, grass, Grasshopper, man, go get that this year. $2 million in three months. What's your plan?
Grant Cardone
Yeah, you know what changed my life? This is the last thing I'll say about this. You know what changed my life? Because even social media, I always tell this story. I wanted to do this eight years ago. What we're doing now. I wanted to do it eight years ago. But, you know, it's fear, it's self doubt. It's thinking like, you know, what will people think of me? I have 500 followers and a private. I had a private page with 500 followers. This. No, this is just. This is just reality. Yeah, but you know what? You know what?
Financial Coach/Investor
How many years ago was this?
Grant Cardone
This when. When we started?
Entrepreneur/Marketer
Yeah.
Financial Coach/Investor
When you have 500 followers, that was like six.
Grant Cardone
That was like six years ago.
Financial Coach/Investor
Life could change in half a decade. Yo.
Grant Cardone
Like, that was like six years ago. But. But you know what I realized? I had an epiphany that I'm going to die. Once you embrace death, you're not. You're not afraid to live. I'll say that again. Once you embrace death, you're not afraid to live because you realize that we're all going to die one day. And ultimately, somebody's opinion of you doesn't matter. What people think of you, don't matter what people are going to say about you doesn't matter because it's like, it's a very short period of time that we have on this earth, so you might as well just make the most of it, because what's the worst that could happen? The worst that could happen, it just doesn't work out. But it's like if you never tried or if you never really went for it, now you gotta live with regret. And regret is much harder to live with than failure. You can live with failure. It didn't work. People fail all the time. But to live with regret is much harder to deal with because you never know what's going to happen. So nobody wants to be on their deathbed when they're 70 years old, 80 years old, 90, whatever. And it's like, damn, I wasted my whole life. I really didn't do anything because I was afraid of what my friend would have wrote on Instagram.
Entrepreneur/Marketer
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Narrator/Announcer
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Grant Cardone
I don't think you get what we're doing.
Narrator/Announcer
Sure I do. We're all just giving him advice. You guys on sports, me on saving money.
Financial Coach/Investor
Nope, that's not it.
Narrator/Announcer
Only pay for what you need@libertymutual.com liberty liberty, liberty, liberty. Hey, it's Ryan Seacrest for Albertsons and Safeway. Flu season is here and the in store pharmacy has you covered with a free flu shot with most insurance plans. And as a thank you, get up to $20 off your grocery purchase. Plus it's cough and cold season. Stock up on all the season's essentials and get ready for relief with discounts on items like Hall's Menthol Cough Drops, Tylenol Cold and Flu and Mucinex Fast Max products. Offer ends December 30th. Restrictions apply and offers may vary by location. Visit Albertsons or Safeway.com for more details. Tis the season for identity theft. This time of year most of us are checking off our holiday gift lists. But guess what? Identity thieves have lists too, and your personal information might be on them. Protect your identity with LifeLock. LifeLock monitors hundreds of millions of data points every second and alerts you to threats you could miss by yourself. Even if you keep an eye on your bank and credit card statements. If your identity is stolen, your own US Based restoration specialist will fix it, guaranteed or your money back. And all plans are backed by the million dollar protection package. The last thing you want to do this holiday season is face drained accounts, fraudulent loans or other financial losses from identity theft all alone. Make this season about joy, not identity theft. With Lifelock, save up to 40% your first year. Call 1-800-LIFELOCK and use promo code iheart or go to lifelock.com iheart for 40% off. Terms apply. Ten athletes will face the toughest job interview in fitness that will push past physical and mental breaking points. You are the fittest of the fit. Only one of you will leave here with an IFIT contract worth $250,000.
Grant Cardone
This is where mindset comes in.
Narrator/Announcer
Someone will be eliminated. Pressure is coming down. Trainer Games on Prime Video January 8th. Watch the trailer on trainer games.com this is an iHeart podcast. Guaranteed human.
Podcast: Earn Your Leisure
Hosts: Rashad Bilal & Troy Millings (with guests Grant Cardone, Financial Coach/Investor, Entrepreneur/Marketer)
Episode Date: December 30, 2025
Episode Description: A deep dive into why the “middle class mindset” can be a detriment to financial growth and generational wealth, with personal stories and tactical exercises to help listeners identify and break free from limiting beliefs.
This episode unpacks the concept of the "middle class mindset"—a set of limiting beliefs and comfort-driven habits that the hosts and guests argue can stunt wealth creation and personal fulfillment. Drawing from personal experience, pop culture, and behavioral anecdotes, the discussion challenges listeners to examine their own attitudes toward money, risk, and self-imposed ceilings. The episode is energetic, honest, sometimes blunt, and loaded with tough-love encouragement.
"There is a thing called middle class mediocre mindset... it's extremely detrimental to your success if you're trying to break out of it and you don't really realize it until you're out of it." (05:03)
“What's even more interesting is that when they had children, their children only flew as high as the invisible lid because they were already programmed.” (05:29)
“The most dangerous thing that America ever did was create a middle class... you think that you actually are living the American dream, yet you're not.” (07:25)
“Why am I not traveling? ... At the highest level there’s no limitations... There are really no rules in life. At the highest level, there's no rules. Rules are only for middle class and poor people. Rich people don't have any rules. They make their own rules.” (07:57 – 08:34)
“Because a lot of times you're limiting yourself based off of the expectations that have been laid down from your parents, your grandparents, your friends, your neighbors.” (09:18)
“Please write in chat if money was not an object or issue, what are the three things you would do spending your day on? ...It's very important to set that.” (16:46)
“Should I feel ashamed that I'm not there yet? I don't think so. That word I think is what triggered, like if you're not there now, great, you might be in pursuit of [it].” (19:19)
"Even like being around billionaires ... the goal is never money. The goal is creating something that is going to change the world." (20:22)
"Before I had any money, I was already liberated... My mind is what makes the money. Money doesn't make the person." (21:13)
“At what price point would you sell your products? How many do you need to sell, and what's your plan to get there?... whatever you put into your mind eventually will matter.” (23:03)
“I had an epiphany that I'm going to die. Once you embrace death, you're not afraid to live... Because what's the worst that could happen? The worst that could happen, it just doesn't work out. But it's like if you never tried or if you never really went for it, now you gotta live with regret. And regret is much harder to live with than failure.” (25:13)
Grant Cardone:
"Rules are only for middle class and poor people. Rich people don't have any rules. They make their own rules." (08:34)
Financial Coach/Investor:
“How much money do you need to retire you and three people that you love and give everyone that you love a soft life?” (17:54)
“If you had to make $2 million in three months, write out, at what price point would you sell your products?... One of my favorite things to do is reverse engineer.” (23:03)
“For my Christians... how can you be a child of God and be afraid to put your ideas, proclamations, products and services out into the world and serve him? ... Man, go get that this year.” (24:32)
Entrepreneur/Marketer:
"Everybody has a threshold, right? ...When we're in that survival mode... Yeah, we can have the goal of 400,000, we can have the goal of 15 million. But I got to work on the day to day. ... We can't knock the people that's in pursuit of it." (19:02)
On Living with Regret (Grant Cardone):
"Nobody wants to be on their deathbed when they're 70 years old, 80 years old, 90, whatever, and it's like, damn, I wasted my whole life. I really didn't do anything because I was afraid of what my friend would have wrote on Instagram." (26:11)
Overall Tone:
Direct, unfiltered, at times provocative but ultimately encouraging, urging listeners to pursue big dreams, question norms, and take immediate action.
Perfect for:
Anyone feeling “stuck” in their finances or routines, aspiring entrepreneurs, and anyone seeking a mindset reboot to break free from generational or societal limitations.