Earn Your Leisure Podcast: Episode Summary

Episode Title: G Perico on Going Broke, Owning 80% of His Music, Nipsey Hussle & Why Independence Is the Only Way
Release Date: May 8, 2025
Hosts: Rashad Bilal and Troy Millings
Guest: G Perico

The latest episode of Earn Your Leisure delves deep into the entrepreneurial journey of G Perico, exploring his rise in the music industry, financial struggles, real estate investments, and his unwavering commitment to independence. Hosted by Rashad Bilal and Troy Millings, this episode offers valuable insights into the intersection of business acumen and pop culture influence.

1. Introduction to G Perico and His Musical Journey

The conversation kicks off with the hosts re-establishing their connection with the audience, setting the stage for an in-depth discussion with G Perico.

G Perico shares the origin of his name, highlighting his roots in hustling and the various monikers he held before settling on G Perico:

[03:03] G Perico: "The name came from hustling... It was a joke, you know what I mean? They were calling me G Perico because it always came through with the sack."

2. Prolific Music Releases and Strategic Independence

G Perico discusses his decision to release multiple music projects within a single year, contrasting his approach with the traditional "less is more" philosophy prevalent in the industry.

[04:43] G Perico: "I put out so much music... I can just explain a feeling and a thing to the T. So why not? And then another thing outside of that is naturally the streaming and the leverage and all that."

He emphasizes the importance of owning his music to build personal valuation and influence, rather than relying on sporadic releases that necessitate larger budgets.

3. Navigating the Independent Route vs. Major Labels

The conversation shifts to the challenges and advantages of staying independent after having been signed to a label. G Perico underscores the freedom he enjoys:

[04:43] G Perico: "Independent is the best route for me. I could wake up and do whatever I feel like, and then I'm living like a platinum artist."

He reflects on his struggles with authority and how independence allows him to align his business decisions with his artistic vision without external constraints.

4. Building Wealth Through Music and Content

G Perico elaborates on viewing his music and content as valuable assets akin to real estate. He highlights offers he's received for his catalog but chooses to retain ownership to continue building long-term wealth.

[12:04] G Perico: "People that do YouTube, they buying that out... I realized how even more valuable what I'm doing is whether it's visual content, music... it's like it's wealth."

5. Overcoming Financial Downfalls and Personal Growth

The podcast takes a personal turn as G Perico recounts his past financial missteps, including overspending and struggles with substance abuse, which led to significant losses and time spent in jail. These experiences fueled his determination to rebuild and avoid repeating past mistakes.

[14:27] G Perico: "I lost all that shit and was broke... I stopped drinking and everything. I ain't drunk in like four years."

6. Real Estate Ventures: The Broadway Boxing Gym

A pivotal moment in G Perico's journey was his investment in real estate, specifically acquiring the Broadway Boxing Gym—the oldest boxing gym still standing in Los Angeles. This venture represents his commitment to giving back to the community and fostering youth development.

[20:38] G Perico: "It's like the oldest boxing gym still standing in Los Angeles. Broadway Boxing. My original store was there, my original studio was there... it's a lot of history right there."

He discusses plans to rejuvenate the gym, host a grand opening, and establish a youth boxing league, emphasizing his passion over profit.

7. Brand Building: The Blue T-Shirt Lifestyle Brand

G Perico introduces his Blue T-Shirt brand, positioning it as a progressive lifestyle entity rather than a mere clothing line. He explains the strategic use of scarcity in his releases to drive demand and create a sense of exclusivity.

[41:13] G Perico: "Scarcity, to just get people to run through as opposed to over a week period... promoting the idealism behind the brand and the lifestyle behind the brand."

He envisions the brand as a platform that encapsulates his values and lifestyle, thereby serving as a marketing tool for his music and other ventures.

8. Influences and Inspirations: Nipsey Hussle and E40

G Perico pays homage to Nipsey Hussle, highlighting his influence and the legacy Nipsey left in the LA community. He describes Nipsey as a visionary who balanced street credibility with entrepreneurial spirit.

[52:49] G Perico: "Nip was one of the most influential niggas to ever come up out of LA... he inspired niggas to create their own."

Additionally, he cites E40 as his personal GOAT (Greatest Of All Time) for his business endeavors and consistent success in the music industry.

[58:57] G Perico: "Wayne is the greatest... but my goat is E40. He was like one of the first niggas dropping consistent non-stop and he was a major independent."

9. Mentoring Youth and Community Impact

Through his efforts at the Broadway Boxing Gym, G Perico aims to provide alternatives to street life for the youth in South Central LA. He underscores the importance of guiding the next generation away from the pitfalls he once faced.

[27:37] G Perico: "I much rather use my influence and my energy to help niggas do some other shit... it's important."

10. The Importance of Teamwork and Relationships

G Perico highlights the significance of building a reliable team and maintaining strong relationships. He believes that success is a collective effort and emphasizes mutual respect and collaboration within his business ventures.

[30:41] G Perico: "Relationships are super important... people gotta understand the power of just respecting people."

11. Future Vision: Expanding the Brand Globally

Looking ahead, G Perico discusses his ambitions to take his brand beyond LA, targeting global markets to break through perceived ceilings and expand his influence internationally.

[43:32] G Perico: "We definitely have to navigate throughout the globe... we moving around and spread the message and connect."

12. Balancing Street Roots with Business Ventures

G Perico openly addresses the challenges of balancing his street connections with his business endeavors. He acknowledges the tensions and resentments that can arise but remains steadfast in his mission to blend both worlds responsibly.

[31:43] G Perico: "The two worlds don't blend at all... everybody can't go."

13. Mental Health and Personal Resilience

The episode touches upon the mental toll that balancing multiple ventures can take. G Perico shares his coping mechanisms, including staying engaged with his community and finding solace in his work.

[34:27] G Perico: "If I could help some that can help they and help they, then, you know, it's important."

14. Conclusion: Embracing Independence and Legacy

In closing, G Perico reiterates his commitment to independence, drawing inspiration from mentors like Nipsey Hussle and E40. He emphasizes the importance of creating a lasting impact through his music, brand, and community initiatives.

[56:10] G Perico: "As long as I'm really glued to it and executing... I'm doing the right thing."

Notable Quotes:

• G Perico on Music as Wealth:

  [12:05] G Perico: "It's like it's wealth. At the end of the day, it's building wealth."

• On Independence:

  [09:32] G Perico: "Independence is the only way."

• On Overcoming Adversity:

  [14:39] G Perico: "I never want to be in this space again."

• On Building a Brand:

  [41:13] G Perico: "Blue T shirt is pretty much like a progressive lifestyle brand."

• On Influence of Nipsey Hussle:

  [52:49] G Perico: "Nip was like... a full stamp of what it is."

Key Takeaways:

1. Strategic Independence: G Perico's commitment to remaining independent allows him to maintain creative and financial control, fostering long-term wealth and influence.
2. Diversified Ventures: Beyond music, G Perico invests in real estate and fashion, creating multiple revenue streams and enhancing his brand.
3. Community Focus: His investment in the Broadway Boxing Gym underscores his dedication to community upliftment and providing positive alternatives for youth.
4. Brand Building: The Blue T-Shirt brand exemplifies his approach to creating a lifestyle brand that serves as a marketing tool for his other ventures.
5. Resilience and Growth: G Perico's journey from financial downfall to entrepreneurial success highlights the importance of resilience, strategic planning, and mentorship.

Follow G Perico:

• Social Media: BG Perico on all major platforms
• Website: BGPerico.com
• Instagram: @BGPerico
• Twitter: @BGPerico

Stay Tuned: Don't miss the next episode of Earn Your Leisure for more insightful conversations blending business acumen with pop culture phenomena.