Gary Vaynerchuk (1:58)

I'm in the same spot I was. Obviously if you go back to Those videos in 20, 21 and 20 when I was talking about them, the talk track was the same. This is early. This is like Web 1.0. 99% of these things are going to zero. You know, when people want to jump on me on that thing, they like to conveniently leave out all the videos I put out that said 99% were going to. Three weeks ago, $132 million worth of NFTs were bought in a week.

Host 1 (2:29)

Saw that. Yeah.

Gary Vaynerchuk (2:30)

But nobody, including the inner circle of NFT collectors, even could believe that because the brand of NFTs are so faded, so low. Front page of the Wall Street Journal in the Spring Summer of 2000 says the Internet was a fad because Amazon, eBay, PayPal, their stocks went from $150 to $4. $3 because of the collapse. What happened in Web 1.0 and what happened in Web 3.0 with NFTs was the same thing. Greed took over the macro. So am I bullish Cryptopunks, which was the first NFT I was most talking about and excited about as the og the real one, I think as we are filming right now, is somewhere in the ballpark of $225,000 for the cheapest one. They were 14 to $30,000 when I was talking about them. That's a good return, you know, Peggy Penguins, you know, bored apes, Azuki, vee friends. There's seven to 10 projects that are building through this winter and, you know, we'll see what comes out of it. Right? So the cheapest V friend right now from series one, my biggest collection, the cheapest one as we sit here right now, is $6,000. That's above what everybody bought it for when they came out. Many are much more expensive than that. So, yeah, I'm incredibly bullish because I believe that collecting is on the precipitous of being in the same place that music, sports, fashion and food were. So let's, you know, let's really go into something that I think could really help some people right now. Sports. The 1982 NBA Finals. Lakers, Sixers. I don't remember which game, so I don't want to get it wrong. Maybe game two. Three. I don't remember five, but I don't think it was one or the last game. The 1982 NBA Finals was on tape delay in America. They aired golf instead of live NBA Finals game because it was that unpopular rating that poorly at that point. The biggest athletes in sports in the 50s had to get jobs in the off season because that's what they were getting paid. Coca Cola did not have a sports marketing department until the 60s or 70s. In the last half century, in the last 50 years, sports went from this thing over here to as big of a cultural phenomenon as we get. Music obviously has had a much more stronger impact in a lot of ways. But the profound nature of Being a famous musician continues to get amplified. Celebrity culture was not as big in the 50s, 60s and 70s. A pilot and an astronaut was more famous than somebody, or at least equal to somebody that was on film. I love to look at history to understand the future. I believe what you're seeing right now, you know, these Labubus. Mm, Labubus sneakers, watches, sports cards, NFTs art. I think that collecting is starting to gain extreme momentum. And the way that you go out with your girl and sit with another couple and you talk about, what are you watching on Netflix? Did you see the Big Game last night? Have you heard about this new rapper or artist? Like, you know, why is every. The way fashion changes? We're all old enough. We're not 15 to see Baggy, then Tight, then baggy, right? Timbos to Nikes to Reebok. Like, we see it, right? So the reason I mainly believe in NFTs is a couple things. One, I believe in the blockchain. Crazy, crazy heavy crazy. We're about to go into the AI era. Every video on the Internet, literally 90% of the videos on the Internet in 10 years that come out every day will be fake.

Host 1 (6:51)

Like on social media or just general.

Gary Vaynerchuk (6:52)

Correct. There will be unlimited videos of you two in 10 years saying shit you never said. And none of us will know if you said it or didn't. And the only way we'll be able to say or tell is if you guys mint it on the blockchain. And there's a connection between the blockchain and the Internet to show that this is real shit. I don't have to tell you guys about Bitcoin and things of that nature. So I think that the blockchain is going to be the most important digital platform infrastructure of the next century. Money will be on that, and so will collectibles. One of the I, you know, I've been in the collectibles my whole life, so I watched it and now I'm really paying attention to it. One of the things that fucks people up with collectibles is fake. Fake art, fake sneakers, fake sports cards, fake comic books. I had a my boy years ago bought a Spider man first appearance. We were hyped. And then they started grading. This was back in the day, in the 90s. Paid real, you know, paper for us. Back then, tens of thousands was like a trillion. We're like, yeah. I was so happy for him. When grading came out and you could send it in, it could get authenticated. They're like, this is fake. One great thing about vFriends, Series 1 NFTs, they'll never be a fake on the blockchain, right? That's a real crazy thing. So to kick off, I'm super hot on them. If you 99.999% of the people watching right now have rightfully not paid attention for the last two, three years because the brand got shit on, right? Brands ebb and flow. Three years ago, we sit here, Will Smith's brand here. Will puts out a kind of funny little rap video. The other day, little lower, Will goes and makes a crazy banger movie up, right? We've all seen it. Ebbs and flows, right? Ebbs and flows. You know me growing up, the two shittiest sports brands in the world, the Golden State warriors and the New England Patriots, those two teams sucked. Now, no better brands. Brands ebb and flow. Even in my 15 year public career, as a personal brand, someone once I'm hot, Some moments I'm in the cut a little chill up and down, up and down. You guys are feeling already, right? Some moments you're like, we're fucking steaming. Other moments in six months you're like, fuck, what's going on. Other people are taking our lead, like that shit. So I think collectibles are going to be a very big part of society because I think it's a human truth. Stamps, coins, you go back to cavemen, rocks, artifacts, antiques. So I'm bullish on it. I think they'll be the predominant. You look at kids growing up, Minecraft, Roblox, NBA 2K, they're buying digital fucking things. They're trading those cards. So I'm bullish on it. The problem for NFTs as we sit here today is the brand is in the fucking gutter because people got fucking way too greedy doing dumb shit. Everyone thought every. That would be like me telling you every trading card is gonna be worth money. Yeah, but what if the players suck?

Host 1 (9:55)

It's like crypto.

Gary Vaynerchuk (9:55)

It's like, that's right. Bitcoins a beast.

Host 1 (9:57)

Most cryptos fell apart. That doesn't, that doesn't mean that bitcoin is not legitimate.

Gary Vaynerchuk (10:03)

Correct. And so, but that's how everything is. 99.9 of art is worthless. 99 of watches ain't worth. 99 of sneakers aren't worth collecting. Comic books, coins, stamps, the dot com.

Host 1 (10:15)

The dot com bubble.

Gary Vaynerchuk (10:16)

It was the dot com bubble. The greed took over, by the way. That's why I started making the videos. I'm like, oh. Because I didn't make those videos up Front, because I'm like, oh, this is gonna go nice and slow. Like tick tock. And social media, like all the other I saw. And then it went real fast, you know, Covid people were at home, they didn't have other shit to do. The game was different than the world I lived in. There was no Covid when I was. So the pace was different. Everyone was digital, Everyone was on Twitter and social. And so all that heat came in and people got ahead of their skis, bad actors got involved. People, you know, looking for a quick buck, which is the quickest way to not make a buck. And shit got fucked up and the brand got hurt. But again, the market, like, for the people watching right now and be like, damn, is Gary full of shit? Or let me go check it. I think the ones that go look and be like, damn, that much volume still going on. When that much volume is going on, when 99.9% of people think it's garbage, well, then, you know, there's something. Yeah. And that's kind of. That's kind of what happened with sports cards and comic books. They crashed too, in the 90s. But you. But I was looking at ebay in the 2000. I'm like, man, there's still a lot of people really fucking with this shit. Oh, shit. And that's how it kind of goes wrestling.

Host 2 (11:25)

Yeah.

Gary Vaynerchuk (11:25)

Same thing like when the Rock, when Hogan and Rest In Peace and Macho man are doing their thing. Wow. Then it's a lull. Then comes the Rock and stone cold bam. Then there's a lull. Then, like, you know, I. I think people jump off when things aren't fucking cooking. And I think sheep jump on when things are cooking. And I'm just in my own little cave by myself in my brain, not being affected by anything besides what I believe to be true. And I'm running a marathon. And I'm aware that in this social media AI world, everyone's a sprinter, but life's a marathon.

Host 2 (12:06)

Yeah, it's crazy. Four years ago. This is interesting because AI wasn't. The conversation.

Gary Vaynerchuk (12:11)

Couldn't be. Wasn't ready.

Host 2 (12:12)

It wasn't ready. Four years later, here we are. And I know you've been on the. The cusp of looking at the next trend and looking at how marketing is good. Talk about where you see the influence that AI has now and where we're headed in terms of marketing, in terms of business, in terms of any. Any pretty much industry and how it's about to change.

Gary Vaynerchuk (12:30)

Kids who are watching, let me tell you the best part about being 49 is you've lived a little. When you're 22, you're like, fuck, 49. I don't want to be there. But when you're at 49, you're like, wait a minute. You know, it's kind of like being a fighter. Like, when you're in your 50th professional fight, man, you've seen all those punches, right? And so you know how to fucking stick and move. That's how I feel about AI. I've seen this movie before. It was called the Internet. This isn't. This isn't the Things within the Internet. So the Internet came along. I'm like, look at this shit. I don't know if you can see it. Literally. Look at the goosebumps I'm getting. Internet came along when I was like, Internet came along when I was 18. And I was like, this is about to change my fucking life. And then I went deep into it and did shit underneath the Internet. Email, website, Google, AdWords, MySpace, Facebook. Got it. This thing isn't Tik Tok or NFTs or crypto or this is the whole thing. So let me say this. This could be the only clip we need from this whole fucking podcast. If you're fucking seeing this right now and you are not spending one hour a day minimally fucking with AI, I don't give a fuck if it's just Chachi. Beat asking it questions. And then if you're a creative, fucking around with all the new shit, Mid Journeys and this Runway and all that shit, if you're not in it, like, you are literally your grandma that you made fun of. Got it. Like, how old are you two?

Host 1 (14:06)

I'm 41.

Host 2 (14:07)

43.

Gary Vaynerchuk (14:07)

Perfect. When you guys were fucking with AOL, instant messenger and AOL and then MySpace and, you know, cell phone and texting parents, grandparents, uncs, they weren't about that life. And it was like, ha, ha ha. You know, Like, I'm in it. They're not in it. If you're 26 right now, let alone early 40s, and you're not spending an hour or two a day fucking with AI, you are becoming your grandma. You are your grandma. So all these people are like, no, I don't fuck with that. That's some bullshit. It's. You know, here's my favorite thing. When people talk about new shit and they shit on it on some noble shit, that's the tell that they're too lazy to do the work. I'm not doing AI, because I think it Fucks up musicians and I fuck with the arts and music and that's fucked up. So I'm out. You're not out because of fucking. You're sad that fucking Kendrick Lamar might lose some paper. You're out because you don't want to put in 40 hours to learn a new thing. Because you're tired, because you just put in a lot of hours to learn the last thing. People aren't noble. People are lazy.

Host 1 (15:21)

Yeah, but people are also scared though too. It's a lot of fear as far as it's going to take my job or some affairs are legitimate, right? Like we've created something. When I say we humans have created something more intelligent than ourselves, that's kind of never been done before in human history as far as, like, we don't know how far AI can actually go.

Gary Vaynerchuk (15:42)

Let me tell you something right now. I don't know if you know this. You definitely do. This is a little joke. I'm setting it up. We also created a bomb that can kill every person on earth. If the three of us intellects were chopping it up in 1952 and the US just dropped a fucking bomb several years earlier and blew out Japan. And we were just chopping it and saying, what the fuck are we gonna do with this thing? If I sat here and said in the next 70 years, no country, no man, no woman will drop that bomb, everybody be like, get the fuck outta here. Think about what 1950 was. We just dropped the bomb. The last 30 years we've had two world wars, right? So in the last 30 years of society, we just got out of World War I. We just, just, just had World War II. The U.S. just dropped this bomb. Now Russia's got it and everyone's trying to develop one. And I said, in seven years, it will never drop. Nobody would believe that. My point of that little story is no shit. People fear. People fear everything. Humans fear most. Parents parent with fear. Every fucking. Let me break it down. I don't love to get political, as you guys know. Let me just make it real simple. Every politician weaponizes fear. Fear is how you control people. I'm not letting another invention fuck me up. Because guess what? When the car was invented, people were scared about that. Do you know what the word demonizing is? Demonizing comes from when electricity was invented. Word on the street. Check this. Electricity gets invented. We have candles in our motherfucking offices and house. Electricity gets invented. And people don't put electricity in their home. Because the word on the street is there's Demons in it. Like, if you bring in electricity, you bring in demons into your home.

Host 1 (17:39)

It's like magic. Like, just cut a light on. So how are you using AI?

Gary Vaynerchuk (17:44)

I use it every day to think, to strategize. For me personally, I as. As I think you guys know and some people may know, I'm always thinking and then I act and so I'm trying. Trying to think of a good one. I already referenced it. I'm fascinated by fashion trends because I think they tell you a lot of shit. So literally, like two, three weeks ago, I'm on a plane, caught up my work just on some. This is literally the. And by the way, I audio everything because I'm better with words than writing. So I'm like. I'm like, yo, chatty. I call it chatty. So we've been on this baggy trend again, 90s, it seems like for the last couple years it's coming. Like, can you give me the last 40 years on, like, clothes being loose, then tight, then loose, then tight? And what is your prediction on how long this cycle of baggie will last? And the reason I asked it is to get ahead of the next tight.

Host 1 (18:46)

Wave.

Gary Vaynerchuk (18:46)

Correct. So as an investor, if I see. If. If. So that was just a random thought that I did. And the answers are crazy. They give you, like, all sorts and you go back and forth, back and forth, back and forth. And the answer is it gives me. Really sets me up to think. So then in two years, if I see a new designer, because when I saw Mad happy, I was like, that's going to hit kith Watching Ronnie Firm Farm for. I'm like, that's going to hit Siegelman Stables. Those hats, I was like, that's going to hit. Like, I'm starting to think that what I'm good at with the Internet, I should be doing investing in fashion. And so if some young girl comes to me in two years and she's like, you know, I'm going back to, like, skinny jeans. I might be like, oh, shit. It's. She's right. Like, somewhere in the next two, three years, let her cook. Keep it alive. And she like that. So that's the shit I use it for.

Host 2 (19:39)

Yeah. I mean, you have the. Obviously you're creative just by nature. Right. You've built that throughout your career. And obviously AI helps enhance that for the creatives. But we deal in a world where a lot of these agencies are old school.

Gary Vaynerchuk (19:53)

Yeah.

Host 2 (19:53)

And they're not up to date. And they don't really understand how to use this what are your thoughts on them? And I guess this new world of influencer and entrepreneur who are using it and trying to deal with agencies that just don't get it.

Gary Vaynerchuk (20:09)

There's a lot here. I'll break that down. I'm going to take a little from over here, bring it all together. Couple things. First, let there be no confusion. There is pain that is coming with this innovation, but that always happens. Hip hop, the music that spoke to me In Jersey in 85, 86, I stopped buying like I would have been if hip hop doesn't come along. I would have bought Van Halen and Bon Jovi tapes, but instead I bought Run dmc, Beastie Boys, the Fat Boys. Big shout out to them. Underrated that took paper from someone else. When search engines came out, we were, you know, I was a little older than you guys, but we were hyped. Yahoo as Jeeves and then Google, right? That was good for us. Nobody cried for the fucking 100,000 people that lost their jobs selling the yellow pages. This city, do you know me motherfuckers job? It was to clean up horse poop before the car came out. This city, this the best city in the world that we're sitting in right now. Only 100 years ago, thousands were employed to clean up horseshit because horses were getting us around and they shit. When the car was invented, nobody cried or they did. They wrote article like people talked about it. But there will be pain in this. If you're not a thinker, if you're just a doer, if you're not the architect and you're just a mason, if you just take direction and you don't use this, this is going to be a fucked up era.

Host 1 (21:47)

Talk about collecting.

Gary Vaynerchuk (21:48)

Let me just, Let me. I apologize. So to your point, the agencies that put their head in the sand and be like, this is the bullshit. Real video is only when humans like this chop it up. You can't do that shit. They're going to lose again. I keep using your age because it's going to make sense to y' all and then everybody who's in our similar age. Remember when online dating came out? Remember when your boy went on match.com or your girl went on match.com and went on date and then like, let's say it clicked and now they're dating and people are like, yo, where'd you guys meet? Oh, a bar. It was so taboo to do online dating in 2000. 2, 3, 4, 5. It was corny. You were a loser. You were a, you know, fat Guy in your mom's basement. Now, it is the only way people date, right? Like to the point where it's so scale, people are trying to go back to the way, right? That that is how the world works. And the agencies that don't say it's real dating, AKA this isn't real content, are going to be put out of business.

Host 1 (22:52)

Talk about collecting and selling trading cards.

Gary Vaynerchuk (22:56)

Biggest month in the history of the hobby just happened in July. I think the number I saw was $308 million worth of cards. Documented, sold, sold in just what kind.

Host 1 (23:06)

Of cards are these? Like Pokemon cards? Are these Michael Jordan's rookie card? Like what exactly?

Gary Vaynerchuk (23:12)

The fact cards. You're not deep in it. Cool. You've dabbled. The fact that you're. This is perfect. You're not deep and you just name two of the four things that are cooking. That's what I mean, that collecting is getting to culture. The you at 41, 20 years ago, that wasn't into it, couldn't rattle off two of the four things that are cooking. It's in the ether, you understand? Yeah, yeah, man. Everything's cooking. UFC cards are starting to get hot. Pokemon's fucking fire hot. Pokemon's killing it. Basketball, football, you know, but baseball's still huge. And that's where a lot of the origins come from. Hockey to a smaller degree, Marvel, Disney getting very hot. And now you've got Michael Rubin, who's a real fucking guy. You know, really behind Tops, really pushing the culture of it. Fanatics fest at the Javits Center. All these celebrities, you guys see it, right? Everybody listening right now sees in their feed a Libby Dunn, you know, you know, a Grant Williams. Like people are feeling it. There's more. Tom Brady's. Every piece of content I see about Tom Brady's about trading cards.

Host 2 (24:16)

Yeah, Caitlin Clark, just Caitlin Clark.

Gary Vaynerchuk (24:18)

Like little girls buying a $20 pack, pulling a $50,000 Kaitlyn Clark. So there's that lottery aspect to it. Um, you know, for me, it was my first hobby and my first business. In a lot of ways it taught me in the like, I am who I am as a businessman because of baseball cards. Because I was 12, 13, 14. Those are formative years. I'm learning. I'm in the trenches. I'm with grown ass men as a child, learning how to getting ripped off, learning how not to get ripped off, selling, buying all that shit. So I believe that trading cards are this generation's art. I think I know so many people in their 40s to 50s who've gotten into Some wealth that don't want to buy a painting from Europe from 1855 for 500,000 but want a Michael Jordan rookie card in a perfect condition or a Bill Russell or a Charizard. It's very big, and I honestly think it's incredibly early. And I think video games, comic books. Look, look at nerd culture. Look at how the culture's. Look at her ac, you know? You know, like, obviously it's adhd, but like, that's off the reference of acdc. Like everything's blending New balance. Like everything's just blending. We all know that. For. You gotta look at Wheezy and Pharrell. If you think about black culture, hip hop culture, when those fuckers started bringing in skateboards, when those guys started showing fucking like Dragon Ball Z and Pokemon, I don't think it's lost on anyone. Definitely not the audience that's watching here. Black culture, the culture becomes later pop culture. And, you know, you can really look at that, you know, moment where it started, like nerd culture went from straight up nerd. Like when I was a kid, if you were into comic books, you got your ass kicked in New Jersey right now, like, you go look, you go to a high school in the fucking inner cities.

Host 2 (26:13)

I was there.

Gary Vaynerchuk (26:13)

And the baddest in the school is walking in with a Pikachu T shirt. You know what I mean?

Host 2 (26:19)

And they're bringing their trading cards to lunch and they're battling that lunch.

Gary Vaynerchuk (26:23)

There's paper in it.

Host 2 (26:24)

Yeah, the.

Gary Vaynerchuk (26:25)

The difference between slinging knick bags or a Pikachu, it's just paper.

Host 2 (26:30)

You know, when you just said it, this is the first time I thought it.

Gary Vaynerchuk (26:33)

I, I like at the end, by the way, the second one's got more paper in it.

Host 2 (26:37)

That's a fact.

Gary Vaynerchuk (26:38)

And no fucking drama and no fucking worrying. And now you flinging. You flinging sport. You flinging Pokemon and sports cards. I'm making 5k a week. You're an entrepreneur. When me and when my friends were growing up selling Knicks, not even dimes because it was hood shit. They were criminals, same DNA. So it's good, man. There's good in this.

Host 2 (27:01)

Yeah. You're bringing it back. My childhood now because I never looked at it as a lottery, but I grew up in that era of getting sports cards and then getting the comic cards. Getting comic book, but getting the comic cards and buying Marvel and trying to get the hologram and it. It turns into like what you said now, like, that is the art of this generation. NFTs is part of that as well. I want to just go back to that for a sec because it's important that you look at it as art and as a collectible. But part of it I know is the incentive of having it.

Gary Vaynerchuk (27:30)

Yes.

Host 2 (27:31)

And I know 2021 is a lot different than 2025. What was the challenge? Or did you see challenges? I'm sure you did. In that process of making sure that the incentive of having that card stayed up to date, stayed relevant, and stayed.

Gary Vaynerchuk (27:46)

On course with veefriends. I won because this is like lost in the history and the ether pun intended. The NFT was the ticket to three years of a conference. So vcon, like, that's the way I priced it, which was this is what I would charge for this conference, for the kind of caliber in football stadiums with Snoop Dogg and all these people. And amortized over three years. Right. So that was the first utility series. Two bfriends came with a box of trading cards. Those things over the next two or three years are likely. The box is going to be worth more than what the whole thing cost. Right. Then I had an NFT within veefriends called the Gift Goat, which means you got physical gifts if you owned it. Those guys and gals just got a box of Sapphire top Sapphire, the most premium one literally in the mail for free just by owning it. That box is selling for $8,000 on eBay. So what's cool to your point? What's amazing about NFTs is right now, when I walk out of here, we dap it up. Good to see you. Good show. I can literally, in the three minutes that I go downstairs to go into my car to go back to the office, I can see every single account that currently holds a vfriend. I can also see the full history of that collectible. So for example, in 10 years, I can look on the blockchain and see people who bought the NFT and never sold it. That's a loyal crew might be able to do. So. You see what I'm saying? It's amazing. It's so different. The blockchain is fucking profound. And slept on again. Everyone's looking at the money. Bitcoin. How much is bitcoin worth? We're not looking at the big thing of what the blockchain means. The blockchain is the saving grace to society, in my opinion, because of this AI thing. You gotta remember, real Talk Video Proof has actually been the judge and jury of our society for the last hundred years. Yeah, right.

Host 2 (29:45)

Yeah.

Gary Vaynerchuk (29:46)

Like, did JFK get shot or did he not get shot? Like that video mattered? Did Rodney King get beat by the police or did he not? That video fucking mattered. Yeah, Right. We're about to go into a world real talk now. You want to get really scared. This is what is scary to me. No video will be trusted. Did Trump say that or didn't he? Did Putin say that? Didn't he? Did LeBron do that? Didn't he? Every video on the Internet within a decade will be fake. The blockchain is the only answer. If we live on the Internet, if that's where the world really is, which it is. Let there be no confusion. This, what we're doing right now, is secondary. In fact, this is feeding what's going to go into it. Well, if every video is fake, that's fucked up, because the truth is important.

Host 1 (30:41)

So every video has to come with an NFT component on the blockchain to verify that it's actually a real.

Gary Vaynerchuk (30:47)

I still don't have it fully figured out. And there's. Listen, I stay in my lane. I can think about things. Theoretically. There's a place where my shit cuts off and I'm not technically sound enough. But knowing the blockchain exists and knowing the Internet exists, there will be a bridge. Or the social networks that blow up in the future will live on the blockchain.

Host 2 (31:06)

Yeah.

Gary Vaynerchuk (31:06)

Instead of the Internet, no company will own it. Nobody can shadow ban you, nobody can delete your account. It will be decentralized. Now, that's great, but it's also bad. That means all the bad stuff has no police either.

Host 2 (31:20)

So that's why when you were talking about the. Pretty much the analytics of looking at the blockchain and the vfriends and you can see everything, first thing I thought was like, oh, this is the new ownership.

Host 1 (31:32)

Right.

Host 2 (31:33)

Because if you look at the platforms we're on now, I know you talk about this a lot. You're renting time 100%. You're renting the equity.

Gary Vaynerchuk (31:39)

You're. You're siphoning attention.

Host 2 (31:40)

Right.

Gary Vaynerchuk (31:41)

When everybody gets mad at Facebook, like, fuck you, I'm like, they're giving you free attention.

Host 2 (31:45)

Right.

Gary Vaynerchuk (31:45)

Which is the most important asset in the world.

Host 2 (31:49)

Exactly.

Gary Vaynerchuk (31:49)

But you're right. This is the ownership. For example, Base Coinbase has a new social network. It's called Base. It's on the blockchain. It's crazy. When you post something, people can hit one little button and tip you, like, 8 cents of cryptocurrency. Any crypto they want. And I was sitting, I was like, and you guys know this because you guys stream on YouTube and you're watching culture. You know this streamers get tipped all the time, right? And I'm like, okay, this is happening in streaming world, but it's not happening in social world. Now let's make pretend. You know, my wife Mona posts something about health and wellness and it's really valuable content. She posts about like really living a clean, healthy life. Now you get a two minute video from her and it brings you a lot of value. I think in 10 years you might just be like, man, that was good shit. Like, thank you. Here's 15 cents. Talk about, you know, like, shit's changing. Yeah, you see what I mean? Like, like that's not. Like Facebook didn't build that. Yeah, like there's no way to do that seamlessly. I think you're going to see a lot of changes. But ownership, yes. This is why I'm obsessed with NFTs. We're going to live digital, which means our physical stuff is going to decrease in value because we're going to live more like the way we live in our phones now. VR and AR are coming, people. Bro, I went deep on AI in 2015, but it was so over my head and it was so not ready. After about a month or two, I was like, okay, right. I bought Bitcoin and Ethereum in 2014, 15, but it didn't really get cooking for another five years. Everyone shits on the Apple and the Snapchat and the Facebook and then just like AI and the Blockchain, y' all are going to wake up, I'm going to wake up and it's just going to be here. And everyone's like, where the fuck did this come from? The last 20 years? And then we're going to be living like this. And now let me ask you a real fucking fire question. What the fuck happens when this is no longer the fucking game?

Host 2 (33:48)

Oh, we've been saying that and this.

Gary Vaynerchuk (33:50)

Becomes the game now. What?

Host 1 (33:52)

Or just I was in China, I was in China. And I mean they have it here to a lesser, very lesser degree. But is. Is widespread in China where you pay for stuff just based off your eyeballs 100%. So it's like passport, your credit card, all the information is either your fingertips, your eyeballs. So it's a, it's a world. We don't need any, we don't need any digital device because all the digital device is actually on us.

Gary Vaynerchuk (34:16)

Look, I think it will get to that is validation and confirmation, you know, kind of Like Apple Pay. I'm talking about the three of us living the back half of our lives where literally it'll start with glasses. Long term, I do think it will be contact lenses. But I'm talking about while we're in this room, we see other shit.

Host 1 (34:41)

Yeah. Like Microsoft had. What was the Microsoft. They had the headset where you. We did that a few years ago.

Gary Vaynerchuk (34:51)

I mean, I can't talk about it fully because I'm under some NDA, but I tested a Facebook product that's coming out in the future that shook me heavy and not like clunky. Like I'll use video game terms that will hit for you guys, not Atari like the latest PlayStation. Yeah, like those graphic differences.

Host 2 (35:19)

It's. We talk about this. I'm glad you said that because I'm looking at even like your microphone now that's the agentic AI. Like it won't be the phone, it'll be something that'll shoot to here. And that's the dial pad and that's your agent and it tells you where to go.

Gary Vaynerchuk (35:30)

Your refrigerator is reordering your food for you. Like your body knows that you're low on sugar and fucking the shit. Just like a fucking mango.

Host 2 (35:38)

Earners.

Gary Vaynerchuk (35:38)

What's up?

Host 2 (35:39)

You ever walk into a small business and everything just works like the checkout is fast, the receipts are digital, tipping is a breeze, and you're out the door before the line even builds. Odds are they're using Square. We love supporting businesses that run on Square because it just feels seamless. Whether it's a local coffee shop, a vendor at a pop up market, or even one of our merch partners, Square makes it easy for them to take payments, manage inventory and run their business with confidence, all from one simple system. If you're a business owner or even just thinking about launching something soon, Square is hands down one of the best tools out there to help you start, run and grow. It's not just about payments, it's about giving you time back so you can focus on what matters most. Ready to see how Square can transform your business? Visit square.comgoeyl to learn more. That's square.comgoeyl. don't wait, don't hesitate. Let Square handle the backend so you can keep pushing your vision forward. This episode is brought to you by PNC Bank. A lot of people think podcasts about work are boring. And sure, they definitely can be. But understanding a professional's routine shows us how they achieve their success little by little. And day after day, it's like banking with PNC Bank. It might seem boring to save, plan and make calculated decisions with your bank, but keeping your money boring is what helps you live a more happily fulfilled life. PNC Bank Brilliantly boring since 1865 Brilliantly boring since 1865 is a service mark of the PNC Financial Service Group Inc. PNC Bank national association member fdic.

Sponsor Voiceover (37:29)

You just realized your business needed to hire someone yesterday. How can you find amazing candidates fast? Easy. Just use Indeed. Stop struggling to get your job post seen on other job sites with Indeed sponsored jobs. Your post jumps to the top of the page for your relevant candidates so you can reach the people you want faster. According to Indeed data, Sponsored jobs posted directly on indeed have 45% more applications than non sponsored jobs. Don't wait any longer. Speed up your hiring right now with Indeed and listeners of this show will get a $75 sponsored job credit to get your jobs more visibility@ Indeed.com podkatz13 just go to Indeed.com podkatz13 right now and support our show by saying you heard about Indeed on this podcast. Terms and conditions apply. Hiring Indeed is all you need shows.

Gary Vaynerchuk (38:27)

Up on your fucking front of you. Like on some real shit. Like I do not believe that people. I Let me. This is actually a good sentence. For some goddamn reason we as human beings think technology stops when we're alive.

Host 1 (38:44)

That's almost like the Matrix though, right? Because in the movie the Matrix, we were all. Everybody was in like the generator thing, whatever. And you just. So it's like, okay, if you are tired at work, you don't necessarily need to get a plane ticket to go to Aruba. You can just plug in and be on a beach, right? And just sit on the couch and just have that stimulation and the previews.

Gary Vaynerchuk (39:05)

Are in our faces.

Host 2 (39:07)

That's. That's where I was going. Because I don't even think you need to plug in. I think if you watch Star Wars, I think this doesn't stop to. It's like I teleport.

Gary Vaynerchuk (39:14)

And by the way, the Let me see this in less of a projecting the fuck do you think zoom backgrounds are?

Host 1 (39:22)

Yeah, to a look.

Gary Vaynerchuk (39:23)

You see what I mean?

Host 1 (39:24)

That's what I'm saying.

Host 2 (39:25)

Already in the previews already VR same.

Gary Vaynerchuk (39:28)

Thing when people I talk a lot about like people marrying robots in the future and everyone gets all fucked up like right now. I'm sure the comments are come on but I'm like, yo, when you're dming with someone in dating apps before you meet in person, people catch feelings on those words.

Host 2 (39:46)

You have no idea who.

Gary Vaynerchuk (39:47)

Is like, like, shit changes. Like if, if your great great great grandma. If there was new technology, we could like rebirth people. You put some liquid on their grave and they come out and they're like, what's up? If that existed, all of us would go do that because we want to meet. Right. That'd be nice. We. You go to your great great great grandma. Not that long ago, she was here 100 years ago. And you put that liquid on, she pops up granny's. Be like, what the fuck happened? Like, like if you died 100 years ago, no car, no plane, fucking Internet. Like a credit card. What the fuck is that like? Like, I don't think people understand how much happens in 10 years.

Host 1 (40:29)

Yeah.

Gary Vaynerchuk (40:29)

So why the fuck's it going to stop now? In fact, it's the reverse. Now that we have all this infrastructure.

Host 2 (40:34)

It accelerates at a faster speed.

Gary Vaynerchuk (40:36)

Correct.

Host 1 (40:36)

But also ebbs and flows. Like throughout human history, technology has always advanced and there's been dark ages. And it's advanced and it's been dark ages.

Gary Vaynerchuk (40:44)

Yeah.

Host 1 (40:45)

So we could potentially form into another dark age where we maybe the technology gets so far advanced that it kind of works against us and we actually start going back to traditional ways.

Host 2 (40:57)

Sounds like Judgment Day, Terminator 2, by the way.

Gary Vaynerchuk (40:59)

I think that's happening already in a little bit of way. But I don't think it is a dark age. I think it's a balanced age. Meaning you're starting to see gen Alpha and young Gen Zers really unplugged. For real. Like the three of us are fucking 247 because we grew up unplugged.

Host 2 (41:15)

Right.

Gary Vaynerchuk (41:16)

I'm 49. I didn't have the Internet before I went to college. I lived my whole ass childhood. But no Internet. Did not go on the Internet until I was 18. So I lived unplugged. These kids live the reverse. They've been plugged from the get two years old watching fucking Coco Melon iPad. So they're the first generation to be like, let's go fucking take a walk. Like, I'm looking, I invested in the pickleball league. I'm looking at alternative sports. I'll give you one that I'm obsessed with. Wiffle ball.

Host 2 (41:51)

Love it.

Gary Vaynerchuk (41:52)

Like, I could see people just getting back into like I said something the other day that a lot of people hit me up about. I said, I see a business in the future I where people get paid to walk with other people on some human connection shit. Like literally on your Facebook, people are Just like, yo, I get paid 20 bucks an hour to walk with you and chat it up.

Host 1 (42:13)

I think you would cook like a dog walker.

Gary Vaynerchuk (42:16)

I literally believe every human that makes under $20 an hour that's watching right now needs to hear me. And even if they don't have a Facebook account, create a Facebook account and then run $10 of ads. $10 on a video saying, yo, I live in Topeka, Kansas and I live on this area. And I'll walk with anybody. I'll walk with you and talk and communicate and chop it up with anybody in this 10 mile radius and run ads, $10 in Facebook ads on that 10 mile radius. I think they build a straight up business. People are lonely.

Host 2 (42:50)

It's true.

Gary Vaynerchuk (42:51)

There's a 68 year old man or woman that sees that video of a 28 year old saying that who unfortunately just lost their spouse and they're lonely and they're like, fuck it, I'll pay 20 bucks to walk with somebody for an hour. Like there's. That's what I mean. Like shit just changes. Whereas if I said in 1990, people gonna get paid to walk with people. Get the fuck out of here, Gary. On that dumb shit. But let me give you one that will. If everyone's confused by what I'm saying, let me give you a different one. If you told people in 1965 that motherfuckers would pay for water. Can I have that water bottle? Yeah, that one right there. Just. I'm doing a prop on this episode. You can throw it. I catch. If I was an entrepreneur in 1960 and said, People are going to pay three bucks for water, everybody would have laughed their asses off. Shit was free. It was in the fucking sink. Free. This shit's free. Except for the eight. Now this is where we're really gonna get into real talk. Cause we were talking about this off camera before we started. That shit's free. Except for the 800 million people on earth that don't have access to clean water. That's why my ass is in Ghana a lot.

Host 2 (44:05)

Mm.

Gary Vaynerchuk (44:07)

Charity water. You know, like so, like, you know, like shit's interesting out here and people aren't thinking. You know what I feel about the last 20 minutes? I need people to think. People just follow. Like they see one thing or their one boy says something like, yeah, you see it in politics, you see it in society. People aren't thinking. And they're definitely not thinking for themselves.

Host 2 (44:31)

You just made me think of today's entrepreneur, right? The person who's trying to get started. Like, let's take your media group that you've created, right? You don't have the platform. You don't have the recognition. If you're starting today, like, what's the first place you attack?

Gary Vaynerchuk (44:46)

We talked about it for a quick second. The number one thing I would do on Earth right Now, if I'm 15 to 30 and I'm just trying to fucking build something for myself, is I would give one solid, meaningful attempt at live social shopping back to China. Like, I cannot say I'm saying I'm glad you're. I need everyone to listen. Mike, you. You did it one time the other day. Like, one attempt, literally, TikTok shop. But you need a certain amount of followers to get a shop, go live. And then there's a startup called Whatnot. It's big. Now you literally create an account. It's QVC on social media. You literally go live and you start selling shit. All the collectibles are going crazy, but I see an opportunity for people to sell anything, including some garage sale shit.

Host 2 (45:38)

Mm.

Gary Vaynerchuk (45:39)

My number one belief is that every person that's watching right now that's crying about money, if they're in a place where they have an iPhone or an Android and they're watching this, they probably have somewhere between 500 and $2,000 worth of shit in their house. Cause everybody buys dumb shit and they don't use it. Like, literally, I'm talking clothes, shit in your attic, your basement, video games you don't play. I really believe this to my Soul. And in 2017, I made a big platform about this. I called it the 2017 flip challenge. And I challenged people to try to make 10,000 bucks by selling shit in their house and then learn ebay. Fuck, man. Every day I get DMs from people, screenshots of their eBay account and their Wells Fargo. Gary, when I saw that video, I had $18 in my Wells Fargo. Two years later, I have $103,000 in my eBay account. I think most people, even the most not talented, can learn the basics of buying and flipping shit. And with. With dollar stores, with thrift stores, with fucking Salvation army, with fucking garage sales, flea markets. And then you just start getting more and more. It's kind of like training. Like, everybody can actually lose 30 pounds and gain 30 pounds of muscle. Shit's hard. Takes discipline, right? But every. Like, the three of us could look crazy in two years if we went crazy. We're not. None of us are bad, but we can all look at each other and Be like, we could be crazy in two years if we ate super proper and really hit right? And we'd look crazy. And people like, what the fuck? That's how I think about this financial shit. So anyway, live social shopping is gonna explode. Like, explode. It will be massive in America, and I think everyone who's watching should learn about it. Again, go to ChatGPT and be like, gary Vee said, live social shopping is gonna be huge. What does that mean? And you'll get all the answers. And you could literally talk. You don't even need experts anymore. Be like, and then how do I set up a whatnot? And then what should I say? Like, you just talk. And I'm telling you, that would be the one place I would start first with some shit that's in your mike. What the fuck did you sell? Posters, Pencil tin. Like a pencil case. How much did that pencil case go for? That shit was gonna be thrown the fuck out by him.

Host 2 (47:56)

Good old pencil.

Gary Vaynerchuk (47:56)

And he needs 27. I'm serious, y'. All. You know what I mean? Like, so. So. And by the way, I saw some crazy ass that. I don't know if it's true or not. Back to, like, I didn't do the homework yet, but, like, there was some staggering number of, like, what percentage of Americans don't have $3,000 in their bank account?

Host 1 (48:14)

Oh, yeah, like, you saw 90%.

Gary Vaynerchuk (48:15)

Yeah. You guys know?

Host 1 (48:16)

But even in China. I was in China, and one of the. The girls that was like, my translator, actually, she was. She's a seller online, and they do like, the 24 hour marathon thing. And the amount of money that she was making from that was crazy. Like, she made like. Like, she said her best 48 hours, she made, like $30,000.

Gary Vaynerchuk (48:37)

And I cannot stress enough. T shirts, used sneakers, hats, everything. And then what will happen? Let's say the 50 people that are watching, they're actually going to do this. Three of them are going to email me in seven months and be like, yo, saw you on the POD fucking chat. Did it fucking love you. Because they're gonna be happy, right? They're gonna be like, problem, I sold all my shit. I'm gonna be like, now go buy new shit and make profit. Oh, you made 8,000. Good. Now go buy $8,000 worth of shit and make 16,000 that you start learning a skill. What do you buy? What sells? Where's their demand? How do you sell it? But here's a big one. You'll like this. I think a lot of people that are trying to Be Alex Earl and Joe Rogan and Gary Vee, like be an influencer. You know, every. Like there's not a single person under 20 whose number one goal in life is not to be an influencer. I think a lot of those people will never get to be that. But of those people, I think a shocking percentage, call it 5 to 10% of those people that will never get to what they want to be millions of followers, I think 5 to even 15% of those people I think can make six figures a year selling shit out of their living room. Yeah, you see, and that's a lot more fun than having a job paying you 75k that you fucking hate.

Host 2 (49:56)

Yeah, yeah. So yeah, you said they'll never get there. Is it because the, the age of influence is changing?

Gary Vaynerchuk (50:02)

No supply and demand.

Host 2 (50:03)

Okay.

Gary Vaynerchuk (50:03)

You're competing against the world and AI.

Host 1 (50:06)

At a certain point I was thinking AI influences. Let me ask you this as far as. Yeah, okay. You somebody that always are looking forward from a global standpoint. What markets are you looking at? What are you bullish on? Where do you think there's going to be opportunity? What areas? Like globally.

Gary Vaynerchuk (50:26)

I mean we talked about it a second before we got on here. I've been infatuated. In fact I think 20, 26, maybe early 27 because we're opening up Dubai. But my Vayner World, Vee friends, Vayner Sports, definitely Vaynermedia has to start putting flags in the ground in Africa. It's super clear. The youth, the talent, the fucking firepower. I wish people understood the intellectual firepower of the volume of under 30 year olds that roam at scale live in all the different countries in Africa. So Africa's gonna win the EMP if you want again, please learn how to use AI. We just said this immediately take. You know what, fuck it, let's do some show and tell.

Host 2 (51:12)

Let's do it.

Gary Vaynerchuk (51:14)

Not using any biases of any other prompt I've done before. I just watched Gary Vee on a podcast talk about Africa as the next continent. He referenced Asia and the Middle east in the last 50 years. 50 years ago Asia started to cook Japan, then later China and then obviously what's been going on last 25 years in the Middle East? Dubai. And then obviously what's going on with Saudi Arabia. If he's right about Africa, which five or six countries within Africa is he right about? And also give me the real data and make sure you're 100% right on this, the real data. Cuz he mentioned something about how young the Continent is. He referenced something that he wasn't sure about, but he said something to the degree of by 2035, 35% of everybody under 30 will be living in the continent of Africa. Can you give me the real stat on that? Yeah. And any other three or four bullet points that might give validity to why Africa is so fruitful and so vibrant and such a great entrepreneurial and business opportunity. Also, I've been aware over the last five to 10 years that China has invested heavy into Africa. And I hear from a lot of American outlets like China owns Africa. Like what does that mean? Like, I'd love to get a little educated on that. And what impact does that have? Yeah. Thank you. So a couple of things. First, I'm really glad I did that because I think that just opened up a lot of people's mind into AI because a lot of people are using AI right now like a search engine.

Host 1 (52:37)

That's chat GPT, right.

Gary Vaynerchuk (52:40)

A lot of people use AI like it's Google. Like it's Google. They're like, what is a bird? You know what I mean? You could see what I'm doing. That was a full pledge minute 18 prompt. I did a 17 minute prompt the other day. The 41. I can talk a 41 minute prompt. All right, here we go. Under 30 population forecast. Your recollection that by 2035, 35% of everyone under 30 will live in Africa is in the ballpark. While the exact numbers vary by source, here's what we know. By 2030, young Africans, typically defined as those under 25 or youth defined as 15 to 24, are projected to make up 42% of of the world's youth.

Host 2 (53:26)

Wow.

Gary Vaynerchuk (53:26)

Of the youth. More than 60% of Africa's population is under the age of 25. Let me say that nice and slow for all the kids in the back. More than 60% of Africa's population is under the age of 25. Looking to the broader population growth, by the mid century, a significant 1/3 of all sub Sahafrican, Subsaharan African population will be children under 15. So while the exact number is not right, there you go, five to six African countries poised for growth. Nigeria, Ivory Coast, Congo, Rwanda. Fastest growing economies in 24G like East Africa countries like Rwanda at 6.9. Ethiopia, 6.2 months, the fastest growing. So that goes into that. Why is Africa vibrant, full of opportunity. Here are four bullet points that back up Gary Vee's point in Africa. Youthful population, fast growing economies, massive population boom. Infrastructure and investment, both regional Tech, agriculture, mining and global investments. Notably China and now increasingly the UAE and the US are heavily investing in African infrastructure. What does China owning Africa mean and what is the reality? This statement pops up often, but the actual picture is more nuanced. China is now Africa's largest bilateral trading partner, accounting for about 20% of the exports. Chinese loans and debt. China's shares External public debt in Sub Saharan Africa rose from 2% in 2005 to 17% by 2021. 134 billion.

Host 2 (55:13)

Yeah, that's a large percentage.

Gary Vaynerchuk (55:15)

And by the way, that's how I use chat. GPT. Yeah, right. Like when I'm thinking about like, like.

Host 1 (55:21)

A mentor or like sparring partner.

Gary Vaynerchuk (55:23)

Watch this. I'll give you another one. This because I'm heavy. Like, if you ask me for real, for real, I would say that I'm a pop culture anthropologist, right? I just like to know everything to the best of my ability.

Host 2 (55:34)

I like that.

Gary Vaynerchuk (55:35)

Why did Sabrina Carpenter pop off? What were the three things that really made her go? That shit, What I just did there, I do. Like, if I see anyone on the radar, I want to know why, right? Like, like just knowing. Because once I know why Kai said that, why Sabrina, right? Why, why, why? Libby Dunn? Why? You start to see patterns. Once you understand patterns, you could start executing those patterns, right? Viral hits and fan connections Mega boost via Taylor Swift's era tour opening for Taylor Swift in 2324 exposed. Right? So then like when I see something like that, I'm like, you know, and I'm, you know, you guys probably have seen this in my content. I love emerging artists. I just like, I love. I feel like that's just like sub pure shit. Like Dochi. Like why did, why did I like nail that? Just like spending time like consuming. She's a star, right? If we were chopping, I mean she got there herself but like three years ago, if she like hit me up and she's like, yo, I'm. Why am I not popping off, right? Or Tierra Wack, someone I fuck with. Heavy. That I think is a crazy star too. If I see her in six months and we have dinner, like just me reading that little thing, I'll be like, tiara, listen to me. You have to fucking open. Like swallow your fucking pride and you have to open for the biggest fucking star you can go, right? And by the way, that wasn't profound insight. That's always happened. Opening for someone bigger is like a 40 year thing. But you know, it reminds you there's. Here's a Good one. There's shit the three of us and everybody knows, knows, but we forgot that's just being a human.

Host 2 (57:15)

You've done a lot, you've said a lot, you've done a lot. I wonder Ownership is always been the key. Obviously you said asset is the biggest piece of the future of economy, but partnerships is something in this space that we do. So I wonder when you say, okay, I don't have to own, it's okay.

Gary Vaynerchuk (57:34)

For me to partner early in my career. A lot later it got changed up. Check this out. One of the reasons I'm scared to partner is I'm building such a big thing. I'm scared that I want to do something and by doing a small partnership, if I then later want to do something in it, I'm worried that that partner's like, yo, fuck you garyvee, you fucking stole my shit or you did wrong by me. I'm so scared of reputational. So I'm very timid on partnerships because of that. Because my favorite thing, this is a very important statement that I hope hits for someone. I'm not trying to maximize money. I'm trying to maximize the joy of the game. When you analyze my career and I've got another 50 years when it's all said and done and it's written, people are going to look at it if they, if I keep doing what I'm doing and it's worth looking at and they'll be like, man, he did a lot of dumb shit and I'm going to come from fucking heaven and whisper down to them, it wasn't dumb shit. I wasn't trying to maximize money. If I was trying to maximize money, I would just do real estate, all the tax laws in its favor. I'm trying to maximize fun. Like I'm serious. Like I like ah athletes, you know that I'm in the business. Vayner Sports, big agency. We just. My brother, big shout out to AJ just signed the biggest jets defensive player contract in history. We rep SAS Gardner, we have all these crazy athletes. It broke my heart when we got into the business 10 years ago and honestly I knew it earlier. Eight years ago we got into business. Probably 12 years ago is when I realized this. When my notoriety and my juice started growing. I started meeting more fancy people. I started meeting real athletes. I so wished as a kid that I could be a football player or anything. I love sports that much. Third grade, my hand eye coordination had me cooking all star and everything. Fifth grade, size, speed, athleticism, power, all started to matter. I Got fucking cooked out. But I didn't realize how many athletes don't love the game. I just love it so much. I played five hours of basketball on Thursday. I'm fucking 50 in November. I'm not supposed to be out there like that. That's how much I love it. But for a lot of athletes, it's the way out. It's the path to paper. It's the biggest thing they can do to make money. As an entrepreneur, I think when people think about entrepreneurship, everybody who's watching, they think about money. I think about sports and art. If entrepreneurship was like teaching and you could only make 50,000 a year, I'd be sitting here right now talking about entrepreneurship, renting a fucking Kia, eating fucking inexpensive food, living in a humble home, and I would be happy as fuck. And I know a lot of people don't believe me. And the good news is, I don't give a fuck, because I know it's the truth. I'm in it for the game. So the reason I don't do a lot of partnerships is a lot of times I'm not trying to maximize the financial thing. I want to paint my own picture. I don't want to co cook. I want to cook, you know? And so for me, this is the. Like, this is why I fucked with Kobe so heavy. Like, long before, like, just day one. Kobe, like. And by the way, I'm a Knicks fan and hate every other player and team, but I was like, that motherfucker, and he was in the west, so that was good. It wasn't going to fuck up my Knicks. That's why I hate Jordan and Brady so much. But I understood them. There's certain people that it's just about the game. As an entrepreneur, what most excites me is to see where I stack up. But I have the humility. When someone builds bigger shit, I'm like, you know the game. You see the best athletes in the world play a game and the game's over. And as a fan, when the jets lose to the Patriots and the game's over and all the jets play or dap up the path, I'm like, don't fucking. You know, I get pissed cause I'm a fan, but they're on the field and they know, like, ufc, right? These motherfuckers are trying to kill each other. Fight's over. That's why I love UFC so much. They fucking right? It's like a brotherhood, right? That's how I feel about fellow entrepreneurs. But the money isn't like what excites me. And people are gonna be like, in the comments or in their heads right now. Yeah, because you got it now. I'm like, motherfucker, fuck you. You didn't know me at 17. Go find my boys from around the way. It was always about this when they were fucking going to parties and hooking up. I did a baseball card show. Not for the $187 that I made. Cause I'd rather hook up than get $187 because the fucking game. It's like these lights, you know, like in the summer when you got those lights and little flies, they can't help it. I feel like those flies know that that light's gonna zap the fuck out of them and they're gonna die, but they can't fucking help it. It's like love, right? Like, you know, love. Like, you can't help it. That's how entrepreneurship is for me. And that's why partnerships, it's not about, like, I don't trust. In fact, I trust too much. It's just that I just want to.

Host 2 (62:47)

Cook, not a game.

Host 1 (62:49)

What you said everybody can't be a content creator. Okay. But for the.

Gary Vaynerchuk (62:55)

Everybody can be a content creator.

Host 1 (62:56)

Everybody can't be a star content creator.

Gary Vaynerchuk (62:58)

Everybody can't get to the plate, like. Right. Everyone wants to professionally live. And that's the whole game. Everybody wants a 1% life, but it's a 1% life.

Host 1 (63:06)

Oh, for sure. Definitely. You know, but the. The next iteration of content creation, because we. We actually saw a lot of. Happened in the last 10 years. Right. Where we saw social media influencer come.

Gary Vaynerchuk (63:19)

Yep.

Host 1 (63:20)

Then we saw the rise of podcast.

Gary Vaynerchuk (63:23)

Yep.

Host 1 (63:23)

Then now we're seeing the rise of streamers.

Gary Vaynerchuk (63:26)

No question.

Host 1 (63:27)

So where do you see this. This thing going from a content creation?

Gary Vaynerchuk (63:31)

I don't know because I don't predict. But I move quickly to your point. Literally, starting in October, which is six weeks, I'm going live three, four hours a day.

Host 1 (63:40)

On what platform?

Gary Vaynerchuk (63:41)

All of them. Which is why I told you, like, I don't. I don't. If I have the humility to start up my Kik account, have three followers, then you should too. You see where I'm going? Humility is the secret weapon of the gangster. Humility is the secret weapon of the gangster. So I'm gonna restream it everywhere. Right. Twitch and kick. I want. Cause I want that youth. YouTube and others will cook for me because I have a little bit more of a base there. But I don't care. I want to Eat back to the game. I want to eat shit for 18 hours again. I hate him with my whole heart. Michael Jordan, because I'm a real Knicks fan. Never wore a pair of Jordans in my life. But I understand what was fun about baseball for him. When you get to the pinnacle you want to. Right. I get that I've cooked and done well, but now let me go fucking chop it up on this IRL shit. And for me it's a throwback. Cause I was cooking on ustream back in 2007, the first IRL Ustream TV. It was big for me, but there was no moving with it. It was different. It was on a desk. There wasn't even laptops. It was fucking that big ass computer. It was different. It was at my desk. But I'm gonna do tea with Gary Vee and I'm gonna do another show called Winding down with GaryVee. Winding down. So I'm gonna sip some tea in the morning and do some Q and A wisdom and drink some wine and do some Q and A wisdom in the evening. And then back to the thing I said about flowers. I want to start. I'm very focused right now and giving away, giving flowers. I got a big platform and I've always been good at that. Right. Dochi Gunna, Logan, Paul, all those Jake, Paul, all those kids that came up, I want to almost formalize that. I want to start really being much more thoughtful. And you know, I'm doing the research anyway, right. And a lot of people that have come up know this about me. I love a DM to a kid on the come up. Like, nothing makes me happier than like being at midnight, just chopping up, looking at the culture, seeing someone, I'm like, yeah. And like just giving them a fucking did it on the way here. A kid that I've been watching for a while, Cam. Right. I just want to like. So I literally, literally DMed Cam. Cam Peterson, the comedian on the way here. Keep building my guy. We all see you. That shit is everything to me because I can't believe that I'm at a point in my career where someone thinks that's epic. And I do not understand why people do not give more love. There are people who today will spend their entire day being on the Internet shitting on people. The fuck do you think is going on in that person's life? So the haters are hating and the hurt are hurting. My question for everybody who's watching, if you're happy and you're loving, the fuck are you not Giving love. I'm happy. I'm in love with life. So I spend time giving love.

Host 2 (66:47)

It's that simple, man. It's that simple.

Gary Vaynerchuk (66:49)

Hate is loud and love is quiet. We need to flip that. That's why everyone's confused out here right now. Because people that are winning, like me, they just mind their business. And I'm saying to them, no, we have a responsibility to fucking put love on the offense. And I take that very seriously. I think that's why I'm unique. Ish. A little bit. Like, I. It's not lost on me. It's not lost on you guys. The audience knows good, bad, or indifferent, Whether you fuck with me or you think I'm the worst, I do play it different. And I actually think that little piece I just talked about is a big piece of it. I spend a lot of time and energy spreading good shit, and I don't get caught up in the nonsense. And it's. Let me be very clear. It's nonsense. It's fucking nonsense.

Host 2 (67:43)

Those who are confused, if you're confused.

Gary Vaynerchuk (67:45)

And let me say this, if you're a human that goes, see somebody shine, and your envy and jealousy and hurt makes you want to write some shit, I ain't mad at you. I love you. I'm sad for you. I want to get you the fuck out of there. Because I promise you, Johnny Pants 49, saying, Gary Vee, you suck, motherfucker, that ain't doing shit to me. The fuck you think that's doing to me?

Host 2 (68:13)

Yeah, the fat.

Gary Vaynerchuk (68:15)

What the fuck do you think that's doing? I promise you, winners are not hurt by boos. Motherfucking winners are fucking invigorated by boos. Like, even though I hate Reggie Miller and Trey Young and all these people, you know, the Garden is the Mecca, and these motherfuckers love to come in and be the villain. Even though I hate it because I'm a Knicks fan. I would be the first. Man, I'd be the ultimate villain in the Garden if I was blessed with basketball talent and was unblessed and not being a Knick. And I would be the number one hated person in Madison Square Garden history because I'd go in there trying to kill people because it's the Mecca. And that booing.

Host 1 (68:54)

Nothing like it.

Gary Vaynerchuk (68:55)

I love booing so much. In fact, sometimes I ask myself on some deep shit, like in the dark, I'm like, do I sabotage myself just for the booing?

Host 1 (69:04)

You need to feed off of it, bro.

Gary Vaynerchuk (69:06)

This is some real fucked up shit. Do you Know, my favorite Rocky is when he loses everything and goes back to fucking the Philly ghettos. Like, I sometimes want to lose everything again and go back to Queens and just start from the beginning. That's how much I love building. And now I'm at a point where, like, people think it's going to be successful just because my track records on fucking on wax. Like, sometimes I think about, like, doing that Face off thing and changing my face and become like, I love being under, by the way. That's why I love the Friends. Be Friends did me a blessing because, by the way, no one's really paying attention to what I'm doing with Be Friends. And I'm building fucking Pokemon and marvel in everyone's face. And no one's even seen it because everyone's like, oh, NFTs are dead. And, you know, that was the one thing Gary Vee was wrong about. Motherfucker. It's going to be the thing I'm most right about. I'm willing to take the booze and the judgment right now, but when that bell rings in the 12th round, they're putting up my fucking hand. I'm putting that belt. And what are you gonna say?

Host 1 (70:06)

Well, Gary, always a pleasure. Always a pleasure. Any last words you wanna leave the audience with?

Gary Vaynerchuk (70:13)

Yeah, always. What you just saw is in the last three minutes is the luck. And I hate using that word because luck is the weapon of choice of the lazy. But I'm going to use it because it's true. What you just saw was the luck of the draw of DNA. We're all born with our DNA. The luck of the draw of having the world's greatest mother who gassed me up so heavy. But she didn't do modern gassing up or like, you can be anything. She kept my shit in check. She was a Russian fucking immigrant mom who was willing to smack you in the face if you weren't doing the right thing. I, I, I didn't even think about disrespecting my mom, let alone doing it. I was scared if I thought it that she would know. So, you know. But she made me feel like I was the greatest and a lot of hard work. And I believe that hard work because I saw my, my siblings aren't the same as me. There's always different shit. I think that everyone who's listening needs to understand that if you really listen back, you should run this podcast back. We touched on things that point when I said all three of us could look crazy in two years. The work is real. Like you can, and I say this all the time. If anyone looks like you that's ever made it, the fuck is your excuse? If anyone with two parents that were drug addicts built something big and had a happy life, right? Because people are looking for their excuse. My parents are divorced. I'm this. I come from this background, I'm this gender, I'm this race, I'm from this area. If anybody in the history of time has made it, and I say made it as being happy, comma, maybe having a little something right from your circumstances, then you got to ask yourself, why not you? And you gotta get into fucking accountability. Like I'm telling you. We are living in the greatest era of entitlement. And you know what happened? Unfortunately, the politicians in the last 30 years have successfully made people think that they're gonna help them. Motherfucker, I made money with Clinton and Bush and Obama and Trump and Biden and Trump and the next fuck or two. It's not Trump's fault, it's not Biden's fault, it's not your mama's fault, it's not your daddy's fault, it's not the world's fault. It's no one's fault but you. And yet. And people don't understand, that's the liberation. Once you understand every. When I tell you everything that is bad in my life is 100% my fault, and that makes me happy because then I feel like I'm in control. And the second you cede control is the second you start getting unhappy. And collectively, we've ceded control to a bunch of clown ass. Fucking clown ass politicians.

Host 2 (73:23)

Yeah, grab the wheel.

Host 1 (73:25)

No argument.

Host 2 (73:26)

Grab the wheel.

Host 1 (73:27)

Gary, always a pleasure.

Gary Vaynerchuk (73:28)

Love you guys. Thank you for having me.

Host 1 (73:30)

See you next week. Peace.

Host 2 (73:31)

Peace.

Host 1 (73:32)

All right.