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Country Wayne
This is an iHeart podcast. Guaranteed Human earners.
Interviewer 1
What's up?
Interviewer 2
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Country Wayne
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Country Wayne
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Interviewer 1
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Country Wayne
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Interviewer 1
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Country Wayne
Everybody who go on social media, they act like they got money too much.
Interviewer 1
Why Facebook is so valuable and they pay a lot of money as well.
Country Wayne
The people on Facebook actually got money. You talking about your auntie? I was always like hey, it's got to turn into some money. It ain't gonna be funny when you create a platform on social media, it ain't for you. That's why all the content creators made a mistake at you Ain't gonna stay hot forever. But these stories about love and somebody in the skit looking at somebody like, I love you.
Interviewer 1
How much money somebody can make on Facebook.
Country Wayne
Even the money I'm getting is peanuts to what I feel like coming. When you go in those rooms, they never gonna pay you if you don't already got money. The deals I'm getting is because the leverage I got outside of Hollywood. I bought a $700,000 Ferrari. I don't care about that car like that. But I knew if I'm negotiating a deal, you gonna give me some money. Cause you know deep in your heart, I don't need yours. I don't care what people say. Money don't make you happy. But it gets you so close. You.
Interviewer 2
But what's been like, one of those
Country Wayne
expensive mistakes that you made, not monetizing early. I learned you can't talk to people. You just gotta be the reason why I'm making money because I don't own Times Square. I'm just coming to borrow it for three minutes because they taxing everything. So what I do, I always live below my means, so I could be free as a creative. If you got a credit card, they will tell you to buy something you really can't afford if you're not disciplined, man, that credit card dangerous. There's no celebrity giving their baby mamas the way I give y'. All. They six figures a year, even if they with another man, I don't care. People who make the money, don't forget where they come from. It's who you give the money to. Forget where they came from, brother.
Interviewer 1
All right, guys. Welcome back. We're in Atlanta, our second home, and we got a very, very, very special guest. Somebody that we want to talk to for a long time. A legend in the game country. Wayne. What's up, my brother?
Country Wayne
Hey, what's up, player?
Interviewer 1
How you doing?
Country Wayne
Appreciate y', all, man. Yeah, we good, man. Happy to have you here. Yeah, I'm glad to be here, man. I ain't gonna lie. This feels. This feel like money as soon as I came here. Y' all got new couches, D. This. Hey, man, this. I smell the money in here, man.
Interviewer 1
We knew what was coming, so, you
Country Wayne
know, I knew where I was coming at.
Interviewer 1
Well, first and foremost, man, congratulations, bro. Like, you've been killing it for a long time.
Country Wayne
Thanks, man.
Interviewer 1
And we've been. We've been watching not just from a content standpoint, but from a business standpoint, so. Independent standpoint. So congratulations.
Country Wayne
Like wise man. I appreciate it.
Interviewer 2
I Think early on, people were watching it for the entertainment component and were missing out on the business that was happening. Like, the business conversation is starting to come more to the fore. Like, as you do more and more Netflix specials, Amazon prime specials, it's like not a thing in business. But you was thinking that all along.
Country Wayne
Oh, yeah, they just. When you country your name country Wayne, they don't respect that. Like, ain't no way him. So it's like he confronted. But now the whole time when I got into the game, it was always business. You know, I ain't even really want to be a comedian, so it was just a gift. And I knew how to monetize my gift. But n. I was thinking business from day one. Like, I was always like, hey, it's got to turn into some money. That ain't gonna be funny.
Interviewer 1
So let me ask. Let's bring it back to the beginning. You start on Facebook, right, doing skits.
Country Wayne
Yep.
Interviewer 1
But you.
Country Wayne
You.
Interviewer 1
You transitioned that into, like series, right? Like ongoing series, soap opera, test out content. When did you have that vision? Because a lot of people just stay on skits. They've been doing skits for 10 years and they still doing skits. When did you have that idea that this is going to transition into actual, real production?
Country Wayne
During the pandemic, when I was doing those characters drip and all that, I noticed they wanted to know what the next thing was like. Oh, so they don't just want skits, they want to know what the next thing was. Okay. What happened after that? So I was like, oh, okay, they want storyteller. So it just. It evolved around that pandemic. I knew it because everybody was sitting down and there was no tv. So I was like, in the streets, when the drop come, no matter what kind of dope you got, it's going to sell. So I'm like, oh, this our chance to be tv. So I was like, I took it more serious because when TV rolling the world going, you got to throw out hit funny skits to catch people's attention. Because people like, hey, you better be funny. But during that pandemic, man, we was able to be tv. So I just took advantage of that moment. Yeah.
Interviewer 2
So, I mean, 2014 is when you start on Facebook. 2020 is when it really starts kicking. But you're grinding for that six years because you said something important. You said that you knew that was your gift. So did that happen before you started posting or leading up to it?
Country Wayne
I always knew I was funny. I was trying to be in the rap game. I Could rap a little bit, but it ain't nowhere near my comedy. So 2014, I seen the comedy thing start to take off with people. So I tried it. I went viral. 2014, October 2014. And then by 2015, I had like a million followers in March. So I went on a road after that. So I monetized it through standup first. So now I'm on the road. On the road. Stopped posting. Like, 2017, I stopped posting on social media. Funny stuff. But when the pandemic came, I got back to it on Facebook because I had built that Facebook audience and everybody had left Facebook, so I kind of had it to myself. And I was like, man, I'm gonna tear this Facebook up. Because I already knew nobody never aimed at Facebook. Everybody going towards Instagram and tick tock. So I was like, I don't never want that crowd because they switch up on you too much. I knew that Facebook audience was there, so I always wanted to. I stuck with the Facebook people.
Interviewer 1
So pandemic hits. You get the idea, but how do you actually turn the idea into execution? Because now you got to get other actors who may not necessarily be actors, but they're actors, and you gotta actually, you know, come up with ideas. Like, what's the execution part?
Country Wayne
Once that happens, bro, it's just a gift. I could come up with a storyline. So easy.
Interviewer 1
Top of your head.
Country Wayne
Top of my head. Storyline. I ain't never.
Interviewer 1
You don't write anything down.
Country Wayne
Nah, I don't write nothing down. I'd be like, this thing I'm gonna meet. I'm a meat old girl, and her mama used to talk back down on her when she was young. So she insecure, but I'm gonna build up her confidence. I'm gonna build up her confidence, but then she gonna start acting like her mama. It's always a reason and a depth to it, too. It ain't just me doing skits. So I just. I'm a storyteller, you know, and to give them the calm, you just gotta give them that money. So you pay people. It's easy to get.
Interviewer 1
How did you identify who would be a good actor in your skits?
Country Wayne
When I meet somebody. Cause most time, I wasn't using actors. I was using people that just. I could see. Okay, you kind of like this. So if I put y' all in the storyline, like, it's gonna be a business guy. It's gonna be a business guy, and he cool. You know what I'm saying? It's gonna be a business guy, and he married you feel what I'm saying? I look in a person's life and I'm like, they can play that. And I write that because most people can't act. So you have to write them to who they are.
Interviewer 2
Yeah. So that process, I mean, in traditional media, that would be a casting call.
Country Wayne
Yeah.
Interviewer 2
But you're doing it just as, like, off the top, finding a casting call. How are people responding to it in the early days, right? You're walking up like, listen, I think I want to put you in this kid. Matter of fact, here's your lines, and let me see if you can do it.
Country Wayne
Now. My boy Brie, I was sending my boy Brid to go do it. Chase Walker, he'll go cash the people. Cause I ain't want to run into people personally. And then when he bring people around, I'd be like, okay, this person, it could be somebody hanging around. Like, Shayla was just hanging around. I was like, she looks slick. Write some slick stuff about her. She gone. She ended up being the star. Rolanda was. You know, she had gray hair, but she was like 50. But she looked so beautiful. So I'm like, okay, cool girl. She look young like that. You gotta like some young dudes. You know what I'm saying? So it just. I just see people and I think of story. Even when I walk down the street and I see people, I'm always thinking of a storyline.
Interviewer 2
I feel like we about to be
Country Wayne
in the sketch, Right? Hey, y' all definitely got some faith.
Interviewer 1
So let's talk about Facebook, right? Because that was insightful for you to. Because at that time, the pandemic, we was focused on Instagram. Most people was focused on Instagram, I don't think, too. And YouTube as well. Nobody was really focused on Facebook. Educate the people on, like, why Facebook is so valuable. And they pay a lot of money as well.
Country Wayne
People don't know that because the people on Facebook actually got money. You talking about your auntie?
Interviewer 1
Them older. Older audience.
Country Wayne
You talking about the older audience. So they said in their life, everybody on Instagram trying to create a life, going to everybody. My dream, my vision board. I'm like, I need you to watch me. I ain't got time for everybody to try to. Everybody's a creator now. So Facebook, Instagram is. I knew that audience from the streets. You can't grab that audience. That audience is a shared. It's a shared audience. You sharing that audience. And when you're not hot no more, they run away to the next hot thing. Think about rappers, right? This Rapper hot. That rapper hot. They will say, this rapper hot. Six months later. Well, I like his music. So it's like that audience there, I never wanted it. I didn't. I. I utilize it. Like, if they come, they come. But I never. Ain't that Instagram audience. Because you can't grab them. Because right now, that audience is in the world. They in the clubs, they having fun, they living their life. Your auntie sitting home, man. So it's like, that's who gonna watch me, and that's what I'm gonna grow with. And once you get so big, that audience follow you anyway. Cause they follow money. So once you get money, that audience go to where the money at. So it's like, you got to evolve and keep evolving for them to keep following you anyway. So I knew if I get my audience, feed my audience, everybody else will come. I just make my restaurant attractive, you know? And that Facebook audience, always been the one.
Interviewer 2
It. There used to be that saying, facebook, that's where your. Your parents live. And then it turned to, that's where your grandparents live. But you're looking at it like, oh, that's the sweet spot. Because those people have income that is consistent.
Country Wayne
Yeah, right.
Interviewer 2
I'm not fighting for that. That's interesting.
Country Wayne
Even if it's a Social Security chick, don't people, man. So how.
Interviewer 2
How are they engaging the same way. Like, when you're trying to gain a following, were you seeing the same type of success on Facebook and Instagram at the same time? Because when you said you had 100. A million followers on Instagram at 2015, that's a lot. That's more organic, and you can reach more people. That's changed. How was it on Facebook?
Country Wayne
I'm gonna be honest. I always had. I was engaged everywhere. Like, no matter what platform I posted on, they accepted me everywhere, you know, because to be honest, whether. Whether people know it or not, that's what they watch anyway. It just. They love. Like, they love rap music, but they still love to hear, oh, Anita Baker. So you just put out good product, and it was flowing on every platform. So I was on Instagram. Only reason I left Instagram, Cause they stopped paying. Instagram had put out a program for creators to get paid. I was making, like $90,000 a month on Instagram. But creators wasn't creating. They wanted us to make the money. They was trying to give away the money. I got to give. I got to give them their props. Now, even though they miss my money sometimes I'll be mad. They literally try to give away the money. People did not want the money. They wanted to clap. I would tell the content creators, I know, hey man, do three minutes. I don't want. I'm scared in the comments gonna say this. I'm like, bro, you care about what a comment say and this money is up. They had Gucci ad because the ads on Instagram were bigger because Facebook, you know, they might be selling some a Robotussin or something. You know what I'm saying? Oh, Instagram, they had Gucci ads. I remember having an ad in my videos and I was doing this character name Drip. It was money on there, but nobody wasn't getting it. So they, they kept it real with me. They were like, they about to end this program. But they did pay me for like three months afterwards because I was the only one creating. Nobody would create.
Interviewer 2
When you say create, how, how much did they have to create?
Country Wayne
I know there's a time on TV they wanted three minutes.
Interviewer 1
Igtv.
Country Wayne
It was igtv. It was igtv. And they were telling everybody to post three minutes. Everybody stayed and posted clips. So they like, bro, the money is here because the advertisers, you gotta think about it, they want to give the money to Instagram, but the people on Instagram won't create. They'll post a little clip or something like, bro, the game bigger than that. You know what I'm saying? It's like the same thing happened with music where artists was so excited about touring, they forgot to make money off the actually thing that they make it. But it's okay to make money off both people because this more detail, you know, this take paperwork, you know, it's like doing your homework. To make the money on social media is actually take a little work because you might have to. Can't say this, can't do this, can't do that. And they're like, man, do them like, bro, I don't sold drugs. I'm doing something worse than that. So if the only thing I got to do is not curse, man, listen, Martin Luther King march for me to make some of this money. So I, I seen the sweet spot and I'm like, yeah, that is that advertising? Because advertising been around, bro. That was. That would run the game every movie. You know, back in the day when Home Alone that Coca Cola don't pay for them. Yeah, for sure.
Interviewer 2
Fact, it was in every fast food restaurant. I remember you used to collect the cups, you collect the toys, you had the lunch boxes. All advertising, all marketing.
Country Wayne
So that's the game So I knew social media this wild eyeballs at. I just want to be. It's like having a restaurant and everybody in your restaurant, bro, somebody gonna buy something. So it's about keeping attention. But Instagram trying to get rid of. I was the only one getting it.
Interviewer 2
What was the consistency or the cadence of how often you, you were posting? Because you said three minutes.
Country Wayne
I was posting four times a day.
Interviewer 2
Four times. Okay.
Country Wayne
Now I post 40, you know, 40 times a day.
Interviewer 1
Yeah, I post 40 videos on, on Facebook.
Country Wayne
Facebook, Facebook and YouTube. And if Instagram bring that money back, I'm coming back. If you ever see me, if you ever see me post a bunch of skits on Instagram, just know that money back over there.
Interviewer 2
That's why the only reason he did he came back.
Country Wayne
I think they gonna bring it back because there's so many people over there. They gonna have to bring it back because they starting this vertical stuff.
Interviewer 1
I think they're starting to push more long form content because before on Instagram recently if your video was over three minutes, they would actually let you know it's not going to get pushed out to. But now they don't do that anymore.
Country Wayne
Yeah, y' all monetize on Instagram.
Interviewer 1
We're not monetized on any meta platform, Instagram or Facebook.
Country Wayne
Do y' all know anybody monetized on Instagram? No.
Interviewer 1
No.
Country Wayne
That's what I'm saying.
Interviewer 1
But Snapchat. I know people that make money on Snapchat.
Country Wayne
Snapchat for sure.
Interviewer 1
But when did you realize that you can make real, real money on Facebook?
Country Wayne
Earners.
Interviewer 2
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Country Wayne
Yeah, my first video, I put up to test it first. I made $70. I just did the video. Just let the camera run over three minutes with my children in the bed. I was like, look when you wake up, but I just want to see. I knew the money was there because the eyeballs are there. I'm like, these views. Got to calculate the money. It's like there's no way they gonna pay you to keep these people on your, on their platform. And I just took it serious and I just turned into, I just turned it into something else. I kept digging in because I know I have no competition because nobody's doing it. So I was like, like, man, if you're getting all these views. And now I just get, it gets. It's crazy right now. Like everything I drop on my page is. It's so, it's, it's crazy right now. It's like the most I know, I know for sure. I got the most engagement in the whole world on Facebook. Oh yeah. I'm the one page in the world on Facebook. On Facebook. But I got the most engagement in the culture on anything. I, I could go tip attack with anybody. Ain't no TV show or nothing. They got more engagement. They watch me every day. I know I'm getting the views. So eventually even the money I'm getting is peanuts to what I feel like coming. Yeah, the money coming. They think I don't made the money. Now I know it's coming because I know I'm number one. I know ain't no tv, ain't no black TV show, ain't nothing on there. Close. It's just that the advertisers haven't found a way to really give it to us. That. Yeah.
Interviewer 2
Because your formal media is so. It's new, but it's. How could anything traditional compete with that? Even if you had a series on streaming, that's short lived. Right. 40 times a day, every day.
Country Wayne
That's how a broke dude end up getting your girl. Cause if you busy, he answering every call.
Interviewer 1
That's a fact.
Country Wayne
While you sitting there putting business me, he listening to her darkest day. When I was 14. I remember one time my mama cussed me out. I ain't been the same life, baby. Because you're a queen. And don't you ever forget that. Please, please. I gotta be. I gotta, I gotta go Put, put the kids. I'll be here when you call back. That. That broke. Dude gonna eventually get that. So I'm so consistent. Why a TV show dropped right? Can't nobody in the game right now compete with me because I'm dropping every 15 minutes.
Interviewer 1
You drop, you shoot content every day.
Country Wayne
I got other people shooting it out. So I got like 14 producers.
Interviewer 1
But it gets shot every day.
Country Wayne
Yeah, we shoot somebody. I don't even know everybody who's on my page. It don't got so crazy. It'd be people walking up to me like, man, I'm so and so off these kids. I'm like, oh, are you like, I got like 14 producers. So like bread turning in 250 videos. Might. Turning in 200 videos, you know what I'm saying? Amber might turn into 60 piece. They turning in. They turning in the dope. And I still drop my 150. 200.
Interviewer 1
So what's the studio like? How do you determine what video goes on the page and like what, what sequence is it?
Country Wayne
We gotta. We gotta schedule it. I got girls that post. I gotta have three girls that post, three assistants. They. We got a posting schedule. Like it show what's dropping as they was posting. And. And I let people write their own stories, but it's trusted producers that been around a long time.
Interviewer 1
So you don't even need to check the content.
Country Wayne
No, but sometimes I have to be like, I take that video down. You know, I do have to do that like a couple times a week, but I can't check it all because
Interviewer 1
it's just too much.
Country Wayne
Yeah, it's 40 videos a day.
Interviewer 2
That's. This is an empire.
Country Wayne
Oh yeah, it's definitely. This is. This is not. They owe me some money. See, they think. They think I'm excited about the money I'm making. I ain't one of them. Kind of. I know it's some more money out there for what I'm. Because I got the number one views. I'm getting a billion views a month for real, you know, just on Facebook. And I'm getting 80 something million on YouTube a month. So, you know, and it's real engagement. These people watching these storylines, Mike, them famous, everybody who around me, they go places. People gonna know them. You know, it's like his own world kind of. But the thing about it, people know it. But since it ain't been celebrated by the Industry people cried about it. But they think I don't know. I know because I'm looking at the numbers. So I'm like, people lying, man. People watching them skits. If they not watching these kids, they know somebody who watch them, they going home. Especially Thanksgiving. When you go home for Thanksgiving, your auntie like, like, what you watching? Oh, it make me so mad. And they don't think I know, but I'm like, I'm getting the. The feedback. So I know, I know the numbers. And that's how I'm able to negotiate all my other deals. Because I. I don't negotiate with just me. I'm like, bro, you finna get these people watching this special. You about to get these people watching this TV show. So I negotiate with it, you know?
Interviewer 1
You know, I just thought about. It's kind. You kind of. I like Tyler Perry.
Country Wayne
Yeah, it's the definite shot. I just seen Tyler Perry. I told him it's the Tyler Perry model. It's just that he did the studio route versus I created a mini network. I'm Tyler Perry. If he would have had a network, because that means he, he wouldn't have to wait on Netflix. I'm posting when I feel like it. You know what I'm saying? It is that cell phone. So it's the crack epidemic, you know what I'm saying? Tyler Perry, I'm in the crack, you know, and crack. They tried to stop it because it was just so. But when, you know, when the crack epidemic, God, them hammer start coming on them calls because it's quick and it ain't.
Interviewer 1
Can't stop it.
Country Wayne
You really can't stop it. Cause I'm shooting in Times Square. You gotta go get a permit for that. So if you're shooting a film, you gotta get. Every time I walk out the pantry and put on the phone, I'm done. So it's like.
Interviewer 1
And it's real time.
Country Wayne
Real time.
Interviewer 1
So if something happens in the world, you could cover that in real time. Trump tell you something crazy.
Country Wayne
You could go back and catch it. Like I write ahead, but something happened crazy. They'll go back and catch it. You know, special chase. Real good at that. But the game changed when I was able to because when you create a platform on social media, what I figured out, it ain't for you. That's what everybody. That's why all the content creators made a mistake at. They thought it was about them. But you ain't gonna stay hot forever. Everybody who stay hot, like cash money, Lil Wayne, he gave Drake them A. So that kept him relevant forever because he sold. Then the days he sat back. We still remember L. Wayne, because you gave us Nicky and Drake, right? So I learned I gotta get from the front of this camera. I ain't gonna be able to live a life. I would go do my movies, TV shows and specials. So I started like, hey, man, I did a video without me in it one day I'm like, you gonna shoot? Oh, oh, okay. Because I taught them the game. I taught. I taught them the game for real. And that's what really spreaded the game. Because I'm posting content, but I'd be working. So that's what. Like, I always wanted passive income because I used to get a Social Security check when I was young from my mama passed. And I remember that $200 don't matter what was going on in my life. That 200 came every month. I say, this what I need. I like passive income because you could spend money different. You know what I mean? That passive income is different. When you gonna do a show, it's a bunch of money, but it's like, ah, I gotta go do this again. That passive income, you might get a little mailbox money. Mailbox money is the game, you know, because it makes you a happier person. I think people get a lot of meal boss money. They won't even. They'll get off medication. Mailbox money changes your life. You breathe different. It makes you happier because you're like, I don't got to go.
Interviewer 1
The stress. It takes the stress.
Country Wayne
It takes the stress away.
Interviewer 1
You don't gotta hustle every single day.
Country Wayne
A lot of hustle every single day. And I still enjoy the hustle. Like, I go do my shows. I'm coming to clubs right now, working on new material from the third special. I just got a TV deal. You know what I'm saying? I just got a movie deal.
Interviewer 2
Congrats. Congrats.
Country Wayne
Yeah, I'm grinding and I'm hustling, but that mailbox money keeps me. It keeps me, man. It makes you happy. I don't care what people say, money don't make you happy. But it gets you so close, you don't know the difference. Did you?
Interviewer 2
So, I mean, obviously Facebook has been the platform. And yes, it gets funny with the money, sometimes with it. Did you ever say to yourself, hey, let me branch off and create my own thing? Yeah, Because a lot of the data
Country Wayne
is not gonna get shared with you,
Interviewer 2
but you can see the engagement, you can see the followers, but we don't know who's Who. But so how did you manage to deal with that?
Country Wayne
What I did, first of all on storylines, you got a more engaged audience. But like you say, that's their platform. So what I'm doing now create my own platform. But I'm not going to do the same thing. It's like I ain't going to use because it'll take too long to build that business to where they. Because you got to respect. They work too. I think with a lot of people. Like I'm gonna get my own platform. You forgot Mark Zuckerberg work, you got respect. Work they put in work to build it. So if you're ready to give up 20 years of your life, you ain't gonna build nothing in a year to catch them. Now streaming with. It's easy to catch streaming. So I'm starting a country Wayne streaming service that's gonna have movies and TV shows and TV shows from the past that you know what I mean? And serve our audience. I feel more comfortable in that because streaming ain't up at 10 years old, but that's social media. 10 years old. But it's too much. Too much going on. It's too much going on with it. So it's like I'm gonna keep doing what I'm doing on the. But that streaming, what I really love to do, movies. I'm gonna do that because even Facebook not growing that much anymore. So you got to think about you try to go create an app. Man, them people already. It's hard to get people off Instagram and stuff. Yeah. They addictive.
Interviewer 1
And you can't have a competition. You got to do something that's different.
Country Wayne
Yeah. You got to be like, we making money together because they be out and, and, and and you gotta look at it. You got to make something different. Make your thing. And I got my thing in my mind that I know I'm about to make. And that's gonna be my billion dollar plate. You know, that's what I. So I don't try to create the same thing. I'm gonna do it over there. Cause you're gonna lose people if you go to your own app. I'm getting 7,000 comments a video, 3,000, 4,000. I'm gonna go over here and get 180. And then the people gonna eventually go back because they enjoy the conversation. It ain't just the video. They don't want to lose that engagement.
Interviewer 1
It's a community.
Country Wayne
Yeah. Like Netflix got the game on lock. It's streaming. You're not gonna beat Netflix, bro.
Interviewer 1
I want to talk about the billion dollar idea, but before we. My last question about the Facebook. Can you give the audience some kind of idea of how much money somebody can make on Facebook?
Country Wayne
Well, I ain't gonna lie, man. I'm. I ain't gonna lie. I got. I made a good bit. I made a good. I made a lot. But in real. In reality, it's hard now, man. It's hard to make that money over now because pandemic gone. I got in when it. I got in when it got in. It's like people back to work. It's hard to catch engagement now. It's. It's hard to make it. It's hard to get that engagement. Like, oh, I. I've been doing. I've been on fable since 2014, so to be honest, I don't want a lot of nobody like you finna go over there.
Interviewer 1
Yeah, but you could go over there
Country Wayne
and make some money, though. You go over there, make you a 30 piece. That's a lot of money. You want to go there, make it 30 grand. You over there make. Probably make a hundred if you really grind and get people on you. But you got to do something unique to get them, to get them hooked on you, to take them to their story and to get them to care enough so that just. Yeah, if you really put in the work, you go over there, it's just like anything, though. It's just. It's just like anything else. If you go put in the work over there, you can make some money. But I know a lot of people who it just don't work out for because they. My money cut right now, but I'm at the top of the pyramid. So when they fall, I only fall to a certain tier. But you got to go there and grind, man, because I'm. I'm beyond you. Come over there with me. I'm dropping 40 a day. So good luck. Good, good luck. But more power to you. Unless you want to come over here to my page. I got a storyline for you.
Interviewer 2
It's new Death row.
Country Wayne
Come over my page. Hey, I make sure you go matter of fact people who on my page gonna make more money with me than they gonna make with Facebook because I got the people attention. Because if the people go into another page, Country Wayne already got the comments. So even if I don't like Country Wayne, I like it. Some of my people follow me, only like me. They only think I'm funny to opportunity. It's like they just following this. When you up, you up, you know, how the game go?
Interviewer 1
How many people do you have on payroll? Like on a monthly
Country Wayne
payroll, bro, that's getting paid through. Well, my produce. Counting the people my producer pay, or just me paying them.
Interviewer 1
The whole ecosystem.
Country Wayne
It's hundreds of people.
Interviewer 1
Hundreds of people.
Country Wayne
Hundreds of people for sure. Just me directly from like you paying your staff. And then it's a pyramid. Bam, bam, bam. Brother, brother, brother. This brother paid by 10 people. Tape. Hey, about 40 people. And them people pay by 10 people. It's hundreds of people, man.
Interviewer 1
So each producer got their own crew.
Country Wayne
They got their own crew.
Interviewer 1
So you are running it like the dope game?
Country Wayne
Yeah, like. Yeah, like, shoot, Mike, you know what I'm saying? They hate when I go on here and tell their business, but, man, Mike, Oh, Mike making seven figures a year. Chase making seven figures, you know what I'm saying? And a lot of other producers ain't gonna say his name, but they might make 400 some thousand a year. And out of 400,000, they might got to pay 100. They got 100, they got to pay 100 something. They got a few people making 20, 20, 20, 30, 30, you know what I'm saying? So it's. It's a pyramid. It's a business. You know, it's just like everything else. It's the dope game. Just this trap house do this, this trap house do that. And I ain't gonna say it's a dope game. Cause that's what I thought growing up, because that's what I knew. It's really just business. Yeah. And you. And similarities. And to grow a business, man, you got to have people out there making money. Because I have to pay, though. That was the thing I did to grow the business. A lot of content creators told me, why you paying them and you getting them famous on your platform? But I'm making so much money, I'm like, I kind of share it. I don't need all this. So I knew if I pay, they'll stay. And eventually while doing stuff like this, they. They turn into a business and they trapping and it. And they go out there and grind, man. They'll shoot, man. People being Africa shooting. Like, the least of them was in Africa on a vacation, but they shot some skits. You know how much it would have cost me to do a storyline in Cape Town? I would have traveled there. So the fact that paying people, man, was the. Paying people was the key. That was the key to really spread it and to make the business really grow.
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network
Country Wayne
Ryan Reynolds here from Mint Mobile. I don't know if you knew this, but anyone can get the same Premium Wireless for $15 a month plan that I've been Enjoying it's not just for celebrities. So do like I did and have one of your assistant's assistants switch you to Mint Mobile today. I'm told it's super easy to do@mint mobile.com Switch upfront payment of $45 for three month plan equivalent to $15 per month. Required intro rate, first three months only, then full price plan options available, taxes and fees, extra fee, full terms. @mint mobile.com you said that there's a
Interviewer 2
pyramid and so obviously you have the empire that's growing and still, I mean pretty expansively. How do you go about approaching your own solo deals? Or is everybody part of that, that pyramid, right, because you get the specials, you're doing touring.
Country Wayne
Right?
Interviewer 2
Is that, that's separate from.
Country Wayne
Separate.
Interviewer 1
Right.
Country Wayne
So, so how, how are you going about.
Interviewer 2
Yeah, obviously when that Amazon prime money come in.
Country Wayne
So how, how, how do you go about approaching those and negotiating, right?
Interviewer 2
Because you're saying, look at who I have following me. Look at my engagement, look at what I've done on tour already, here's what I'm worth.
Country Wayne
Or like that's the leverage. Okay. When you go in those rooms, they never gonna pay you if you don't already got money. So everything I do on social media, if you watch me on social media, is strategic. I never just post nothing. I brought a 700000 Ferrari. I don't care about that car like that. But I knew I was gonna be in these rooms with these a Zigs. If you, if, if I'm negotiating a deal and I'm negotiating with a guy who already got a blue Ferrari that we've never seen before, brand new, you go give me some money because you know deep in your heart I don't need yours. And I will. I ain't bluffing. So I knew so that everything I got going on, it leverages everything else. It's like some people just come see me, they don't even think I'm funny. I'm like, I'm not. They type of company they might not like, but we like country Wayne business though. So it's like people, that's what people say now. Like people see me like man, because people was hating like he ain't funny. But I got so far like he funny to somebody because we got a lot of fans. Somebody like everybody. Everybody. A lot of people were saying that, but it was just like what it was. I wasn't goofy. So they looking for silly. But the next level don't let you be silly. So what it was, you're not gonna get out here and be. I'm not being a coon on stage to please a joker just. Cause I don't. I don't curse on stage. But I knew, bro, this is funny. I don't care what you say. I know what's funny. I'm the cook. And eventually people who did was saying that now they try to rock with me now. Cause, like, when you get that paper, you gonna respect it. Because especially a country boy. Because country people slow to. People support country boy to figure it out, man. People kind of like, hey, man, if he figured it out, we slipping. But everybody is slipping because they thinking old. They thinking the old way. And the old way been gone versus me. I got young kids, so I think like the Y N's. I just don't act like them. I'm like, bro, it's new money out here. Like, that's one thing I like about Offset. When he said in that song bad and Bougie. When he finally. Instead of because most people try to prove they had money back in the day, Offset say, y' all right, we got a bunch of old money. I got a bunch of new money, though. Ray dropped. Ever since then, they look back because it's like, you right, you're right. We were a bunch of knuckleheads walking around. We have no money. We ain't nothing. Old school hustles. But guess what? Y' all don't know how to do this rage off. It's like that mentality. And me being from the old school, in a new school, I know how to combine together, Come like, okay, yeah, it is new money. But the old school music and the old school TV shows was the best. And so I know how to blend it and be like, all right, yeah, there's new money out here. But soap operas hit back in the day. So I'm not gonna get on here and do too many characters, because that's gonna run out. How long can I be a character online before they be like, man, we tired of seeing that. But these stories about love and somebody in the skit looking at somebody like, I love you. I love you. I'm tired of cheating. I want to be with you. I swear to God. Like, people. You know how many women don't heard that? That's. That's. That's the last time you mean it. That's relatable. You know how many women. I swear to God, man, never again. You know how many men don't told himself, man, I'm done cheating, man. Then that spirit Coming to you three days later. Like, I feel the same way I felt then.
Interviewer 1
It didn't work.
Country Wayne
So people watching skits like this gonna last longer because this is real, man. I really. I see him in me. I really tried to stop cheating. I just. I just left my woman house. We just got finished. It's 40 minutes later. Why am I looking at her and texting her back and forth? So it was like I knew what lasts longer because I see back in the day what worked, you know, all the stuff we used to love. So I blended together. And social media is. Social media is just a. It's a get money game if you. If you really look at it like that. But most people looking at social media for how they want to be looked at to the world instead of the world already know who you are. You can't trick nobody. If you want the world, you want to trick somebody style social media. Because back in the day, people could trick us because we couldn't see what they was doing. But now with social media, we looking at your eyes. When somebody get on social media and we hear and they be like, man, everybody gonna be okay. Y' all just. Nah, everybody. You going through something. You weren't saying that in the pandemic when that PPP money was like. Like, people really. The fans really are smarter than people think. And that's why creators mess up. So I look at it like that. Like, these people are the people who follow you are smart. They'd be like, man, they dumb. They followers. No, they're actually smarter because sometimes they realize I'm not gonna try that hard to go make it. The bumps and views and stuff you might got to go through. It might be. I'm all. I'm okay with. She Making 40,000, I'm making 50,000. We got our little barbecue, and I get to go to my son gangs, they living too. You know what I'm saying? So it's like, you got it. Social media, whole class, man. It's a whole class, but we all know the class. It was high school. So we just got to simplify, simplified, and start overthinking and be like, bro, Everybody who go on social media, the problem with people, they act like they got money too much. So you're never gonna get audience if you're starting with money. Everybody who popped me, dc, even Jess, they seen us low, so they grew with us.
Interviewer 1
They started rise.
Country Wayne
They started to rise. People who start with money, you get attention. Cause they watching that, but they like, how I know you came with that. You Know what I'm saying? Like, New York seen Jay Z come up. So it's like, I remember they were like, man, I remember he was just rapping with people who get big and stay big is people who they seen growing, you know, and that's how social media is. You want to know a person. You want to. Because if you come up, if you pop up with it, we don't know how you got it. Like, I don't trust that they want
Interviewer 1
to know your story.
Country Wayne
They want to know.
Interviewer 1
Well, you say you don't curse on your skits. That's done intentionally. I mean, as far as like, maybe religious reasons. Or is it just, you know, that you're trying to reach a wider audience? You don't want to get demonetized. Like, what's the reason?
Country Wayne
Everything he said, man, you can't curse on the grandma's your grandma watching, man. And the advertisers don't want to put no money behind on curse word. It's like one thing about Facebook and all them other. They do conversate with you, but they don't kind of conversate with you to conversate with you. It's like they not gonna tell you. They're gonna tell you by not what? Advertising. If I'm advertising detours for Christmas or anything. If I'm advertising something, I don't want nobody say ML for B beside my product, because we wouldn't want that. It ain't gonna sell. So they. They do talk. They just talk through action. And they make. And they let you figure it out. Like you. Because if they talk, the reason why they don't talk to people because they'll get sued. Because the first thing we gonna say, man, I talk to them. You hear a joke on the podcast, somebody know they talk to somebody important first thing to say. But I don't supposed to be saying this, bro, but I talked to such and such and such and such, man, and they told me this directly in the room. It was just me and them. They got so now they held accountable. So they do talk to you. And it's like a puzzle. You got to figure it out. Like, oh, oh, this is why they want you to do this. Oh, okay. They want you to do three minutes. Because if you don't watch it a certain amount of time, the advertiser is not gonna pay them. So they. They want you to make money. You know what I mean? But they can't trick the advertising. So, like, they. It gotta actually be working in it. And they got to be Engaged. The key word is engagement. It's like when you get married, you don't say, I watched her. I engaged, I propose. You know what I'm saying? Proposal, engagement, you got. It's the same words that go with everything. As long as you engage, that'll keep her. Stop asking about marriage for a little bit.
Interviewer 1
That's free game.
Interviewer 2
You said there's bumps and bruises, and obviously people have grown with you and watched it. But what's been, like, one of those expensive mistakes that you made?
Country Wayne
Expensive mistakes I made. Oh, expensive. This most expensive mistake I ever made. Oh. It was not monetizing earlier.
Interviewer 1
Oh. Cause you just didn't know.
Country Wayne
I was letting a lot of my stuff fly on YouTube. I was touring. I was making the same mistake every entertainer made. I was getting so much money on the road, you know, and I wasn't making a lot, but I'm making, like. I'm making like a million dollars a year at a time on the road. A hundred thousand dollars a month or whatever. So I'm like, I ain't stuck my content, but I should have been focused on monetizing it. Then it took the pandemic for me to pay attention. I made the same mistake every entertainer make. Man, you get hot. You don't care about the music. Oh, they want to book me 50 for a show. Damn that contract, man. Sign the. I don't care. I ain't looking at. Man, hey, damn that music. So I did the same thing. I was like, I wasn't valuing my content. So that pandemic came, and that money got short. I'm like, hey, hey, man, I started looking at everywhere for money. I was like, man, hope won't. Thank God. I had 17,000 in a savings, man, that pandemic made you find every. Cause I was broke. Broke. That pandemic hit, man, I'm transparent. Well, I ain't gonna say broke because, you know a lot of people going through, but relative for me, I got down to 13,000 credit cards masked out. And my bills were 70,000 at the money at the time.
Interviewer 1
70,000amonth.
Country Wayne
That's where they were then.
Interviewer 1
And you had 13,000 to your name.
Country Wayne
13,000 credit card messed out. I had. I about to start selling nutriburst. I had already did a commercial. I put it on my story. Somebody screenshot you could put it up. I put it on my store at nutriburst in an orange can. But somebody said, I don't believe he ain't drinking. I said, well, I ain't drinking the tea Man, I tried nutriburs. I could. Bought me a box truck. I about to pull up cbo. Yeah, yeah, box truck. You need cdo. So I have to do the Amazon routes. I'm like, I'm Country Wayne. But you know, the hoods. That's the man said came out. I said, I ain't gonna say nothing. So I had books of rocks and everything. Thank God that week I had finally video showed me $70. I said, oh, I can try this. Then I was gone.
Interviewer 1
So you was that close.
Country Wayne
That close. And I didn't care either. I knew you burst out like, I was going, you gotta eat.
Interviewer 2
Gotta eat.
Country Wayne
I gotta eat, man. I was out there with the females, man, selling tea. It's crazy.
Interviewer 1
Well, it definitely turned around for you. Cause I want to talk about your transition, even now, to traditional like Hollywood, because I was talking to one exec, and I'll tell you who he is off there. But he was like, I couldn't even offer Country Wayne a deal. He was like. When I found out how much money he was making, it was disrespectful.
Country Wayne
Yeah.
Interviewer 1
So you are now transitioning to Hollywood, like working with Netflix, working with Amazon Prime. How is that transition from going from just everything independent, working with major corporations in a more traditional Hollywood type of format?
Country Wayne
I ain't gonna lie. I loved it. I was one of the ones throughout, man. I ain't need Hollywood, but I ain't gonna lie to you chicks. I'm being honest. No, this prepared me for it. If I would have did this first, I would. Because, to be honest, skits helped me act better and learn how to do grounded acting. You know, I stopped. I stopped being, you know, the comedy was in the skits. I used to be bigger. Like, man, you don't sit. Hey, what's up? All that stuff, it don't work on film. So that's why a lot of people on social media ain't gonna transition to film. Because that would make people laugh on the Internet, in film, you got to make people laugh. No, I ain't going over there. Cause I don't like you no more. But people on the Internet, man, they ain't funny. They're lame. They're boring. So you got to kind of like people. I didn't care what people say. So I always going towards the real money. But the transition been amazing because I got the leverage of they know I got something else going on. And when you walk in the room like that, they can feel it on you. When you walk in that room, desperate they can smell it. But I be speaking. Hey, let's make sure this deal right now. Cause y' all know. So this been a perfect storm, man. I'm beyond to thank God, man. I thank Jesus. Because if it was, there's no way I could set this up the way it did. Because the deals I'm getting is because the leverage I got outside of Hollywood. And I don't never walk, but I always was the type of person. I don't never like to walk in a room without leverage. Because if you ain't got nothing, no food to put on the table, you gonna be the fool. Yeah. So it's like, I wouldn't. I don't like walking in the room without leverage anyway.
Interviewer 2
It's that idea of not needing them is when they want you more.
Country Wayne
That's everybody. That's a relationship. You don't want a woman who. You just won't still make it. She can't go nowhere if I want her to. You don't want that. And don't no one want no man that nobody don't want. Yeah. So everything is simple. Like, why would you want. I'll be asking people. They be asking for these deals. You won't give it to yourself. They like, he's. Wayne is investing in him. I put up a movie. I did. I put up millions of dollars for a movie for me and Coco Jones. It's like he's. I'm never go. They're never. You're. You're never gonna give nobody no money. Who not investing in themselves. When you meet your girl or whatever, it's a perfume or something, culture, like, what was it that caught you? You feel me? So it's like, for girl talk to y', all, like, man, look at him, man. They got the. They got the. They got the. The Vest fest. Look at. They cool. They chilling. You know what I'm saying? The boys New York Swe. The. The retros, man, if you walk up, man, and your vest fest got two people there. Thought you ever come to me for a deal. Like, man, this event fest, we got two people here, but we. We grinding, though. Well, holl at me when you finish, because he ain't getting a dollar out of me right now. I ain't Jesus. You definitely go to Jesus. But no, brother, Hollywood. It's Hollywood Funner now. When I was going there before the pandemic, walking in there with my talent and my passion, I'm good, man. And I was famous then, too. But, you know, but this leverage here, man, when you got that paper, bro. Yeah, you got that paper, man. You gonna get an opportunity and you
Interviewer 1
got the attention you got.
Country Wayne
It ain't like I'm getting the paper off selling tires.
Interviewer 1
Yeah.
Country Wayne
I'm getting the paper off the thing that they, they would have paid me for anyway. But when you got the paper with you, you have to sell yourself cheap because you can't afford to wait. Like, I got this attention, but I need the money real quick. Cause this is about to die versus when you got both. Like, I'm gonna keep this going regardless. I shot 20 skits yesterday. Yeah.
Interviewer 2
I mean, Hollywood transition is interesting. Are you part of the. The writing process, the production process when you do it?
Country Wayne
Yeah.
Interviewer 2
Because that's not easy. You're going from three minute skits to now comedy specials.
Country Wayne
Yeah.
Interviewer 2
To now full films. Like, how did you.
Country Wayne
I co wrote my movie. That's her with me and Coco Jones. I co wrote that. The TV show I just got. I'm creator on that. And the movie I just got. Now they wrote that. I'm just. This is. This is gonna be a big. This is gonna be a big crossover movie too. But yeah, a lot of stuff I got coming, a lot of stocking announce who I got a TV show with when I announced it, man. Shot at these people, man. I. I'm a fan of that. It's like, it just was a perfect storm. But I'm a writer anyway, so if you watch my comedy, storytelling, I don't go for the, look at the girl over there with the fat booty. And then you go, I'm gonna tell you a story, what happened in my life. And I take people on a journey. So writing, writing them skits helped me be able to be like, I'm gonna write a movie if I want to. Wrote no skits. I want the news. It's like doing the. Doing the thing accidentally takes you to the next thing. And y' all know that y' all some businessmen. So everything y' all do, doing this thing makes you old. And now I can work that and I can handle that. So if I wouldn't have did the skits, I would have never knew that I could write. And I would have never had the confidence to take that step.
Interviewer 1
How much time? Keep it on.
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Country Wayne
Ryan Reynolds here from Mint Mobile. I don't know if you knew this but anyone can get the same premium wireless for 15amonth plan that I've been enjoying. It's not just for celebrities, so do like I did and have one of your assistant's assistants switch you to Mint Mobile today. I'm told it's super easy to do@mintmobile.com Switch upfront payment of 45 for 3 month plan equivalent to $15 per month. Required intro rate, first 3 months only, then full price plan options available. Taxes and fees, extra fee terms@mintmobile.com see
Interviewer 1
that on a daily basis. Like how much time are you devoting towards building this empire?
Country Wayne
Well, when I was, I was out there. When I was building it, I was out there almost every day. Now it's like every. Like before I was out there on the phone. Shayla called me, she needs some skits. It took me 20 minutes to give her K skits and explain them. You see what I'm saying?
Interviewer 1
Oh, that's what you was doing outside?
Country Wayne
Yeah. So she, she needs some skits cuz she got Iman honeymoon in the storyline. I'm not gonna be there. Iman Shaer shout out to him, my boy, that my partner, my real brother right there. For real.
Interviewer 1
Yeah, I seen him on the joint.
Country Wayne
But she needed some skits because she don't book demand but she ain't got no skits. So I had to write the skits over the phone and explain it to him. It took me 20 minutes. But them 10 skits that I'm gonna make my profit off, you know what I mean? But it's like I shot 20 skids yesterday. It took me like eight hours shoot 20 skits. But now on a daily basis, I mainly handle everything. Now it's like the movies, the Hollywood stuff is getting more of my attention. The skits, I really, I dropped like 140 of them. Like 100amonth myself now. But it only take me five days to do that. Seven days a month to drop, to drop mine. And then other producers dropping other 1100 videos.
Interviewer 1
Do you see a point in time where somebody's ahead of the studio? Like, it's like you're out of it completely and somebody's running Country Wayne Studios just for this Facebook. And then somebody's doing like. Do you see the time when that's happening?
Country Wayne
Yeah, they doing that now on Facebook. But I still love the game so much. I tell my main story, okay, Because I got a plan. I'm gonna bring in, I'm gonna make another play with advertisers on Facebook. So I'm staying involved because it's too much. I think about it like this. I'm never gonna leave it because I'm watching the Rock and Kevin Hartnell, big as they are, they still did an alcohol brand. My Facebook is out running it. If they had something side like this. And so this is gonna be my side hustle. I'm gonna keep my attention because they go there. If they had a clothing brand, you'll go there and check the fabric and everything. So if I got something making, you know what I'm saying, eight figures a year, I'm never gonna leave it. Oh, it'll take. Because it's. It's. It's what got me everything else. And I think the day I stopped that, the day this gonna drop. So I'm never gonna stop because it's visibility and it keeps you relevant. Yeah.
Interviewer 2
When I hear your story, I just think, like, it's the. To Hollywood, I feel like it's the big threat to it because it's so unconventional, it's so untraditional, but it's so effective. Even from a standpoint of people going to movies. You've seen the downtick in that to find a next star. We. It's few and far between, Right. You get Michael B. Jordan's, but, like, who's the next person?
Country Wayne
Oh, I. I ain't never said this on podcast, but I'm him. I'm just. I'm giving y' all excuse. Cause they finna be like, he arrogant. But I'm not arrogant, bro. I knew. I knew I was him when I first started, like, and that's without filming. That's what I feel. Before I started this, I knew I was him because if you think about it, I'm the only one in the culture that got every audience. I started off with the hood first, right? Then I went to the aunties, then I went to the. You know what I mean? I knew how talented I was. For people who talented never worry about no money. You ain't never heard. That's why Eddie Murphy worried about knowing money, because he know he's. People don't know how talented Eddie Murphy is. People think he was just funny. He can act them boys so good. Deep down, they don't. That why they spend so much money, because they know they so good, bro. You can't tear them down. It's like Chris Brown know how talented he really is, right? You'll never know how talented. Only Chris Brown know how talented he really is. Only him. Just like, y'. All. Only y' all know how much y' all could really go flip anything. Y' all like, man, y' all really like, we want to get an entire business. We gonna go to the top of the food. You would never be because it's you and God.
Interviewer 1
Yeah.
Country Wayne
So I always knew when I first started social media, I'm like, bro, ain't nobody gonna. They could try to put whoever Ahead of me, but you can't, because I got the experience. They only. They ain't live the life. I got 10 kids, man. What you gonna talk about? And they gonna out talk me. Everybody want to know about these women. So it's like I got the subject matter that everybody want to know about. Women, family, money, kids. And I really lived it. And I really come from the streets, and I really hustled real life. And I had nightclubs for this. And I. It's like. So when I came in the game, I was like, the experiences I had, I knew I was the next star. It took Hollywood that long to figure it out, because they're putting people ahead of me, but I'm like, they ain't gonna outlast me. Street's coming back every time.
Interviewer 2
And I think the biggest leverage piece is that you don't need them. Cause when you. When a lot of actors are beginning, they're taking films, they're getting taken advantage of in the contract, and then they have, you know, they take this role to get to the next role, to get to that role that they really want. But you're not starting in that same spot. I wonder now, as you watch actors, because you create. I mean, they're actors, but you're giving a platform. Are you giving them the tutelage about the game itself and how it works?
Country Wayne
Nah, I'm giving them the same game Jay Z gave me, and I never met him. Jay Z just did it. Can't talk to people, bro, because they not gonna pick up their game. They gonna say, but, all right, well, since, you know, why you talking to me? So I learned you can't talk to people. You just gotta be. I told somebody that. Who? People be out here preaching about Jesus. I don't push Jesus with my word all the time. I let people know Jesus popping. But a person told me this in Hollywood. She said, I don't believe in Jesus. She said, but I believe in the Jesus, you know, because I just be and. And let my life speak. But you can't. I. I tell people the game. They ask me. That's powerful. But I'm like, jay Z just did it. So I learned from Jay Z and I learned from everybody, because I'm like, bro, Jay Z, I tell everybody this, man, Jay Z is a hustler. And I never met that man. But I went to his concert. Everybody was enjoying his music. But he did his hand, like this one time. He said, I'm a. I've been hustler, period. I forgot what verse it was. And he did his hand. I told my brother, I said, look at his hand. I say, because I'm a. I'm a director. I'm a producer. So I'm looking at body language. Jay Z tried to tell you, bro, I was gonna beat y' all anyway. You could say, who the best rapper. I'm gonna get more money than y'. All. Cause I was over there in the project. I've seen you got a deal. I already had a deal. It was just the wrong kind of deal. But you not gonna beat me, bro. So when he rapping, I'm hearing something else than what people hearing. They hearing good lyrics. I'm hearing him telling y' all every song. I don't gotta make a pop song. I don't gotta have a new album. I'm in the biggest city in America. And he know, if I'm at the top of this city, I'm at the top of the world. Because if you're in New York, see people from New York. I told somebody this. I come and say. I said, look, people from New York. What I noticed about people from New York, they forget how big New York is, because they used to it. But I'm like, new York is the. New York is New York. But you get a piece of that. You don't even. You. That's where the money at. So it's like, I watch people like Jay Z. I learned from, you know, Dane Dash. I learned from. I learned from everybody, man. I learned from everybody, bro. I watch all. When I say I watch the game, bro. I knew y'. All. I've been watching y'. All. I ain't gonna walk with him like, y' all interviewing country Wayne. But I'm peeping the game. I'm a country boy, so we don't got exposure. So I appreciate Game more than most people. Because when you're from New York, you so used to game. I'm like, nah, bro. I'm used to not being around a building. When I go to New York now, I'll be still looking at the buildings like, damn, you could be from the projects, but still walk up here one day in the country, we don't got that. So, man, I don't. I just be the game. And I get on podcasts, I put out all the game. But they. Sometimes they take it as being Eric. I'm like, I was just really trying to share the numbers so people can go on Facebook. I was screaming the whole pandemic. Black people, man, come over here, man. Come over here. They like, Old people over there, you big dummy. Who trying to impress the world of your grown. See, that's the wrong. See, no, that's wrong with black people, too. They so busy trying to impress the world, they don't even check on grandma anyway. That's why they ain't care about their audience. Cause they care about your grandma love you no matter what car you pull up in. So you gonna get a world more attention. I'm never giving Instagram that attention. But, man, we see what the people doing until they give me. Now they give me some money, I'm back over there. That part I'm telling you that I give you some money erases and did the money come back, Grandma. Be right back, grandma. They got them Gucci ass over there, Todd. Now ass is running me crazy. A little cheaper. Different. Different ass on Facebook.
Interviewer 1
So fat.
Country Wayne
It's a pecans. Like, you might see an ad. Some. Some caramel pecan pop up. You like who he is, man? So, yeah, rags and towels. The ads different. That's another thing. I mean, tell people now the ads a little different on Facebook. Instagram had them ads that was. It's great if they bring it back. I hope so. I pray they do.
Interviewer 1
But even now, like, I've noticed, like, we posted. I noticed this recently. They must have, like, a push to even push Facebook even more. Because our content gets linked. We post something on Instagram, it's automatically posted on Facebook. And I would see a video with like 2 million views, 3 million views, and then. But the comments wasn't matching. I'm like, Then I realized, oh, they got 500,000 views on Instagram, but it got 1.5 million views on Facebook. And it's like 3,200 comments on Facebook. I'm like, oh, Facebook is like. I mean, like, it never went away.
Country Wayne
No, but there's.
Interviewer 1
There's more people on Facebook than Instagram.
Country Wayne
Oh, yeah, for sure.
Interviewer 1
That's what people don't realize in our culture, because our culture is dominated by Instagram.
Country Wayne
That's why comedians talk about everybody on social media. I always was. Had all the crowds because I was always bigger. They might get more popular than me
Interviewer 1
at a time, it might look that way.
Country Wayne
But Country Wayne, the only one that you ain't never felt the deal, because I always been bigger. Cause it's somebody in New York. I'd be doing shows in West Nyack, New York. Yeah. You know what I'm saying? So you gonna go somewhere where they know Country Wayne is in the Palisades. That's a Fact, I remember that. You gonna go. You gonna go somewhere they know Country Wayne. I always was bigger because I had the face. Facebook is a bigger audience, though. Yeah, like me. Me, man, I went across seas. Hey, well, I can't talk about that, but they knew me over there.
Interviewer 2
Been African.
Country Wayne
No, I ain't never been to Africa, man.
Interviewer 1
You gotta go.
Country Wayne
I gotta go over there.
Interviewer 1
You gotta go.
Country Wayne
I gotta go. I definitely gotta go to Africa, man.
Interviewer 1
The billion dollar idea. That's the app.
Country Wayne
Oh, yeah, yeah. I'm flip the app. I got it.
Interviewer 1
And that. That's a create not just you on the app. It's a platform for other people.
Country Wayne
It's gonna be for black people.
Interviewer 1
I mean, like other creators.
Country Wayne
You try to compete with Netflix, y' all ain't gotta try to kill me.
Interviewer 1
Like, they upload their content.
Country Wayne
No, it's gonna be real movies. It's gonna be like a manager version of Net Blizzard stuff. Country Wayne Originals. The name of the app, Country Wayne. Ain't calling no creative name Country Wayne. But you gonna go in there and you can be like, dang, this ours. They're gonna see the movies. Come back like Love Jones on Back in the Day. It's gonna be a bunch of that stuff and a bunch of real good black movies. And it's gonna be. It's gonna be for us. Now, everybody could watch, but it's gonna be a place. Instead of her scanning, I'm telling my idea on here too much. But. But they can't do it anyway.
Interviewer 2
They can't do it.
Country Wayne
They can't do it. I got ideas, man. Because if I come up with. I come up with. I come up with ideas like R. Kelly. Come up with songs. Pause. But I don't really know for real. That's how easy it is for me. Like, I could really freestyle. I could freestyle. I could do poetry. I could come up with a idea. I come up with a movie idea right now. I come up with a movie idea with you guys. You know what I mean? You know what I'm saying? You know, and make it make sense, because I don't think it's a gift. I know how to give it origin. I know how to give it a soul.
Interviewer 1
Well, just to follow up on that, the movie. Because you said you remind me of Tyler Perry a lot. Tyler Perry, that's somebody that is really inspirational. We went to his studio. Do you envision yourself having, like, you're talking about movies, a movie studio?
Country Wayne
Nah, I probably won't do that because AI gets so good. I just think Tangible assets are kind of risky. Yeah, you don't want to get nothing.
Interviewer 1
That overhead.
Country Wayne
Overhead, man, them AC units go out. See, one thing about the skits, when it shut down and shut down, I don't like nothing shut down. Bill still coming. Cause that means something that took you 20 years, could build, could knock you out in a year. So it's like, I think in today's time, that's dangerous. I just rent. Tyler Perry's good for Tyler Perry because he shoots so much content. He's an anomaly. But for me, I just rather pay the high rent cost, because once I'm out of there, I'm out of there. Let me rent your studio because I might not feel like doing this today. I might want to go to Africa for. But that Bill keep coming, man. And I don't business situations. I don't have a. I don't have properties and all that. So it's like the new billionaires. You got to learn from everybody. You know, Airbnb don't own houses. Uber don't own cars. So, you know, so that's the new way people have found a way to make money off air. The reason why I'm making money, because I don't own Times Square. I'm just going to borrow it for
Interviewer 2
three minutes with no license.
Country Wayne
If I go there and try to get a piece of it. And, man, you gotta. Man, you gotta own it. I think that's a. Because they testing everything. Yeah, you got to pay taxes on everything. You gotta pay tax on your money. You gotta pay taxes. Too much paperwork when you own stuff. Liability, That's a whole. I just rather get a wife. If I'm gonna go through all that, I rather just get married. I can't have a building. One thing about his wife. You can hug me. What if they don't want to shoot in here this much? So now I gotta shoot in this building. No, I ain't doing that now. Tyler Perry Studios is my head. Like, I be like. Like, this is a studio to me. Hey, hey, bro, how much you charge me to use this room? I'm gonna shoot a skit, man. Wayne take his girl to his homeboy house, and the homeboy girl tell him like, yeah, y' all married. Like, yeah, how long you been married? Now my girl mad because I don't got nothing like this in my house. And we married. It's like, I use what's around me. I'm like a scat. I'm like a savage. I turn it. I turn trash in the treasure. The big Buildings. Tyler Perry could do that because he got so many deals.
Interviewer 1
Yeah.
Country Wayne
In Hollywood that the demand.
Interviewer 1
Yeah. Is constantly there.
Country Wayne
Yeah. And if he, if he don't want to shoot no more, he could turn it into something.
Interviewer 2
They're gonna write out some sounds.
Interviewer 1
Keep your overhead, that's a gym though. Keep your overhead low.
Country Wayne
Yeah. Because if you don't, if you, if you live below your means, you're gonna always stay creative. Because the day you live above your means, you can't be creative no more because the bill people won't let you try you at home. I need too much to think about this. Yeah. Well you ain't gonna have think about it if you don't pay this. So what I do, I always live below my means so I could be free as a creative. Cuz the day you. I know people I, I paid before they was living like this. I paid them. Then they jump their lifestyle up. Now they only, they can't even feel them jump because you don't lock yourself back in prison again. God will set you free. And people lock their back up. If you got a credit card that joker throw you, I pay mine off every time I use it because let me tell you about a credit card. They will tell you to buy something you really can't afford a credit card, boy, if you, if you're not disciplined, man, that credit card dangerous. The credit cards got people messed up right now, boy. Cause it'll tell you that you can go there. Like, man, you look at your bank. I can't go there right now. We got money put up. But I just come in like the credit card like, yes, you can just pay me back later and then don't pay it back one day. Well, you know, I got charged a little extra on that trip. So it's like the world got plenty of ways now for us to stay financially in debt. And I'm a country boy. I don't like, I don't like debt like that. You know what I'm saying? Cause I know it'd be in the back of my mind. So I don't want no. I don't want no studio.
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Country Wayne
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Country Wayne
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Country Wayne
but when the sauce is this good, the food is just there to get
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Country Wayne
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Country Wayne
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Interviewer 2
It sounds like that. That last 13,000 with 70,000 due is stuck with you.
Country Wayne
Yeah. Yeah. Because the biggest debt I got is my family. Now, them bills I had due was my family for real. So I tell my family all the time, I'm really already straight, because if something happened, I. I'm cutting y' all off first. First. So them high bills, everybody hear me talk about a lot of that. My family, man. Like, I spent hundreds of thousands a month on my. On my family. I don't have to do that.
Interviewer 1
They're on payroll. Or you just.
Country Wayne
Of course.
Interviewer 1
Okay.
Country Wayne
Oh, you ain't getting. You ain't rocking out here in that W9.
Interviewer 2
Okay, go se.
Country Wayne
Smart man. You ain't walking out here, you. I don't care. My children get one. Yeah, Ain't nobody getting no cash. Nah. Pay the children, and they pay their own taxes. I told my baby mama this year, my tax bill, a hundred thousand. Why you calling me about your business? Yeah, you spitting that. Tough it out, whoever, dude, why you calling me about your business, baby? If I. I'm. I'll pay you. This your boy? You should have a man at least pay the taxes. Have a tax man or something. Talk to a tax man. You trying to talk over some boy in the club? Go talk to somebody who knows somebody. Ein Number. You the one took this money in your name. I been told you go get llc. How do I do it now, man? They gonna come lock you up, I tell you that. You better pay them people to t. I ain't paying nothing, so you can't pay my taxes. No W9. Everybody get one of my kids. Everybody. How creative do the kids keep you?
Interviewer 2
You said you got 10.
Country Wayne
Oh, my God.
Interviewer 2
I was thinking AI, but I'm like,
Country Wayne
why you need AI? You got kids? Oh, boy. Well, I got a son. Boy. I'm 38 years old now.
Interviewer 2
What's the age ranges?
Country Wayne
Four to 20. Okay. My kids give me all the material, man. Yeah. So it was like, huh? Yeah. My son. My son got a baby.
Interviewer 1
Your grandfather?
Country Wayne
Yeah. I'm a deadbeat granddaddy. But nah, I ain't seen the baby yet. I've been home. Ain't when I seen the baby.
Interviewer 1
Why not?
Country Wayne
Well, first of all, I don't be wanting to be in the midst of what my son got going on. But, you know, I love. I love her. I made sure she got a house. My granddaughter got a house and everything. I ain't seen it. But what made me a granddad at 38. I told him I'll be a Debbie granddaddy. I told him that off the rip. I said, hey, man, y' all think I'm be around that baby? I ain't gonna be around, so I can't. I ain't one of them yet. So you talk about me. I'm going to put this on the podcast. I know they're gonna put a post up about me about three months. I ain't about a month old. I ain't seen them. So they finna be like, he out here doing this. So in case you're like. He already said, don't already leave you.
Interviewer 2
It's a. Your granddaughter or grandson.
Country Wayne
Okay?
Interviewer 2
Granddaughter.
Interviewer 1
He already gave you fair water.
Country Wayne
I gave you fair water. I told him I was real. I'm Bill Davey, Granddad. I'm not keeping her. Y' all ain't gonna see me. They thought I was playing. I was home. They trying to throw hands. Cause they know I came home the other day. You home. You know I'm home. Stay with y' all at. I don't want hit no crowd or nothing here. I'm tired. I got the baby nice. I got a nice stuff. I got a nice room. They got a nice house. I bought the baby mama house and everything. Just don't come over here. I keep my eye on 68 to keep people away from my house. It's too cold for the baby. Want the baby come over here. My baby come over here. It's 68 degrees, man. For real, Baby. Baby been coughing anyway out here, miss? No, they say she. They say she had a cold, man.
Interviewer 1
Since they'll be right.
Country Wayne
It's 68 degrees. You okay?
Interviewer 2
I mean, you've done enough.
Country Wayne
You got a house for. It's too cold and it's too cold. It's 68 degrees at my house, man. Yeah, you got the long. Gotta get done
Interviewer 2
at some point. Will you see her?
Country Wayne
Oh, yeah, I'm gonna see her. When she. When she could walk. When she could walk in and walk out. See, right now, they drop off. You know, you gotta hold it for a minute, and you gotta fake like you want to keep them happy. Then you know people trying to leave, they like, she. You know, the baby hug you like she wants you. She all. She really like you. Yeah. Then you don't want to just say, I don't want to keep it. You start saying stuff. You ain't got no extra clothes here, though. You know what I mean? She ain't got no clothes here. I ain't got time for none of that fake stuff. When she get to. When she can walk in. And when your mama about to leave and you hear key shake, get out of here.
Interviewer 1
That's the rule of thumb.
Interviewer 2
That's a movie in myself.
Country Wayne
Yeah, but I talk about it on stage. So I monetize it. Yeah, but I talk about it on stage. And he go. It go deeper than that. It's a lot of stuff happen, but it's a joke. I got on stage, my third special, bro, that I'm working on right now. Oh, my God. It's gonna kill him. He's been killing. It's been killing the audience. But it's. It's gonna. It's real stuff. My kids give me, man. My kids give me so much material. I put them in the skits. And I talk about real life, man. You know, like, I got one of my mothers and my kids, she moved back to Kansas City. I had a house in Atlanta, and I told her, I said, it's gonna be hard for me to see my child in Kansas City. And it has. She thought I was playing. I went to Kansas City one time. I tried to go against my will. I said, you know what? I'm gonna go. It rained and it was cold. I said, God ain't meant for me to come here. So you going to bring my baby to me up. I'm a FaceTime daddy. Me and my baby don't have the longest conversation through FaceTime. Hey, baby, when you come here, when you move back to Atlanta? So I be talking to the mama through my daughter. When y' all moving back? Cause I'm never coming. Patrick Mahomes ain't winning no more, man. I ain't got time to go to no Kansas City, man, so.
Interviewer 1
But you said everybody else. You said you got houses.
Country Wayne
Oh, everybody got houses. Old baby mama got houses. Everybody got. Everybody got house houses. Everybody got money. Everybody good. So they went.
Interviewer 1
So you. So you paying your child support payroll? Pretty much, man.
Country Wayne
I'm overpaying child support, man. My baby mama's ungrateful, and I want them to see this. Yeah, I said they the most ungrateful. They. I got the most. I love them. Yeah. I got the most ungrateful baby mama. I get even more. I'm gonna tell the truth. They six figures a year, and it's still not enough. And they still talk about what I do for somebody else. Oh, man, this my business.
Interviewer 2
Damn.
Country Wayne
What you. What? I don't tell you what you do with your body. Why you worry about my money? You said my money More valuable than you. They are great for me and they gonna get mad when they see this. Don't cut it out either Scholar baby mama's gonna agree with me because they these women getting hundreds of thousands. I'm talking about a couple of baby mamas. 400,000 a piece. This baby mama 100 some thousand. This baby mama 100 I don't have to pay. That true. But they be like this really ain't nothing. I wish my mama was comforting a grave. I'm telling on her because they're always
Interviewer 1
compared to what you have.
Country Wayne
I'm telling that why they need to stop talking to me on the phone. Cause they know I'm going to tell it. Listen, if black women know that they were saying and women in America knew my baby mama was saying that really ain't that much. Much as we don't been through and where we come from, man, they forgot, man. It don't be the people, the people who make the money don't forget where they come from. It's who you give the money to forget where they came from. I could never forget. Cause I'm still grinding. They forgot. They don't even know how much money they get. They ain't really ain't nothing. I don't have to do nothing but I don't have after I pay my bills and pay my bills payment and pay this big house that you were never gonn in. They were never. I tell I tell somebody baby M, you know you never was going to make it here.
Interviewer 1
Let's be honest.
Country Wayne
So you can't walk in heaven doors with. With hell shoes on. Talking about with your, with your bent shoes. This is nothing. I see I. I see the bottom of your feet. I can't wait till you leave so I can sweep my floor. But I can't talk joke to him. So I decided I talked to them more. I talk about them on stage and podcast. That's the truth. They are grateful, man. I tell them they only know they are great. Those numbers I give, I say, bro, there's no celebrity giving their baby mamas the way I give y'. All. Even if they with another man, I don't care, they free. I don't have to give that amount. And my kids ain't just them. My kids getting six figures so they don't even have to give the kids no money. But they think they not getting that. And still it still catch attitude. They'll still catch attitude every once in a while. You don't understand. You ain't doing nothing but Giving nothing. But bring all the kids back to my house, give me the money. I got a nice stepmom for them. She can't wait to get them. I got a night. I got the best stepmom for him in history. She can't wait to get her.
Interviewer 2
So are we. Are we done with kids?
Country Wayne
I think so. I thought I was doing out the first one, so I don't think nobody. A bunch of kids thought they were gonna keep going.
Interviewer 1
Just happened.
Country Wayne
Yeah. You can't predict it. I guess that's why Future now, he sell Future. Cause he was like, man, I know it'll keep going, man. I'm 38 now, man. My kids, they keep going for me now, now, I ain't trying to have no kid. I ain't never had a kid and tried.
Interviewer 1
Never. Not one.
Country Wayne
No. It was always like, what? No, he might come on.
Interviewer 1
But after five.
Country Wayne
Just wait. Just wait. How many days? Just wait. How many days? You don't feel like you cramped a little bit? It ain't come on at all. Oh, man. All right. God. I'm stop. I'm done after this. YouTube. YouTube. So you ain't come on period. What day your ovulation we looking at App together. So this the flow phase.
Interviewer 2
I see it was a green week
Country Wayne
this day One, but, God, why? Why? He ain't say nothing, man. You another one. Oh, my God. This was. This is. Y' all must know each other. It kept going.
Interviewer 1
After five, though. You didn't say, like, okay, we gotta redo this game plan or whatever.
Country Wayne
I'm tell you what happened, man. I had five so fast. I ain't know I had them. Like, let me tell you what happened. High school sweetheart. We had two. I went and dealt with three other girls. This is hot, you know? This is right after high school. Every girl I dealt with after that got pregnant. First time I dealt with him. So I was at five quick. I was at seven by the time I was 22.
Interviewer 1
Seven by the time you're 22?
Country Wayne
Yeah. So I was already hit across the head. I was dizzy. 7.
Interviewer 2
At 22.
Country Wayne
I was about to. Before I can even think, I had seven little people. I remember I had all my kids together one time I. I called triphobia. It was like, old. I had. I had a beige by Chevy. And they. And my sister had them. She had what he got them for me. And I would get them out. I put them out in the car. I was driving. I kept looking back in that mirror. I seen all them heads back there. I said, oh, my God, who do these people belong to? But it was me. So it was seven, man, I had seven by the time I was 22. Damn. Damn. I been said damn. That's why I don't curse no more. I don't say all the curse words. That's all I got left is hell and damn. I said every curse word you can think of. That's why I don't curse no more.
Interviewer 2
Yeah, I mean, but you're taking care of everybody, so.
Country Wayne
Yeah, I'm taking care of now.
Interviewer 2
That's the blessing.
Country Wayne
Yeah, I take care of now.
Interviewer 1
Take care of them now.
Country Wayne
My baby mama think they doing a hard job. They like, oh, we got to take them to the dentist. I make them feel like they ain't worth all that money. I give them. I tell them that. But the kids. The kids either. No,
Interviewer 1
man.
Country Wayne
My goddamn children spending money. But my daughter. I give my children a. I had to give my children a thousand dollars per year for their birthday. You know what I'm saying? Once they reach a certain age of teenagers, that's what they get. They get a thousand dollar a year. I'm a thousand. They 17. They get $17,000.
Interviewer 1
Oh, whatever age they are. 14,000.
Interviewer 2
15,000 or 15.
Country Wayne
Yeah, they started that. Because now I mess around with on social media, man. I ain't know it was gonna hit social media, but I had gave. I gave somebody else that for their birthday, right? My children seen that. They couldn't wait till I get home. You did that for them. You better do it for us. So it's a thousand dollars per year now for my kids, outside of what the moms get. And the moms still think they. They doing all the hard work.
Interviewer 1
Thank God for Facebook.
Country Wayne
I know that.
Interviewer 1
Any of them acting.
Country Wayne
They all good.
Interviewer 1
They in the skits.
Country Wayne
Yeah. Oh, you got. My baby mama's in the sk too. I gotta get some of that back.
Interviewer 2
I mean, that's W9. They working.
Country Wayne
They work. They all get in here. I don't want to be seen like that. I don't want to give you my money. So we even, but no, they all in sk. All of them good, man. Honestly, Tony, every last one of my kids are good. They all business kids. They all good. They all. They all gifted, to be honest, they are, though. They all gifted, and they all gifted in different. I see different parts of me, and I see the preacher and something. I see this and one the business. I really realized when you have kids, the gifts of you really be in them. But when you boy, you find your gift, the Easiest is for them to find theirs, because they'll start picking. Because when your parents ain't find their gift, your kids don't know where to aim at. I knew what I was. I used to ask questions. So I knew, oh, my family, this the entertainer, my daddy side, the business side, your DNA. If you find every part of your DNA, you need every part of your DNA to be your best. You. Cause that part that you might think weak, that's what you need. Like, my mama side lazy. I needed that, though. Cause my daddy side so ambitious. I don't go for everything. I'm real like, nah, I don't feel like doing that. But it keeps me from trying to do everything. I'm like, I'm just gonna do Facebook. And then I added the versus. My daddy don't try his family. They do too much. So it's like. It balances it off, though. So my kids, they all get it because they see me do different things. They watch every interview. Like, everybody can watch this interview. And my kids be like, oh, my daddy talk like this. He do that. He taught business, so now they think business. Oh, my daddy post content so we can direct, we can produce, we can write. This what our family good at, you know? And that's how. And they all gifted, man. I love them all. We all play. We all keep it real. They got tough skin. They joke on me. And the mothers of my kids, we like family. I love them. You know what I mean? I'm just trying to make up for everything I already said on here. I know this is gonna clip, clip, clip. I know y' all finna clip it up. He back there, he's already clipping his hand shake. Like a sizzle back there. He did it. His hands did this real quick. He couldn't wait to clip it. I seen him shaking his head like, oh, I'm so glad he said that. I gave you something, bro. You had an asset shirt on. I ain't want to leave you here with a liability. I had to do that. I threw that in there for you, bro. Cause you. You. You got your house so nice. This what happened when you got snake walls, man. You didn't think I noticed that, that you got alligator walls here? I've been the whole time, the whole interview, I said, I can't wait to go rub that wall. This man got alligator walls in here, man. Y' all ask me all the questions. What y' all doing? Yeah, exactly. A lot. One thing about New Yorker, man. Y' all don't share the game. Nah, that's not. Hey, all y' all New Yorkers are watching this, man. No, no, no, no, no, no. Y'.
Interviewer 1
All.
Country Wayne
All y' all New Yorkers. I'm tell you something about y', all, man. Y' all slick, but y' all don't. Y'. All. We say the south took over the game. The rap game. Y' all gave it away. Cause y' all was onto something else. Y' all was onto the business side. Cause y' all already knew the labels would get the money. So now y' all in this podcast game, man. Y' all got every New York podcast. Find a way to get paid. Yeah, and the podcast in the south is just popular. Y' all gonna share that with me when we get off here. I don't share enough with y' all.
Interviewer 1
100%.
Country Wayne
Well, the new York coming out is your bad now. But, yeah, when y' all about to be slick. He one thing I like about New York. They laugh. They laugh with a smile on their face. Y' all beef with each other. But let me tell y', all, when it's time to keep the game. Look at that. They ain't giving away nothing. They keep the game to themselves. They don't tell nothing. Before you know it, everybody got a podcast in New York. Figured it out. It got nice walls. Joe Button, his podcast is white now. When I seen Cameron on there put on the suit, I said, yeah, they gonna find some money. That joker took off the pink coat and put on the suit. He gonn out. Cameron back in. Y' all brought Cameron out. And Jada. When Jada came, I say, I did a bypass with Tony Ayo on Murder the other day. I was staying at Murder the whole time. I'm like, he lay back. I say, even. Well, y'. All, y', all. Hey, man, I gonna spend some time in New York. Hey, man, y' all gonna share this game with me. Kon. I know y'. All. We follow each other. Mace, you up there. You ain't rapping no more. Good as you rap. What? Y' all got the same last. Me telling y' all country BO I said, man, figure it out. Yo, Y' all don't even say son no more, man. N n. Oh, man, I know why y' all start saying son. Cuz we start. That was out. No, we ain't saying that no more. Yo, figure out something else, man. You know what I'm saying? I seen y' all in New York, but hey, man, I spent a lot of time in the P. Man, I spent a lot of Money in New York. Y' all gonna share it, G. Me?
Interviewer 1
Nah, nah.
Country Wayne
It's too easy. This a podcast, bro. It's alligators on the wall. And we're gonna have.
Interviewer 2
We're gonna bring you in Africa, too. Yeah, that's gonna happen because you haven't been.
Country Wayne
I'm be honest, bro. People in New York, tell me something. You gotta show them. I got you, got you. We gonna remember this, baby. Yeah, I got you first. Especially y' all getting fans like us real quick. Like, damn, they really trying to get you away. Seriously. Oh, God. Hey, see the south, we too giving of the game. Everybody cut our head. We like, yeah. Get on our beats and all that, you know? Yeah. The splits come. Like, what happened? New York? Get on beat. Yeah, but we got to talk this over. You know what I'm saying? I own it. You know, this for shows, man. We own the label, man. That's New York. Where. Hey, I learned. I spent a lot of time in New York, and I was studying y' all out. I spent a lot, and I was like, oh, this out of New York. Because, you know, I hear about New York, but I'm all the say less, really outside with it. I'm watching. Oh, this how they move here. Oh, oh, boy. But I understand. I say, y', all, they understand. Cabill's so high in New York, too. Y' all don't got time to play. I thought New York was mean because they don't speak when they walk. I'm like, oh, they going to work. When I figured out this cost what? I got an Airbnb one time, man, that joke was 2000. About 1500. 2000 a night. And the bathroom was in there with the kitchen. I couldn't wait to get to the Airbnb. Cause I said, I'm gonna post. I'm in New York. I couldn't even post a picture. I said, they ain't gonna come to my show. Cause they be like, he ain't made it yet. When I realized how much it cost a New York dog, I'd be like,
Interviewer 1
cost of living is crazy.
Country Wayne
It's crazy.
Interviewer 1
It's crazy.
Country Wayne
You got the scam. Like, I feel like in New York, I feel it like New York. I feel like, y'. All, it shouldn't be ille. You got to. You can't live a straight up life. You can't be an honest man living in New York, man. It cost too much, bro. Y' all pay for everything, man. Yeah, yeah. And then, like, in the country, when we get broke, we could Go to get somebody house to go to grandma house. Like, y' all grandmas be staying in the apartment. I'm like, wait a minute.
Interviewer 2
They get broke, move to the South.
Country Wayne
I get broken, come down here, man. Then y' all come out here being sleep sick. Yeah. Taking everything over. Then go back to New York. I'm only y', all, man, but I'm gonna give me these snake walls, my podcast.
Interviewer 1
Gotcha.
Country Wayne
And this one of y' all the New York. The New York coming out of you so bad. The more information I asked for is you sound just like J, man. Like, you got, hey, we all going to business meetings, boy, that they know you sleep. They can tell. They can tell right when you talk it really? Boy, you gonna figure out a way to get. Boy, y' all figuring out. I'm watching. I'm. Y' all think y' all watch me. I've been watching y'. All. I looked at everything in here, and y' all said, this one of the spots. Okay, That's a flex, y'. All. Y' all need post that. And y' all invest fest. Take a picture of y' all walls and put them up on the wall, man, until we got alligators. I ain't heard nobody say they in a rap song yet. Have anybody say that?
Interviewer 1
No, I don't think you ever seen that before.
Country Wayne
Nah, I ain't never seen. I heard it.
Interviewer 1
Haven't seen alligator walls before, my man. No, Mike.
Country Wayne
Yeah, yeah. Where you from, Mike? We all grew up together. I be this. Yeah. Same neighborhood. I'm trapped. It's called Greenberg New York. Just say that one time. Greenberg New York. What's up? Hey, it's 10 minutes from what's not. Oh, yeah, yeah, yeah. Hey, shout out New York, man. I ain't gonna lie, man. New York, my number one market. For real.
Interviewer 1
Makes sense.
Country Wayne
But it only happened like that when they find out we get money. They trying to watch. They try to figure out how to monetize on Facebook. Now we'll follow. I swear to God, before they found out monetized on Facebook, I was like, fourth. Y' all first now, y'. All. Y' all don't think I'm first. It. Y' all just watching how you doing that people come to the show. Yeah, you a funny bro. Hey, but, hey, yeah, man. Pick your brain real quick. I'mma pick your brain like we picked Jermaine, the PR brain back in the day. N. Y' all won't get me. I'm keeping these, right?
Interviewer 1
Oh, Wayne, man. Pleasure, my brother.
Country Wayne
This is fun, bro. I've been waiting to get on here, man. I'm a big fan of you guys, and I just see people who really about their business like that. It's inspiring people like y' all inspire people, whether y' all know it or not. It ain't just a podcast. Y' all inspire people to really stop playing and be serious about this paper, man. So I appreciate y' all for bringing what y' all bring to the culture and listen to God and do what y' all do.
Interviewer 1
Appreciate you, my brother.
Interviewer 2
I appreciate you.
Country Wayne
I love y'. All.
Interviewer 1
So tell the people anything you want to. Leave them with.
Country Wayne
Hey, man, leave them with. Amen. Remember that God who make the sky blue and the wind blow is your father. So don't let this world make you think that your bank account is your bank account. Know that your bank account is in heaven. And the day you will know that your father is your father, you're gonna walk in every room to know where my dad. I don't care who your daddy was. I don't care how much you got my daddy. Make the sky blue and the wind blow. Walk around with that confidence and know that and love yourself. That's it.
Interviewer 1
Amen. Amen.
Country Wayne
Amen.
Interviewer 1
All right, y', all, we'll see y' all next week. Peace. Peace.
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Country Wayne
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Country Wayne
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Country Wayne
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Country Wayne
Guaranteed human.
Date: May 21, 2026
Hosts: Rashad Bilal & Troy Millings
Guest: Kountry Wayne (comedian, entrepreneur, content mogul)
In this episode, Earn Your Leisure sits down with viral comedian and content entrepreneur Kountry Wayne. The conversation is an in-depth masterclass in content monetization, business building through digital platforms (especially Facebook), and navigating Hollywood while maintaining entrepreneurial independence. Wayne shares the highs, the grind, the numbers, and the strategies behind his billion-view empire—plus his ideas for the future of Black content streaming.
Episode theme: How Kountry Wayne turned viral skits into an always-on media empire, managed massive payouts and family obligations, and leveraged authenticity and new media to beat Hollywood at its own game.
The episode is spirited, humorous, and honest—mixing business acumen with barbershop realness. Wayne is direct about his struggles, transparent about his numbers, and authentically Southern, often sliding from motivational advice to playful family roast.
“I created a mini-network... I’m Tyler Perry if he had a network. Because that means he wouldn’t have to wait on Netflix.”
“That mailbox money changes your life. You breathe different... I don’t care what people say, money don’t make you happy. But it gets you so close, you don’t know the difference.”
Wayne’s story is blueprint-level for new media entrepreneurs: combine relentless output and platform mastery with smart business structure, all while staying true to yourself and your community. As Wayne says, walk in every room knowing “your daddy make the sky blue and the wind blow.” (101:02)
#earnYourLeisure #CountryWayne #ContentBusiness #FacebookMonetization #MailboxMoney