SHE TURNED $67 INTO AN 8-FIGURE BUSINESS 🤯

Summary

Podcast Summary: Earn Your Leisure – "SHE TURNED $67 INTO AN 8-FIGURE BUSINESS 🤯"

Date: July 2, 2026
Hosts: Rashad Bilal & Troy Millings
Guest: Jaleesa Seymour, Founder & CEO of SaltXO

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Main Theme

This episode of Earn Your Leisure dives deep into the remarkable journey of Jaleesa Seymour, who turned $67 into SaltXO, a pioneering feminine hygiene and wellness brand that’s now an 8-figure business. Jaleesa shares her unfiltered entrepreneurial story—from dorm-room beginnings and viral growth to mastering logistics, TikTok, product expansion, and creating a loyal community while balancing motherhood. The conversation is packed with candid insight on bootstrapping, business scaling, community building, and breaking taboos around women’s health.

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Key Discussion Points & Insights

1. Origins and Inspiration

• The Problem: Jaleesa experienced issues with store-bought feminine hygiene products that disrupted her pH balance due to harsh ingredients.
  • “Those products were really throwing me off… it was throwing off my pH balance.” (05:02)
• Holistic Roots: Influenced by her stepdad’s Rasta holistic teachings, she researched natural solutions. African black soap was too harsh, so she formulated something similar but gentle.
• First Batch: Made her own soap and gave it to friends—immediate positive feedback.
  • “My roommates… were like, what the heck did you put in this soap? Because I smell like nothing and I taste like nothing.” (03:04, 06:12)
• Testing & Trust: Relied on her reputation for thoroughness and word-of-mouth among active college women.
  • “Nobody’s gonna just trust you to put something on my vulva… If Jaleesa puts it out, y’all should trust it.” (07:47)
• Started Selling: Hustled bars of soap on campus for $5 each, eventually raising prices as costs and demand grew.

2. From Side Hustle to Company

• Initial intent was just to help people, but explosive demand forced her to formalize with an LLC (“my brother, a chef, guided me through sunbiz.com and EIN numbers”). (11:34)
• Family and college friends helped meet demand during COVID (2018–2020), going from 600 bars per batch to 30,000.
  • “COVID changed my life… I brought my family in.” (13:18)
• Early logistics: Worked out of garage and home, eventually moving to leased warehouses as production scaled.

3. Bootstrapping & Learning Curve

• Price Testing & Money Management: Started with little business knowledge, learned via experience and mistakes.
  • “It was difficult… I didn’t have anyone guiding me on how to figure out those numbers. It came with time, it came with mistakes.” (10:01)
• Scaling Pains: Demand often outstripped ability to supply; website opened only once per month, creating hype but capping revenue.
  • “Being sold out is not an advantage… You could be making so much more money.” (16:19)

4. Logistics and Operations

• Transitioned from manual inventory to using barcodes and a 3PL (third-party logistics) for B2B and DTC.
  • “I highly recommend… as you grow, you need to have barcodes so you can scan your inventory.” (20:38)
  • “I don’t recommend 3PL in the beginning, it’s very expensive… but as you grow, you need to outsource.” (21:57)
• Leases a 30,000 sq. ft. warehouse in Orlando on a lease-to-own basis for flexibility and future scalability. (28:05)

5. Brand Differentiation & Community

• Authenticity: Brand is built around authentic, personal connection and need, not “just for money.”
  • “I am devoted to my brand… I know what God has for you is for you.” (23:38)
• Salt Baes Community: Early scarcity and exclusivity built a “cult-like” following. Fans named themselves.
  • “People felt like they were part of something nobody could put their hands on.” (52:19)
• Education: Tackled taboo topics (BV, pH, cycles) frankly to empower customers, especially Black women.
  • “Wellness is not just about something you do topically, it’s about the inside as well.” (02:53, 68:01)

6. TikTok and Social Media Mastery

• Growth via TikTok: No paid ads for 6 years—organic virality and testimonials (32% growth via TikTok this year).
  • “TikTok has made my business soar… You have to capture attention in the first 5 seconds.” (45:29, 47:41)
• Live Sales: Uses TikTok Live to sell, answer questions, and demo products with props (“Miss Pearl” the vulva model).
• Affiliate Community: Built a Discord for affiliates, giving them commission and feedback to make better promotional videos.
  • “We offer 20% per video for affiliates and we also have an affiliate community.” (45:29)
• Other Marketing: Forms only authentic influencer partnerships—salt bae stories, reviews, and word of mouth carry weight (see the Poor Minds podcast partnership). (49:48)

7. Product Expansion

• Listens to customer needs for new products (skin care, hyperpigmentation, vitamin C wash, etc.).
  • “The customers will tell you, but you also gotta tell them what they need.” (31:16)
• Viral TikTok post for HS (skin condition) led to overwhelming demand for a specific product.

8. On Industry Taboos & Education

• Openly discusses female anatomy, pH, period care, hygiene tips ("Wash your bathing suits and underwear before wearing them!"), and the psychological impact of BV/feminine odor stigma.
  • “With the whole fish thing… yeah, it’s funny. But at the end of the day, you might be crying on the inside.” (03:36, 55:50)

9. Sales Channels, Revenue, and Physical Presence

• Sells on Shopify, TikTok Shop, and Amazon; avoids retail due to expensive terms for bootstrap brands.
  • “TikTok and Shopify are neck and neck… Amazon is growing.” (66:29)
• Rapid physical pop-up and event tours (wellness, pilates, networking).
• Invest Fest: Hosting the biggest booth, offering educational/experiential elements (Miss Pearl mascot, “pin the tail on the vulva”), and speaking as a premier sponsor. (68:01, 70:04)

10. Delegation, Leadership, and Motherhood

• Took 5 years to trust delegation; credits explosive growth to giving autonomy to her team.
  • “As soon as I realized… the more I opened up my hand, the more the blessing started to overflow.” (25:47)
• Balances entrepreneurship and motherhood (sons aged 3 and 7) with transparency and intentional time.
  • “I’m in a season of… if I have to make time, I’m going to make time. It’s harmony at this point.” (73:54)

11. Funding and Expansion Readiness

• 100% bootstrapped: never took investor money, no debt, but now open to major funding or partnership to go global—on her terms.
  • “I’ve never taken money. I’m completely bootstrapped. SaltXO is healthy right now… but now I feel like I’m ready.” (64:08)

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Notable Quotes & Memorable Moments

• On Solving Her Own Problem:
  “I was like, let me create something similar to an African soap, but for your vulva.” (05:02)

• On Building Trust:
  “If Jaleesa puts it out, I think y'all should trust it.” (07:47)

• On Scaling Up:
  “COVID changed my life because we were an essential business… from 600 bars a drop to 30,000.” (13:18)

• On Community Power:
  “They kind of made a name for themselves. The more I pour into them… they promote the brand for free.” (52:19)

• On Vulnerability in Business:
  “I’m a very private person by nature, but… I didn’t mind telling my business, because I knew what I was trying to do.” (37:58)

• On Efficiency and Growth:
  “Being sold out is not an advantage… It’s a disadvantage. You could be making so much more money.” (16:19)

• On Delegation:
  “The more I opened up my hand, the more the blessing started to overflow.” (25:47)

• On Taboos and Education:
  “I had to break the mold and I had to embarrass myself… but I had to, because I knew if I didn’t, nobody else was going to do it.” (33:45)

• On Staying Bootstrapped:
  “I’ve never taken money. I don’t have any debt. SaltXO is healthy right now. Thank you Jesus.” (64:08)

• On Motherhood & Harmony:
  “It’s harmony at this point. I don’t know if it’s balance, but it works.” (73:55)

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Timestamps for Important Segments

• Starting Out / First Product: 03:03–06:12
• Forming the Business / LLC: 10:18–11:34
• Meeting Explosive Demand: 13:09–15:31
• Lessons in Scaling / Being Sold Out: 16:10–16:47
• Operations and Logistics: 20:38–21:54
• What Sets SaltXO Apart: 23:38–25:31
• Delegation & Team Empowerment: 25:45–27:35
• Warehouse Expansion: 27:49–29:54
• Product Expansion Inspiration: 31:16–33:25
• On Breaking Taboos / pH & BV Education: 33:45–36:00, 54:14–55:26
• Social Media & TikTok Growth: 45:29–47:41
• Affiliate/Influencer Partnerships: 49:48–52:04
• Revenue Channels and Amazon/TikTok: 66:18–66:53
• Pop-Ups & Invest Fest Plans: 67:05–70:28
• Motherhood & Work Life Harmony: 71:13–73:58
• Bootstrapping / Funding Philosophy: 64:08–64:44

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Final Takeaway

The episode offers an inspiring, transparent road map for building a purpose-driven, community-centered brand—proving you can turn a small investment and personal need into an industry-leading powerhouse. Through authenticity, education, grit, and real talk, Jaleesa Seymour has created not only a successful wellness company but a safe space for women to learn, ask questions, and empower each other on and offline.

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Where to connect with Jaleesa and SaltXO:

• Instagram: @saltxo, @jaleesaxo
• Website: saltxo.com
• TikTok: @SaltXO

For aspiring entrepreneurs, wellness advocates, and anyone who values honest, community-first business, this episode is essential listening.

Transcript

[Jaleesa Seymour]

This is an iHeart podcast.

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[Jaleesa Seymour]

Wellness is not just about something that you do topically. It's about the inside as well. They're just trying to wash it off and sprinkle it with strawberry milkshake body washes. And it's throwing them off even more.

[Podcast Host 1 (Interviewer)]

How you actually got started.

[Jaleesa Seymour]

I made that soap. I gave it to my roommates, and they were like, what the heck did you put in this soap? Because I smell like nothing and I taste like nothing.

[Podcast Host 2 (Interviewer)]

How do you get your friends to buy in to test it? Like, we're talking about intimate parts of the body.

[Jaleesa Seymour]

Nobody's gonna just, hey, I'm gonna just trust you to put something on Va. Word of mouth was the thing. And I'm in college. Girls are active. They want to be able to smell good. They want to have that confidence. So as soon as they figured out, oh, there's a girl on campus selling soap for your vulva that makes you smell fresh all day, oh, it was crazy. And with the whole fish thing, yeah, it's funny.

[Podcast Host 3 (Interviewer)]

Haha.

[Jaleesa Seymour]

But at the end of the day, you might be crying on the inside.

[Podcast Host 2 (Interviewer)]

Talk about that period of time where this is now something that has grown out of your control.

[Jaleesa Seymour]

Being sold out is not an advantage. It's actually a disadvantage because you could be making so much more money.

[Podcast Host 1 (Interviewer)]

How has your experience been with TikTok shop?

[Jaleesa Seymour]

TikTok has made my business business soar. SolidXoul grew without any ads. I just started ads maybe two years ago. That's just from my customers being able to promote it because they realized that it wasn't a lot of products on the market that could do what SolidXO was doing. As soon as they use it one time, I know they'll love it.

[Podcast Host 1 (Interviewer)]

All right, guys. Welcome back. Eyl. We got a special guest with us today. Jaleesa Seymour.

[Podcast Host 2 (Interviewer)]

Yeah.

[Podcast Host 1 (Interviewer)]

How you doing?

[Jaleesa Seymour]

I feel good. I'm good.

[Podcast Host 1 (Interviewer)]

Founder and CEO of Salt xo.

[Jaleesa Seymour]

Yeah, right.

[Podcast Host 1 (Interviewer)]

Yeah.

[Podcast Host 2 (Interviewer)]

I've been seeing that all over the place. I'm so happy we get to talk to you today, though.

[Jaleesa Seymour]

Yeah, I'm excited. Yeah.

[Podcast Host 1 (Interviewer)]

Feminine hygiene brand. Is that the best way to describe it?

[Jaleesa Seymour]

Yeah. Feminine hygiene.

[Podcast Host 1 (Interviewer)]

Okay. And something that's been. You've been tearing it up. You've been going viral, Social media All of that stuff. So congratulations.

[Jaleesa Seymour]

Thank you.

[Podcast Host 1 (Interviewer)]

We gonna talk about your journey in entrepreneurship, how this started, you know, outlook, marketing, all that type of stuff. But first and foremost, thank you for joining us. Appreciate it.

[Jaleesa Seymour]

Thank you. Thank you for having me.

[Podcast Host 1 (Interviewer)]

Yeah. So, all right, can you give us a full explanation? Like I said, feminine hygiene, but that's kind of broad ranging, right? Can you tell us specifically what your products are, who it caters to, and how you actually got started?

[Jaleesa Seymour]

So in college, I was using the regular products that you'll use in a store, right. And I realized those products were really throwing me off. And when I realized it was a product that was ph balance, it was throwing off my ph balance. And I was trying to get to the root of it. So I decided, you know what? Let me just create my own thing. Because I realized it wasn't my diet. Like, I worked out, I was healthy my whole life and something was off. So I did a little research. My dad is my stepdad, he's a Rasta, so he's really big on holistic healing. He's healed himself. He's healed me multiple times growing up. So he told me about African soap. And when I was using African soap, it just was a little too harsh for, like, intimate areas. So I said, you know what? Let me create something similar to an African soap, but for your vulva. And so I started doing some research and understanding the impact and the power of essential oils. And I went to a local essential oil shop and I started putting oils together and carrier oils together. And I said, you know what? Let me make a soap. I made that soap. I gave it to my roommates, and they were like, what the heck did you put in this soap? Because I smell like nothing and I taste like nothing.

[Podcast Host 1 (Interviewer)]

On the vovo.

[Snap Judgment Host (Glenn Washington)]

On the vova.

[Jaleesa Seymour]

On the vova.

[Podcast Host 2 (Interviewer)]

I was a health teacher, so I understood exactly what you just said.

[PayPal Advertiser]

Yes.

[Jaleesa Seymour]

On your vulva. You smell like nothing. Tastes like nothing.

[Podcast Host 2 (Interviewer)]

Now the taste like nothing. The thing. Okay, they've heard.

[Dr. Joy]

Yes.

[Podcast Host 2 (Interviewer)]

Okay.

[Jaleesa Seymour]

Yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah.

[Podcast Host 2 (Interviewer)]

Okay.

[PayPal Advertiser]

Okay.

[Jaleesa Seymour]

Yeah, yeah, yeah.

[Podcast Host 2 (Interviewer)]

Okay. Got you.

[Jaleesa Seymour]

And you can also do your self assessments too.

[Podcast Host 2 (Interviewer)]

True. Which is important.

[Jaleesa Seymour]

You know, you gotta do self assessments.

[Podcast Host 1 (Interviewer)]

Sample the product.

[Jaleesa Seymour]

Yeah, you gotta sample the product.

[Dr. Joy]

You gotta sample the product.

[PayPal Advertiser]

You gotta.

[Podcast Host 1 (Interviewer)]

You gotta do that every now and then.

[Dr. Joy]

Mm.

[Podcast Host 1 (Interviewer)]

So, okay, how did you make it? You just randomly just started like, no.

[Jaleesa Seymour]

So I got this book and it was basically how to make soap book.

[Podcast Host 1 (Interviewer)]

How to make soap.

[Jaleesa Seymour]

How to make soap book.

[Podcast Host 1 (Interviewer)]

Like a one on one instructional.

[Jaleesa Seymour]

And me YouTube and that book. We were, like, locked in. And when I am locked in on something, especially when I have an idea, I dial in on it. It's very, very hard for me to shift gears. So I didn't have a background in that. I was going to school. I was actually in college. I was in my senior year of college, and I was studying organizational communication, so. So I didn't have any idea about soaps and oils. I just locked in. I just said, you know what? Let me just learn this. I understood that it was not just something that could benefit me, it was something that could benefit so many other women. And so I started to dive into

[Podcast Host 2 (Interviewer)]

it, because now, obviously, I've been interested, but now I'm thinking it's one thing to trust yourself for the product. So obviously you're the first test. You test it. How do you get your friends to buy in to test it? Because that's not an easy thing to do. Right. Like, we're talking about intimate parts of the body. I mean, that can cause a reaction.

[Jaleesa Seymour]

Yeah. And that's a big thing because nobody's going to just, hey, I'm going to just trust you to put something on my vulva. Absolutely not. It's like, girl, like, what?

[Podcast Host 2 (Interviewer)]

What are you talking about?

[Jaleesa Seymour]

And I was doing this at my. At my dorm room at the time. Like, I was making soap. Like, I was trapping out the dorm room.

[Podcast Host 2 (Interviewer)]

Shout out to you.

[Jaleesa Seymour]

Yeah, yeah, yeah, yeah. Ucf at ucf. So I think that people trusted it because by my nature, they know that I don't play about when I put something out there, it's going to be thorough. And I was known for that. Like, I was very thorough. Like, I was really good in school. I just. I showed up. So I think my. Who I was just in real life, they were like, okay, I'll trust it. If Jaleesa puts it out. I think y' all should trust it. So I started giving it out to my roommates, and then word spread. That's really what really got me. Because when you. When you have a good product, of course you can advertise it, but when you're starting out, you don't have advertising dollars. Word of mouth was the thing. And I'm in college. Girls are active. They want to be able to smell good. They want to have that confidence. So as soon as they figured out, oh, there's a girl on campus selling soap for your vulva that makes you smell fresh all day, oh, it was crazy.

[Podcast Host 2 (Interviewer)]

I love that.

[Podcast Host 1 (Interviewer)]

Is it bar soap or liquid soap?

[Jaleesa Seymour]

It Was bar soap. That's where I started. I started bar soap. Yeah. Now we've transitioned to gels and all those things.

[Podcast Host 2 (Interviewer)]

But you took over the campus.

[Jaleesa Seymour]

Oh, for sure. I was selling soap out of my backpack.

[Podcast Host 2 (Interviewer)]

Were you an entrepreneur prior to that? Because then I'm trying to figure out how did you. How did you figure out what to charge based on, you know, obviously, the overhead, the ingredients that you gotta get. How did that come about?

[Jaleesa Seymour]

So I didn't have all those tools when I first started. I mean, I was. I come from. My grandfather was a teacher. My grandmother was a librarian. My mom was a radiologist. So all I had ingrained in me was, go to school, get a job, and secure your family. It wasn't about being financially free. It was just about land low, stand steady, and make sure that you're good. So I had to learn all of these things the hard way. So in the beginning, I was undercharging. I didn't know. I didn't know how to figure out what was my overhead, cost and all that stuff. Like, I was just winging it. But I realized, like, I was just testing the market. So I was saying, okay, well, what does soap usually sell for? And I wasn't trying to go too high above that, but I also knew I was using essential oils that was pretty expensive. So I was like, okay, I started off selling them for $5 a bar, which is kind of pricey.

[Podcast Host 1 (Interviewer)]

Yeah.

[Jaleesa Seymour]

For one soap bar. And then, of course, like a year later, it went to like 16 a bar. But, yeah, in the beginning, it was. It was difficult for me to figure that out because I didn't have anyone showing me, guiding me on how to figure out how to work those numbers. It came with time, it came with mistakes. So that's the way I was able to learn it.

[Podcast Host 1 (Interviewer)]

So when does it turn to a company? So you find a need as far as the feminine hygiene. You created a product, you start manufacturing it yourself, you're making it yourself. Right. At what point does it scale to actually become, like, a company and not just a side hustle that you just make, you know, on your free time.

[Jaleesa Seymour]

Yeah. So when I started salt, it was. It was really about curiosity. I just wanted to do something that would be able to help people. So I didn't really see it as something that would be major. I saw it as, okay, I'm going to do this little thing. And the way I even started the business, it was very small, and I kind of. I was like, packaging it, writing down notes. It was very homemade. Very kind of like Etsy style. Like, hey, this will be like a one to one thing. It wouldn't be that big. But what turned it into a business was the demand for it. So initially my thoughts was, okay, this will be a good idea. But the demand was so high that I had to transition very quickly into making a business. And that happened within the first six months of me starting out.

[Podcast Host 1 (Interviewer)]

So how did you make it into like, at what point did you. Llc. At what point did you start putting labels on the products? At what point do you stop making it yourself and look for a warehouse where it's actually like, that's that process.

[Jaleesa Seymour]

So my brother was a chef and he basically told me, he's like, hey, you need to go to sunbiz.com make this an LLC. And you need to make sure that you get your ein number. Because he was, he was just starting in college. He was like doing meal preps and stuff like that. So he kind of helped me understand what an LLC was and how to start it off. So I did that. I went to sunbiz.com and initially I was about to pay for LLC. I was about to pay like $800 for this package. And my brother was like, you don't have to pay for that. Like, that's crazy. So when I realized, okay, well, I'm going to start this llc, I'm going to do this, I got my ein number and I believe it didn't. It took me about three years to get a warehouse. So that was like along the line. I was working out of my garage, my apartment, that came further down. But in the beginning, I just knew I had to get an LLC and I needed to get an accountant because I was starting to gross a lot very quickly. And I didn't know what to do with it because I had never seen anything like that before. So that was like, that was the first step. And then once I had the llc, it was pretty easy because I wasn't doing too much. That required for me to have like an operations manager and all those things. It was just me and I had an assistant.

[Podcast Host 2 (Interviewer)]

Yeah, sometimes when we create something, obviously you were solving a problem, but you scale too fast. You can't meet the demand. A lot of people go out of business. Talk about that period of time where this is now something that has grown out of your control. It was just you, you hustling out the garage. You might have to start hiring people. Talk about that time period because a lot of people get lost and they can't reach the Man. And they can't scale at that speed. And it's over. But not for you.

[Jaleesa Seymour]

Yeah. So I started sort of. So in 2018, by 2020, I believe that was when Covid hit.

[Podcast Host 2 (Interviewer)]

Was that Covid 2020.

[Jaleesa Seymour]

Covid changed my life because we were an essential business. And I had to. I went from making about 600 bars a drop to 30,000 bars a drop. And I was only able to do that with the help of my soap manufacturer, which was. He was just. All day, all night, we're in the warehouse cooking up soap. And to do something at that level, with no mentor, with no real, like, guidance on how to do this, we were just locked in, making it happen. When I was able to do that, and I realized that the man was so big, and I didn't really have the manpower. I brought my family in. My family came in. My mom came in. My siblings. I have. My mom has five kids. So all of my siblings came in. And that's how we are as a family. Like, all right, let's lock in. I hired. I got a few people from ucf. I put out a Facebook ad like, hey, y', all, I'm paying $12 an hour. Can y' all come to the warehouse? My DMs were flooded. Absolutely. We have college kids who don't have any money. They want to make some money. Let's go, let's work. I went to the post office. I put up an ad in the post office. Hey, I'm hiring. Down the street. I had people come in, we did on site interviews, and I put people to work. And that's how I was able to not let my business crush itself because the demand was so high. But I was also able to maintain and sustain for a very long time. The only issue with that is when you have a demand so high, you have to be able to meet the shipping standards. That's what was a. That was a real issue for me in the beginning because the demand was so high, and I had such a small team, and we weren't able to ship out products within, like, three or four days. It would take us like a week, a week and a half for somebody to get their order. And I think that was a time where it was really painful for me because I had people like, oh, man, like, how long is it going to take for us to get this? And they don't realize we're making this stuff by hand. All the designs, everything was super meticulous. You're not just buying a product and white labeling it, like, I'm making this stuff. So it was a challenge in the beginning, but I think what really held us together is because the dynamic that we had at SaltXO, it was like, yo, we're gonna get it done or we're gonna figure it out. Like, there's no other option. Like, get it done, figure it out. Plan B is to make plan A work.

[Mint Mobile Advertiser]

Like, that's it.

[Jaleesa Seymour]

It has to work or it has to work. Yeah. So my team, I think I just built such a great culture, and they saw me working and getting it from the mud. My passion for it, and they were like, yo, whatever you need, let's rock. But in the beginning, it was very challenging because I didn't have a lot of leadership. I didn't have guidance. So I'm shipping out orders, I'm doing stuff by hand. I'm going to the post office, writing out post postcards by hand. You know, like, everything. I took the long way for everything because I didn't know that there was expedited, expedited ways to handle stuff.

[Podcast Host 2 (Interviewer)]

You took the stairs.

[Jaleesa Seymour]

I took the stairs.

[Podcast Host 2 (Interviewer)]

Was it. Was it originally limited drop? So it was like, hey, we're going to drop the third Monday of the month?

[Jaleesa Seymour]

I could only drop once a month.

[Podcast Host 2 (Interviewer)]

Once a month.

[Jaleesa Seymour]

My website was open once a month.

[Podcast Host 2 (Interviewer)]

Okay.

[Jaleesa Seymour]

Could you imagine the revenue that we could have had if I had a website that was open every day?

[Podcast Host 2 (Interviewer)]

Exactly.

[Jaleesa Seymour]

And another thing I learned is being sold out is not an advantage. It's actually a disadvantage because you could be making so much more money. You could be having access to so many more customers. But because we had such a limited stock and such a limited space to even fulfill these orders, I had to pretty much put, like, a bottleneck on my business. And I'm just like, dang, like, we did numbers, but I could only imagine what we could have done if I had the resources to really expand in the way that I could have.

[Podcast Host 1 (Interviewer)]

So logistics is an issue for a lot of people, especially, like, people that's selling clothes, people that are selling, you know, products like yourself. What systems did you put in place to master logistics? What lessons did you learn about logistics?

[Jaleesa Seymour]

And hey, it's Ryan Reynolds here for Mint Mobile. Now, I was looking for fun ways to tell you that Mint's offer of unlimited Premium Wireless for $15 a month is back.

[Mint Mobile Advertiser]

So I thought it would be fun

[Jaleesa Seymour]

if we made $15 bills, but it turns out that's very illegal. So there goes my big idea for the commercial. Give it a [e-mail] switch upfront payment of $45 for three months, $90 for six months or $180 or 12 month

[PayPal Advertiser]

plan required $15 per month equivalent taxes

[Jaleesa Seymour]

and fees Extra initial plan term only

[PayPal Advertiser]

greater than 50 gigabytes me slow when

[Jaleesa Seymour]

network is busy See Terms.

[PayPal Advertiser]

Every sale comes down to a single second, the one between buy now and maybe later. PayPal is built to help your business win that moment with a checkout experience that feels certain, reliable and familiar with a global two sided network and hundreds of millions of buyers who already know us all to keep you in control. However buying happens next. New markets, new AI powered selling services. A whole new agentic era where you decide how your business will show up and stand up. PayPal is built to help your business come out ahead. We're built for payments, built for growth, built for Agentic PayPal open built for all business. Visit PayPalOpen.com to get started. That's PayPalOpen.com you ever get the feeling

[Land.com Advertiser]

the city walls closing in, the concrete jungle suffocating your soul? You crave wide open spaces, the chance to connect with nature, maybe chase some elk, fish a private stream. Well, listen up. There's a whole world out there and finding your own piece of it just got easier. Head over to land.com they've got ranches, forest, mountains, you name it. Search by acreage, location, the kind of hunting or fishing you dream of. Land.com it's where the adventure begins.

[CarMax Advertiser]

Awkward time to ask this, but. Hey, did you download the trail map?

[Podcast Host 3 (Interviewer)]

Yeah. No, I don't need to.

[CarMax Advertiser]

I don't understand. You're trusting your signal out here?

[Podcast Host 3 (Interviewer)]

I'm trusting T Mobile. They have the best network and if we end up in bumtots nowhere, well, we've got T Satellite for backup.

[Mint Mobile Advertiser]

Whoa.

[CarMax Advertiser]

I don't trust my carrier that much.

[Podcast Host 3 (Interviewer)]

We'll just use your phone as a flashlight.

[Mint Mobile Advertiser]

With America's Best Network and T Satellite, we're keeping you connected in places you never thought possible. And if you switch today, you get free phones for zero down and only 25 bucks a month per line for four lines. Find out more@t mobile.com or visit your local store.

[T-Mobile Advertiser]

Best Mobile Network Based on analysis by Ooklev speed test intelligence data 2ht 2025 with 24 monthly bill credits and 4 eligible port ins on essentials for well qualified customers with autopay plus taxes, fees and $35 connection charge per line credits and imbalance due if you pay off early OR Cancel Contact Us Finance Agreement example $299.99 Moto Edge 5G required T Satellite available with compatible device in most outdoor areas in the US where you can see the sky. Included with experience beyond under $10 a month. Audible News monthly. Cancel anytime. Visit t mobile.com I'm Glenn Washington, host

[Snap Judgment Host (Glenn Washington)]

of the Snap Judgment storytelling podcast from kqed. Every week, Snap deals a new card. Like the San Francisco girl selling weed Brow uncovers a secret. Or the open man who invented the wave and never got his credit. Or even the actual Lake Merritt monster. What? Pick a card, any card. Snap Judgment with kqed new episodes every Thursday.

[Podcast Host 1 (Interviewer)]

Wherever you get your podcast, talk about that. Give some lessons for entrepreneurs that are struggling with that.

[Jaleesa Seymour]

Yeah, so in the beginning, I was doing everything by hand in terms of counting and inventory. But as I've grown, I have brought on a. A logistics, like a. It's like a inventory system. So they come out to the warehouse, they measure it, they let you know how many products you can fit on a shelf, how many that you can fit on a palette. So right now, because we're doing B2B and direct to consumer, I'm able to have the products in my warehouse and as a 3PL, so that I don't have to worry about it too much. Like, I don't have to worry about, okay, if we're going out of stock, everything is documented. So I have a scanner, I have barcodes, and I highly recommend, like, in the beginning stages, you may not be able to have barcodes and all those things, but as you grow, you need to have barcodes so that you can scan your inventory as soon as it comes. Because in the beginning, I had a really hard time tracking my inventory because things would get lost. And I'm like, wait, how did we sell out in 30 days? And I thought I bought it for 60. It's like, oh, no. We had products going to this wholesale supplier, and we had products going here, but it wasn't being tracked properly. And so I learned how to track with error. But then as I grew, I was able to bring on an affiliate partner that could help us, like, track everything, inventory, scan it, you know, stuff like that.

[Podcast Host 1 (Interviewer)]

You said three pl. Explain what that is.

[Jaleesa Seymour]

So a three pl is basically a. It's like an outside source to fulfill your orders. I don't. Okay, I don't recommend it in the beginning because it's very expensive to do. If you can do it by yourself for as long as you can with the right resources. I recommend it because it can get very expensive. Everything is accounted for. You're paying For a box, you're paying for mistakes. You're paying for storage. Now for three PL, for us, I do that with TikTok and Amazon. Other than that, we're shipping out orders at our warehouse. But it's very helpful because I don't have to worry about the errors and the mistakes with shipping, with making sure it gets to them properly. That's all on them. And so as I've grown, I realized the benefits of having to outsource and delegate, because in the beginning, I was like, you know what? I want it to hold it so tightly to me. And I realized I couldn't grow. I couldn't really scale in the way I wanted to because everything was so close to me. I had to let it go. I had to start to distribute things. That way, I was able to see, okay, well, you know what? If we can do these numbers, if we can grow 1x the next year, we can go 3 and 5 and 10, because it's better to 10x than it is to 2x.

[Podcast Host 2 (Interviewer)]

You are in a space that it feels like we've seen it become more popularized. Obviously, it's made a lot of money, but it's become a little bit of crowded. I wonder, as you're making this, what became the value proposition to your audience? Right. Because like I said, I've heard about the brand before even meeting you. And so it tells me that this isn't just a product. There's, like a loyalty base here.

[Podcast Host 1 (Interviewer)]

Yes.

[Podcast Host 2 (Interviewer)]

What was the thing? Is there a metric that you saw that said, okay, now we're different. This is why we're different.

[Jaleesa Seymour]

So it wasn't okay. I didn't really have the proposition in the beginning. It's so funny you mentioned that, because I did a fellowship program at Dartmouth for entrepreneurs, and they were talking about, hey, like, what is your proposition? Like, what are you. What are you offering? What is your value proposition? And I didn't. I hadn't. I didn't had that discovered until maybe two years ago. And so when I realized what set SaltXO apart is because I am authentically doing this, because I had a need that needed to be met. And I knew that the need that I wanted to be met. I wanted to do it organically. I wanted to do it naturally. This isn't like a hoax. You know, sometimes people build a business because it's popping, you know, oh, I can get some money from this really quick. I am devoted to my brand. I am devoted to the power and healing. I'm devoted to my skills and the gifts that God gave me because I knew that this was just not something I wanted to do for me. So when people say, like, okay, well, you know, we have brands copying you, it's oversaturated. I'm like, not for me. I don't worry about what the next man is doing, because I know it's not always about, like, what God has for you is for you. But when you have a gift and you're executing it and you're not looking back and you're not looking to the left of you, the side of you, it doesn't even matter. Like, of course, competition and marketing, all that is important. Like, you should know what your competitors are doing. But that's not my focal point. My focal point is I want to make sure that my Salt baes, my girls, they know that the products that they're using, they're not compromised. We're good. Like, and they love that confidence because they know, like, when they're using Salt Xo, I know my vulva is going to be clean. They don't have to worry about it. That is a big thing to have to compromise on a feminine wellness product and to have to use something else, and it throws you off. It just. It really can deteriorate your confidence as a woman. So when I'm using Salt xo, I feel confident because I know when I step out, I'm good. And that's how other women feel. And that's why they. They just. They speak so highly of the brand because they know the results are there. Every single time you.

[Podcast Host 2 (Interviewer)]

I mean, I can hear the confidence.

[Jaleesa Seymour]

Yeah.

[Podcast Host 2 (Interviewer)]

I can hear the hands on the bootstrapping. How are you with delegation? Because as a. As an entrepreneur, CEO, as a person that has had their hands printed on everything at some point, like, you can't do everything.

[Jaleesa Seymour]

Yeah.

[Podcast Host 2 (Interviewer)]

How was that for you?

[Jaleesa Seymour]

You know, I'm so glad you answered you asked that question, because in the beginning, I think it was, like, solid. So I was eight years old, so it took me about five years to delegate. Sadly, it took me a long time. And like I was telling Rashad, I was trying to figure out how to control and have everything close to me because I felt like proximity. If it was, it was in close proximity, then I was able to handle that. I can control it. That was limiting me so much. I wasn't able to grow as much as I wanted to, and we were growing like, we were doing numbers. But like I said before, I wasn't able to see the full fruit of it because I wanted to Control. I wanted to know what's going on over here. And doing jobs that that's not my job. My job is to make soap, to be creative. My job isn't logistics and operating a warehouse and being a manager, that's not my thing. So as soon as I realized and I got a team that was like holding my hand, hey, I need you to let us do our job and empower us to do so, because you hired me and you trust me enough to do my job. And so I recently started to let go more and more. And I just realized the more I opened up my hand, the more the blessing started to overflo. Because I realized as soon as I started to be more open to ideas and input, my business, it just started to soar. I said, you know what, y', all, I'm empowering y' all in y' all roles. Do what you gotta do. I let I have a beginning of the year interview with my team and an interview, end of year interview with my team. And at the beginning, I set the tone. Hey, this is what I expect. What are your expectations? Let me know. And by the end of the year, I want to make sure that they were met or you exceeded them. And if you can't do that, then I gotta move on because my team is the backbone of my business. So as soon as I'm able to delegate with them and they know my standard, they know how I like to have things done. It's been. It's been up. It's been up.

[Podcast Host 2 (Interviewer)]

Up.

[Jaleesa Seymour]

Yeah, up.

[Podcast Host 2 (Interviewer)]

One word up. Way up.

[Podcast Host 1 (Interviewer)]

So you talked about your warehouse a lot. Explain that. Is that a warehouse that you share with somebody else? Did you purchase a warehouse? Are you renting space in a warehouse? Are you renting the whole entire warehouse?

[Jaleesa Seymour]

Yes.

[Podcast Host 1 (Interviewer)]

Talk about that.

[Jaleesa Seymour]

Yeah. So I just recently got a warehouse in March of this year, which was huge. It's a huge warehouse. We are leasing it to own.

[Podcast Host 1 (Interviewer)]

So you have a whole warehouse?

[Jaleesa Seymour]

The whole warehouse. The whole warehouse.

[Podcast Host 1 (Interviewer)]

How big is the warehouse?

[Jaleesa Seymour]

30,000 square feet. Yeah, so we went from 10,000 square feet to the next year needing 30,000 square feet. And this just happened last year. So.

[Podcast Host 1 (Interviewer)]

And where is that at?

[Jaleesa Seymour]

This is in Orlando. So with my warehouse now we are leasing to own. I didn't want to purchase it outright because I just. The less. The less responsibility when it comes to warehouses, the better, really. Because it's so much that goes into a warehouse, especially with the insurance, the build out the floor plan, like the permits, it's a lot that goes into it. And I didn't really want to put that on my back, especially at scale. So I said, you know, what? With the contract, I'll just have it so that I will rent to own within three years. If I want to purchase it, I can, and if not, I'll just move on. And it's more than likely I'll need a bigger space by that time. But I wanted it to at least be an option.

[Podcast Host 1 (Interviewer)]

So. All right, so you come in, you have the first warehouse, 10,000 square feet. You had the whole thing by yourself.

[Jaleesa Seymour]

Yes.

[Podcast Host 1 (Interviewer)]

When did you realize that you needed to move to 30,000 square feet and talk about the decision to rent to own as opposed to just renting. Right. Like, financially, why did you. Why do you want to rent to own?

[Jaleesa Seymour]

Okay. So last year, My business grew 137% in one year. And so I had to buy another warehouse, like a mini warehouse next to my warehouse. And it was about 3,000, 3,500 square feet. And we were busting at the seams. I mean, we had so many boxes and inventory just stacked up so high. And I looked at my team, I said, yeah, guys, it's go time. Like, we can't buy another warehouse and another warehouse. Like, we just need to have something that we could grow in. And it's so crazy because I just got this warehouse in March, and now we need another warehouse. Like, we're gonna need one. I have already forecasted that we'll need more space, like, very soon.

[Podcast Host 2 (Interviewer)]

This March.

[Jaleesa Seymour]

This March. Wow. Yeah, this March. And so I said, okay, well, you know what? We're gonna have to find a bigger space. And I think that I'm really happy that I've always been really in touch with how I manage money. I've never been a person to just be really frivolous with money, and that just goes to my upbringing. Like, my grandma was a librarian, but she also taught us a lot about money and how to manage it at a small scale. You know, I was able to save $5 for a month. And I felt really happy about that growing up because my siblings wouldn't trust me to save up their money. And the reason I just thought, okay, you know what? Let me just rent to own, because that's financial responsibility to just buy it outright. It not only would it have tied up a lot of my money, but it would have put us in a position where if I want it to grow, I would have to sell it, I would have to rent it out, and I didn't want that responsibility. A lot of that Responsibility is not mine to carry in this season. I really just want to grow my business. I want to grow the platforms that we're using and expand there. And I just knew if I just decided to purchase that, it would have been a. Another responsibility that I didn't really care to have, really.

[Podcast Host 2 (Interviewer)]

You start with the soap. Talk about product diversity. How many products in the business right now, Because a lot of times people will come out with six products, but there's only one that sells. Obviously, you have the soap. When do you decide to say, okay, you know what, let's introduce the audience to this?

[Jaleesa Seymour]

So my customers actually told me what they wanted, and I listened to them. So in the beginning, we had the yoni washes, we had the citrus detox gel, vitamin C. And as soon as I realized there was a need for me to make more products, such as something for skin care, hyperpigmentation. Last year, I did a video on TikTok about HS, which is an inflammatory skin condition where you have, like, abscess and cyst all over your body. And it's nothing. It's not really a cure for it. But, you know, holistically, you can cure a lot of things, but sometimes modern medicine will tell you that you there's no cure for it. So not to say that my products are a cure for something, but I realized that they can help significantly with it. So with the vitamin C wash, I made a video on TikTok and I said, hey, if you have HS, you need to use this product because we have the results. And I did a video before and after of someone who had HS and it went viral. I think it got like 12 million. 12 million views within, like, the first week. And when I realized, hey, that was a product I wasn't even promoting like that. It was just on my website, that product sold out. We couldn't even keep it in stock. And another thing, like you said, how do you realize what to put out there? The customers will tell you, but you also gotta tell them what they need. I'm telling them, hey, you need this for this reason. They might not even think that they need it. They might even have the issue. But they're gonna find a reason to discover a new product. Because people are naturally curious. They wanna know, how can I reach this level of, hey, I'm not perfection. But people wanna be completely satisfied with themselves internally and externally. So you may not have dark spots, but you might want to perfect what you have already. You may not have vaginal odor, but want to always have a fresh vulva. So I'm telling them what they need. I'm telling them how to use products that they've never tried before. And because I have such a cult like community, especially on TikTok and Instagram, my customers, they vouch for it. They'll be in the comments like, y', all, I promise you, this changed my life. Like, this is the thing, this is the product, and that's. That type of community is really authentic, especially on TikTok, because the girls trust authentic and real videos and the reviews are there. So I tell them and then they

[Podcast Host 1 (Interviewer)]

tell me, so what is the, what is a PH balance anyway? Like, what exactly is a PH balance and why has it become such a big issue? Like, everybody's talking about like PH balances and being thrown over, stuff like that. Like, is there something environmental that has changed or has this always been an issue and just people are just talking about it now?

[Jaleesa Seymour]

Okay, so. Well, I'm 31 years young, right? I'm. I'm young and turned, but I think that PH balance has always been a thing. But it has been a, it was a taboo before I started. So when I started, no one was talking about stuff like this openly. I had to kind of break the mold and I had to embarrass myself. You know, I had to talk about stuff that was like, girl, you gonna say that out loud? But I had to because I knew if I didn't, nobody else was gonna do it. And I was open to it. I'm like, hey, I know I'm not the only one that experienced my ph being thrown off. And as soon as you start to connect with somebody on that level, they start to trust you, start to tell you what's going on with them. So as soon as I started that type of conversation, people were like, yeah, like I've been dealing with bv. I've been dealing with yeast infections. And a lot of women don't know that your PH is supposed to be between like 3.6, 4.5, like within that range, because that's where bacteria can grow. That's when you realize you might have an odor, you might have a discharge that might be really pungent. But they don't know how to identify what that is. Because some women don't have access to go to the ob gyn. Some women didn't have access to have the at home test kits. They're just trying to wash it off and sprinkle it with strawberry milkshake body washes. And it's throwing them off even more like a Lot of women didn't know you're not supposed to use fragrance down there. You're not supposed to use your man's body wash and soap bars that are antibacterial, that have a high ph, because you don't know better. You can't do better. So I was open to and willing to tell them better ways to handle things, and I wasn't an expert in it, but with time and with me investing in myself and my business, I was able to learn so much more about it and share it with my community. Like, on my website, I have a blog. I talk about postpartum care. I talk about feminine wellness. I talk about how your relationship can throw off your PH balance. You know, I talk about all those things, and I keep it diverse because not every story is the same and not every solution is the same. So as soon as I was able to talk about that very openly, people realized, you know what? My PH might be thrown off because I started to wear this swimsuit or I was wearing panties that was silk. And that's supposed to just be for fun. I'm not supposed to be having on silk panties all day. You know, you need cotton and.

[Podcast Host 2 (Interviewer)]

And wash your bathing suits before.

[Jaleesa Seymour]

Wash your bathing suits. Wash bathing suits and wash your underwear before you put them on. Like, small things like that. Like washing out the store. Out the store.

[Podcast Host 2 (Interviewer)]

That's important.

[Jaleesa Seymour]

Always put them on because people are trying on underwear in the store.

[Podcast Host 2 (Interviewer)]

Exactly.

[Jaleesa Seymour]

And you don't know what their vulva has been through. And you're just connecting it with yours. That's a lot.

[Podcast Host 2 (Interviewer)]

So we don't know what your vulva's been through.

[Jaleesa Seymour]

You don't know what it's been through. So, yeah, that's important.

[Podcast Host 2 (Interviewer)]

I'm thinking, like, now you got me back in my health class. I'm thinking labia major, labia minor. I'm thinking all these things cubist.

[Jaleesa Seymour]

I love that. You know the anatomy I was teaching

[Podcast Host 2 (Interviewer)]

kids, like, for eight years, I taught health. No joke.

[Podcast Host 3 (Interviewer)]

Wow.

[Podcast Host 2 (Interviewer)]

I saved it toward the end of the year because I knew kids wanted to talk about that.

[PayPal Advertiser]

Yes.

[Podcast Host 2 (Interviewer)]

It was like the reproductive unit, sex ed unit. And so we had to explain the menstrual cycle, all these things.

[Jaleesa Seymour]

Oh, that makes me so happy. Especially as a man, a black man. Most importantly, that you know that. No, because it's important. Like, you. Like, when you're intimate with your partner, they may not even know where things are. So when you're telling them or you're communicating and you're noticing that you might be off or you're noticing that you might not be happy with certain things they don't know because they were never taught. So I have this webinar that I have been working on called what Mommy never taught you from men and women. Hey, this is the anatomy and this is what it's supposed to smell like and this is what it's supposed to look like. You know, it's a fact.

[Podcast Host 2 (Interviewer)]

When I would teach younger, I had an all girls class, but I had mixed classes as well at 13, 14, they just knew that they were getting their period. They really didn't understand what was happening inside their body. They didn't understand what a discharge was. They didn't understand what the cycle was. They didn't understand tissue being none of those things. They just knew that, hey, once a month I get it. So I get what you're saying. I want to talk about how you leverage social media to help with that education process. Right. Because obviously TikTok has helped and other social media website. Was that a conscious effort to be vulnerable on social outlets and see the feedback and then, okay, we've got this community, let's build within.

[Jaleesa Seymour]

Yeah. So when I first started, I wanted to tell my business and I'm a very private person by nature, but I didn't mind telling my business in that way because I knew what I was trying to do with my business. And when I was able to share, hey y', all, like I was experiencing my ph being thrown off and it

[CarMax Advertiser]

was, it was like awkward time to ask this, but. Hey, did you download the trail map?

[Podcast Host 3 (Interviewer)]

Yeah, no, I don't need to.

[CarMax Advertiser]

I. I don't understand. You're trusting your signal out here.

[Podcast Host 3 (Interviewer)]

I'm trusting T Mobile. They have the best network and if we end up in bumtots nowhere, well, we've got T satellite for backup.

[Podcast Host 2 (Interviewer)]

Whoa.

[CarMax Advertiser]

I don't trust my carrier that much.

[Podcast Host 3 (Interviewer)]

We'll just use your phone as a flashlight.

[Mint Mobile Advertiser]

With America's best network and T satellite, we're keeping you connected in places you never thought thought possible. And if you switch today, you get free phones for zero down and only 25 bucks a month per line for four lines. Find out more@t mobile.com or visit your local store.

[T-Mobile Advertiser]

Best mobile network based on analysis by Ooklib speed test intelligence data 2h 2025 with 24 monthly bill credits and 4 eligible port ins on essentials for well qualified customers with auto pay taxes, fees and 35 connection charge per line credits and a balance too if you pay off earlier. Cancel Contact Us Finance Agreement example 299.99 Moto Edge 5G required T Satellite available with compatible device in most outdoor areas in the US where you can see the sky. Included with experience beyond or $10 a month. However news monthly cancel anytime. Visit t mobile.com.

[PayPal Advertiser]

Every sale comes down to a single second, the one between buy now and maybe later. PayPal is built to help your business win that moment with a checkout experience that feels certain, reliable and familiar with a global two sided network and hundreds of millions of buyers who already know us all to keep you in control. However, buying happens next. New markets, new AI powered selling services. A whole new agentic era where you decide how your business will show up and stand up. PayPal is built to help your business come out ahead. We're built for payments, built for growth, built for Agentic PayPal open built for all business. Visit PayPalOpen.com to get started. That's PayPalOpen.com you ever get the feeling

[Land.com Advertiser]

the city walls closing in the concrete jungle suffocating your soul? You crave wide open spaces, the chance to connect with nature, maybe chase some else. Fish a private stream. Well, listen up. There's a whole world out there and finding your own piece of it just got easier. Head over to land.com they've got ranches, forest, mountains, you name it. Search by acreage, location, the kind of hunting or fishing you dream of. Land.com it's where the adventure begins.

[Snap Judgment Host (Glenn Washington)]

There's a reason they say snap judgment changed the sound of storytelling. The stories, the music, the voice in the dark heard on NPR stations across the country. Time called it one of the best 100 podcasts ever. The kind of stories you can't wait to tell somebody. Snap judgment from KQED New episodes drop every Thursday wherever you get your podcasts.

[Wasabi Advertiser]

Innovation is what gets your business to market and Wasabi is designed to give every business a shot at competition.

[CarMax Advertiser]

How?

[Wasabi Advertiser]

Break free from skyrocketing storage costs and unpredictable egress fees from old and top heavy legacy providers. You know the big guys. Wasabi is the world's hottest cloud storage company and the go to provider for professional and collegiate sports teams and leagues around the world. And here's why. Innovation from Wasabi's AI enabled intelligent media storage, Wasabi Air to the industry's only cloud storage service with triple protection against cybercriminals, data deletion and ransomware. The world's top companies trust Wasabi. Remember, Wasabi is up to 80% less than market competition and doesn't charge a cent for Businesses to access their own data. Wasabi. Another championship story. Check them out for [e-mail] Wasabi Hot Cloud Storage, proud partner of iHeart Podcast Network.

[Jaleesa Seymour]

It wasn't frequent, but it was frequent enough for me to be like, if it's twice a year, that's too much. Like, I. I don't want to deal with that. Like, I didn't care to deal with it. And when I started to tell my peers at school and we started, we also. We started like a. I don't remember what was the chat in college, but it was like a chat where you could talk to all of your classmates. And we started a chat. We started. I don't know if I could say. Can I say coochie?

[Snap Judgment Host (Glenn Washington)]

Sure.

[Jaleesa Seymour]

We started. We started a vulva chat. We were talking about.

[Wasabi Advertiser]

Vulva.

[Jaleesa Seymour]

We're talking about a vulva in my school, in my communication class. And we would talk about all the things that we were going through, like our cycles. And when our cycles came on, it was. It was amazing. I had built a beautiful community. It was about seven of us.

[Podcast Host 2 (Interviewer)]

Yeah.

[Jaleesa Seymour]

You know, but it was. It was strong enough for the word to spread. Like, y', all, we have a vulva community on. On campus.

[Podcast Host 2 (Interviewer)]

What's the wildest, like, quote? Cause I'm gonna tell you my wildest question. I did the same thing. I said if kids weren't comfortable asking questions, I left a box in the front of the class and they could leave a question in there. And then the next time we came to class, I would answer it. I'm gonna tell you my wildest. What was yours?

[Jaleesa Seymour]

Oh, man, it's so. Oh, you about to pull out the Rolodex. Let's see.

[Podcast Host 2 (Interviewer)]

Let me start.

[Jaleesa Seymour]

Let's start.

[Podcast Host 3 (Interviewer)]

I gotta think.

[Podcast Host 2 (Interviewer)]

So this young lady, I laughed after class. She said, Mr. Millings, if a girl has a yeast infection and she has a boy has oral sex with her, can he have a yeast infection in his beard?

[Jaleesa Seymour]

Oh, that's actually. That's a really good question.

[Podcast Host 2 (Interviewer)]

It was a great question. I had never thought of it, and I was technically. Yes. Right. Because if we're talking about where. Or it was crabs. Actually, it was crabs. Oh, it was crabs. It wasn't yeast infection. It was crabs.

[Jaleesa Seymour]

Okay.

[Podcast Host 2 (Interviewer)]

Yeah. And I was like, well, it's like the follicles of hair depending on the hair strain. So I'm like, yeah, maybe.

[Jaleesa Seymour]

Possible he can.

[Podcast Host 2 (Interviewer)]

Wildest. Yeah.

[Jaleesa Seymour]

Yeah. That is actually. Wow, that's intense. Okay. What was the wildest question someone asked me? You know, So I get so Many crazy questions. I really have to think about that because, like, they might sound crazy, but they might sound normal to me. So can I have sex while I have bv? I get questions like that. Can I. Can I have oral sex if I have bv? Or, like, am I. Can my. Can my partner give me BV through sex? Like, stuff like that? It's not crazy, but it's pretty normal. Yeah, I know I've had some crazy questions. I just can't think of them right now.

[Podcast Host 2 (Interviewer)]

But we'll come back to it.

[Jaleesa Seymour]

Yeah, I've had some crazy questions because people. People ask me questions like they have. There's no shame in my DMs. You know, people don't care. They will say anything to me and I'm like, what? But I love that they feel so comfortable talking to me about stuff and they know that I'll give them an answer. Because I try my best to answer DMs. I try not to be the Beyonce to the Internet. But as much as many times as I can, I'll try to answer and give them and give them real feedback.

[Podcast Host 1 (Interviewer)]

So TikTok, you do TikTok shop? Yes, explain. Explain that, like, for people that's not Even familiar with TikTok Shop, and how has your experience been with TikTok Shop and how are you going about utilizing it?

[Jaleesa Seymour]

TikTok has made my business soar for sure. Outside of our Shopify platform, TikTok has made our business soar. So what I do on TikTok is. TikTok has this affiliate program where you can make videos. You can add a shopping cart at the bottom of the video, a yellow shopping cart. You can tag your product, and in the first five seconds of you promoting the product, you need to show the product, and you need to capture their attention within the first five seconds. That is something that I have learned through trial and error with me being invited to dinners and me getting awarded at TikTok for performing so well. Now, on TikTok, you have to be able to catch their attention very quickly. That's very difficult to do when it comes to selling a product. You have to have a hook. And I'm really good at creating a hook. Like. Like, is your. Is your vulva darker than usual? People are like, excuse me, but it is a really good way to interact with people. And as soon as I do that, I go into the education of the thing. Now, with TikTok, with the affiliate program, you can give affiliates about 10 to 20% of commission if they make a really good Video, depending on what your numbers are like, you know what your overhead is like. And of course, TikTok has to get their share, but we offer 20% per video for affiliates and we also have an affiliate community and that's. We have a discord group where they'll submit videos, we'll give them our feedback, and then they'll just put it on the website. We put it on TikTok. Testimonials, testimonials. They'll do review videos. There'll be get ready with me videos. Those diverse kinds of videos are about storytelling, are important on TikTok because it's not just sell, sell, sell. People want to know a story. People want to know what happened when you use the product. Why should I use it? There's so many other variations of my product on TikTok, so why should I trust this one as opposed to another one? So they're basically going into detail about how impactful it is, why they want to use that as opposed to something else. The packaging, the shopping experience, all those things go into play. And most importantly, the reviews on TikTok.

[Podcast Host 1 (Interviewer)]

How. How much has TikTok grown your business?

[Jaleesa Seymour]

So I was just looking at the analytics. TikTok has grown my business 32% just within this year.

[Podcast Host 1 (Interviewer)]

And that's just TikTok.

[Jaleesa Seymour]

That's just tick tock.

[Podcast Host 1 (Interviewer)]

You do a live stream on TikTok?

[Jaleesa Seymour]

I do live streams on TikTok. We go live selling live. Yep, I sell live on TikTok.

[Podcast Host 1 (Interviewer)]

Explain that for people that don't know.

[Jaleesa Seymour]

So on TikTok live, I am able to sell my entire catalog. I'm able to do flash sales, I'm able to do giveaways, and I'm able to interact and be very personal with my audience. And of course, you're talking to a phone, but you're also talking to thousands of people who aren't entrusting you with something as sensitive as their vulva. So on TikTok Live, I'm able to figure out what they want me to talk about by asking them, like, hey, y', all, it's Jaleesa. We're on Live, the best feminine wellness brand in the world. Listen, y', all, I have something really big I want to share with you guys. We have our OG Yoni wash. Now, if you're a sensitive girl, you may not want to use it. We do have a sensitive option for you. Do I have any sensitive girlies in the building? If I see comments. Okay, put a yellow heart in the chat. If you're a sensitive Girl, I see the chat being flooded with yellow hearts. Well, I'm talking about sensitive yoni washes for the next five minutes. And I'm going to offer a flash sale, and I'm going to offer them, hey, y', all, if you get this, I'll give you free shipping. I'm just letting them tell me what they want. And as soon as they're communicating with me, I'm on it. My team is on the back end. We're looking at the analytics, we're looking at what people are saying, what they want us to talk about. And I'm also doing. So I do this thing on Live where I bring out Miss Pearl, which is a. Like a vulva, and it shows the entire anatomy of it. And I'm telling them how to wash and what to wash and what to lift up and what to cleanse. And as soon as they see that, and I'm giving them education, but also selling and also telling them stories about myself and about my friends, they're locked in. They're ready to buy. Because what better way to sell a product than by telling a story? And TikTok Live has transformed my business because people are just there to buy. A lot of people, they may watch, but they're there to buy. Like, it's almost like qvc.

[Podcast Host 2 (Interviewer)]

Yeah, yeah. Talk about the other forms of marketing, because shout out to our poor mods family. Like, I watched Lex Andrea talk about Salt XL all the time.

[Jaleesa Seymour]

And that was such an authentic partnership because they were salt based. And they're like, before. Before they were salt based. That was a crazy yes.

[Podcast Host 2 (Interviewer)]

Now I'm like, wait, that's why I said, I'm so happy that we're talking. Cause I hear about it all the time watching them. And obviously it was an organic relationship. Talk about how that came about and how you're using influence to influence.

[Jaleesa Seymour]

Yeah, shout out to my girls at Poor Mine, Drea and Lex, for sure. So my friend sent me a video. They were talking about feminine hygiene and what products they use. An authentic video. And she sent me a screenshot. I mean, not a screenshot, a video. She's like, they're talking about Sonic Soul on the podcast. I was like, what? And they asked me to come on the show, like, a few months later. And we just connected. You know how sometimes you meet people and it's just. It just works.

[Podcast Host 2 (Interviewer)]

And they're hilarious.

[Jaleesa Seymour]

And they are hilarious. And they are really, really awesome businesswomen. And I, they. We have similar stories in terms of how we bootstrapped our business and how we grew from the ground up. And so we just connected. And the partnership became so authentic because they loved the product and they used it. And sometimes when you have partnerships, they don't really use the product. You can tell they're talking about it from firsthand experience. I had to kind of sway Lex into wanting to use it because she was using another brand and she's dedicated. I mean, you would think that she made SaltXO the way she rides for SaltXO. That partnership came from just us having a conversation. And they love my passion. They were like, girl, the way you talk about these products, I'm about to use these products right now. So as soon as I left, I left them with a package. I left them with three months supply of Saltic. So I'm like, as soon as they use it one time, I know they'll love it. And as soon as I launched that interview with them, I asked them, hey, can we do like a long term partnership? But I'm looking for exclusivity. I don't want you promoting any other wellness brands on this podcast. And they were like, you know, we never did anything like that before. Like, we usually keep it diverse. I'm like, nah, I don't want it. I want it. I want all of it. And we were able to work it out. And it has been such a blessing because they have a different audience than us. And so many people have told me, like, the way Salt XL was represented on Poor Minds, I had to buy it. I just had to see what it was about. Like, some people are interested just to see what is the hype about. And they realize it's not hype. It is a authentically great product. It's nothing else that I need to do at that point, you know.

[Podcast Host 1 (Interviewer)]

Yeah, so talk about creating a community. Because, you know, you said you have the salt bays, so you have people that's affiliates. So what's the, what's the game plan about, you know, creating that community?

[Jaleesa Seymour]

So when I created my community, it was organic. They wanted a name for themselves. They actually asked me to name them, like, can we have a name? Because when I first started SaltX Soul, we would sell out within the first five minutes. Remember I was telling you we only were able to do a drop once a month and people would pull over on the side of the road. People would stop teaching their class in the middle of class. Hey, y', all, we gotta do the SaltXO restock. It was a big thing. And that's not any exaggeration. So when people realize how difficult it was to have access to SaltXO, they realized, oh, this is an exclusive community. And people love to feel exclusive. Like, hey, I got the drop, and you didn't get the drop. And that worked in our favor for a little while because people felt like they were a part of something that nobody could really put their hands on. You know, it was very rare for someone to be able to buy all that that was in their cart. So as soon as I realized that, people felt like, hey, I want to be a part of the salt and soul community because we're elite. You know, we're different. They kind of made a name for themselves. And as time went on, I was able to realize the more that I pour into them and make them feel that I'm listening and make them feel that we are. Are a part of a girls girl community. They don't mind promoting the brand for free. I don't have sotxo grew without any ads. I just started ads maybe two years ago. That is six years of organic marketing. That's just from my customers being able to promote it because they realized that it wasn't a lot of products on the market that could do what SolidXO was doing. It was neutralizing odor. It was bringing back their confidence. And you were sharing this product with young girls who were just starting their cycle. You were sharing this product with women who had dealt with BV silently, who couldn't have intercourse and want to be confident doing it because they didn't want to keep taking pills and probiotics, antibiotics. It was kind of just giving them that reverse effect.

[Podcast Host 1 (Interviewer)]

What is bv?

[Jaleesa Seymour]

So it's bacterial vaginosis.

[Podcast Host 1 (Interviewer)]

Bacterial vaginosis.

[Jaleesa Seymour]

Do you know about bacterial vaginosis? Yeah.

[Podcast Host 1 (Interviewer)]

So what is bacterial vaginosis?

[Podcast Host 2 (Interviewer)]

That is when.

[Jaleesa Seymour]

Yeah, it's basically when it's an overgrowth of bacteria inside of your ecosystem. And essentially it creates this odor where it's like very fishy fish. Fishy odor. Very pungent. Yes, very pungent. You walk in and it can knock you out. Like, you sit down and, like, the air rise before you. Yeah, it's intense. And it's a. It's very common. It's very common.

[Podcast Host 1 (Interviewer)]

So that's completely discharge.

[Jaleesa Seymour]

Yes, it's like a gray, milky discharge that happens when you have bacterial vaginosis.

[Podcast Host 2 (Interviewer)]

We're gonna say that leaks from the vaginal canal.

[Dr. Joy]

Okay.

[Podcast Host 2 (Interviewer)]

You see what I'm saying? Outside the vaginal opening.

[Dr. Joy]

Okay.

[Podcast Host 1 (Interviewer)]

You know, so how you feel about. Cause like, most people learn about all of this Stuff through music. So it's been, like, kind of shamed. Like, fish. The fish thing has become a popular lyric for men to describe women. Like, you know, like. Or smell like fish, whatever. What level of psychological shame do you think that that plays? Because it has such a stigma, Especially just the fish thing. That's. That's been.

[Jaleesa Seymour]

Yeah, that's been 30 years ago. People talk about you ye a kid. Like, that's a thing.

[Podcast Host 1 (Interviewer)]

That's been a thing for decades.

[Jaleesa Seymour]

That's been a thing.

[Podcast Host 1 (Interviewer)]

What so have you. Like, is it like an education of, like, look, this is what this is. This might not be something. This is something that you need to, you know, get attention for. It's not like, something that's wrong with you. Like, talk about that. Because some people might just think, like, something's wrong with me.

[Jaleesa Seymour]

Like, you know, like, my. My community, they call me Mama Salt. And the reason why they call me that is because I am very nurturing to my community. I talk to them with love. I don't shame them. And I think that they love that because sometimes you'll be promoting a product and it's like, ooh, if it stank, then it's like, hold on. This is a very sensitive topic for me, and this is something I've been dealing with silently. Something that I didn't want to tell anybody. So when I'm trying to learn about a new product, I want to be able to soften the blow. So I soften the blow with them with education. I soften the blow with. With telling them about me. You know, sometimes you gotta tell a little bit about you so people can open up. And with the whole fish thing, yeah, it's funny. Ha ha. But at the end of the day, you might be crying on the inside, so, you know, it's tough. So I try to educate them as much as possible, not just about the product itself, but about your water intake, your diet, what are you using? Are you peeing after sex? Like, are you taking probiotics? Are you making sure that I know? Yes.

[Podcast Host 1 (Interviewer)]

Like, does that work?

[Jaleesa Seymour]

That's. Well, I wouldn't say pineapple is the end all be all. But you need to have a. You need to have a really good probiotic. And so some probiotics have pineapple in it, but that whole, like, eat the pineapple. Tastes better if you have bv. It ain't gonna do nothing. That bv gonna permeate through. It'll permeate through for sure.

[Podcast Host 1 (Interviewer)]

What about, like, when Cardi B. Was saying that she was talking about

[Jaleesa Seymour]

drinking the Pedialyte to get wet.

[Podcast Host 2 (Interviewer)]

I remember that. After menstruation.

[Podcast Host 1 (Interviewer)]

No, she was saying that she was.

[Podcast Host 2 (Interviewer)]

She was saying after.

[Podcast Host 1 (Interviewer)]

No, she was saying that she was showering with. What was it? It was. She was using something like that you cook with traditionally. Where. She was like.

[Kohler Ambassador]

She.

[Podcast Host 1 (Interviewer)]

She was like, it's a Dominican, like, Caribbean thing. Like.

[Podcast Host 2 (Interviewer)]

No, just Dominican.

[Podcast Host 1 (Interviewer)]

Maybe that's what she said.

[Dr. Joy]

I don't know.

[Jaleesa Seymour]

I don't know about that.

[Podcast Host 1 (Interviewer)]

You said Caribbean. That's what. That's her words.

[Dr. Joy]

Oh, I don't know.

[Land.com Advertiser]

To do what?

[Podcast Host 1 (Interviewer)]

Yeah, to. To.

[Podcast Host 2 (Interviewer)]

To clean, wash internally.

[Podcast Host 1 (Interviewer)]

Was she douching, perhaps the exact.

[Land.com Advertiser]

Is it not.

[Podcast Host 2 (Interviewer)]

Not a turkey basin, like.

[Podcast Host 1 (Interviewer)]

No, it was. It was a liquid, like a. Oh, I don't know.

[Podcast Host 2 (Interviewer)]

Maybe she wants to do.

[Jaleesa Seymour]

There's all kinds of remedies. All kinds of stuff. Yeah, I just stick to salt Excel.

[Podcast Host 1 (Interviewer)]

That's all you know?

[Jaleesa Seymour]

That's all I know. Salt xl.

[Podcast Host 1 (Interviewer)]

Where are you from?

[Jaleesa Seymour]

I'm from Miami.

[Podcast Host 1 (Interviewer)]

Like, well, where's your family from? You're black American.

[Jaleesa Seymour]

Oh, yeah. So my dad is from Dominica, and my mom is American.

[Podcast Host 1 (Interviewer)]

Okay. Dominica actually has one of the largest amounts of people that live to be 100 years old.

[Jaleesa Seymour]

Wow. Yeah. My dad is 89.

[Land.com Advertiser]

What?

[Jaleesa Seymour]

Yeah, he's old. He's old.

[Podcast Host 2 (Interviewer)]

He's gonna get to 100.

[Jaleesa Seymour]

He's. Oh, yeah. Because my grandmother was 109.

[Empower Advertiser]

Yeah.

[Podcast Host 1 (Interviewer)]

So, yeah, they have a lot. Yeah, they have longevity from there. So I learned that, like, the centenarios, I think they call something like that, but they have, like, one, like, percentage wise, I think they might be number one. It's like, them, Japan, like, they're like, eat well. They're one of the top countries.

[Jaleesa Seymour]

They eat very well. And I grew up eating very well. Like, it was kind of annoying because I want to have chicken nuggets and fries. My dad's like, I'll make you chicken nuggets. I'm like, I don't want that. But it worked out in my favor. We had, like, an aki tree. We had all kinds of stuff. Yeah.

[Podcast Host 2 (Interviewer)]

You talked about being bootstrapped. And there's advantages that come with it. Right. Like, obviously, you make the decisions. You're agile. You can adjust. Have people approached you about investing in the company? Have people approached you about maybe buying the company?

[Jaleesa Seymour]

You know, that's a touchy subject.

[Podcast Host 2 (Interviewer)]

Yeah.

[Preparation H Advertiser]

Yeah.

[Podcast Host 2 (Interviewer)]

And how have those conversations gone if they have happened? And obviously, I don't feel like that was a thought process to begin, but has that crept into your mind as

[Jaleesa Seymour]

you continue to grow. So yeah, I've had a few people want to purchase salt. I've had a few meetings that they were like hey, I want to buy this business and I've had a few investor conversations but I just never awkward

[CarMax Advertiser]

time to ask this. But hey, did you download the trail map?

[Podcast Host 3 (Interviewer)]

Yeah, no, I don't need to.

[CarMax Advertiser]

I I don't understand. You're trusting your signal out here.

[Podcast Host 3 (Interviewer)]

I'm trusting T Mobile. They have the best network and if we end up in bumtots nowhere, well we've got T satellite for backup.

[Podcast Host 1 (Interviewer)]

Whoa.

[CarMax Advertiser]

I don't trust my carrier that much.

[Podcast Host 3 (Interviewer)]

We'll just use your phone as a flashlight.

[Mint Mobile Advertiser]

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[T-Mobile Advertiser]

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[PayPal Advertiser]

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[Snap Judgment Host (Glenn Washington)]

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[Wasabi Advertiser]

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[CarMax Advertiser]

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[Jaleesa Seymour]

I just never pulled the trigger on it. I haven't. I'm open to it now because of the way that we're growing now. I'm like, okay, well I'll be open to it because I want saltxoul to be global. So I'm open to have bringing on those partners. But before I get into business with anyone, I want to make sure that SaltX Soul is already built out to sell if, if, if everything. So I want to make sure all of my back end is perfect before I bring on anyone. Especially with the investment that I'm expecting. Like I'm not expecting $100,000. I'm expecting a couple million.

[Dr. Joy]

Yeah.

[Podcast Host 2 (Interviewer)]

And you've never taken money.

[Jaleesa Seymour]

I've never taken money. I'm completely bootstrapped so I don't owe anybody. I don't have any debt. So. So is is healthy right now. Thank you Jesus. But I also feel that I'm ready now. Before I was fearful because like I said, I didn't know about how to build a business. I learned I never had a mentor. My mentors were on YouTube and just affiliate myself with the right people. But I've learned all this stuff on my own now. I feel like I'm ready. I've learned enough to be able to discern, okay, well, when I what I do with this money, I know what I like, I know where it can go. So I'm ready now for sure.

[Podcast Host 1 (Interviewer)]

You talked about B2C and like, so where are people buying the product? Are they buying it online? Are you, you in big box retailers?

[Jaleesa Seymour]

So we are on Amazon prime, we are on TikTok and we are on Shopify. We are not in stores right now.

[Podcast Host 1 (Interviewer)]

No physical stores?

[Jaleesa Seymour]

No physical stores. I had a few offers from a lot of major retailers that wanted salt in the stores. But what a lot of people don't know is if you are a bootstrap brand, it is very challenging to navigate in those stores because you have to pay for the storage, you have to pay for the losses. You also have to pay for shelf space. And in the event that those products don't sell in the time frame, you have to buy that. And you're also, your money is also tied up. I'm big on. I don't want my money tied up, especially for long durations of time. So let's just say you have an order, they purchase an order for a million bottles. You're not getting that money until maybe 60, 90 days later. So all of that money is tied up and you have to basically work in a deficit. Now, that's not the case for everyone, but for a lot of bootstrap brands, it can put you in a sticky situation. So I've been really good with having the mindset that the tortoise. The tortoise run the race. I'm not. It's a marathon.

[Podcast Host 1 (Interviewer)]

So, okay, you have a website, people buying it from the website directly. You have the TikTok shop, people are clicking a link in the affiliates and then you said, Amazon, yeah, Amazon Prime, Amazon Prime. And then what else?

[Jaleesa Seymour]

That's it. Shopify, Amazon prime and TikTok.

[Podcast Host 1 (Interviewer)]

So like the percentage wise, what's the percentage of like 10% here, 20% there's like, what's, what's the percentage of people that actually buy, like from those different places?

[Jaleesa Seymour]

So, so TikTok and Shopify, they're neck and neck right now. So half and half our Amazon store, we just got on Amazon, we're probably like seven, eight months old on Amazon. So we're still building that. Like, we're still growing. It's really healthy, but we're still growing that out. But Amazon and, but TikTok and Shopify are our. Our main. Main.

[Podcast Host 1 (Interviewer)]

That's your main thing.

[Jaleesa Seymour]

Yeah. And Amazon is growing rapidly actually. So we just actually sold out of our product, our Yoni gel on Tick on Amazon recently.

[Podcast Host 1 (Interviewer)]

So have you done physical pop ups or like.

[Jaleesa Seymour]

Oh, absolutely. So we're actually on a wellness tour right now. I have.

[Podcast Host 1 (Interviewer)]

You're gonna be at investors, right?

[PayPal Advertiser]

Yes.

[Jaleesa Seymour]

I'm excited.

[Podcast Host 1 (Interviewer)]

You're gonna have a booth at investors.

[Jaleesa Seymour]

Yes, I have a booth. One of the biggest booth, if not anything. Yes, the biggest, actually.

[Podcast Host 1 (Interviewer)]

The biggest.

[Podcast Host 2 (Interviewer)]

Yeah. Yeah.

[Podcast Host 1 (Interviewer)]

Is it the biggest?

[Podcast Host 2 (Interviewer)]

It is potentially. It has the potential to be.

[Jaleesa Seymour]

Yeah, yeah. It's going to be a thing. It's going to be a big thing.

[Podcast Host 1 (Interviewer)]

You've been to Invest Fest before?

[Jaleesa Seymour]

Yes, absolutely.

[Podcast Host 1 (Interviewer)]

So you know the landscape of everything.

[Jaleesa Seymour]

I was there last year. Support my friend. I love invest.

[Podcast Host 1 (Interviewer)]

Who's your friend? Oh, it's a special friend or it's

[Jaleesa Seymour]

a colleague of mine.

[Podcast Host 2 (Interviewer)]

Okay.

[Jaleesa Seymour]

But yeah, a colleague.

[Podcast Host 3 (Interviewer)]

A colleague.

[CarMax Advertiser]

Okay.

[Podcast Host 2 (Interviewer)]

Yeah, but you have it.

[Jaleesa Seymour]

Yeah, yeah.

[Podcast Host 1 (Interviewer)]

Earn your love. Okay. So. All right, I'm sorry. So talk about. You said you're doing in person pop ups.

[Jaleesa Seymour]

Yes.

[Podcast Host 1 (Interviewer)]

And then also while you're in that, since we talked about it, talk about what you have planned for Invest Fest.

[Jaleesa Seymour]

Okay. So for. Okay, I'll start with the popups that we're doing right now. So I'm on a wellness tour. Basically I am showing women, most importantly black women, an elevated experience through wellness. So a lot of women, a lot of women that I grew up with, grew up with, we didn't have pilates and matcha and yoga. We didn't have that. That wasn't a thing. So I am introducing women to pilates, yoga, small, like hors d', oeuvres, like it's a very elevated experience we're working out because I want people to understand that wellness is not just about something that you do topically, it's about the inside as well. So we're working out, we are connecting, we're fellowshipping with new women, we're making new friendships. All of those things is really important at each event. Like each event I go to that I, that I host for Saltxo, I say, hey, make sure you leave here with a number. Make sure you leave here with somebody. Put your phones down, connect, grow. Make sure that you're using Saltxo and make sure you tell a person that may not know about what you're using. Tell somebody your hygiene routine. What are you using? That just makes them feel so connected because they're like, oh, I started using this because of this girl that I met at the wellness event. And it's really networking, and so the girls are promoting it for me. I maybe have 10 to 12 influencers at my event, but everybody else, they are supporters of the brand. And we just had an event here. I was telling you guys earlier in New York. We've never come to New York before. That event sold out in two hours. I was like, wow, there's a need that we are meeting, and there's a demand there. So I'm really happy about what we're doing for the wellness community about women, Black women feeling like, hey, I feel seen. I feel appreciated. I feel like this is a brand that cares about me outside of just wanting to sell me a product. So that's really important. And so for Invest Fest, we are bringing the same tools, which bring the same tools there, making sure that women feel seen. We're talking about wellness. We're educating them through our booth education. I can't give people too much.

[Podcast Host 2 (Interviewer)]

Is Mama Pearl gonna be there?

[Jaleesa Seymour]

Mama Pearl is gonna be there. I'm gonna be there. We actually have a Miss Pearl mascot that I. That we just got. It's so cute. We have a Miss Pearl mascot. She's gonna be there, and people can come up and identify, like, kind of pin the tail on the donkey. But we're gonna do a pin the tail on that vulva, and it's gonna be great. Like, we're gonna be teaching women about their bodies, what to use, what not to use, and how to know when something might be off.

[Podcast Host 1 (Interviewer)]

And you're gonna be speaking.

[Jaleesa Seymour]

Yes, I'm excited. I will be speaking. And it's such a beautiful full circle moment. Last year, I was an attendee, and this a premier sponsor, so I'm really, really happy about that.

[Podcast Host 2 (Interviewer)]

If you need me to get back in my health teacher bag, you just let me know.

[Jaleesa Seymour]

Don't worry about it. We would love to have Let me know. We would love to have an educated black king on the platform.

[Podcast Host 2 (Interviewer)]

We can go from ovaries for low bean. We can do the whole thing.

[Jaleesa Seymour]

I love that. You like, seriously? This makes me so happy. She plays no, I'm so happy because I don't have those conversations with men. Like, usually I have to talk to it about my girlfriends, but to have a man so educated in that. And I don't have to tell you, hey, this is the vulva, and this is the labia. This is the major, you're like, I know that already. So I love that.

[Podcast Host 2 (Interviewer)]

All right, last thing I got.

[Jaleesa Seymour]

Okay.

[Podcast Host 2 (Interviewer)]

Entrepreneurship, motherhood. Two different things. Equally, I mean, important. Not equally important, important. We talk about balance in this world, obviously, as an entrepreneur, as a CEO, as a founder. How are we managing? Are there routines?

[Podcast Host 1 (Interviewer)]

Right?

[Podcast Host 2 (Interviewer)]

Because a lot of people are doing it. They're gonna watch you and say, like, oh, wait again. I feel seen by what you're saying.

[Jaleesa Seymour]

Yeah, it's tough. I actually just. I just had a nice little cry last night. It's tough. I am. I'm on the go a lot. Transparently, I'm on the go. I am working. I am building something for my boys. But what makes me feel happy about it is because I'm building something that they're going to be proud of. So the only way they're able to live the life that they live right now is because I'm doing what I'm doing. And I think that my purpose and my obedience to what I'm supposed to do and is connected to them as well. So if I say, you know what? I'm not going to work this weekend, it hits like, almost a domino effect. So I've just learned to kind of mesh them and make time for them in the best way I know how. So last week, for example, I went to Arizona. I took my team out for a company retreat for wellness. We didn't work. I just spoiled them rotten for a week in Arizona. We had like a mansion on the mountaintop. And a day later, I just said, hey, y', all, I have to leave a little earlier because I gotta go to my babies. I have a three year old and I have a seven year old. And I took them as soon as I landed. I took them to a resort. I had to fly out three days later. But I'm making time. And in those moments where I'm making time, my phone is down. I'm intentional. I'm talking to them. I'm interested in them, and they know it. And I also communicate with them and let them know, hey, y', all, like, what I'm doing. I'll bring my son to the warehouse. He's so happy. He's like, mommy, I love what you do. I love this place. And he's been able to see me from the ground up. My baby was with me. I was making soap with him on my hip in my garage when I first started salt. So he's very in tune with what's going on. But I think it's very important to not just turn, turn your goals into something that's like, okay, well, you feel bad about it. I don't feel bad about it. Yes, I have moments of feeling like, dang, I miss my babies, but I'm gonna work. I'm gonna fulfill this purpose that I have over me. Because at the end of the day, when they get older, I want them to do the same. I don't want them to feel like, hey, you know what? I don't maybe not wanna do this now. There will be time for me to sit down somewhere. But I'm young and I'm ready to work and I'm eager and it's so much more for me to learn and to grow. So I'm, I'm in a season of if I have to make time, I'm going to make time. Even if it's two days and I'll come right back home to them. But I'm just, I'm just immersing them in my life. It's harmony at this point. I don't know if it's balanced, but

[Podcast Host 2 (Interviewer)]

yeah, I like that.

[Jaleesa Seymour]

It's just harmony. Yeah, it works.

[Podcast Host 1 (Interviewer)]

There you have it. Well, tell other people where to follow you, where to get the products, everything, all the information.

[Jaleesa Seymour]

Yeah. So you can follow me @salt xo on Instagram. My personal IG is jaleesa xo saltxo.com we are SaltXo on TikTok for the best feminine wellness in the world. Shop Salt xl.

[Podcast Host 1 (Interviewer)]

There you have it, ladies and gentlemen. We'll see you guys next week. Peace.

[Podcast Host 2 (Interviewer)]

Peace earners.

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[Jaleesa Seymour]

This is an iHeart podcast. Guaranteed human.