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- [00:00]
Podcast Host
This is an iHeart podcast. Guaranteed Human when the holidays start to feel a bit repetitive, reach for a.
- [00:08]
Eva Longoria
Sprite Winter Spice Cranberry and put your twist on tradition.
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Podcast Host
It's a refreshing way to shake things.
- [00:14]
Eva Longoria
Up this sippin season, and only for a limited time. Sprite.
- [00:18]
Podcast Host
Obey your thirst and Doug, there's nowhere I wouldn't go to help someone customize and save on car insurance with Liberty Mutual. Even if it means playing in a football game.
- [00:29]
Financial Advisor
Boom. 42.
- [00:30]
Podcast Host
You're going down, Doug. Oh yeah, Your price on car insurance when you customize and save is going down. Hey Limu, what are you doing on their team? Only pay for what you need@libertymutual.com Liberty.
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Business Expert
Liberty Liberty Liberty.
- [00:51]
Financial Advisor
So let me get this straight.
- [00:53]
Business Expert
Your company has data here, there and everywhere, but your AI can't use the.
- [00:58]
Financial Advisor
Data because it's here, there and everywhere?
- [01:02]
Business Expert
Seems like something's missing. Every business has unique data. IBM helps your AI access your data wherever it lives. To change how you do business, let's create smarter business. IBM. Enterprise leaders are revolutionizing their marketing operations with AWS AI. This proven technology turns resource intensive advertising processes into intelligent autonomous systems that deliver real time optimization on a global scale. Amazon's own transformation journey shows the true power of enterprise AI innovation. And now your organization can tap into the same technology that drives Amazon's advertising success. AWS AI Where Advertising Meets Intelligence Discover the Amazon ad story@aws.comai our-story Running a.
- [01:57]
Product Advertiser
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- [02:27]
Business Expert
What's up? You ever walk into a small business and everything just works like the checkout is fast, the receipts are digital, tipping is a breeze, and you're out the door before the line even builds. Odds are they're using Square. We love supporting businesses that run on Square because it just feels seamless. Whether it's a local coffee shop, a vendor at a pop up market, or even one of our merch partners, Square makes it easy for them to take payments, manage inventory, and run their business with confidence. All all from one simple system. One of the things we love Most is seeing neighborhood businesses level up. There's this West Indian spot right in our community that started with a small takeout counter. Now with Square, they've been able to expand into a full sit down restaurant and even started catering events across the city. That's the kind of growth that inspires us and it's powered by Square. Square is built for all types of businesses from the corner bagel shop that turned into a local chain to to the specialty market with thousands of unique items to the stylist who's been holding you down for years. If you're a business owner or even just thinking about launching something soon, Square is hands down one of the best tools out there to help you start, run and grow. It's not just about payments, it's about giving you time back so you can focus on what matters most. Ready to see how Square can transform your business? Visit square.comgoeylash to learn more. That's square.comgoeyl don't wait, don't hesitate. Let Square handle the back end so you can keep pushing your vision forward.
- [04:05]
Financial Advisor
What are some of the biggest mistakes investors can make in 2026?
- [04:10]
Investment Analyst
I want to be very honest and get back to the old style of how I used to be things and super blunt about it. Number one is not making the decision next year to acquire two or three thousand shares for yourself. Personally, I know some people are going to say I don't have the capital to do it, but find a way because I think next year is probably going to be the most interesting year in investing that we've had probably since 2020. Number two, double down on what your freedom number is and put a lot of cash into making that a reality. They just told you they're working like crazy. Out to the interviews y' all got coming out. I won't say nothing but they are working hard. Magic Johnson told you at Invest Fest. Gary Vee working hard. Peter to every top entrepreneur is busting ass right now and that's because there's going to be a seismic change that comes in 26 and 27. Now is not the time to play or get comfortable with every success you have accumulated from 2020 through now because you're going to need more in 26 and 20. Lastly, I will say you gotta block out all the noise. All that noise is online. I would say this and Rashad and I talked about it on Blackout. Troy does an amazing job of it of staying off social. You probably need to spend 60 less time on social media in 2026. Jake Paul ran up a hundred million and Anthony Joshua ran up 90. But he got to pay 45 in taxes. These big numbers are being thrown around for a reason. So I'm begging you right now, lock in for 2026 and I want everyone to put in chat. What is your freedom number for 2026? What do you guys think biggest mistakes are? Let's just talk like it's us.
- [06:06]
Business Expert
Yeah, biggest mistakes. I think trading off a hearsay. Like it's like that meme stop craze, but a little bit more elevated than that. It's like, yo, I. I saw this company, I heard them say this company, invest in it. Not really knowing anything from a technical side of fundamentals. Like just, I'm just. Ernest, what's up? Look, you ever notice how building a website used to feel like running a relay race? Designer hands it to developer, developer hands it to marketing. Then everybody argues about why the button is two pixels off. Yeah, those days are over. Let me tell you why I'm locked in on Framer. Framer is different. First thing, it's not just a website builder. It's a full free design platform that lets you create everything. Social assets, campaign visuals, icons, vectors, all in one place. No figma imports, no messy HTML cleaner, faster and honestly kind of fun. And the AI features crazy. You literally chat your way to hero banners, nav bars, pricing tables. All styled to your brand's colors, fonts and vibe. Like having a developer team in your laptop. And when you're ready to go live, hit publish one time one once. Framer handles hosting blazing fast load speeds and SEO while you grab a coffee. No developers, no tickets, no handoffs. It's designer and marketer heaven. Plus little details matter. You can customize your cursor, add playful interactions, animate on Hover, your site actually feels like your brand. But here's the part that shocked me. Framer already built the fastest way to publish beautiful production ready websites. And it's now redefining how we design for the web with the recent launch of Design Pages, a free canvas based design tool. Framer is more than a site builder. It's a true all in one design platform. From social assets to campaign visuals to vectors and icons, all the way to a live site. Framer is where ideas go live, start to finish. So you ready to design, iterate and publish all in one tool? Start creating for free@framer.com design and use promo code earn for a free month of framer pro. That's framer.com design and use promo code earn framer.com design promo code earn rules and restrictions may apply. Earners what's up? Look, when it comes to money, control is everything. Knowing how and when to move your dollars, that's where the Klarna card comes in. It's your debit card upgraded, you decide how to pay, whether in full now or you plan ahead to pay later. It works anywhere Visa accepted activation takes 30 seconds and there's zero credit impact to apply. No surprises, no stress, just smarter, more intentional spending that keeps you in control. Sign up for the Klarna card by downloading the Klarna app or learn more@klarner.com US Klarner Card Klarna Card Pay Later Plans issued by Web Bank Deposits in your balance account are held in Web bank member fdic. Anywhere Visa is accepted, certain merchant product good and service restrictions apply. Some merchants do not accept virtual cards. Physical card only included with a paid Klarner membership plan. Sign up for the Klarner card by downloading the Klarner app and learn more@klarner.com US Klarner Card this is Eva Longoria.
- [09:23]
Eva Longoria
From Hungry for History with Eva Longoria and Maite Gomez Rejon. Hi everyone. Happy holidays. Let's talk about those two words about keeping the holidays happy. Because, let's be honest, even the happiest season could use a boost. You've got to take a minute for yourself, a little me time, and refill those joy reserves. So there's still plenty left to share. Maybe that means taking a break from wrapping, planning, cooking, hosting to recharge with a refreshing Coca Cola. Ah, one sip and you're ready to hang more lights. Sip and recharge your jolly now. Because self care isn't selfish. It's necessary. Whether you're a holiday multitasker extraordinaire or the host with the most or, I don't know, the actual Santa Claus. You deserve a moment to reset. So if things are getting a little too jingly jangly, take a breath, center yourself, have a Coke, and get back out there refreshed, radiant, and ready to slay. Yes, I did. See how I I did Santa's slay. You're welcome. Enjoy a Coca Cola. Refresh your holidays.
- [10:31]
Podcast Host
You know what separates the pros from the rest? It's not just talent. It's how you respond when the game gets tough. You dig in, you fight back. And when it comes to your health, that same mindset matters. Yeah, especially if you or someone you care about is facing metastatic prostate cancer. There's a treatment called pluvicto lutetium LU177 vapivotide tetraxitan and it's Changing the game Plavicto isn't chemo. It's a different kind of treatment that targets psma positive cells, including prostate cancer cells.
- [11:03]
Product Advertiser
Plavicto can be used before chemotherapy for some people.
- [11:07]
Podcast Host
Here's the official word. Pluvicto is a prescription treatment used to treat adults with prostate specific membrane antigen positive metastatic castration resistant prostate cancer or psma positive MCRPC who have already been treated with hormone thera and are considered appropriate to delay chemotherapy. Now let's talk safety. Pluvicto involves contact with radioactivity, which may increase the risk for cancer and cause fetal harm. Drink plenty of fluids, urinate often, use contraception and talk to your doctor about.
- [11:42]
Product Advertiser
How to reduce the risk of exposing.
- [11:44]
Podcast Host
Others to radiation during and after treatment. It can also cause low blood cell counts, kidney problems and infertility.
- [11:51]
Product Advertiser
Tell your doctor if you notice weakness.
- [11:53]
Podcast Host
Pale skin, shortness of breath, bleeding or bruising more easily, an infection or changes in urination. Side effects include decreased blood cell counts, tiredness, dry mouth, nausea, appetite loss, joint or back pain and constipation. Look, every day matters and if you're in the fight or know someone who is, this is a conversation worth having.
- [12:17]
Business Expert
Ask your doctor about Plavicto because just.
- [12:20]
Podcast Host
Like in football, every play, every decision, every second counts. Visit pluvicto.com to learn more. That's P L-U-V-I-C-T-O.com running a business is.
- [12:33]
Product Advertiser
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- [13:33]
Business Expert
Just doing it. I think a lot of times when people get early success, they think that that short term success can lead into long term wealth strategy. And they start doing things like over trading, start taking, you know, same day options trades, not having any idea, just trying to replicate the feeling of, of what they had in that short term win. And that's when people lose money. And we're seeing that more and more. And I think if we don't get it right, if we're not disciplined, if we don't have a proper approach, if we don't have a plan, it's only going to get worse because. And even when talking to Vlad and we're talking about predictive markets, people are treating their broker's account like it's FanDuel or it's DraftKings and it's not.
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Investment Analyst
Yeah.
- [14:20]
Business Expert
And so you, you gotta, you gotta be disciplined about this. But you actually have to, to know knowing is important. Like we can overstate it and we can, it's important to know what you're investing in. Yes. Get to a thousand shares. Let's start with getting to five and understanding what the company you just invested in does. Right. Because the more understanding you have, the more education you have around it, the more conviction you have when people start to doubt what you're saying. I'm only speaking from experience. Right. Like literally, you've seen this over the past six years. We say something. I'm not budgeting on that because I believe in what I'm saying. If it's a great company that doesn't have a great year, fine. But a lot of times these are great companies that are having great years because there's conviction, education behind it. So be disciplined in it. Don't gossip, trade. Right. Really understand what you're doing and why you're doing it.
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Investment Analyst
Shoddy. What you think top mistakes that people can make in 2026.
- [15:17]
Financial Advisor
Well, I, I wanted to do something. I actually put together a list of things that people should do.
- [15:23]
Investment Analyst
Okay. I love it.
- [15:25]
Financial Advisor
Yeah. Because I think that that's important to kind of have some level of a blueprint. Biggest mistake I think is not not having a plan. So with that being said, I put together 10 things I think everybody should do in 2026. And that's the first thing is put together a budget. And few budgeting apps for you if you're interested. Why nab you need a budget? Monarch money. Rocket money. Capital money. Every dollar. Pocket guard Good budget and simplify by Quickening. So I mean you could. What I used to do is just pen and paper. Yeah, right. I think that's the best way. But if you actually want some level of like digital help in it, those are all sites that you can use or apps that you can use for budgeting. That's the first thing. The second thing is to set up a systematic dollar cost averaging plan to invest every single month, especially if you first starting out. So whether that's the 15th traditional, usually it should be around the time you get paid. So if you get paid on the 12th and try to do it on the 15th, set up a retirement account if you don't have one. And if you do have one, try to contribute more so you can benefit from the tax savings from that. Review all your beneficiaries. That's important.
- [16:47]
Investment Analyst
That's a good one.
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Financial Advisor
Not just life insurance, but also even like your bank account and brokerage account and anything that you have that's going to get passed on to somebody, review the beneficiaries, keep the beneficiaries updated because you never know. Commit to one, commit to your education. I recommend one documentary a week and one book every 60 days. So that would be that. I don't think that that's too hard to accomplish. Especially you can listen to audiobook. But the average person, they said doesn't read any books a year. And I think the average CEO reads like two books a month.
- [17:24]
Investment Analyst
Yeah.
- [17:25]
Financial Advisor
So if you, if you start to really dedicate to one book every 60 days, that's six books a year, you're off to a good start. And like I said, the documentary, I think the documentaries, they just expand your horizon and, and have you think a little differently. And it's so many great documentaries that you can just find on YouTube and Netflix. So one documentary a week, one book every 60 days. Map out your goal for the next 12 months. But do it in a. I think everybody should read the book 12 week year.
- [17:56]
Investment Analyst
Yeah, it's a really good book.
- [17:57]
Financial Advisor
You don't just map out your goal and just say I want to make a hundred thousand dollars, I want to make $500,000. That's not really a goal, that's a wish. There's actually a systematic way to actually go about that. We broke this down at EY University, but that book actually explains it how the purpose of the book is that you, you, you break the, the year into micro years.
- [18:16]
Investment Analyst
Yeah.
- [18:16]
Financial Advisor
And you have like goals, like weekly goals, bi weekly goals. That helps you get to the goal quicker and then you actually have to list the action steps of how you're actually going to accomplish the goal. Because like I said, you make I'm gonna make $500,000 a year. What does that really mean? That doesn't. That that's not a goal. Like I said, that's a wish. You gotta actually list out the actionable steps that you need to take to make $500,000 a year. Then you got to hold yourself accountable on a short term basis, preferably weekly, to see if you're actually hitting those numbers or not. So everybody should, should commit to that.
- [18:50]
Business Expert
Or have accountability partners in there.
- [18:52]
Financial Advisor
Yeah, for sure.
- [18:54]
Business Expert
This episode is brought to you by PNC Bank. A lot of people think podcasts about work are boring. And sure, they definitely can be. But understanding a professional's routine shows us how they achieve their success little by little, day after day. It's like banking with PNC Bank. It might seem boring to save, plan and make calculated decisions with your bank, but keeping your money boring is what helps you live a more happily fulfilled life. PNC Bank Brilliantly boring since 1865 Brilliantly boring since 1865 is a service mark of the PNC Financial Service Group, Inc. PNC Bank National Association Member FDIC.
- [19:36]
Financial Advisor
This.
- [19:36]
Eva Longoria
Is Eva Longoria from Hungry for History with Eva Longoria and Maite Gomez Rejon. Like the song says, it's the most wonderful time of the year and also a wonderfully busy one. All that merriment can weigh down even Santa's sleigh. So keep it wonderful by keeping yourself wonderful with a crisp, cold Coca Cola. Ah, pause for fizzy joy. Look out for yourself and then look out for everyone else. And together we'll make this season as wonderful as it's meant to be. Enjoy a Coca Cola refresh your holidays 10 athletes will face the toughest job interview in fitness that will push past physical and mental breaking points. You are the fittest of the fit. Only one of you will leave here with an IFIT contract for three $250,000.
- [20:29]
Financial Advisor
This is where mindset comes in.
- [20:30]
Eva Longoria
Someone will be eliminated.
- [20:33]
Podcast Host
Pressure is coming down. Trainer Games on Prime Video January 8th. Watch the trailer on trainergames.com did you know Microsoft has officially ended Support for Windows 10? Upgrade to Windows 11 with an LG Gram laptop, voted PCMag's Reader's Choice top laptop brand for 2025. Thin and ultra lightweight, the LG Gram keeps you productive anywhere, and Windows 11 gives you access to free security updates and ongoing feature upgrades. Visit lgusa.com iheart for great seasonal savings on LG Gram laptops with Windows 11 PCMag Reader's Choice used with permission. All rights reserved. Season 2 of Unrivaled Basketball is here and the talent is unreal. Paige Beckers, Nafiza Collier, Kelsey Plumb, Brianna Stewart and more are back to redefine the game. Unrivaled basketball season two, sponsored by Samsung Galaxy tips off January 5th on TNT, TruTV and HBO. Max support for the show comes from Public, the investing platform for those who take it seriously. On Public you can build a multi asset portfolio of stocks, bonds, options, crypto and now generated assets which allow you to turn any idea into an investable index with AI. It all starts with your prompt. From renewable energy companies with high free cash flow to semiconductor suppliers growing revenue over 20% year over year, you can literally type any prompt and put the AI to work. It screens thousands of stocks, builds a one of a kind index and lets you back test it against the S&P 500. Then you can invest in a few clicks. Generated assets are like EFTs with infinite possibilities, completely customizable and based on your thesis, not someone else's. Go to public.com podcast and earn an uncapped 1% bonus when you transfer your portfolio. That's public.com podcast paid for by Public Investing Brokerage Services by Open to the Public Investing Inc. Member finra SIPC Advisory Service Services by Public Advisors llc SEC Registered Advisor Generated Assets is an interactive analysis tool. Output is for informational purposes only and is not investment recommendation or advice. Complete Disclosures available@public.com Disclosures this is an iHeart podcast.
- [22:36]
Product Advertiser
Guaranteed Human.