In this episode of Earned, CreatorIQ CMO Brit Starr sits down with Nina Zadeh, co-founder of Sidewalker Daily, to explore the evolving landscape of the creator economy and the transition of creators into savvy entrepreneurs. Nina shares her extensive experience in brand management and offers invaluable insights into how creators can strategically position themselves as essential partners to brands. The discussion highlights the significance of long-term partnerships, the role of data transparency, and the need for fair compensation, as creators increasingly take control of their business relationships. Listeners will gain an understanding of the strategic shifts expected in 2025, where creators are adopting a business-minded approach, utilizing financial tools like P&L statements, and tailoring content to meet the specific demands of platforms such as YouTube and Substack. This episode is packed with strategies for monetization and audience engagement, emphasizing the importance of exclusive, platform-specific content to build deeper connections with followers. Join us as we uncover the future of content creation, brand collaboration, and business innovation, setting the stage for creators to achieve sustainable success in the digital world.

In this episode, you'll learn:

The business skills creators need to set their value and present it effectively.
Where creators are finding growth today across social platforms and audience behaviors.
What creators can do to build stronger businesses as they shift toward strategic, ongoing partnerships.

Connect with the Guest:

Nina's LinkedIn - @nina-zadeh

Connect with Brit Starr & CreatorIQ:

Brit's LinkedIn - @britmccorquodale
CreatorIQ LinkedIn - @creatoriq

CreatorIQ YouTube - @CreatorIQOfficial
CreatorIQ Instagram - @creatoriq
CreatorIQ TikTok - @creator.iq
CreatorIQ Twitter - @CreatorIQ

Where to find SideWalker:

Website: https://sidewalkerdaily.com
Instagram: https://www.instagram.com/sidewalkerdaily/
YouTube: https://www.youtube.com/@SidewalkerDaily
Free Trainings: https://sidewalkerdaily.com/trainings/