Summary

In this episode of Earning Ears, host Adam Spencer interviews Kayla Medica, a marketing expert and creator of the Mehdeeka newsletter. They discuss Kayla's experiments with LinkedIn, including the surprising finding that posting less frequently actually increased her reach. They also delve into the importance of finding the right content format for your audience and the value of engagement versus reach.

Kayla shares her insights on audience acquisition strategies, the power of long text posts on LinkedIn, and the benefits of zero-click content.

Don't miss this informative and engaging conversation with a marketing pro.

Timestamps

0:00: Podcast Chemistry and Japanese Historical Interests

3:40: Optimising LinkedIn Strategy Through Experimentation

5:44: Exploring Newsletter Growth Strategies and Subscriber Acquisition

7:25: Challenges of Newsletter Promotion and Subscriber Engagement

10:19: Effective Promotion Strategies in Slack and Facebook Groups

12:24: Decoding LinkedIn's Algorithm Through Personal Experimentation

17:12: Content Creation: Passion Over Proficiency

19:15: Dissecting Reach vs Engagement in Social Media Strategy

22:10: Crafting Unique Content in a Saturated Market

24:17: Evolving a Marketing Newsletter for Networking and Reflection

27:19: Effective B2B Marketing Strategies and Platforms

31:37: Setting Boundaries in Marketing Investments

32:55: Podcasting Preferences and B2B Learning Boundaries

34:04: Mastering LinkedIn's Algorithm for Effective Content Strategy

36:21: Exploring WhatsApp Communities for Direct Audience Engagement

41:04: Content Creation: Enjoyment, Sustainability, and Engagement Strategy

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Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/